Showbiz
2021 Gulder Ultimate Search Winner to Get N50m
By Modupe Gbadeyanka
The eventual winner of the 2021 edition of Gulder Ultimate Search (GUS) will go home with over N50 million, the organisers have confirmed.
In a statement made available to Business Post, it was stated that the grand prize includes N20 million cash, a brand new sport utility vehicle (SUV), with other mouth-watering gifts.
It was further stated that apart from the winner, the other GUS contestants will smile home with over N20 million in cash prizes.
A total of 16 persons would be selected for the reality TV show, which is making a return to the television screen after about seven years off-air.
Last week, Nigerian Breweries Plc, which created and sponsors the programme, announced the return of the show, with interested participants asked to begin to send entries from September 1 till Friday, September 10.
The theme for this year’s edition is The Age of Craftsmanship.
It was learned that since entries opened, several Nigerians have registered as Gulder Ultimate Search and Gulder Ultimate Search 2021 are among the popular topics searched on most social media platforms over the last five days, mainly because excited fans are searching for information on how to apply for the reality survival show.
The stories of past winners of GUS who have gone to grab a seat as top stars in the world’s second-largest film industry, Nollywood, is also a source of motivation for many interested applicants.
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.
Interested contestants between 21 and 35 years old have been urged to visit the GUS website www.gulderultimatesearch.ng where they will be required to provide personal details, upload a photograph, a short video and answer a few questions.
Shortlisted applicants will undergo a regional selection process in Abuja on September 14 and 15; and in Enugu on September 15 and 16, while the final selection will take place in Lagos on September 16 and 17, 2021, while the show will run from October 16 to December 19, 2021.
The organisers explained that it made the application window very short to maintain and adhere strictly to the COVID-19 protocols in place by relevant health and government institutions.
It was stated that at the regional screenings, applicants will be subjected to physical and mental exercises, swimming and a robust medical examination, which includes but is not limited to the COVID-19 test to ensure they are fully fit.
Those certified medically fit and competent across the required physical parameters will progress to the next phase, while the 16 selected contestants will have insurance cover.
The organisers said security would be top-notch as they have the full complement of all private, public and high tech security agencies who have been mobilized to keep the facility impenetrable and protect the lives and properties of contestants and crew members, adding that the entire sites are fully equipped with an all-round armed team monitoring the CCTV footage round the clock.
Showbiz
Connections Tested as Heartbeat Heats Up in Episode 3
Episode 3 of Heartbeat picked up right where the drama left off, and this time, emotions ran even higher as new games, unexpected pairings, and bold choices changed the energy in the Love Pad.
After winning the kissing challenge, Igwe claimed the Love Nest key and chose Toria for a private night together. While the pair shared a cosy evening, the morning after came with mixed feelings. Toria admitted she felt uncomfortable being so exposed on camera and began questioning their connection, while Igwe seemed ready to move on, saying the spark just wasn’t there anymore. Just like that, what looked promising quickly cooled off.
But the house didn’t stay quiet for long. The singles were thrown into the Love Dip game, where everyone picked numbers, and anyone who matched automatically became partners for the night. The random twist led to surprising combinations across the house, forcing some singles to step outside their comfort zones.
Still, not everyone stuck to the rules. Despite being paired with other people, Ken and Latifah couldn’t resist each other. The two quietly slipped away from their assigned partners and ended up cuddling on the couch, proving their connection might be stronger than they’d like to admit.
Elsewhere, different emotions were brewing. Alvin’s calm and unreadable personality left Shekinah confused about where they stood, while Chidera and Kenna grew even closer, deciding to focus solely on each other rather than risk outside distractions. Their decision to “lock in” made them one of the most stable pairs in the house.
Then came a playful but revealing poolside card game, where singles had to complete daring or flirty tasks. From seductive dances to bold moves meant to send messages, the challenge stirred jealousy, laughter, and side-eyes across the group. Feelings were tested in real time, and it became obvious that everyone was still very much exploring their options.
But the biggest moment of the night was the official Heartbeat Game.
In this challenge, each male sat in the “hot seat” while the women had one minute each to impress him using props from a mystery box, from scarves to feathers and other playful items. The goal was simple: charm, tease, and create a spark. After every round, the men secretly scored each woman over ten.
The woman with the highest total score would win the ultimate prize, the Love Nest key and the power to choose who she’d spend the night with. One by one, the scores rolled in, and confidence filled the room as the women gave it their all.
When the final results were counted, Latifah came out on top, earning the highest ratings and securing the key. With all the power now in her hands, she had a major decision to make: return to Ken, the connection everyone already knew about, Henri, her new paired partner or Igwe, to explore someone new.
In true Heartbeat fashion, she chose unpredictability. Latifah made a bold decision about who she would take into the Love Nest, leaving Ken visibly stunned and the rest of the house buzzing. But who did she actually pick? Tune in next week to find out.
If Episode 3 proved anything, it’s that comfort zones don’t last long in Heartbeat, and one bold choice can change everything.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Showbiz
From Igwe’s Power Move to Latifa’s Shocking Decision, Episode Three Refuses to Calm Down
Episode three of Africa Magic Heartbeat picked up exactly where the tension left off, and if episode two was about shifting power, this one was about using it.
After winning the “Score the Kiss” challenge, Igwe made his choice and selected Toria to join him in the Love Nest. The decision felt deliberate and a little dangerous, confirming his growing reputation as the wildcard of the season. As the rest of the house watched, it became clear that Igwe was no longer just reacting to attention. He was actively shaping the chaos.
With the Love Nest decided, the remaining singles were left to chance. Numbers were drawn, and new pairings emerged for the night. Alvin found himself paired with Hilda, Queen Latifa with Henri, and Ken with Shekinah. But the pairing that raised eyebrows was Chidera and Kena, who once again picked matching numbers. At this point, it felt less like a coincidence and more like the universe insisting on unfinished business.
The next morning brought a poolside game that quickly turned uncomfortable. When Queen Latifa was asked to suck Igwe’s toe and did so without hesitation, all eyes shifted to Ken. The moment lingered, and the tension was unmistakable.
Things escalated further when it was Igwe’s turn. Asked to walk up to the person he found most attractive and kiss them, he initially moved toward Chidera, clearly enjoying the suspense. At the last second, he switched direction and kissed Queen Latifa instead. The reaction was immediate. Ken later admitted it was difficult to watch, and episode three made it clear that jealousy was no longer subtle.
As the day progressed, it became obvious that some of the earlier pairings were already losing steam. They struggled to find rhythm, except for Chidera and Kena who continued growing closer. Elsewhere, Shekinah appeared to shift her focus toward Igwe, a move that felt less about connection and more about sending a message to Alvin.
Toria, meanwhile, pulled Alvin aside for a heart-to-heart conversation. She openly expressed her discomfort, pointing out that he seemed torn between her and Shekinah. Calling herself possessive and jealous, she asked him to be honest and clear the air. Before the conversation could settle, Shekinah arrived, and the tension became too much. Toria chose to walk away.
As night fell, host Seyitan Atigarin introduced a new Heartbeat challenge centred on seductive dancing. This time, the women took the floor while the men watched and scored. According to Seyitan, the goal was simple: explore, take risks, and avoid locking into early comfort zones. Toria sat out the challenge due to feeling unwell, but the rest of the ladies came prepared.
Queen Latifa dominated the round, repeatedly scoring perfect tens from the men. When the final scores were tallied, she emerged the winner and earned the power to choose who would join her in the Love Nest.
All eyes turned to Ken. But Latifa had other plans.
Instead of choosing familiarity, she announced she wanted fresh blood. The decision landed like a bombshell and brought episode three to a close on a cliffhanger that promised even more disruption.
If episode three proved anything, it is that comfort does not last long on Heartbeat. Power keeps changing hands, jealousy is no longer hidden, and choices are starting to carry real consequences.
Catch the next episode of Heartbeat on Africa Magic Showcase, DStv Channel 151 and GOtv Channel 8, at 9 pm on Sunday. If you missed episode 3, catch up on Showmax, the DStv or GOtv Stream apps or via the Catch Up feature on your decoder.
Showbiz
Nigerian Record Labels Reject Plans by NCC to Pay Royalties to MCSN
By Adedapo Adesanya
Major Nigerian record labels have kicked against a plan by the Nigerian Copyright Commission (NCC) to disburse music copyright levies to the Musical Copyright Society Nigeria (MCSN).
According to a report by Pulse Nigeria, the opposition is being led by the umbrella body representing several leading Nigerian record labels – Record Label Proprietors Initiative Limited (ReLPI) – an industry group that includes Mavin Records, Chocolate City, and Davido Music Worldwide (DMW) among others.
According to the publication, ReLPI argues that the NCC’s decision to channel the levy solely through MCSN is flawed and does not reflect the structure of rights ownership in sound recordings. MCSN is recognised by the NCC as the only Collective Management Organization (CMO) allowed to license, monitor, and distribute royalties for Musical Works and Sound Recordings in Nigeria.
However, at At the centre of the dispute is the private copying levy, a statutory compensation meant to remunerate rights holders for unauthorised private copying of copyrighted works, such as music copied onto personal devices.
According to ReLPI, sound recording owners—primarily record labels—are major beneficiaries under the law but were not adequately consulted or represented in the proposed distribution framework. They maintained that Section 89(3) of the Copyright Act 2022 allows the NCC to disburse such levies not only to approved collective management organisations (CMOs) but also to other representatives of rights holders.
ReLPI formally raised concerns with the NCC, stressing that MCSN does not have the mandate to collect or distribute royalties on behalf of its members in a letter dated January 21, 2025.
The controversy has also drawn international attention, particularly from the International Federation of the Phonographic Industry (IFPI), which represents record labels worldwide. Pulse Nigeria reported that the body wrote to the NCC on January 22, 2026, urging transparency and fairness in the disbursement process.
IFPI emphasised that the portion of the levy attributable to sound recordings must be paid directly to legitimate rights holders or bodies with a clear and unequivocal mandate to represent them.
Despite these objections, the NCC has reportedly maintained its position, insisting that MCSN remains the only recognised CMO in the Nigerian music sector and will therefore receive the funds. ReLPI members claim they have been informed that the commission intends to proceed with the payment.
Business Post reports that this development has reignited broader debates about governance and transparency in Nigeria’s music copyright ecosystem.
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