Media OutReach
Blue Cross Drives Excellence Through Customer-Centric Innovation
Receives industry accolades for claims management and digital transformation Achieves top customer NPS ranking and strong business growth of 24%
HONG KONG SAR – Media OutReach Newswire – 11 November 2025 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) upholds its customer-centric philosophy by actively introducing innovative technologies to enhance operational efficiency and service quality. The company continuously optimises the customer journey across four key stages of Learn, Buy, Service, and Claims.
- Learn and Buy: Blue Cross empowers customers to make informed protection decisions by providing practical insurance education at customer touchpoints, backed by a portfolio of flexible, innovative, and competitive products designed to meet their evolving needs in travel, home, domestic helper, and motor insurance.
- Service: Blue Cross is committed to digitalisation and automation in service delivery. The company aims to integrate AI technology at every touchpoint to provide comprehensive support – from frontline services via platforms like BlueCross+ and SuperAgent+ to backend systems. This integrated approach fosters a seamless customer experience by expediting quote generation and enabling instant policy issuance.
- Claims: The company has streamlined claims handling for customers through Blue Cross One, a backend operations platform using AI and Optical Character Recognition (OCR) technologies to enhance data accuracy and significantly accelerate the entire process.
These product and service innovations have driven multiple recent successes. Blue Cross has not only significantly outpaced the market in business performance, but has also received prestigious recognition from the Hong Kong Federation of Insurers – being named a top-three finalist for both “Outstanding Claims Management Award (General Insurance)” and “Excellence in Digital Transformation Award (General Insurance)”. Moreover, Blue Cross ranked first in the Net Promoter Score (NPS)¹ survey among general insurance companies with similar business focus and comparable distribution channels.
According to the latest provisional statistics for Hong Kong’s general insurance business in the first half of 2025 released by the Insurance Authority, Blue Cross outperformed the market across several key metrics:
- Overall gross written premiums grew by 24.0% year-on-year, surpassing the market growth of 11.1%².
- Non-medical business maintained strong momentum, with gross written premiums rising 26.3% year-on-year, far exceeding the market average of 5.5%³. This growth was primarily driven by Employees’ Compensation, Property, General Liability, and Motor insurance.
- Medical business also recorded robust growth, with gross written premiums increasing by 23.3%, outperforming the market average of 20.5%⁴.
Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, “Blue Cross achieved outstanding results in the first half of 2025, with growth in both medical and non-medical business outperforming the market. This remarkable performance stands as a testament to our effective strategy and reflects the invaluable support of our customers. Coupled with recent industry awards, these achievements motivate us to continue enhancing our brand, products and services. We will further expand the application of AI technology across the customer journey, aiming to deliver even more caring, convenient, and seamless services. Moving forward, we will continue to prioritise our ‘just right’ approach, striving to optimise products and services to address different customer pain points and meet their diverse needs in terms of protection, timing and budget. This will further solidify Blue Cross’ leading position in the general insurance market.”
Notes:
- The Net Promoter Score (NPS) survey is conducted annually by an independent market research agency through online questionnaires, interviewing more than 1,100 customers of Blue Cross and other key medical and general insurance companies.
- Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, excluding Mortgage Guarantee.
- Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, non-medical business, all business excluding Group Medical, Individual Medical and Mortgage Guarantee.
- Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, including Group Medical and Individual Medical.
Disclaimers:
- This press release is for distribution in Hong Kong Special Administrative Region only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong Special Administrative Region.
- Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.
Hashtag: #BlueCross
The issuer is solely responsible for the content of this announcement.
Blue Cross (Asia-Pacific) Insurance Limited
Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.
In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.
Media OutReach
Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
https://www.god55sports.com/
https://www.facebook.com/god55sports
https://www.instagram.com/god55sports/
The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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