World
BRICS and Establishment of Global Socio-Cultural Architecture
By Kester Kenn Klomegah
Several reports have already appeared on aspects of cultural dimensions of BRICS (Brazil, Russia, India, China and South Africa).
Admittedly, BRICS has broadened its scope of operations and activities, indicating its strength and the level of its development. As already known, Russia has passed on the BRICS Chairmanship to India, which officially starts January 2021. That, however, Kester Kenn Klomegah from Modern Diplomacy contacted to know a few more detailed developments in the cultural directions of BRICS.
Elena Marinina, Co-Chair of the International Cultural Exchange Group of the BRICS Civil Forum, Deputy CEO of the Roscongress Foundation and Director of the Innosocium Foundation, discusses the question of cultural diversities among BRICS members, the various initiatives that were adopted during the last interactive working session, and combined efforts to pave the way forward with the Association of NGOs as part of BRICS. Here are the interview excerpts:
How do you assess the importance and the results of the online roundtable discussions on “International Cultural Cooperation for Strengthening BRICS Unity” moderated from Moscow?
A lot of serious preparatory work went into the roundtable at the BRICS Civil Forum. The International Cultural Exchange Working Group collected recommendations and initiatives from representatives of various public organizations and institutions, foundations, and socially-oriented businesses of the five BRICS countries. All of these recommendations and initiatives were presented during the roundtable, given a serious and balanced assessment.
Cultural exchanges, protecting the cultural heritage of our countries, getting young people involved in the culture of BRICS countries, and developing tourism are the priority focuses that formed the basis of our draft communiqué that was presented to the heads of state at the BRICS Summit under the presidency of the Russian Federation. All the members of the working group, which included more than 30 representatives of the alliance’s member states, agreed that we should join efforts to develop sustainable cultural cooperation between BRICS countries.
It is crucial that all the recommendations are very clear, whether it is the establishment of the BRICS Advanced Thinking and Research Centre or an internship programme for the different activities of young professionals, holding the annual BRICS Literature Fair, or the creation of a general register of cultural, architectural, and landscape monuments of BRICS member states with their subsequent inclusion in the World Heritage List. In other words, we not only outlined paths for further cultural cooperation between our countries, but also identified specific projects that will establish this cooperation.
Of course, we must also keep in mind that many of the projects that have been announced overlap with the competencies of other working groups, which once again demonstrates the diversity and breadth of the coverage of such a phenomenon as a culture. Along with the economy, culture is the foundation on which countries build relations.
In your opinion as a member of the BRICS Working Group on Culture, do you agree that there are some diversities in culture among the group? Russia, India and China are geographically close, Brazil and South Africa a bit distant – but do this present any challenges in realizing fully the expected tourism and cultural dimension of BRICS?
The vision of man and the world is truly distinct for different nations, and sometimes even the exact opposite in some ways. If we are talking about culture, uniformity is unacceptable even within a single country. The main thing that unites the representatives of BRICS countries, though, is the desire to speak from a unified position on the global development of civil society and the establishment of global socio-cultural architecture, and in this regard, the diversity of the cultural codes of BRICS is more of a unique advantage than a disadvantage. We understand this very well in Russia. As a multinational, multicultural, and multilingual country, Russia is always open to dialogue with other peoples. We see the same approach from our foreign partners.
We are already actively collaborating with representatives of BRICS member countries as part of the events of the Roscongress Foundation’s social platform – the Innosocium Foundation. For example, we recently launched the BRICS Women’s Business Alliance, whose agenda not only covers economic issues, but also cross-cultural exchange and the implementation of joint projects in creative industries and education. The upcoming Eurasian Women’s Forum, which will be held in September 2021 in St. Petersburg, will feature a discussion platform on women’s involvement in the creative economy. As the organizers of Russian Creativity Week, we are also looking forward to seeing creative representatives from BRICS countries at our event in Moscow in summer 2021.
As for tourism, the deterrent today is not so much the geographical position of countries as it is the closure of borders due to the pandemic. However, this is a temporary factor. The final recommendations of the International Cultural Exchange Working Group are designed for a longer horizon and contain a wide range of measures that aim to develop the tourism potential of BRICS countries. This primarily includes the BRICS Cultural Tourism project, which seeks to consider the possibility of direct communication between BRICS nations, simplify the visa procedure for citizens of BRICS countries, open guide schools, and develop tourism routes in the group’s countries. We are also planning to hold the annual five-nation ‘BRICS – Our Common Home’ Cultural Festival, the ‘Great BRICS Cities’ project, various championships, and several other interesting initiatives.
One thing I am definitely certain of is that with all the differences in lifestyle, mentality, and traditions, as we travel or communicate and learn about the culture of another country, we are building a policy of intercultural relations and erecting a big BRICS house brick by brick, where common moral values will shape its foundation.
Could you discuss some of the initiatives that were presented during the meeting? What initiatives presented by Russia, the Chair of BRICS 2020? What were the reactions of your colleagues from Brazil, India, China and South Africa?
First of all, I would like to remind you that the BRICS Civil Forum itself was launched in 2015 based on an initiative put forward during the Russian presidency in order to convey the priorities of society and present civil initiatives to the leaders of the five countries. Over the past years, this format has proven to be useful and effective for cooperation between the public organizations of the association’s countries.
The 2020 BRICS Civil Forum came up with public initiatives for healthcare during the pandemic as well as social equality and addressed issues concerning the environment and climate change, the development of green energy, civil rights and freedoms, in addition to the role of education and science in human development. As I already mentioned, we devoted great attention to getting young people involved in the culture of BRICS countries, developing cultural exchanges through literature and art, and protecting cultural heritage as the basis for international cooperation and tourism.
In addition, as part of the cultural focus of the BRICS Civil Forum, Russia presented a number of projects dedicated to the 75th anniversary of victory in World War II. These projects include an initiative to establish the ‘World Day of War Veterans’ under a UN resolution, the international project ‘Libraries as Witnesses of the Great Victory’ based on the materials of the national libraries and archives of BRICS countries, and the five-nation literary and historical project ‘BRICS Peoples: Dedicated to War Heroes’.
All these initiatives were included in the final recommendations and not only garnered broad support from our colleagues in BRICS, but also from participants who were invited from other countries in Europe and Asia. We had a comprehensive exchange of views and engaged in fruitful and interesting work.
Taking advantage of this opportunity, we also invited the working group members to the second Russian Creativity Week Festival and Forum in Moscow in summer 2021, which the Innosocium Foundation is organizing jointly with the Russian Cultural Centre. The event was held for the first time in September 2020 and immediately received international recognition, as evidenced both by the scale of foreign participants as well as their active involvement in the event’s programme.
Now judging from the discussion, what could be the best way to systematize and to combine efforts in implementing all these new initiatives and recommendations arrived at the Civil BRICS 2020? In your view, how do you also see the way forward for the Association of NGOs as part of BRICS?
The institutionalization of cultural ties is a key part of our draft communiqué. During the meetings, many Russian and international members of the working group from the five nations advocated for the creation of a ‘Union (Association) of BRICS Non-Governmental Organizations’ and the formation of a single network of BRICS NPOs. I am certain that this will enable us to engage in a clear and properly coordinated manner, hold a constructive dialogue with the leaders of states and governments, and jointly implement the proposals and initiatives that received support at the BRICS Civil Forum.
World
Essent Slashes Contact Centre Technology Costs by 50%
By Modupe Gbadeyanka
The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.
The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.
The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.
Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.
“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.
“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.
With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.
Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.
“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.
World
Africa: A New Market for Russian Business
By Kestér Kenn Klomegâh
On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.
Participating guests, packed in the small hall, included:
– representatives of business circles,
– entrepreneurs interested in new directions of development,
– employees of federal agencies curating foreign economic activity.
The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.
During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.
Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.
The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.
World
Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit
By Kestér Kenn Klomegâh
Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.
Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.
In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:
What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?
The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.
In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.
Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?
Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.
It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.
How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?
Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.
Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.
In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.
Is Africa unprepared to deal with nuclear waste, as some critics suggest?
I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.
Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.
Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?
Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.
Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.
How can we shift public perception, given the legacy of Chornobyl and Fukushima?
We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.
Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.
We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.
The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.
What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?
Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.
Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.
Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.
The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.
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