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Car Rental Market to Make $176.2b by 2025

By Dipo Olowookere
Future Market Insights (FMI) has announced the release of its report titled ‘Car Rental Market: Global Industry Analysis and Opportunity Assessment 2015-2025.’
According to the report, the global car rental market, valued at $87.8 billion in 2014, is anticipated to reach $176.2 billion by 2025, expanding at a CAGR of 6.6 percent between 2015 and 2025.
The global car rental market is driven by rising global tourism industry, surge in public awareness about car rental services, easy booking via online services, introduction of new business concepts, increasing number of Internet users and rise in international tourist arrivals. Apart from this, growing GDP rates and increasing income levels in the developing regions are also positively influencing growth of the car rental market globally.
Increasing infrastructural developments, growing air travel, rise in demand for recreational activities and increasing urban population have widened the scope for car rental service providers. Conversely, stringent emission standards, low cost public transportation, and volatility in crude oil prices are some of the minor restraints in the global car rental market. Additionally, increasing mobile and Internet usage is also expected to drive growth of the global car rental market in the coming years. Growing investments by the industry players and increasing online presence of the car rental service providers is expected to further drive growth of global car rental market.
Rising technological developments are expected to offer favourable growth opportunities in the near future. Rapid urbanisation is leading to a rise in the mobility on-demand services, which include car sharing, short-term car rental services, etc., which are providing favourable prospects for growth of the car rental market.
North America dominated the global car rental market in 2014, in terms of revenue, accounting for 48.4 percent share of the overall market. However, APEJ (Asia Pacific Excluding Japan) is foreseen to expand at a relatively high CAGR of 10.2 percent during the forecast period. North America is expected to remain the most dominant global car rental market throughout the forecast period.
The major players in the market are focusing on expanding their global footprints through various mergers and acquisitions.
Rising consolidation in the car rental industry has facilitated market leaders, such as Enterprise Holdings Inc., to expand their respective businesses in various geographies, thereby increasing their market share. The U.S. is witnessing major investments by market players, along with increasing popularity of car sharing services.
By end use, the on-airport segment dominated the global car rental market in 2014 in terms of revenue, and is foreseen to expand at a CAGR of 8.2 percent during the forecast period. The on-airport car rental segment is expected to remain the most dominant segment in the global car rental market throughout the forecast period
By customer type, the leisure segment is foreseen to expand at a high CAGR of 8.6 percent during the forecast period. The segment is expected to dominate the global car rental market throughout the forecast period.
On the basis of booking type, the offline access dominated the global car rental market in 2014 in terms of revenue, accounting for 48.4 pecent share of the overall market in 2014. The market is expected to lose its market share to the mobile application segment, which is projected to expand at a CAGR 9.9 percent during the forecast period.
On the basis of sector, the unorganised segment dominated the global car rental market in 2014 in terms of revenue, accounting for 56.9 percent share of the overall market. However, the organised sector segment is foreseen to expand at a relatively high CAGR of 7.3 percent.
Competitive Landscape
Key market players covered in the reportinclude Enterprise Holdings Inc., The Hertz Corporation, Avis Budget Group, Inc., Europcar Group S.A., Carzonrent India Pvt Ltd., Sixt SE, Al Futtaim Group, Localiza- Rent a Car SA, Eco Rent a Car and GlobalCARS. The car rental market is consolidated in some regions such as the U.S. and Europe, with the top two players bagging over 50 percent shares of the total market. Most players in the market are engaged in various activities, such as mergers and acquisitions, increasing investments in technological developments, geographical expansion and brand building via strong marketing strategies, in order to sustain their position in the competitive market.
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Mixed Reactions Over Nigeria’s Ban on Importation of Accidented Vehicles
By Modupe Gbadeyanka
Reactions have continued to trail the decision of the federal government to stop the importation of accidented vehicles into Nigeria by car dealers and others.
On Tuesday, the government declared that it would no longer accept the importation of vehicles without prior certification, noting that it was worried at the influx of substandard automobiles into the country.
The Minister of State for Industry, Trade, and Investment, Mr John Enoh, said the no certification, no entry policy tagged the Standard Organisation of Nigeria–National Automotive Design and Development Council Vehicle Conformity Assessment Programme was now fully implemented with immediate effect, noting that any vehicle that fails to meet the requirements would be denied entry into the country.
“I want to clarify again that this is not a proposal or a pilot. This has become government policy and takes immediate effect upon commencement,” he declared at a meeting in Abuja, stressing that vehicles coming into the nation must obtain pre-shipment certification.
“So, the endorsement integrates vehicle safety into Nigeria’s economic policy framework. It aligns fiscal instruments, foreign exchange import financing, and revenue systems with safety and standards objectives.
“It also strengthens the long-standing work of the Standard Organisation of Nigeria and NADDC within a coordinated whole-of-government approach.
“I think that with effect from the commencement of this SON-NADDC VehCAP, all new and used vehicles and automotive products entering Nigeria must obtain pre-shipment certification on that VehCAP before form M approval, before customs valuation, before power processing, before import clearance, and before market entry,” he stated.
“No vehicle or automotive product shall be imported, cleared, registered or licensed without valid certification. Any non-compliant import shall be subject to refusal of clearance, seizure, or sanctions under applicable laws,” he added.
Mr Enoh disclosed that, “We did not arrive here by accident. Too many Nigerians have died from accidents caused by vehicles that fell short of required standards. Nigeria deserves better, and this government is determined to deliver better.”
While he admitted that some Nigerians may not be able to afford new vehicles, the government cannot fold its arms and allow its citizens to die because of substandard cars.
“I think that without taking an extreme position, we must find a middle ground. There are economic challenges, there is purchasing power, and there is also the capacity of local assemblers to meet demand.
“But at the very minimum, if we adhere strictly to existing regulations, such as limits on the age of imported vehicles, our problem will not be nearly as bad as it is,” he said.
“A vehicle that is non-compliant at the federal level must not be registered at the state level. For the FCCPC, you are expected to treat VehCAP certification as a baseline for consumer protection enforcement for vehicles. State governments, because we run a federation with federal units, state governments are expected to align vehicle registration systems with VehCAP requirements. Most importantly, let me acknowledge the very profound role that was played by the Minister of Finance and Coordinating Minister of the Economy, Wale Edun, for approving the VehCAP initiative,” he warned.
While some Nigerians applaud this initiative, others believe citizens would be exploited by government officials and make the price of fairly used cars more expensive. Some dealers have been accused of bringing in accidented cars, refurbishing them and selling to unsuspecting customers at exorbitant prices.
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LASPA Threatens Computer Village Touts Over Illegal Parking Extortion
By Aduragbemi Omiyale
Individuals and syndicates involved in illegal parking extortion at the Computer Village area of Ikeja have been warned to desist or face the full weight of the law.
This caution was given by the General Manager of the Lagos State Parking Authority (LASPA), Mrs Adebisi Adelabu, in a statement.
She said her organisation has uncovered a racket where fraudsters, working in collaboration with touts, are illegally collecting parking fees of up to N1,000 from motorists under false pretences.
Mrs Adelabu further revealed that some operatives of the Lagos Central Business District (CBD), in Ikeja, often clamp down on the illegally parked vehicles, either removing their number plates or arranging for the vehicles to be towed away, making vehicle owners pay a significant fine to recover both their vehicles and license plates.
She emphasised that the management and regulation of parking within the Ikeja business district, Computer Village and the entire state is not within the statutory purview of the CBD or any group of touts but rests exclusively with LASPA.
“We are aware of these fraudulent activities, and we want to make it clear that LASPA is the only government body legally mandated to oversee parking in Lagos State,” she said.
Continuing, the GM of LASPA condemned these illicit activities in the strongest terms, describing them as a disservice to the public and an embarrassment to the efforts of the state government at creating a seamless and orderly parking ecosystem.
The management of LASPA therefore urged all perpetrators engaged in illegal parking activities to stop immediately, adding that the Authority has revamped its monitoring and enforcement operations in the Computer Village and the State environs.
While stressing that anyone engaging in illegal parking activities will be arrested and prosecuted without leniency, Mrs Adelabu advised Lagos motorists and visitors to the Computer Village area to remain vigilant and patronise only LASPA-registered parking operators with valid identification and receipts.
The general public was also urged to report any suspected individuals or groups engaging in illegal parking operating in LASPA.
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Passengers Lament as Uber, Bolt Drivers Strike in Lagos
By Dipo Olowookere
Rising operational costs and declining earnings have forced drivers of ride-haling platforms like Uber and Bolt to embark on a three-day warning strike in Lagos.
This situation has not gone down well with their customers in the metropolis, who have expressed frustration over the strike.
“Though I am not happy with the action of the drivers, I feel for them because they operate in a harsh environment,” a customer of Bolt, Mr Seyi Adeniji, said.
When Business Post checked the Uber app on Monday morning to book a ride from Egbeda to Megida Ayobo, both in the Alimosho Local Government Area of Lagos State, it was functional, but with fewer drivers available for pick-up, with prices ranging from N5,200 on Uber X to N7,400.
One of the drivers, who spoke with this newspaper but begged for anonymity, said efforts by them for improved packages have failed.
It was gathered that when nothing concrete came out from talks with operators of the platforms, drivers, under the aegis of the Amalgamated Union of App-Based Transporters of Nigeria (AUATON), Lagos State Chapter, decided to begin a warning strike from March 16 to 18, 2026, to further press home their demands.
They want an immediate review of ride fares to reflect current economic conditions. They also seek a cut in commission charges by ride-hailing companies, and want the introduction of a guaranteed minimum trip fare.
The drivers have asked for insurance coverage, an end to unjust deactivation of driver accounts without proper investigation, and greater transparency in how fares and commissions are calculated.
In addition, they want improved safety protections for drivers through better rider-verification systems, emergency panic buttons, and faster response mechanisms in cases of security threats.
According to a statement from the spokesman of the organisation, Mr Steven Iwindoye, many drivers are struggling to remain financially viable due to increasing fuel prices, vehicle maintenance costs, inflation and other living expenses, while fare structures on ride-hailing platforms have remained largely unchanged.
“Drivers operating on platforms such as Uber, Bolt, inDrive and Lagride continue to face rising operational costs, including the high price of fuel, vehicle maintenance, inflation and daily living expenses.
“Unfortunately, the fare structures and policies of these companies have not been adjusted to reflect these economic realities,” the statement said.
It was stressed that many drivers now work extremely long hours yet still struggle to earn a sustainable income, clarifying that, “This strike is not intended to punish commuters but to demand fair treatment, economic sustainability and safety protections for the drivers who power the ride-hailing industry.”
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