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BRICS and Establishment of Global Socio-Cultural Architecture

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Ms Elena Marinina

By Kester Kenn Klomegah

Several reports have already appeared on aspects of cultural dimensions of BRICS (Brazil, Russia, India, China and South Africa).

Admittedly, BRICS has broadened its scope of operations and activities, indicating its strength and the level of its development. As already known, Russia has passed on the BRICS Chairmanship to India, which officially starts January 2021. That, however, Kester Kenn Klomegah from Modern Diplomacy contacted to know a few more detailed developments in the cultural directions of BRICS.

Elena Marinina, Co-Chair of the International Cultural Exchange Group of the BRICS Civil Forum, Deputy CEO of the Roscongress Foundation and Director of the Innosocium Foundation, discusses the question of cultural diversities among BRICS members, the various initiatives that were adopted during the last interactive working session, and combined efforts to pave the way forward with the Association of NGOs as part of BRICS. Here are the interview excerpts:

How do you assess the importance and the results of the online roundtable discussions on “International Cultural Cooperation for Strengthening BRICS Unity” moderated from Moscow?

A lot of serious preparatory work went into the roundtable at the BRICS Civil Forum. The International Cultural Exchange Working Group collected recommendations and initiatives from representatives of various public organizations and institutions, foundations, and socially-oriented businesses of the five BRICS countries. All of these recommendations and initiatives were presented during the roundtable, given a serious and balanced assessment.

Cultural exchanges, protecting the cultural heritage of our countries, getting young people involved in the culture of BRICS countries, and developing tourism are the priority focuses that formed the basis of our draft communiqué that was presented to the heads of state at the BRICS Summit under the presidency of the Russian Federation. All the members of the working group, which included more than 30 representatives of the alliance’s member states, agreed that we should join efforts to develop sustainable cultural cooperation between BRICS countries.

It is crucial that all the recommendations are very clear, whether it is the establishment of the BRICS Advanced Thinking and Research Centre or an internship programme for the different activities of young professionals, holding the annual BRICS Literature Fair, or the creation of a general register of cultural, architectural, and landscape monuments of BRICS member states with their subsequent inclusion in the World Heritage List. In other words, we not only outlined paths for further cultural cooperation between our countries, but also identified specific projects that will establish this cooperation.

Of course, we must also keep in mind that many of the projects that have been announced overlap with the competencies of other working groups, which once again demonstrates the diversity and breadth of the coverage of such a phenomenon as a culture. Along with the economy, culture is the foundation on which countries build relations.

In your opinion as a member of the BRICS Working Group on Culture, do you agree that there are some diversities in culture among the group? Russia, India and China are geographically close, Brazil and South Africa a bit distant – but do this present any challenges in realizing fully the expected tourism and cultural dimension of BRICS?

The vision of man and the world is truly distinct for different nations, and sometimes even the exact opposite in some ways. If we are talking about culture, uniformity is unacceptable even within a single country. The main thing that unites the representatives of BRICS countries, though, is the desire to speak from a unified position on the global development of civil society and the establishment of global socio-cultural architecture, and in this regard, the diversity of the cultural codes of BRICS is more of a unique advantage than a disadvantage. We understand this very well in Russia. As a multinational, multicultural, and multilingual country, Russia is always open to dialogue with other peoples. We see the same approach from our foreign partners.

We are already actively collaborating with representatives of BRICS member countries as part of the events of the Roscongress Foundation’s social platform – the Innosocium Foundation. For example, we recently launched the BRICS Women’s Business Alliance, whose agenda not only covers economic issues, but also cross-cultural exchange and the implementation of joint projects in creative industries and education. The upcoming Eurasian Women’s Forum, which will be held in September 2021 in St. Petersburg, will feature a discussion platform on women’s involvement in the creative economy. As the organizers of Russian Creativity Week, we are also looking forward to seeing creative representatives from BRICS countries at our event in Moscow in summer 2021.

As for tourism, the deterrent today is not so much the geographical position of countries as it is the closure of borders due to the pandemic. However, this is a temporary factor. The final recommendations of the International Cultural Exchange Working Group are designed for a longer horizon and contain a wide range of measures that aim to develop the tourism potential of BRICS countries. This primarily includes the BRICS Cultural Tourism project, which seeks to consider the possibility of direct communication between BRICS nations, simplify the visa procedure for citizens of BRICS countries, open guide schools, and develop tourism routes in the group’s countries. We are also planning to hold the annual five-nation ‘BRICS – Our Common Home’ Cultural Festival, the ‘Great BRICS Cities’ project, various championships, and several other interesting initiatives.

One thing I am definitely certain of is that with all the differences in lifestyle, mentality, and traditions, as we travel or communicate and learn about the culture of another country, we are building a policy of intercultural relations and erecting a big BRICS house brick by brick, where common moral values will shape its foundation.

Could you discuss some of the initiatives that were presented during the meeting? What initiatives presented by Russia, the Chair of BRICS 2020? What were the reactions of your colleagues from Brazil, India, China and South Africa?

First of all, I would like to remind you that the BRICS Civil Forum itself was launched in 2015 based on an initiative put forward during the Russian presidency in order to convey the priorities of society and present civil initiatives to the leaders of the five countries. Over the past years, this format has proven to be useful and effective for cooperation between the public organizations of the association’s countries.

The 2020 BRICS Civil Forum came up with public initiatives for healthcare during the pandemic as well as social equality and addressed issues concerning the environment and climate change, the development of green energy, civil rights and freedoms, in addition to the role of education and science in human development. As I already mentioned, we devoted great attention to getting young people involved in the culture of BRICS countries, developing cultural exchanges through literature and art, and protecting cultural heritage as the basis for international cooperation and tourism.

In addition, as part of the cultural focus of the BRICS Civil Forum, Russia presented a number of projects dedicated to the 75th anniversary of victory in World War II. These projects include an initiative to establish the ‘World Day of War Veterans’ under a UN resolution, the international project ‘Libraries as Witnesses of the Great Victory’ based on the materials of the national libraries and archives of BRICS countries, and the five-nation literary and historical project ‘BRICS Peoples: Dedicated to War Heroes’.

All these initiatives were included in the final recommendations and not only garnered broad support from our colleagues in BRICS, but also from participants who were invited from other countries in Europe and Asia. We had a comprehensive exchange of views and engaged in fruitful and interesting work.

Taking advantage of this opportunity, we also invited the working group members to the second Russian Creativity Week Festival and Forum in Moscow in summer 2021, which the Innosocium Foundation is organizing jointly with the Russian Cultural Centre. The event was held for the first time in September 2020 and immediately received international recognition, as evidenced both by the scale of foreign participants as well as their active involvement in the event’s programme.

Now judging from the discussion, what could be the best way to systematize and to combine efforts in implementing all these new initiatives and recommendations arrived at the Civil BRICS 2020? In your view, how do you also see the way forward for the Association of NGOs as part of BRICS?

The institutionalization of cultural ties is a key part of our draft communiqué. During the meetings, many Russian and international members of the working group from the five nations advocated for the creation of a ‘Union (Association) of BRICS Non-Governmental Organizations’ and the formation of a single network of BRICS NPOs. I am certain that this will enable us to engage in a clear and properly coordinated manner, hold a constructive dialogue with the leaders of states and governments, and jointly implement the proposals and initiatives that received support at the BRICS Civil Forum.

World

TikTok Signs Deal to Avoid US Ban

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Forex Advice on TikTok

By Adedapo Adesanya

Social media platform, TikTok’s Chinese owner ByteDance has signed binding agreements with United States and global investors to operate its business in America.

Half of the joint venture will be owned by a group of investors, including Oracle, Silver Lake and the Emirati investment firm MGX, according to a memo sent by chief executive, Mr Shou Zi Chew.

The deal, which is set to close on January 22, 2026 would end years of efforts by the US government to force ByteDance to sell its US operations over national security concerns.

It is in line with a deal unveiled in September, when US President Donald Trump delayed the enforcement of a law that would ban the app unless it was sold.

In the memo, TikTok said the deal will enable “over 170 million Americans to continue discovering a world of endless possibilities as part of a vital global community”.

Under the agreement, ByteDance will retain 19.9 per cent of the business, while Oracle, Silver Lake and Abu Dhabi-based MGX will hold 15 per cent each.

Another 30.1 per cent will be held by affiliates of existing ByteDance investors, according to the memo.

The White House previously said that Oracle, which was co-founded by President Trump’s supporter Larry Ellison, will license TikTok’s recommendation algorithm as part of the deal.

The deal comes after a series of delays.

Business Post reported in April 2024 that the administration of President Joe Biden passed a law to ban the app over national security concerns, unless it was sold.

The law was set to go into effect on January 20, 2025 but was pushed back multiple times by President Trump, while his administration worked out a deal to transfer ownership.

President Trump said in September that he had spoken on the phone to China’s President Xi Jinping, who he said had given the deal the go ahead.

The platform’s future remained unclear after the leaders met face to face in October.

The app’s fate was clouded by ongoing tensions between the two nations on trade and other matters.

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United States, Russia Resolving Trade Issues, Seeking New Business Opportunities

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Kirill Dmitriev, CEO (RDIF) and Russian Presidents Special Envoy to United States

By Kestér Kenn Klomegâh

Despite the complexities posed by Russia-Ukraine crisis, United States has been taking conscious steps to improve commercial relations with Russia. Unsurprisingly, Russia, on the other hand, is also moving to restore and normalise its diplomacy, negotiating for direct connections of air-routes and passionate permission to return its diplomats back to Washington and New York.

In the latest developments, Kirill Dmitriev, Chief Executive Officer of the Russian Direct Investment Fund (RDIF), has been appointed as Russian President’s Special Envoy to United States. This marked an important milestone towards raising bilateral investment and economic cooperation. Russian President Vladimir Putin tasked him to exclusively promote business dialogue between the two countries, and further to negotiate for the return of U.S. business enterprises. According to authentic reports, United States businesses lost $300+ bn during this Russia-Ukraine crisis, while Russia’s estimated 1,500 diplomats were asked to return to Moscow.

Strategically in late November 2025, the American Chamber of Commerce in Russia (AmCham) has awarded Kirill Dmitriev, praised him for calculated efforts in promoting positive dialogue between the United States and Russia within the framework decreed by President Vladimir Putin. Chief Executive Officer of Russian Direct Investment Fund (RDIF) Kirill Dmitriev is the Special Representative of the Russian President for Economic Cooperation with Foreign Countries. Since his appointment, his primary focus has been on United States.

“Received an American Chamber of Commerce award ‘For leadership in fostering the US-Russia dialogue,’” Dmitriev wrote on his X page, in late November, 2025. According to Dmitriev, more than 150 US companies are currently operating in Russia, with more than 70% of them being present on the Russian market for over 25 years.

In addition, Chamber President Sergey Katyrin and American Chamber of Commerce in Russia (AmCham) President Robert Agee have also been discussing alternatives pathways to raise bilateral business cooperation. Both have held series of meetings throughout this year, indicating the the importance of sustaining relations as previously. Expectedly, the Roscongress Foundation has been offered its platforms during St. Petersburg International Economic (SPIEF) for the American Chamber of Commerce (AmCham).

On December 9, Sergey Katyrin and Robert Agee noted that, despite existing problems and non-economic obstacles, the business communities of Russia and the United States proceed from the necessity of maintaining professional dialogue. Despite the worsening geopolitical conditions, Sergey Katyrin and Robert Agee noted the importance of preserving stable channels of trade and pragmatic prospects for economic cooperation. These will further serve as a stabilizing factor and an instrument for building mutual trust at the level of business circles, industry associations, and the expert community.

The American Chamber of Commerce (AmCham) will be working in the system of the Chamber of Commerce and Industry (CCI) in the Russian Federation, which currently comprises 57,000 legal entities, 130 regional chambers and a combined network of representative offices covering more than 350 points of presence.

According to reports obtained by this article author from the AmCham, promising sectors for Russian-American economic cooperation include healthcare and the medical industry, civil aviation, communications/telecom, natural resource extraction, and energy/energy equipment. The United States and Russia have, more or less, agreed to continue coordinating their work to facilitate the formation of a more favorable environment for Russian and American businesses, reduce risks, and strengthen business ties. Following the American-Russian Dialogue, a joint statement and working documents were adopted.

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Reviewing the Dynamics of Indian–Russian Business Partnership

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Sammy Kotwani Indian Business Association Indian–Russian Business Partnership

By Kestér Kenn Klomegâh

The Executive President of the Indian Business Alliance (IBA), Sammy Manoj Kotwani, discusses the landmark moment in deepening Russian-Indian collaboration. Kotwani explains the groundbreaking insights into President Vladimir Putin’s working visit to India, the emerging opportunities and pathways for future cooperation, especially for the two-sided economic collaboration. Follow Sammy Manoj Kotwani’s discussions here:

Interpretation of the latest development in Russian-Indian relations

From my viewpoint in Moscow, this visit has effectively opened a new operational chapter in what has always been described as a “Special and Privileged Strategic Partnership.” It did not just reaffirm political goodwill; it translated that goodwill into a structured economic roadmap through Programme 2030, a clear target to take bilateral trade to around USD 100 billion by 2030, and concrete sectoral priorities: energy, nuclear cooperation, critical minerals, manufacturing, connectivity, fertilizers, and labour mobility.

On the ground, the business community reads this summit as a strong signal that India and Russia are doubling down on strategic autonomy in a multipolar world order. Both sides are trying to de-risk their supply chains and payment systems from over-dependence on any single centre of power. This is visible in the focus on national currencies, alternative payment mechanisms, and efforts to stabilise Rupee–Ruble trade, alongside discussions on a Free Trade Agreement with the Eurasian Economic Union and the reinforcement of corridors like the INSTC and the Chennai–Vladivostok route.

In short, my interpretation is that this summit has moved the relationship from “politically excellent but structurally imbalanced” towards a more diversified, long-term economic framework in which companies are expected to co-produce, co-innovate, and invest, not just trade opportunistically.

Significance of the visit for Indian business in Russia and for the Indian Business Alliance (IBA)

For Indian business operating in the Russian Federation, the visit has three immediate effects: confidence, clarity, and continuity. Confidence, because Indian entrepreneurs now see that despite external pressure, New Delhi and Moscow have explicitly committed to deepening economic engagement—especially in energy, fertilizers, defence co-production, nuclear, and critical minerals—rather than quietly scaling it back.

Clarity, because the summit outcomes spell out where the real opportunities lie:

Energy & Petrochemicals: Long-term crude and LNG supply, but also downstream opportunities in refining, petrochemicals, and logistics, where Indian EPC and service companies can participate.

Pharmaceuticals & Medical Devices: Russia’s import substitution drive makes high-quality Indian generics, formulations, and even localized manufacturing extremely relevant.

IT, Digital & AI: There is growing appetite in Russia for Indian IT services, cybersecurity, and digital solutions that are not dependent on Western tech stacks.

Fertilizers, Agro & Food Processing: New joint ventures in fertilizers and agriculture supply chains were explicitly flagged during and around the summit, which is important for both food security and farm incomes.

Continuity, because the Programme 2030 framework and the expected EAEU FTA give businesses a medium-term policy horizon. Tariff reductions, improved market access and predictable regulation are precisely what Indian SMEs and mid-sized companies need to justify long-term investments in Russia.

For the Indian Business Alliance (IBA), this inevitably means more work and more responsibility. We already see increased incoming requests from Indian firms—from large listed companies to first-time exporters—asking very practical questions: Which Russian region should we enter? How do we navigate compliance under the sanctions environment? Which banks are still handling Rupee–Ruble or third-currency settlements? How can we structure joint ventures to align with Russia’s import substitution goals while protecting IP and governance standards?

IBA’s role, therefore, becomes that of economic diplomacy in action: translating high-level summit language into actual B2B meetings, sectoral delegations, regional partnerships, and deal-making platforms such as the India–Russia Business Dialogue in Moscow. This visit will undoubtedly stimulate and intensify IBA’s work as a bridge between the two ecosystems.

India’s current economic presence in the Russian Federation

If we look beyond the headline trade figures, India’s economic presence in Russia today is significant, but not yet commensurate with its potential. Bilateral trade has grown sharply since 2022, largely on the back of discounted Russian oil and coal, making India one of Russia’s top energy customers.  However, the structure is still heavily skewed: Russian exports to India dominate, while Indian exports and investments in Russia remain relatively modest and under-diversified.

On the ground in Moscow and across the regions, we see several strong Indian footholds:

Pharmaceuticals: Indian pharma is well-established, respected for its affordability and quality, and poised to deepen localization in line with Russian import substitution policy.

Tea, Coffee, Spices & Food: Traditional segments with deep historical roots, now expanding into ready-to-eat, wellness, and ethnic food categories.

IT & Services: Still under-represented, but with growing interest as Russian entities look for non-Western software, integration, and outsourcing partners.

Diamonds, Textiles, Apparel, and Light Engineering: Present but fragmented, with enormous room to scale, especially if logistics and payment challenges are addressed.

Where India is still behind is on-the-ground investment and manufacturing presence compared to countries like China. Russian policymakers today are clearly favouring investors who help them achieve technological sovereignty and local value addition. For serious Indian companies willing to commit capital, adapt to Russian standards, and accept the complexities of the current environment, this is a period of unusual opportunity. For purely transactional players looking for quick arbitrage, it is becoming progressively harder.

So, I would characterise India’s economic presence as: strategically important, quickly growing in value, but still under-leveraged in terms of depth, diversification, and localization.

Geopolitical pressure from Washington and future predictions

Pressure from Washington—through sanctions, secondary sanctions risk, financial restrictions, and now even tariff measures linked to India’s energy purchases from Russia—is undoubtedly a real and continuing challenge.  It affects everything from shipping insurance and dollar transactions to technology transfers and the risk appetite of global banks. In practical terms, it can complicate even a simple India–Russia trade deal if it touches a sanctioned bank, vessel, or technology.

However, my own assessment, based on 35 years of living and working in Russia, is that this pressure will not fundamentally derail India–Russia friendship, but it will reshape how the relationship functions. India’s foreign policy is anchored in strategic autonomy; it seeks strong ties with the United States and Europe, but not at the cost of abandoning a time-tested partner like Russia. Russia, for its part, sees India as a crucial Asian pole in an emerging multipolar world order and as a long-term market, technology partner, and political counterpart in forums like BRICS, SCO, and the G20.

Looking ahead, I see a few clear trends:

Normalization of alternative payment and logistics systems

We will see more institutionalised use of national currencies, alternative messaging systems, regional banks outside the direct sanctions line, and maybe even digital currencies for specific corridors. Rupee–Ruble trade mechanisms that are today seen as “workarounds” will gradually become part of the normal infrastructure of bilateral commerce.

Shift from pure trade to co-production and joint innovation

To reduce vulnerability to sanctions, both sides will push for manufacturing in India and Russia rather than simple exports: defence co-development, localized pharma and medical devices, high-tech and AI collaborations, and joint ventures in critical minerals and clean energy.

Greater role for regions and business associations

Regional governments in Russia (Far East, Arctic regions, industrial hubs) and Indian states will increasingly drive project-level cooperation, supported by platforms like IBA. This “bottom-up” economic diplomacy will make the relationship more resilient than if it relied only on central governments.

Managed balancing by India

India will continue to deepen technology and investment ties with the West while maintaining energy, defence and strategic cooperation with Russia. The challenge will be to manage U.S. and EU expectations without compromising its core national interests. My prediction is that India will stay firm on this course of balanced engagement, even if it means occasional friction with Washington.

In essence, external pressure may complicate the methods of Indo-Russian cooperation, but it is unlikely to overturn the foundations of trust, mutual interest, and long-term complementarity that have been built over decades.

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