Brands/Products
How Start-ups Can Leverage 360 Degrees Marketing Techniques to Increase Sales
By Emmanuel Otori
Sales are a determinant of whether a business would survive or not. The lifeblood of every business is embedded in the day-to-day activities that can generate consistent cash flow.
Some organizations get caught up in trying to do many things are at a time which makes their progression towards activities that contribute to their downline flawed and is visible in the finances of the organizations.
Organizations are not necessarily alarmed until there is a sharp drop in revenue; however, a sharp drop in revenue is only an indication of many other factors beyond what has been observed. This revenue drop is a symptom that some core activities are ailing such as staff retention, customer service, lack of repeat sales, poor product management, unclear definitions of the target market, lack of promotional.
If the sale is consistent, a business can survive the most difficult phases as cash flow is directly linked to the overall activities.
The most important question to ask then is “how can more sales be made”? Without asking this question, the business risks every other form of major distraction.
The 360 degrees Marketing Techniques
The 360 degrees marketing techniques are sometimes called Integrated Marketing Communications (IMC). These techniques are a mix of several activities that organizations are engaged in to increase awareness about a product or service.
The perception of visibility by a customer over a long period of time consistently makes a brand become a sort of inevitable to a customer whenever they need to make a purchasing decision as the brand is the first to come to mind due to the number of exposures they have had with the prospect and vice-versa.
Email Marketing
Email is one of the easiest and fastest ways to reach a large audience and when properly deployed has the potential to create a consistent stream of customers, as it takes the form of a closed user group through the reception of newsletters by the customers and overtime a relationship is built through readership as the audience are regularly updated about eh activities of the organization or products and services.
Email Marketing also helps to create some form of targets as there are metrics that could show who reads a particular newsletter and how many times. Observing the behaviour of the readers and the type of content they are reading could initiate a purchase decision by offering a product that compliments what they read.
Blogging
Blogging is similar to email marketing, but while email marketing is only sent to subscribers or users generated through a third party, blogging reaches out to all possible audiences that are online and serves as a tool to consistently inform customers about the product, services or activities of a business. Regular blogging should average up to 3-5 blog posts weekly to make conversions; this done over a period of 6 months is a guarantee for increased sales.
Granting Media Interviews
As much as the new media is emerging greatly, the traditional media still holds a sit in the preference of most audiences and the ability to use these tools such as television, radio and print media is key to reaching a lot of people. The conversations on these platforms create a direct connection with the listeners as it is visual and the ability to see the person being interviewed as they share industry-based experience makes them look to most audiences like thought leaders. This done over time would make such personality become a face and voice in their sector.
Search Engine Optimization (SEO)
Search Engine Optimization is arguably the first on the list of all techniques as it reduces the time, effort and energy to directly reach out to prospective customers. SEO guarantees that prospects can easily find an offer and make a purchase decision as it places a brand right where the audience is seeking answers. Sales are also made round the clock with no limitation of where the customer buys from.
Networking
Getting exposure as a Founder for your business is necessary to build a personal brand first, as this benefit extends to a business brand as trust can easily be built when people can interact with the owner of the business. A core part of business visibility is to ensure that a business owner continuously puts themselves out there as many times as possible, and this consistency over time is able to drastically build loyalty right from the onset and sales.
While there are many other techniques in addition to the ones mentioned, engaging in one or more of these activities has the potential to increase the revenue base of the business and reachability.
Emmanuel Otori has worked on the GEM Project of the World Bank, conducted training for entrepreneurs and professionals at the Abuja Enterprise Agency and has over 8 years of experience working with over 50 SMEs across Nigeria. He can be reached via https://www.linkedin.com/in/emmanuelotori/
If you’re celebrating a special moment in your life, such as an anniversary or a proposal, a diamond ring is an elegant choice to mark that day in the lives of your loved ones. When you’re out looking for the perfect diamond ring to choose from, the shape of the diamond should be a key consideration.
There are a number of different things that can influence the brilliance of a diamond, but the shape and cut of your stone is perhaps the most important. Trendy diamond shapes are everywhere these days, but one unique shape has remained popular over the years – the oval shape.
The oval diamond features a long shape and faceted cut that not only produces a stunning glint but also makes the gemstone look larger. In this article, we’ll explore the way in which the oval cut adds to the sparkle of your diamond ring and how it’s an evergreen choice for any jewelry collection.
Why Choose an Oval Diamond Ring? A Look at the 4Cs
Any seasoned jeweler or frequent diamond buyer will stress the importance of the 4Cs—Cut, Color, Clarity, and Carat Weight— when selecting diamonds that are beautiful and valuable.
Based on the 4Cs, the oval cut is special because it improves each of these factors more than other cuts would. Now, let’s look at oval cuts based on the 4Cs and why they are perfect for those seeking brilliance, beauty, and value.
Cut
A diamond’s cut has a direct influence on its capacity to bend light, and an oval diamond ring is created to maximize brilliance. As a result of its brilliant-cut faceting plan (which comes very close to that of a round-cut diamond), an oval diamond reflects and spreads light in order to produce improved sparkle.
Besides this, its longer shape can minimize the visibility of imperfections while maintaining an awe-inspiring glow.
Color
Oval diamonds also do a great job at color concealment, especially in higher grades. Since they’re faceted in a unique way and do a great job bending light, you’re going to have a whiter-looking diamond than most other fancy cuts, making oval gems great even if you choose to buy a slightly lower color grade.
Oval diamonds allow you to save on more expensive color grades and concentrate on the other 4Cs of a diamond without sacrificing quality and appearance.
Clarity
Clarity describes the presence of inclusions and blemishes in a diamond. Oval cuts conceal small inclusions better than step-cut shapes like emerald or Asscher cuts. This gives you the option to choose a lower clarity grade and still have an amazing-looking stone.
Carat Weight
One of the greatest strengths of an oval diamond is its ability to seem larger than it is. Its shape makes it appear like a larger stone when compared to a round diamond of equal weight. This special trait makes oval diamonds the best option for individuals who need maximum visual appeal without having to raise their budget significantly.
Best Settings for Oval Diamonds
After you explore the beauty of oval diamond rings and select a diamond on Best Brilliance, the next thing you need to do is select the perfect setting for the gem. Your chosen setting should enhance the oval cut’s brilliance, protect its shape, and complement its elongated elegance.
The appropriate setting not only ensures your diamond’s safety but also influences how much light it reflects. Below, we’ve highlighted some of the best settings to showcase the beauty of an oval diamond.
Solitaire Setting – Timeless & Classic
Solitaire settings will flaunt your gemstone’s beauty in a unique way. An oval cut solitaire setting consists of one oval diamond set on a plain or delicate band, with the stone in the spotlight.
This traditional style is great for optimizing light exposure and shine. If you like a clean but elegant look that enhances the natural beauty of your diamond, then the solitaire setting will suit you best.
Split Shank Setting – Fashionable & Supportive
A split shank setting includes a band that splits into two as it approaches the center stone. This gives it extra strength and also an appealing beauty. The setup gives the ring more presence as the set appears thinner while the diamond looks larger. Split shank settings suit buyers who are looking for a mixture of poise, solidity, and glamour.
East-West Setting – Cool & Radical
An east-west setting is a new take on traditional engagement rings, with a horizontal oval diamond instead of a vertical position. The radical styling establishes a modern yet chic appearance without diminishing the elegance of the oval cut. If you prefer something fresh and unique, an east-west setting offers an alternative to classic ring styles.
The Timeless Brilliance of Oval Diamonds
Oval diamonds are the perfect blend of beauty, glow, and sophistication. Understanding how an oval diamond maximizes brilliance and provides buyers with elegance is important. Choosing the best setting is equally as important to take advantage of a unique set style and elevate the appeal of your ring. With the utmost care and regular upkeep, an oval diamond ring is sure to be a timeless piece that will make whatever event you’re celebrating special.
By Aduragbemi Omiyale
Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful in Nigeria for the celebration of Eid el-Fitr, the end of the holy month of Ramadan.
In a statement, the chief executive of Rite Foods, Mr Seleem Adegunwa, urged Muslims to embrace the values of love, unity, and exemplary conduct as they enjoy a peaceful and fulfilling Eid, also encouraging them to reflect on the teachings of Prophet Mohammed (SAW) and continue to uphold the virtues of faith, compassion, and national unity.
He further advised Muslims to to rejuvenate and celebrate with its wide range of award-winning products.
“We commend our Muslim brothers and sisters for their devotion throughout Ramadan and encourage them to let the lessons of this sacred period guide their daily lives.
“As they celebrate, we remain committed to providing quality products that add delight and nourishment to every moment,” Mr Adegunwa stated.
Reaffirming Rite Foods’ dedication to excellence, he highlighted the company’s diverse portfolio of premium products, including 13 refreshing flavours of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, available in five delicious flavours, Fearless Energy Drinks for an extra boost, and Bigi and Rite Sausages, perfect for on-the-go enjoyment.
Also, the Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, emphasised that the company, driven by innovation and cutting-edge technology, will continue to cater to the needs of its diverse consumers.
“We are committed to delivering superior quality products that enhance every occasion. Eid el-Fitr is a time of joy, and we are honored to be part of the celebration with our consumers,” he added.
As a brand recognised for quality and excellence in the Fast-Moving Consumer Goods (FMCG) industry, Rite Foods was recently honoured as ‘Food Company of the Year’ at the prestigious Independent Awards 2024.
The company said it remains committed to delivering exceptional products that bring people together in celebration, nourishment, and satisfaction. With a commitment to producing quality products, the company continues to set industry standards in the FMCG sector.
By Adedapo Adesanya
Public Relations guru and chief consultant of TPT International Limited, Mr Adetokunbo Modupe, will headline the Lagos Chapter of Nigerian Institute of Public Relations (NIPR) PR Discourse for the month of April.
The NIPR Lagos chapter is scheduled to hold its monthly Public Relations (PR) Clinic on April 3, where vital issues on the growth of PR practice and its contribution to the national economic value chain will be discussed.
The PR Clinic, with the PR RESET theme, will have TPT International Limited’s founder, Mr Modupe, speaking on PR RESET: Reinventing Yourself for the Evolving PR LANDSCAPE”.
Expected at the special discourse are members of NIPR, special guests, and important personalities in the private and business sectors.
According to Dr Ahmadu, Fatimah-Binta, the General Secretary of NIPR, the monthly meeting will be held on Thursday, April 3rd, 2025, and will feature one of the most sought-after Public Relations Consultants in Africa, Adetokunbo Modupe, Founder of TPT International Limited.
Mr Modupe, a Harvard Business School and York St John University trained leadership Innovation and Management specialist, will bring to bear his vast knowledge of the PR practice spanning over three decades.
The event will be held on Thursday, April 3, at the Eko FM Multipurpose Hall, Agindingbi, Ikeja, by 3 pm, and deliberations are expected to be very thought provoking and impactful.
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