Economy
How to Make Financial Presentations Tell a Story
Financial presentations are not the greatest friends of time. A report that spends far too long pulling numbers from various spreadsheets and sourcing them together is boring to even people in finance—and a great direction if you want to lose your audience. But in a landscape where financial presentations are decidedly ho-hum, how can you craft one that reveals necessary fiscal information while keeping everyone engaged?
Basic storytelling is a fine way to start. It allows you to explain the “why” behind the numbers and can be the difference between a bland presentation and one people remember.
Begin with a Clear Narrative Structure
Every good story has a beginning, middle, and end—Cinderella, Hansel & Gretal, and yes, even your financial presentation. Start by defining the problem or challenge, then walk your audience through the data, and finish with a conclusion that presents your solution or recommendation. This doubles as a more engaging presentation format, and a way to help audience members follow your train of thought more easily—critical when displaying slides full of digits.
Think of your financial presentation as a story arc. In the beginning, you set the stage, explaining why the numbers you’re about to share matter. In the middle, you dig into the data, revealing key insights. Finally, you tie it all together in the conclusion, leaving your audience with a clear takeaway or action plan.
Use Visuals to Bring Data to Life
Financial data can be dense and overwhelming, especially for non-financial experts who may frequent your presentations. Visuals like graphs, charts, and infographics can help make your data more digestible for visual learners. Rows of numbers can be overwhelming for your audience, so use visuals to highlight trends, comparisons, or important figures that are key to your story.
It’s not just about throwing charts onto slides. You need to carefully choose visuals that complement your narrative. For instance, if you’re presenting financial performance over time, a simple line graph might work best. If comparing departments or products, bar charts do a far better job. Case in point: avoid clutter—use visuals to make complex information clear and accessible.
Structure Your Printed Content for Clarity
While visuals on screen are essential, printed content can add another layer of clarity, particularly when dealing with detailed financial data that can’t all be digested in a single sitting. Presentation folder inserts are an excellent tool for providing supplementary information in a structured and accessible way. Instead of bombarding your audience with too much information, you can guide them through the critical takeaways while offering inserts for deeper exploration.
For example, attaching a stitched, printed brochure to your presentation folder’s spine helps you structure your printed materials in a crafted way. This and various presentation folder add-ons make it easier for clients to follow along precisely in the order you intended.
Engage with Storytelling Techniques to Highlight Key Financial Takeaways
Just as a good story has moments of climax and resolution, your financial presentation should highlight information in a way that glues everyone’s attention. Think of major financial data points—like revenue growth or cost savings—as the plot twists in your story. These are the moments where you should zoom in, emphasizing their importance and making sure your audience grasps the full significance.
You can use storytelling techniques like contrasts (before vs. after), building tension (forecasting negative consequences if action isn’t taken), or framing milestones and projections as chapters in your company’s growth journey. By weaving these insights into a larger narrative, you give your numbers context, making them not just more understandable, but more memorable.
End with a Strong Call to Action (CTA)
The difference between a story that ‘has an ending’ and a story that ‘ends’ is the difference between a soft landing and a hard landing. A soft landing is subtle, ending your presentation with a satisfying conclusion; hard landings end abruptly, appearing graceless and hardly inspiring a meaningful call to action (CTA).
In a financial presentation, ending ‘softly’ doesn’t mean going out with a whimper; rather, it’s all about including a natural-sounding call to action that translates into follow-ups. Once you’ve walked your audience through the data and told the story of your financial performance, guide them toward a decision or next step.
Important to note is that a strong CTA isn’t just about what you want—it’s about persuading your audience that taking action will lead to the outcome they desire, based on the story you’ve just told.
From Numbers to Narratives
The role of any CFO is to tell your company’s financial story, condensing data that can come from many places into cohesive and engaging plot lines. An excellent financial presentation does just that. It is by turns interesting, interactive, and simple—as these tips have hopefully shown.
Remember, your audience may not always be as comfortable with financial figures as you are. But with these techniques, you can guide them through your presentation with ease, ensuring they both understand your message and are motivated to act on it.
By Dipo Olowookere
Investors at the Nigerian Exchange (NGX) Limited have continued to show excitement for the full-year earnings of companies on the exchange so far.
On Friday, Customs Street further appreciated by 1.01 per cent as more organization released their financial statements for the 2025 fiscal year.
During the session, traders continued their selective trading strategy, with the energy sector going up by 2.47 per cent at the close of business despite profit-taking in the banking counter, which saw its index down by 0.11 per cent.
Yesterday, the insurance space grew by 2.16 per cent, the industrial goods segment expanded by 1.70 per cent, and the consumer goods industry jumped by 0.42 per cent.
Consequently, the All-Share Index (ASI) increased by 1,722.13 points to 171,727.49 points from 170,005.36 points, and the market capitalisation soared by N1.106 trillion to N110.235 trillion from the N109.129 trillion it ended on Thursday.
Business Post reports that there were 59 appreciating stocks and 19 depreciating stocks on Friday, representing a positive market breadth index and strong investor sentiment.
The trio of Omatek, Deap Capital, and NAHCO gained 10.00 per cent each to sell for N2.64, N6.82, and N136.40 apiece, as Zichis and Austin Laz appreciated by 9.98 per cent each to close at N6.72 and N5.40, respectively.
Conversely, The Initiates depreciated by 9.74 per cent to N19.45, DAAR Communications slumped by 7.32 per cent to N1.90, United Capital crashed by 6.55 per cent to N18.55, Coronation Insurance lost 5.71 per cent to quote at N3.30, and First Holdco shrank by 5.53 per cent to N47.00.
The activity chart showed an improvement in the activity level, with the trading volume, value, and number of deals up by 33.77 per cent, 93.27 per cent, and 10.63 per cent, respectively.
This was because traders transacted 953.8 million shares worth N43.1 billion in 51,005 deals compared with the 713.0 million shares valued at N22.3 billion traded in 46,104 deals a day earlier.
Fidelity Bank was the most active with 92.4 million units sold for N1.8 billion, Chams transacted 69.2 million units valued at N310.9 million, Deap Capital exchanged 59.1 million units worth N382.7 million, Access Holdings traded 57.2 million units valued at N1.3 billion, and Tantalizers transacted 48.6 million units worth N228.2 million.
By Adedapo Adesanya
The value of the Naira contracted against the United States Dollar on Friday by 13 Kobo or 0.01 per cent to N1,366.19/$1 in the Nigerian Autonomous Foreign Exchange Market (NAFEX) from the previous day’s value of N1,366.06/$1.
According to data from the Central Bank of Nigeria (CBN), the Nigerian currency also depreciated against the Pound Sterling in the same market window yesterday by N2.37 to N1,857.75/£1 from the N1,855.38/£1 it was traded on Thursday, and further depleted against the Euro by 57 Kobo to close at N1,612.52/€1 versus the preceding session’s N1,611.95/€1.
In the same vein, the exchange rate for international transactions on the GTBank Naira card showed that the Naira lost N8 on the greenback yesterday to N1,383/$1 from the previous day’s N1,375/$1 and at the black market, the Nigerian currency maintained stability against the Dollar at N1,450/$1.
FX analysts anticipate this trend to persist, primarily influenced by increasing external reserves, renewed inflows of foreign portfolio investments, and a reduction in speculative demand.
In the short term, stability in the FX market is expected to continue, supported by policy interventions and improving market confidence.
Nigeria’s foreign reserves experienced an upward trajectory, increasing by $632.38 million within the week to $46.91 billion from $46.27 billion in the previous week.
The Dollar appreciation this week appears to be largely technical, serving as a correction to the substantial losses experienced from mid- to late January.
Meanwhile, the cryptocurrency market slightly appreciated, with Bitcoin (BTC) climbing near $68,000, up nearly 5 per cent since hitting $60,000 late on Thursday after investor confidence in crypto’s utility as a store of value, inflation hedge, and digital currency faltered.
The sell-off extended beyond crypto, with silver plunging 15 per cent and gold sliding more than 2 per cent. US stocks also fell.
The latest recoup saw the price of BTC up by 4.7 per cent to $67,978.96, as Ethereum (ETH) appreciated by 6.3 per cent to $2,021.10, and Ripple (XRP) surged by 9.5 per cent to $1.42.
In addition, Solana (SOL) grew by 7.3 per cent to $85.22, Cardano (ADA) added 6.1 per cent to trade at $0.2683, Dogecoin (DOGE) expanded by 5.4 per cent to $0.0958, Litecoin (LTC) rose by 5.2 per cent to $53.50, and Binance Coin (BNB) jumped by 2.3 per cent to $637.79, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.
By Adedapo Adesanya
Oil prices settled higher on Friday as traders worried that this week’s talks between the US and Iran had failed to reduce the risk of a military conflict between the two countries.
Brent crude futures traded at $68.05 a barrel after going up by 50 cents or 0.74 per cent, and the US West Texas Intermediate (WTI) crude futures finished at $63.55 a barrel due to the addition of 26 cents or 0.41 per cent.
Iran and the US held negotiations in Muscat, the capital of Oman, on Friday to overcome sharp differences over Iran’s nuclear programme.
It was reported that the talks had ended with Iran’s foreign minister saying negotiators will return to their capitals for consultations and the talks will continue.
Regardless, the meeting kept investors anxious about geopolitical risk, as Iran wanted to stick to nuclear issues while the US wanted to discuss Iran’s ballistic missiles and support for armed groups in the region.
Any escalation of tension between the two nations could disrupt oil flows, since about a fifth of the world’s total consumption passes through the Strait of Hormuz between Oman and Iran.
Saudi Arabia, the United Arab Emirates, Kuwait and Iraq export most of their crude via the strait, as does Iran, which is a member of the Organisation of the Petroleum Exporting Countries (OPEC).
According to Reuters, Iran objected to the presence of any US Central Command (CENTCOM) or other regional military officials, saying that would jeopardise the process.
The current confrontation was sparked by more than two weeks of unrest in Iran that saw authorities launch a deadly crackdown that killed thousands of civilians and shocked the world. As reports of the deaths trickled out of Iran, US President Donald Trump threatened to strike Iran if any of the tens of thousands of protesters arrested were executed.
Meanwhile, Kazakhstan’s planned oil exports could fall by as much as 35 per cent this month via its main route through Russia, as the country’s top oil company, Tengiz oilfield, slowly recovers from fires at power facilities in January.
ING analysts have pointed out Iran’s neighbour, Iraq, and a disagreement with the US as another bullish factor for oil prices. It seems Iraqi politicians favour Mr Nouri al-Maliki as the country’s next Prime Minister, but the US thinks Mr al-Maliki is too close to Iran. President Trump has already threatened the oil producer with consequences if he emerges as PM.
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