By Modupe Gbadeyanka
Stanbic IBTC Holdings Plc has announced a change to its tagline from Moving Forward to It Can Be.
The outgoing CEO of the lender, which is a member of Standard Bank Group, Mr Yinka Sanni, while unveiling the new slogan, stated that these special times require a stronger connection with the organisation’s customers.
According to the head honcho of the Nigeria’s leading end-to-end financial services provider, Sanni, new catchphrase represents Stanbic IBTC’s unwavering support to its customers.
“As we continue to provide innovative banking solutions to give better customer experience, It Can Be, reflects the gradual and consistent transition from a previous stage of growth to a new stage of possibilities,” he said.
“Over the years, we have built a reputation of providing quality and top-notch banking experience. This marks a significant milestone in our journey with our customers, as we reflect on everything the Moving Forward tagline stood for, we are assured that what we aspire to become It Can Be,” he added.
He further reiterated that the It Can Be mantra is an assurance that with Stanbic IBTC, everyone can achieve greater things with endless possibilities.
“Our new watchword is about hope. It is an attitude and a way of life. It is a statement of reassurance to help our customers get to where they want to be.
“It Can Be represents transformation, growth, success and a brighter tomorrow for all our esteemed customers. We know they have dreams for the future and we are here to make them happen,” Mr Sanni noted.
