General
Effective Lead Generation Strategies You Should Try
“We need more leads”
If you’re in sales and marketing, you’ve probably heard these words or said them to your team.
Rightly so, since growing the business depends on your ability to attract high-quality leads and gradually turn them into paying customers.
For this to happen, you’ll need lead generation strategies that increase brand awareness, generate interest in your products/services, and encourage potential customers to engage.
Strategies that create new opportunities for you to capitalize on and close.
To that end, we have laid out five tactics that may help boost your lead generation efforts.
1. Invest in Lead Generation Software
Sales and marketing teams spend a lot of time collecting and analyzing contact information manually. The process is tedious, time-consuming, and may yield inaccurate results.
Lead generation software makes work easier by automating the process, allowing your team to focus on other aspects of selling.
The software captures a visitor’s information at points of contact, whether that is a visit to your landing page or a document download, etc. You’ll learn how potential customers are interacting with your business and customize their journey accordingly.
Here are some features to look out for:
- Ease of use: look for software that’s designed for marketing teams not web developers or programmers. The team should be able to use the software without referring to or dabbling in code.
- Integrations: your preferred software should sync seamlessly with your existing Martech stack. This will make for effective inter-tool communication and reporting.
- Scalability: software that can grow with you is software worth investing in. The system should have the capacity to handle expanding operations and related needs.
- Analytics: the ability to analyze collected data and generate reports will help you streamline marketing efforts, improve operational efficiency, and improve customer interactions. Go for software that can help you do this.
2. Host Joint Venture Webinars

At some point, you realize that you’ve pitched your products/services to existing audiences and now need to find new audiences to generate sales.
Joint venture webinars are an excellent way to reach new audiences with your message. You partner with brands in complementary niches to pitch to a fresh audience.
Here are ways to make joint venture webinars more impactful:
- Choose the right partner. The best partnerships are those that involve companies that offer complementary products/services, have complementary customers, and audiences that are interested in the partnered event.
- Promote the webinar. Work with your partner to create a promotional kit that ensures your narrative and takeaways are the same – think email copy, images, videos, etc. Choose distribution channels that work for both companies.
- Prepare, prepare, prepare. Conduct dry runs to help the presenters get comfortable with each other, the webinar software, and equipment. The dry runs will help you pick up any technical difficulties that can be dealt with before the big day.
- Follow up. Capitalize on the interest you’ve generated to follow up right after the event and convert those audiences to qualified leads.
3. Create Gated Content

It takes tremendous time and effort to research, compile and package valuable information for audiences.
Putting it behind a gate means those who are genuinely interested in what you’re saying won’t mind trading their contact info for it.
Not only does gating content increase your likelihood of capturing good leads, but also gives you better insights into what prospects are looking for.
Best practices include:
- Create an optimized landing page for the specific gated content. Let the message focus solely on the material you’re sharing to ensure your visitor doesn’t get distracted and leave without completing the action.
- There is more to gated content other than PDFs. Many marketers associate gated content with PDF documents, but these aren’t the only options or formats available. You can create video series, webinars, exclusive access, exclusive communities, templates, and checklists.
- Quality over quantity. A short,information-packed e-book does more for your business and reputation than a hundred-page one full of fluff. Observe proper editing principles and deliver high-quality work.
- Make navigation easy. Use the clickable table of contents, ensure any links embedded on the document work, and use images to make the information more palatable.
4. Make Cold Calls

Research by RAIN GROUP shows that many senior levels buyers prefer to be contacted on the phone. By senior level, we’re talking c-suite and VP buyers—just the group you want to target.
Cold calling provides a platform for tapping into new markets and gaining key information concerning your target market’s needs, challenges, and expectations.
So how about brainstorming your value proposition then getting on the phone to lock in that deal?
Here are some considerations:
- Know what prospects want. Tough? Not really. Buyers are looking for ways to solve their current problems. By sharing detailed information about the features and services your solutions provide, you can influence their decisions.
- Pre-qualify prospects. Now that you know what prospects want, it’s time to pre-qualify them. Develop strong buyer personas to help you understand your target market and identify brands with the potential to turn into customers.
- Prepare for the call. Come up with a script that comprises a strong opener, a middle, and a conclusion. Test different opening statements to find the one that draws in prospects. Your middle should contain key features of your products/services, questions for the prospect, FAQs, and objections. In the conclusion is where you ask for your goal.
- Follow up. Cold calling experts say it takes on average five follow-up calls to get leads to convert. While it’s easy to give up after one or two follow-ups, don’t do it. Persistence is key in this business.
5. Leverage Email Marketing

With over 300 billion emails exchanged daily, email marketing is an effective communication channel between brands and their customers.
B2B sellers use this channel to build relationships, send out promotions, and stay in touch with customers—past, current, and potential.
Having said that, the email marketing technique will only be successful if you have the right contacts and adopt the right approach. This approach includes:
- Updating your email list. An updated and clean list ensures you reach your target audiences with messages that interest them in your offerings.
- Keeping email content concise. Life is fast-paced, readers are busy, and hardly have the time to read through lengthy emails. Shorter emails with visuals or images that can be read on the go are preferable.
- Scrap the “no-reply” email address. It makes your company look dubious, and your email just might end up in the trash. It also limits the subscriber’s ability to reach you, which may cost you countless leads.
- Link emails to specific landing pages. When a reader clicks through to your site, send them to a landing page that correlates with the email and shares more information. It saves them from navigating your site looking for information and possibly losing interest and leaving.
General
NERC Orders DisCos to Pay 20% Compensation to Affected Band A Customers
By Adedapo Adesanya
The Nigerian Electricity Regulatory Commission (NERC) has ordered electricity distribution companies (DisCos) to pay 20 per cent compensation to eligible Band A customers who were affected by power shortfalls between February and March 2026.
In Directive No. NERC/2026/002, the commission said, generation constraints, which were largely caused by inadequate gas supply and vandalism of gas and transmission infrastructure, prevented DisCos from meeting committed service levels for some Band A feeders.
NERC Mandated that for feeders that supplied less than 18 hours per day, affected Band A feeders will not be downgraded during the covered period, and eligible customers will receive special compensation equal to 20 per cent of approved energy figures for February 2026.
However, for Band A feeders that recorded an average daily supply of between 18 and 20 hours, the existing compensation framework under Addendum No. NERC/2024/003 applies to both Maximum Demand (MD) and Non-Maximum Demand (Non-MD) customers.
MD customers are high-consumption users who typically have their own dedicated transformer and operate with a load of 45 kVA and above; they include large residential estates, banks, hotels, supermarkets, industrial facilities and oil and gas complexes.
Non-MD customers do not have a dedicated transformer and instead share public transformers, and they generally consume less, often below 45–50 kVA.
For Non-MD customers, compensation is set at 20 per cent of the approved February 2026 energy cap applicable to the affected feeder.
For MD customers, compensation is 20 per cent of the average energy billed per MD customer in February 2026.
According to NERC, prepaid customers will receive their compensation as token credits, while postpaid customers will receive bill adjustments.
The commission said that compensation for February must be completed by 31 May 2026, while compensation for March must be completed by 30 June 2026.
The commission prohibited Distribution companies from using compensation credits to offset any existing customer debt, adding that customers must be clearly informed of the value and period of the compensation they receive.
NERC said it will monitor implementation and verify compliance to ensure all eligible customers receive what they are due.
The commission reaffirmed its commitment to protecting electricity consumers while ensuring the stability and sustainability of the electricity market.
General
TCN Confirms Destruction of Six Transmission Towers in Nasarawa
By Adedapo Adesanya
The Transmission Company of Nigeria (TCN) has confirmed the destruction of six transmission towers along the Apir–Lafia 330kV line in Nasarawa State, causing significant disruption to electricity supply in parts of the country.
In a statement issued on Wednesday, TCN spokesperson, Mrs Ndidi Mbah, said the incident occurred on May 30 at about 1:15 a.m. during a heavy downpour.
She explained that the transmission line initially tripped, prompting operators to attempt a trial reclosure of Line II at about 2:08 a.m., but the effort failed.
A subsequent inspection of the transmission corridor, however, revealed extensive damage to key components of towers T125 to T130, confirming that the infrastructure had been vandalised.
“The tripping of the lines prompted a physical line trace to determine the fault, which revealed damage to critical components of towers T125 to T130, confirming vandalism on the affected sections of the transmission corridor,” Mbah said.
The incident has forced both Apir–Lafia 330kV Transmission Lines I and II out of service pending the reconstruction of the damaged towers.
TCN said its engineers have been deployed to the site to assess the extent of the damage and determine the materials required to restore normal transmission along the corridor.
As an interim measure, the Lafia 330kV Transmission Station is being supplied through an alternative line to minimise the impact on electricity consumers within the franchise areas of Abuja Electricity Distribution Company (AEDC) and Jos Electricity Distribution Company (JEDC).
The company condemned the persistent vandalism of power infrastructure, warning that such acts undermine investments in the electricity sector and threaten the stability of the national grid.
It also urged residents and host communities to remain vigilant and report suspicious activities around transmission installations to security agencies or the nearest TCN office.
TCN stressed that safeguarding critical national infrastructure requires collective responsibility to ensure a reliable and uninterrupted electricity supply nationwide.
General
IFC, NGX Group, LCCI Unveil Nigeria Gender Country Programme
By Aduragbemi Omiyale
A Nigeria Gender Country Programme (NGCP) to advance private sector action on gender equality and inclusive economic growth has been unveiled at a high-level virtual CEO Roundtable convened by the International Finance Corporation (IFC), Nigerian Exchange (NGX) Group Plc, and the Lagos Chamber of Commerce and Industry (LCCI).
The NGCP builds on the momentum of Nigeria2Equal and other initiatives that have advanced workplace inclusion, women’s leadership, entrepreneurship, and sustainable finance across Nigeria’s private sector.
Designed as a more integrated and collaborative platform, the programme seeks to scale impact through coordinated action among development institutions, business leaders, regulators, and the organised private sector.
Anchored on three strategic priorities, the programme aims to increase women’s representation in leadership, improve access to quality employment, and expand access to productive assets—including finance, technology, and markets—for women and women-led businesses.
The partners are expected to formally launch the Nigeria Gender Country Program at a physical event scheduled for July 9, 2026, where stakeholders will further advance implementation of the programme’s strategic priorities.
At the virtual event, the Director General of the Securities and Exchange Commission (SEC), Mr Emomotimi Agama, said, “Gender inclusion is fundamentally an economic growth imperative. Closing gender gaps can unlock billions of dollars in value for Nigeria while strengthening business performance and national competitiveness. We must therefore move beyond viewing inclusion as a corporate social responsibility initiative or compliance exercise, and instead recognise it as a strategic driver of productivity, innovation, and sustainable economic growth.”
Commenting on the initiative, the chief executive of NGX Group, Mr Temi Popoola, said the initiative “presents a significant opportunity to deepen impact and accelerate progress across corporate Nigeria. By expanding women’s access to leadership opportunities, quality employment, finance, technology, and markets, we can unlock substantial economic value while building a more competitive, inclusive, and resilient private sector. At NGX Group, we believe the capital market has a critical role to play in advancing these outcomes through stronger governance, transparency, and stakeholder engagement.”
On his part, the IFC Head of Office in Lagos, Mr Christian Mulamula, said, “Closing the gender gap is one of the most significant opportunities to strengthen competitiveness and productivity. Across Africa, gender inequality is estimated to cost up to $2.5 trillion. Through the Nigeria Gender Country Program, IFC is working with the private sector to expand women’s leadership, improve access to better jobs, and increase opportunities for women-led businesses. Building on Nigeria2Equal, this initiative focuses on practical, measurable solutions that help businesses grow while advancing inclusive growth.”
In her remarks, the DG of LCCI, Ms Chinyere Almona, noted that the programme’s success would depend on leadership accountability and sustained commitment from business leaders, particularly in embedding gender inclusion into organisational strategy and execution.
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