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What Makes A Good Sales Coaching Training Program

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Sales Coaching Training Program

If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.

Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.

So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.

This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.

If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013

As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.

Sales Coaching Training Program1

It Should Be Aligned With The Specific Selling Strategies

Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.

What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.

It Should Get People Acquainted With Your Precise Products & Services

Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.

It Should Address Specific Sales Barriers

Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.

The Coach Has To Be Committed

As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

NRS Bets on e-Invoicing to Boost Tax Compliance, Transparency

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NRS e-Invoicing

By Adedapo Adesanya

The Nigeria Revenue Service (NRS) says the rollout of electronic invoicing (e-invoicing) will strengthen tax compliance, curb revenue leakages and improve transparency in tax administration as it moves to fully digitise the country’s tax system.

The Project Lead for the NRS e-Invoicing Project, Mr Mohammed Bawa, stated this at the DigiTax E-Invoicing Compliance Breakfast Session held in Lagos on Wednesday.

The event, organised by DigiTax, an NRS-accredited e-invoicing platform, formed part of efforts to support the agency’s ongoing education and sensitisation campaign on the e-invoicing mandate.

Mr Bawa said the initiative aligns with global trends in tax digitisation and is expected to help improve Nigeria’s tax-to-GDP ratio, which remains one of the lowest in Africa.

According to him, the system will provide the NRS with greater visibility into transactions across sectors, formalise activities within the informal economy and standardise invoice formats nationwide using globally recognised invoice schemas.

He added that e-invoicing would improve operational efficiency for both businesses and tax authorities while supporting the NRS’ transition from manual and electronic tax administration processes to a fully automated system-to-system interaction model.

Mr Bawa noted that the legal framework for implementation is backed by the Nigeria Tax Administration Act, which prescribes penalties for non-compliance.

He disclosed that the NRS has completed onboarding large taxpayers and is preparing to enforce compliance with defaulting entities.

According to him, medium taxpayers are expected to begin compliance in the third quarter of 2026, while onboarding of emerging taxpayers will commence in 2027, with full adoption targeted for all taxpayers by the end of 2028.

Mr Bawa urged taxpayers yet to be onboarded onto the platform to begin the process and work with accredited service providers to ensure compliance.

On his part, Country Director of DigiTax Nigeria, Mr Olumide Akinsola, urged businesses to look beyond their internal systems and assess the compliance status of suppliers and counterparties.

He warned that businesses whose suppliers fail to transmit invoices through the MBS platform risk losing eligibility to claim Value Added Tax (VAT) input credits on such transactions, describing the resulting supply chain exposure as a significant commercial risk that many organisations have yet to quantify.

Mr Akinsola also announced the launch of DigiTax’s white paper, The State of E-Invoicing Readiness in Nigeria, which examines compliance adoption trends and the readiness gap across different taxpayer segments.

He added that DigiTax operates in Nigeria, Kenya, Zambia and the United Arab Emirates (UAE), noting that experience from those markets shows businesses that integrate early are better positioned to avoid disruptions when enforcement begins.

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Economy

CAC to Delete Alariwo of Afrika, First Union PFA, Investopedia, Other Firms from Register

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corporate affairs commission cac

By Aduragbemi Omiyale

The names of about 100,000 companies registered by the Corporate Affairs Commission (CAC) are about to be deleted for inactivity, especially for failing to file their annual tax returns, Business Post reports.

This information was disclosed by the CAC via a notice signed by its management on Wednesday, July 15, 2026.

The list contains organisations like the Nigeria-Poland Chamber of Trade Invest Ltd, Alariwo of Afrika Ltd, Ovation Sports International, First Union Pension Fund Administrators, Investopedia Limited, Baptist High School Abuja Ltd, and Yobe Aluminium Manufacturing Industries Ltd, amongst others.

In the statement, the commission said its decision to strike off the names of the affected firms from the register aligns with the provisions of Section 692(3) (3) and (4) of the Companies and Allied Matters Act (CAMA), 2020.

However, the affected companies can still salvage the situation by filing all outstanding annual returns and regularising their records within 90 days.

“Please note that companies that fail to comply within the stipulated timeline shall be struck off the register without further notice,” it declared, expressing its continued commitment to providing prompt and efficient registration and regulatory services to the satisfaction of its valued customers.

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Economy

Unlisted Securities Rise 1.75% on Renewed Interest

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unlisted securities index

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange gained 1.75 per cent on Wednesday, July 15, pushing the NASD Security Index (NSI) up by 74.20 points to 4,316.51 points from 4,242.31 points, as the market capitalisation added N44.54 billion to finish at N2.590 trillion compared with the preceding session’s N2.546 trillion.

During the session, there was an 11.5 per cent rise in the value of transactions at midweek to N72.7 million from the preceding session’s N65.2 million, as there was a 3.7 per cent growth in the number of deals to 28 deals from the previous session’s 27 deals, while the volume of securities slumped by 64.5 per cent to 4.9 million units from 13.7 million units.

At the close of trades, Great Nigeria Insurance (GNI) Plc ended as the most active security by value on a year-to-date basis, with 3.4 billion units worth N8.4 billion, with the second spot occupied by Infrastructure Credit Guarantee (Infracredit) Plc after selling 2.3 billion units valued at N6.5 billion, and the third position was taken by Central Securities Clearing System (CSCS) Plc, which exchanged 74.3 million units for N5.3 billion.

GNI Plc also finished the trading day as the most traded stock by volume on a year-to-date basis, with a turnover of 3.4 billion units traded for N8.4 billion, followed by Infracredit Plc with 2.3 billion units transacted for N6.5 billion, and Resourcery Plc with 1.1 billion units sold for N415.7 million.

Business Post reports that the market breadth index was negative yesterday, as there were two price gainers and three price losers.

11 Plc added N22.36 to its value to close at N250.00 per share versus N227.64 per share, and CSCS Plc improved by N7.95 to N90.35 per unit from N82.40 per unit.

On the flip side, FrieslandCampina Wamco Nigeria Plc lost N1.37 to end at N150.00 per share versus N151.37 per share, UBN Property Plc depreciated by 6 Kobo to N1.75 per unit from N1.81 per unit, and Food Concepts Plc dropped 1 Kobo to close at N2.49 per share versus N2.50 per share.

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