Sports
How to Make a Premier League Team Profitable
Shockwaves rippled through the footballing world this week after it was confirmed Newcastle Football Club has been bought out in a £300m deal, ending owner Mike Ashley’s 14-year tenure.
The takeover leaves Newcastle in the hands of the Saudi Arabia Public Investment Fund (PIF), which now owns 80% of the club. The other 20% is split evenly between Amanda Staveley and the Reuben brothers.
After years of frustration and disappointment, Newcastle fans are now full of hope for the future as their new owners are the wealthiest in the sport, worth an eye-watering £700bn. To put that into context, Manchester City previously had the wealthiest owners in the Premier League, who are worth £23bn.
That is not to say Newcastle is now worth £700bn, but they will now have a war chest which dwarfs all others, giving them the financial means to bring in big players.
This news might tempt you to check a major football betting site like 888Sport to see what Newcastle’s chances are of winning the Premier League this season, but their odds remain largely unchanged. City are still hot favourites to lift the trophy at odds of roughly 10/11.
So, besides a takeover from a wealthy consortium, how do Premier League clubs make their money? Their biggest revenue stream comes from television broadcast rights for the league.
The English top-flight is the most popular league in the world, in any sport; the viewing figures back this up. As such, the cost of domestic broadcast rights are astronomically high; they’re now in the billions.
Sky Sports and BT Sport are the two main contenders for this content, though Amazon Prime and the BBC also contribute.
Exactly half – 50% – of this revenue is split evenly between the 20 Premier League clubs. A further 25% is then distributed according to how many times a team is broadcast live (these are known as facility fees) and the final 25% is based on where a team places in the league (merit fees).
So, a team that is shown live on TV more often will receive a larger chunk of the facility fees, and likewise, a club that finishes high up in the league table will be rewarded with higher merit fees revenue.
This, in theory, should create more of a meritocracy and allow clubs to earn more money based on their performances. However, in reality, big clubs like Liverpool, Chelsea and Manchester United will always get more airtime and, thus, more money.
International broadcast rights revenue is split evenly between the 20 clubs, however, those that make it into the Champions League will get even more funds from TV rights. This is because of separate deals for this competition, and the amount they get largely depends on how far they go in the Champions League.
The TV rights battle only properly boomed over the past decade or so, leading to the staggering figures that are forked over by broadcasters nowadays, which only seem to keep growing.
A more traditional form of revenue for clubs are ticket sales. Clubs will charge each and every person that attends a game for their seat in the stadium, and these prices will vary depending on their position in the venue and the context of the game itself. A London derby between Chelsea and Tottenham will cost more to attend than a game against Aston Villa at Stamford Bridge.
Clubs will also make money from season ticket holders, who will pay a lump sum to have tickets in the same seats for every home game for their team.
On top of this, most Premier League clubs also offer exclusive hospitality and business packages to those willing to splash out on game day. These are particularly attractive to companies that want to impress clients or reward their colleagues. These packages cost a lot more than regular tickets and can be decent earners for Premier League clubs.
In a similar vein, major clubs provide tours of their stadiums outside of match days, charging people to look around and inside the venue to get a closer feel.
Aside from ticket sales, clubs will also be charging for food and drink inside the stadium, and these can generate huge sums of money when totalled up.
Then, of course, there is merchandise. Clubs will have their own shops and stalls on site that sell things like shirts and scarves, but they also have websites where fans can purchase these items as well.
Last, but certainly not least, are the shirt sponsor deals that Premier Clubs can command. Brands like Chevrolet and Yokohama pay tens of millions of pounds to have their logo featured prominently on the shirts of players, providing these teams with yet more income.
However, it isn’t all plain sailing, even for the world’s biggest football teams. Just look at FC Barcelona, who are facing the worst financial crisis in their long history. Their debt is over the £1bn mark, and they have a lot of work to do before they’re out of it.
A large part of their problems stem from player salaries which, according to club president Joan Laporta, represents 103% of their total income. Obviously, such a business model is not sustainable, particularly as they will have many other costs elsewhere.
Obviously, managing the finances of a major football club is no easy task and while it’s not possible to get a detailed look at exactly what has gone wrong at Barcelona, it’s clear that inflated salaries have been a huge issue.
Premier League clubs earn revenue from numerous streams, some of which aren’t wholly under their control but will still have a significant impact on their bottom line. Salaries will be their main outgoing so, as long as they can keep these in check, profits should come.
The Super Bowl is far more than a football game. Each year, it becomes a global cultural moment, where sport, music, and social conversation collide. Super Bowl LX promises to be no exception. While fans anticipate the on-field clash between the New England Patriots and the Seattle Seahawks, much of the world’s attention has shifted to the halftime stage airing on both ESPN and ESPN2 (DStv Channel 219), where three-time Grammy winner Bad Bunny will make history.
The Puerto Rican superstar, born Benito Antonio Martínez Ocasio, is set to become the first non-English-speaking artist to headline the Super Bowl halftime show. His selection has sparked debate in the United States, particularly amid ongoing anti-ICE protests, but it also signals a broader recognition of his cultural impact. Known for pushing artistic boundaries and amplifying underrepresented voices, Bad Bunny brings a rare combination of commercial appeal and social consciousness to the NFL’s biggest stage.
The timing of his performance carries added weight. Just a week before the Super Bowl, Bad Bunny made history at the 2026 Grammy Awards, winning Album of the Year for Debí Tirar Más Fotos (I Should Have Taken More Photos). He used his acceptance speech to address immigration and human dignity, declaring: “Before I say thanks to God, I’m going to say, ICE out,” and calling on audiences to respond to hate with love. That statement has heightened expectations that his halftime show will blend spectacle with message, marking a performance that is about identity as much as entertainment.
As anticipation builds, questions linger over how Bad Bunny will translate this cultural moment on the field. Will the show lean entirely into his chart-topping hits, or will it echo the themes of unity and resistance he spoke of at the Grammys? Either way, the performance is already being framed as a defining cultural moment of 2026, with viewers worldwide eager to witness history in the making.
For audiences in Nigeria, Super Bowl LX and Bad Bunny’s historic halftime performance will air live on both ESPN and ESPN2 (DStv Channel 219) on Monday, February 9, 2026, at 12:30 am WAT. Be sure to also take advantage of the ongoing We Got You offer, where you pay for your current package and DStv upgrades you to the next higher package at no extra cost. This offer runs till February 28, 2026.
By Modupe Gbadeyanka
One of the leading financial services groups in Africa, Guaranty Trust Holding Company (GTCO) Plc, is championing great experiences and heritage by being the main sponsor of NPA Lagos International Polo Tournament.
The competition is one of Africa’s oldest and most prestigious sporting events and for this year’s edition, it will bring together top local and international polo teams and spectators from across the continent and beyond.
The contest commenced on Tuesday, January 27 at the Lagos Polo Club in Ikoyi and will end on Sunday, February 15, 2026.
The 2026 NPA Lagos International Polo Tournament will feature top‑tier teams competing for major prizes, including the Majekodunmi Cup, Independence Cup, Open Cup, Silver Cup and Low Cup, among others.
Guests can expect a fusion of thrilling equestrian action, polo-inspired lifestyle showcase, and curated hospitality experiences. The event will also be livestreamed, allowing audiences online to share in the excitement and spectacle.
Commenting on GTCO’s role as main sponsor of the Lagos International Polo Tournament, the chief executive of the firm, Mr Segun Agbaje, said, “This tournament, one of the oldest in Africa, celebrates not only the noble sport of polo but the values we hold dear as a brand: teamwork, discipline, fair play, and a commitment to excellence.
“Beyond the field, it showcases Nigeria and Africa to a global audience, reinforcing the continent’s place on the world stage. Our longstanding sponsorship of the NPA Lagos International Polo Tournament reflects our conviction that sport can amplify opportunity, foster connections, and deliver world-class experiences for all.”
The NPA Lagos International Polo Tournament has long been celebrated not only for its thrilling competition and equestrian excellence but also for its rich heritage and cultural resonance within Africa’s sporting tradition. GTCO’s sponsorship embodies the Group’s commitment to creating platforms that unite communities and drive social impact across diverse audiences.
If you’re looking for a fun, reliable, and exciting online betting experience in Nigeria, you’re in the right place. PariPesa Nigeria brings together casino entertainment, sports betting, and modern gaming options designed just for you. Let’s break it all down.
Casino Games
At PariPesa Nigeria, the casino lobby is brimming with exciting games. They are split into categories to help you navigate. You can search for titles using the search bar or narrow down the type of game you enjoy using the filter menu on the left-hand side of the page.
The filters on the left let you pick based on provider, feature, theme, and game types. If there is a title you particularly like, you can also favorite it! There are two separate categories of casino entertainment that depend on your individual casino activity. Recent games are all the ones you have tried, and the favorites section, as you can guess, lists the ones you starred.
Take a look at the main categories of games available.
Slots
Slots are the most popular casino games. They’re beginner-friendly, simple to follow, and you can try them for free in demo mode! At PariPesa Nigeria, you’ll find classic, video, and jackpot slots. Some have Nigerian-themed designs, bright colors, and sound effects that bring the experience close to home.
Table games
Are you a blackjack fan or do you prefer to watch the wheel spin in roulette? Either way, PariPesa Nigeria has a large selection of table games for you to choose from. You will find multiple variations of these titles, along with tables with varying betting ranges. Poker has by far the largest number of variants.
Crash games
These games have extremely quick rounds, so understand the mechanics before you place any real money bets. The concept is simple, really: a multiplier increases, and you cash out before an object “crashes.” The longer you wait, the higher your potential win, but if it crashes before you cash out, you lose that round. Aviator, Chicken Crash, and Doodle Crash are among the more popular games in this category.
Live casino games
Those tired of playing against generated algorithms will find live casino games a welcome break. At PariPesa, you can play poker, blackjack, roulette, and more against a live croupier. You can interact with your dealer and watch everything that happens in real time through video streaming. Remember that these tables are time sensitive, so you will have to place your bets before the window closes, and no, you cannot demo these games.
Sports Betting
Nigerians love sports, and what better way is there to be a part of the action than betting? Football is obviously the favorite, but you can also wager on over 150 sports at PariPesa. You can use the in-house statistics to make well informed bets on your preferred teams and players. Furthermore, the betting markets at PariPesa are top-notch.
- Over/Under
- Total Score
- Match Winner
These are only some of the many, many bets you can place.
eSports
eSports are a hit among young Nigerians. Games like FIFA, CS:GO, and Dota 2 have become part of the sports betting market, and they’re big players. Instead of physical matches, you’re betting on professional gamers competing online.
Virtual Sports
If you enjoy sports but want a quick fix, virtual sports are computer-generated matches that run all day, every day. There are no weather issues and no match postponements or player injuries to affect your strategy. Results are decided by certified random systems, so they’re fair and unpredictable.
Responsible Gambling Policy
No matter what, responsible gaming is an important feature of any online casino platform. PariPesa Nigeria takes this policy very seriously, too. This means you’re encouraged to play for fun, not to chase losses or risk money you can’t afford to lose. You can use the following tools to make sure you don’t go overboard.
- Deposit limits
- Self-exclusion between 6 months and 1 year.
- Session limits
- Regular check-ins
If you ever feel that gambling is becoming a problem, use the resources available online to get help.
PariPesa is synonymous with a complete gaming experience in Nigeria. From casino games and betting to eSports and virtual sports, everything is covered. The navigation is simple, reliable, and let’s be honest, entertaining! So, join PariPesa Nigeria today and enjoy top choices made for people like you!
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