Indosat Deploys Comviva’s Technology to Serve Customers Better

By Ahmed Rahma

One of the telecommunication providers in Indonesia, Indosat Ooredoo, has deployed the artificial intelligence (AI)-based advanced analytics and marketing automation solution of Comviva for its marketing campaigns aimed to serve its customers better.

The technology is aimed to improve Indosat’s customers engagement and increase the company’s revenue through Comviva’s MobiLytix Real Time Marketing platform.

This platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today’s hypercompetitive market.

MobiLytix Real Time Marketing is a powerful Machine learning driven real-time interaction management platform that delivers proven top-line results for CVM marketers.

It is a marketing automation platform with massive scale decisioning, AI-based complex event processing and multi-channel interaction capabilities to help telecom operators transform their Customer Value Management initiatives.

“We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers.

“In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings. This will support our aim for digital leadership in the region,” the Director and Chief Operating Officer of Indosat Ooredoo, Vikram Sinha, said,

Also speaking, the Chief Marketing Officer of Indosat Ooredoo, Ritesh Singh, said “Our partnership with Comviva has enabled us to empower our customers on their digital journey, and improve customer satisfaction and retention through personalised customer offers and interactions.

“Not only it enables a better experience for our customers, but also helps generate significant incremental revenue for Indosat.”

According to the CEO of Comviva, Manoranjan (Mao) Mohapatra, “Comviva has designed its next generation analytics platform MobiLytix keeping in mind the challenges of its telecom operator partners.

“We are excited to partner with Indosat Ooredoo to support their digital transformation journey and provide great experiences for their customers.”