General
Effective Lead Generation Strategies You Should Try
“We need more leads”
If you’re in sales and marketing, you’ve probably heard these words or said them to your team.
Rightly so, since growing the business depends on your ability to attract high-quality leads and gradually turn them into paying customers.
For this to happen, you’ll need lead generation strategies that increase brand awareness, generate interest in your products/services, and encourage potential customers to engage.
Strategies that create new opportunities for you to capitalize on and close.
To that end, we have laid out five tactics that may help boost your lead generation efforts.
1. Invest in Lead Generation Software
Sales and marketing teams spend a lot of time collecting and analyzing contact information manually. The process is tedious, time-consuming, and may yield inaccurate results.
Lead generation software makes work easier by automating the process, allowing your team to focus on other aspects of selling.
The software captures a visitor’s information at points of contact, whether that is a visit to your landing page or a document download, etc. You’ll learn how potential customers are interacting with your business and customize their journey accordingly.
Here are some features to look out for:
- Ease of use: look for software that’s designed for marketing teams not web developers or programmers. The team should be able to use the software without referring to or dabbling in code.
- Integrations: your preferred software should sync seamlessly with your existing Martech stack. This will make for effective inter-tool communication and reporting.
- Scalability: software that can grow with you is software worth investing in. The system should have the capacity to handle expanding operations and related needs.
- Analytics: the ability to analyze collected data and generate reports will help you streamline marketing efforts, improve operational efficiency, and improve customer interactions. Go for software that can help you do this.
2. Host Joint Venture Webinars
At some point, you realize that you’ve pitched your products/services to existing audiences and now need to find new audiences to generate sales.
Joint venture webinars are an excellent way to reach new audiences with your message. You partner with brands in complementary niches to pitch to a fresh audience.
Here are ways to make joint venture webinars more impactful:
- Choose the right partner. The best partnerships are those that involve companies that offer complementary products/services, have complementary customers, and audiences that are interested in the partnered event.
- Promote the webinar. Work with your partner to create a promotional kit that ensures your narrative and takeaways are the same – think email copy, images, videos, etc. Choose distribution channels that work for both companies.
- Prepare, prepare, prepare. Conduct dry runs to help the presenters get comfortable with each other, the webinar software, and equipment. The dry runs will help you pick up any technical difficulties that can be dealt with before the big day.
- Follow up. Capitalize on the interest you’ve generated to follow up right after the event and convert those audiences to qualified leads.
3. Create Gated Content
It takes tremendous time and effort to research, compile and package valuable information for audiences.
Putting it behind a gate means those who are genuinely interested in what you’re saying won’t mind trading their contact info for it.
Not only does gating content increase your likelihood of capturing good leads, but also gives you better insights into what prospects are looking for.
Best practices include:
- Create an optimized landing page for the specific gated content. Let the message focus solely on the material you’re sharing to ensure your visitor doesn’t get distracted and leave without completing the action.
- There is more to gated content other than PDFs. Many marketers associate gated content with PDF documents, but these aren’t the only options or formats available. You can create video series, webinars, exclusive access, exclusive communities, templates, and checklists.
- Quality over quantity. A short,information-packed e-book does more for your business and reputation than a hundred-page one full of fluff. Observe proper editing principles and deliver high-quality work.
- Make navigation easy. Use the clickable table of contents, ensure any links embedded on the document work, and use images to make the information more palatable.
4. Make Cold Calls
Research by RAIN GROUP shows that many senior levels buyers prefer to be contacted on the phone. By senior level, we’re talking c-suite and VP buyers—just the group you want to target.
Cold calling provides a platform for tapping into new markets and gaining key information concerning your target market’s needs, challenges, and expectations.
So how about brainstorming your value proposition then getting on the phone to lock in that deal?
Here are some considerations:
- Know what prospects want. Tough? Not really. Buyers are looking for ways to solve their current problems. By sharing detailed information about the features and services your solutions provide, you can influence their decisions.
- Pre-qualify prospects. Now that you know what prospects want, it’s time to pre-qualify them. Develop strong buyer personas to help you understand your target market and identify brands with the potential to turn into customers.
- Prepare for the call. Come up with a script that comprises a strong opener, a middle, and a conclusion. Test different opening statements to find the one that draws in prospects. Your middle should contain key features of your products/services, questions for the prospect, FAQs, and objections. In the conclusion is where you ask for your goal.
- Follow up. Cold calling experts say it takes on average five follow-up calls to get leads to convert. While it’s easy to give up after one or two follow-ups, don’t do it. Persistence is key in this business.
5. Leverage Email Marketing
With over 300 billion emails exchanged daily, email marketing is an effective communication channel between brands and their customers.
B2B sellers use this channel to build relationships, send out promotions, and stay in touch with customers—past, current, and potential.
Having said that, the email marketing technique will only be successful if you have the right contacts and adopt the right approach. This approach includes:
- Updating your email list. An updated and clean list ensures you reach your target audiences with messages that interest them in your offerings.
- Keeping email content concise. Life is fast-paced, readers are busy, and hardly have the time to read through lengthy emails. Shorter emails with visuals or images that can be read on the go are preferable.
- Scrap the “no-reply” email address. It makes your company look dubious, and your email just might end up in the trash. It also limits the subscriber’s ability to reach you, which may cost you countless leads.
- Link emails to specific landing pages. When a reader clicks through to your site, send them to a landing page that correlates with the email and shares more information. It saves them from navigating your site looking for information and possibly losing interest and leaving.
By Adedapo Adesanya
The Nigerian Electricity Regulatory Commission (NERC) has called for enhanced stakeholder coordination to rapidly expand electricity meter installations and narrow Nigeria’s persistent metering gap.
This push emerged from the NESI Metering Stakeholders’ Meeting held in Lagos on March 27, 2026, where regulators, industry players, and international partners converged to tackle rollout bottlenecks.
According to a post on NERC’s X handle, key attendees included representatives from the World Bank, Meristem, Nigerian Communications Commission (NCC), NEMSA, Distribution Companies (DisCos), and Meter Asset Providers (MAPs).
NERC highlighted a strategic pivot from merely financing metering initiatives to fostering seamless collaboration.
With four separate metering programmes currently underway, the commission stressed the urgency of aligning efforts to avoid duplication and accelerate deployment.
“Greater synergy among DisCos, meter providers, and other stakeholders is essential to ramp up installations,” a NERC spokesperson noted. This coordinated approach aims to deliver accurate billing, eradicate estimated charges that frustrate consumers, and boost overall market efficiency.
The meeting also underscored the need for a unified communication strategy to heighten public awareness and encourage consumer uptake, as part of NERC’s broader drive for transparency in Nigeria’s electricity sector.
Nigeria currently operates four parallel metering programmes aimed at closing the country’s metering gap and improving efficiency across the power sector. These include the World Bank–funded Nigeria Distribution Sector Recovery Programme (DISREP), which targets about 3.2 million end-user meters, and the Federation-funded initiative designed to deliver roughly 3.8 million meters alongside about 130,000 distribution transformer (DT) meters.
Also in operation are the DisCo-funded Meter Acquisition Fund (MAF), which provides around 125,000 meters to fill coverage gaps, and the Advanced Metering Infrastructure (AMI), a technology-driven framework focused on smart metering, improved billing accuracy, and enhanced grid management. The Nigerian Electricity Regulatory Commission (NERC) is now working to harmonise these initiatives to prevent duplication and accelerate metering deployment nationwide.
By Aduragbemi Omiyale
It was a day of recognition for some unsung Sheroes at the maiden Woman of Power Award organised by Zenith Bank Plc and the Ford Foundation.
The glamorous event took place at the Civic Centre, Lagos, on Saturday, March 28, 2026, with the theme Celebrating Resilience, Leadership, and Generosity.
About 19 women selected from the six geo-political zones in trade, petty manufacturing, education, and agriculture were recognised at the ceremony, which had several personalities in attendance.
Business Post reports that the programme was part of activities to commemorate March as women’s month.
The chief executive of Zenith Bank, Ms Adaora Umeoji, in her speech, praised the awardees and reaffirmed the bank’s strong commitment to women’s empowerment.
“Zenith Bank’s commitment to gender inclusion is not a rhetoric but one of the ethos that the bank holds very dearly,” the banker, represented by one of the bank’s executive directors, Ms Adobi Nwapa, said.
“Zenith Bank has a 50-50 gender ratio with women occupying strategic positions in the bank’s management and board, up to the current Group Managing Director being the very first female to hold that position,” she added.
On her part, the Regional Director of the Ford Foundation, Ms Chichi Aniagolu, described the Woman of Power Award as an eye-opener, noting that her team’s journey across the country revealed the vast and often overlooked facets of human potential among Nigerian women.
Among those honoured were:
- Mrs Regina Amankulor, a retired nurse empowering young people in Umuode-Nsulu community, Isiala Ngwa North LGA, Abia State;
- Mary Matanmi, Coordinator of the Nigeria Association of Hairdressers, Barbers and Cosmetologists, Lagos State chapter;
- Ifeanyi P. Ugwueze, a Guidance Counsellor and Life Coach who continues to thrive despite blindness and is currently pursuing a doctorate degree.
Others include:
- Amina Musa, a trade educator based in Karonmajiji, AMAC, Abuja;
- Adenike A. Lambo, the Iyaloja of Ilorin;
- Sadiya Abubakar, an educator in Jibi (Deidei), Bwari Area Council, FCT;
- Erikan Idem Andrew, a market woman with significant community impact in Port Harcourt;
- Ngozi B. Nwankpa, an Aba-based fashion designer;
- Hadiza Umar, a Development Specialist based in Kaduna, Kaduna State;
- Joy C. Ezenwa (aka Mama Amala), a trader at Sabon Gari Market, Kano;
- Shola Esther Babalola (Mama Sho), promoter of natural honey and founder of the Mama Sho Honey brand in Lagos;
- Josephine Ugwu, a staff member of the Federal Airports Authority of Nigeria (FAAN), was honoured for her honesty in recovering and returning millions of naira mistakenly dropped by passengers at Murtala Muhammed Airport, Lagos.
By Adedapo Adesanya
The Christian Association of Nigeria (CAN) has called for action over the recent attack in Plateau State, asking authorities to address and prosecute those behind the killing.
In a statement, CAN President, Mr Daniel Okoh, described the attack as “not just tragic” but also “unacceptable”.
“Nigerians are tired of mourning. Nigerians are tired of statements. Nigerians want to see action,” the cleric said in a statement issued late Monday.
“Those responsible for this atrocity must be found, arrested, and made to face justice; swiftly and decisively. Anything less will only deepen the sense that life in our country is no longer protected.”
The attack on Sunday in Angwan Rukuba, in Jos North Local Government Area, left 28 people dead and several others wounded.
Expectedly, the incident has sparked outrage among Nigerians and protests by angry residents of the area.
CAN called for a thorough investigation into the attack and called for proactive action before these attacks take place.
“Our security institutions must not only respond; they must stay ahead of these threats,” the Christian body said while acknowledging efforts by the Plateau State Government.
“But let it be said clearly: temporary measures are not enough. The people of Plateau, and indeed all Nigerians, deserve lasting security, not periodic reassurance,” Mr Okoh said.
CAN told Nigerians to be vigilant and calm, but maintained that the nation owes the dead justice.
“We owe the living protection. And we owe our future a country where no community wakes up to gunfire on a sacred day.”
Meanwhile, the Plateau State Governor, Mr Caleb Mutfwang, visited the affected area under heavy security and also those wounded on Monday, even as the state government imposed curfew on the affected place.
“This unfortunate event led to the loss of 28 innocent lives and left many others injured. I feel deeply the weight of the pain inflicted on our people,” the governor said in a state-wide broadcast.
He also vowed that Plateau State won’t succumb to fear or intimidation.
“We shall emerge stronger, united, and resolute in our faith and commitment to peace,” the governor assured.
“We must deploy every available resource to defend our people, protect lives and property, and safeguard the territorial integrity of our state. Plateau shall remain strong and peaceful.”
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