Economy
How to Make Financial Presentations Tell a Story
Financial presentations are not the greatest friends of time. A report that spends far too long pulling numbers from various spreadsheets and sourcing them together is boring to even people in finance—and a great direction if you want to lose your audience. But in a landscape where financial presentations are decidedly ho-hum, how can you craft one that reveals necessary fiscal information while keeping everyone engaged?
Basic storytelling is a fine way to start. It allows you to explain the “why” behind the numbers and can be the difference between a bland presentation and one people remember.
Begin with a Clear Narrative Structure
Every good story has a beginning, middle, and end—Cinderella, Hansel & Gretal, and yes, even your financial presentation. Start by defining the problem or challenge, then walk your audience through the data, and finish with a conclusion that presents your solution or recommendation. This doubles as a more engaging presentation format, and a way to help audience members follow your train of thought more easily—critical when displaying slides full of digits.
Think of your financial presentation as a story arc. In the beginning, you set the stage, explaining why the numbers you’re about to share matter. In the middle, you dig into the data, revealing key insights. Finally, you tie it all together in the conclusion, leaving your audience with a clear takeaway or action plan.
Use Visuals to Bring Data to Life
Financial data can be dense and overwhelming, especially for non-financial experts who may frequent your presentations. Visuals like graphs, charts, and infographics can help make your data more digestible for visual learners. Rows of numbers can be overwhelming for your audience, so use visuals to highlight trends, comparisons, or important figures that are key to your story.
It’s not just about throwing charts onto slides. You need to carefully choose visuals that complement your narrative. For instance, if you’re presenting financial performance over time, a simple line graph might work best. If comparing departments or products, bar charts do a far better job. Case in point: avoid clutter—use visuals to make complex information clear and accessible.
Structure Your Printed Content for Clarity
While visuals on screen are essential, printed content can add another layer of clarity, particularly when dealing with detailed financial data that can’t all be digested in a single sitting. Presentation folder inserts are an excellent tool for providing supplementary information in a structured and accessible way. Instead of bombarding your audience with too much information, you can guide them through the critical takeaways while offering inserts for deeper exploration.
For example, attaching a stitched, printed brochure to your presentation folder’s spine helps you structure your printed materials in a crafted way. This and various presentation folder add-ons make it easier for clients to follow along precisely in the order you intended.
Engage with Storytelling Techniques to Highlight Key Financial Takeaways
Just as a good story has moments of climax and resolution, your financial presentation should highlight information in a way that glues everyone’s attention. Think of major financial data points—like revenue growth or cost savings—as the plot twists in your story. These are the moments where you should zoom in, emphasizing their importance and making sure your audience grasps the full significance.
You can use storytelling techniques like contrasts (before vs. after), building tension (forecasting negative consequences if action isn’t taken), or framing milestones and projections as chapters in your company’s growth journey. By weaving these insights into a larger narrative, you give your numbers context, making them not just more understandable, but more memorable.
End with a Strong Call to Action (CTA)
The difference between a story that ‘has an ending’ and a story that ‘ends’ is the difference between a soft landing and a hard landing. A soft landing is subtle, ending your presentation with a satisfying conclusion; hard landings end abruptly, appearing graceless and hardly inspiring a meaningful call to action (CTA).
In a financial presentation, ending ‘softly’ doesn’t mean going out with a whimper; rather, it’s all about including a natural-sounding call to action that translates into follow-ups. Once you’ve walked your audience through the data and told the story of your financial performance, guide them toward a decision or next step.
Important to note is that a strong CTA isn’t just about what you want—it’s about persuading your audience that taking action will lead to the outcome they desire, based on the story you’ve just told.
From Numbers to Narratives
The role of any CFO is to tell your company’s financial story, condensing data that can come from many places into cohesive and engaging plot lines. An excellent financial presentation does just that. It is by turns interesting, interactive, and simple—as these tips have hopefully shown.
Remember, your audience may not always be as comfortable with financial figures as you are. But with these techniques, you can guide them through your presentation with ease, ensuring they both understand your message and are motivated to act on it.
By Adedapo Adesanya
Food Concepts Plc neutralized the gains recorded by three securities, returning the NASD Over-the-Counter (OTC) Securities Exchange into the negative territory with a 0.27 per cent loss on Thursday, December 4.
Yesterday, the share price of the parent company of Chicken Republic and PieXpress declined by 34 Kobo to sell at N3.15 per unit compared with the previous day’s N3.49 per unit.
This shrank the market capitalisation of the OTC bourse by N5.72 billion to N2.136 billion from N2.142 trillion and weakened the NASD Unlisted Security Index (NSI) by 9.57 points to 3,571.53 points from 3,581.10 points.
Business Post reports that Central Securities Clearing System (CSCS) Plc went down by 50 Kobo to N38.50 per share from N38.00 per share, FrieslandCampina Wamco Nigeria Plc gained 29 Kobo to sell at N55.79 per unit versus N55.50 per unit, and Geo-Fluids Plc added 5 Kobo to close at N4.60 per share compared with Wednesday’s closing price of N4.55 per share.
Trading data indicated that the volume of securities recorded at the session surged by 6,885.3 per cent to 4.3 million units from the 61,570 units posted a day earlier, the value of securities increased by 10,301.7 per cent to N947.2 million from N3.3 million, and the number of deals went up by 146.7 per cent to 37 deals from the 15 deals achieved in the previous trading session.
At the close of business, Infrastructure Credit Guarantee Company (InfraCredit) Plc was the most traded stock by value on a year-to-date basis with the sale of 5.8 billion units for N16.4 billion, trailed by Okitipupa Plc with 170.4 million units worth N8.0 billion, and Air Liquide Plc with 507.5 million units valued at N4.2 billion.
InfraCredit Plc also finished the session as the most traded stock by volume on a year-to-date basis with 5.8 billion units transacted for N16.4 billion, followed by Industrial and General Insurance (IGI) Plc with 1.2 billion units sold for N420.2 million, and Impresit Bakolori Plc with 536.9 million units traded for N524.9 million.
By Dipo Olowookere
The upward trend witnessed at the Nigerian Exchange (NGX) Limited in recent sessions continued on Thursday as it further improved by 0.10 per cent.
This was despite investor sentiment turning bearish after the local equity market ended with 23 price gainers and 28 price gainers, indicating a negative market breadth index.
UAC Nigeria gained 10.00 per cent to finish at N88.00, Morison Industries appreciated by 9.94 per cent to N3.54, Ecobank rose by 8.53 per cent to N36.90, and Coronation Insurance grew by 8.47 per cent to N2.56.
On the flip side, Ellah Lakes depreciated by 10.00 per cent to N13.14, Eunisell Nigeria also shed 10.00 per cent to finish at N72.90, Transcorp Hotels slipped by 9.95 per cent to N157.50, Omatek shrank by 9.23 per cent to N1.18, and Guinea Insurance dipped by 8.46 per cent to N1.19.
Yesterday, the All-Share Index (ASI) went up by 152.28 points to 145,476.15 points from 145,323.87 points and the market capitalisation chalked up N97 billion to finish at N92.726 trillion compared with the previous day’s N92.629 trillion.
Customs Street was bubbling with activities on Thursday, though the trading volume and value slightly went down, according to data.
A total of 1.9 billion stocks worth N19.2 billion exchanged hands in 23,369 deals during the session versus the N2.3 billion valued at N21.0 billion traded in 21,513 deals a day earlier.
This showed that the number of deals increased by 8.63 per cent, the volume of transactions depleted by 17.39 per cent, and the value of trades decreased by 8.57 per cent.
For another trading day, eTranzact led the activity chart with 1.6 billion units sold for N6.4 billion, Fidelity Bank traded 31.0 million units worth N589.3 million, GTCO exchanged 28.3 million units valued at N2.5 billion, Zenith Bank transacted 27.1 million units for N1.6 billion, and Ecobank traded 21.9 million units worth N744.3 million.
By Adedapo Adesanya
The Naira marginally depreciated against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Thursday, December 4 amid renewed forex pressure associated with December.
At the official market yesterday, the Nigerian currency lost 0.01 per cent or 18 Kobo against the Dollar to close at N1,447.83/$1 compared with the previous day’s N1,447.65/$1.
It was not a different scenario with the local currency in the same market segment against the Pound Sterling as it further shed N15.43 to sell for N1,930.97/£1 versus Wednesday’s closing price of N1,925.08/£1 and declined against the Euro by 20 Kobo to finish at N1,688.74/€1 compared with the preceding session’s N1,688.54/€1.
Similarly, the Nigerian Naira lost N5 against the greenback in the black market to quote at N1,465/$1 compared with the previous day’s value of N1,460/$1 but closed flat against the Dollar at the GTBank FX counter at N1,453/$1.
Fluctuations in trading range is expected to continue during the festive season as traders expect the Nigerian currency to be stable, supported by intervention s by to the Central Bank of Nigeria (CBN)in the face of steady dollar demand.
Support is also expected in coming weeks as seasonal activities, particularly the stylised “Detty December” festivities, will see inflows that will give the Naira a boost after it depreciated mildly last month, according to a new report.
“As the festive Detty December season intensifies, inbound travel, tourism spending, and diaspora inflows are expected to provide moderate support for FX liquidity,” analysts at the research unit of FMDA said in its latest monthly report for November.
Traders cited by Reuters expect that the Naira will trade within a band of N1,443-N1,450 next week, buoyed by improved FX interventions by the apex bank.
Meanwhile, the crypto market was down as the US Federal Reserve’s preferred inflation gauge, core PCE, likely rose in September—moving in the wrong direction. However, volatility indices show no signs of major turbulence.
If the actual figure matches estimates, it would mark 55 straight months of inflation above the US central bank’s 2 per cent target. The sticky inflation would strengthen the hawkish policymakers, who are in favour of slower rate cuts.
Ripple (XRP) depreciated by 4.5 per cent to $2.08, Solana (SOL) went down by 3.8 per cent to $138.11, Litecoin (LTC) shrank by 3.1 per cent to $83.23, Dogecoin (DOGE) slid by 2.5 per cent to $0.1463, Cardano (ADA) declined by 2.1 per cent to $0.4368, Bitcoin (BTC) fell by 0.9 per cent to $91,975.45, Binance Coin (BNB) crumbled by 0.9 per cent to $899.41, and Ethereum (ETH) dropped by 0.7 per cent to $3,156.44, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) closed flat at $1.00 apiece.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn