Access Bank Produces More Millionaires with DiamondXtra Promo

By Adedapo Adesanya

More winners emerged on Wednesday from the ‘DiamondXtra Save More Win More’ promo put in place by Nigeria’s top financial institution, Access Bank Plc.

At the presentation of prizes to lucky winners by top executives of the bank in Lagos, the company’s Head of Products, Insights, and Capability, Mr Robert Giles, noted that the promo, in its eleventh season, has made 10 more people millionaires in the month of July alone.

“We have given over N5 billion out to winners. So, we are actually transforming lives not in the short term, not for one month, or three months, this is 11 years of making millionaires,” he said.

Business Post reports that in Lagos, Stanley Igwe, Chimezie Nworah and Samuel Ebu won N1 million each, while Olusina Fadare from Ogun State got N1 million as one of the winners yesterday.

Other winners of N1 million at the DiamondXtra savings scheme on Wednesday were Amos Tochukwu from Abuja, Oluwadamilade Alese from Edo State, Orugbala Anna from Rivers State, Stephen Nwachukwu from Oyo State, Ejekwu John from Rivers State and Agu N.A from Abia State.

Mr Giles, while speaking on the improvement made by the bank on the draw, emphasised that the needs of customers were taken into consideration, which brought about other consolation prizes like the Salary4Life, education allowances, rent allowances amongst other cash rewards available for customers to win.

He further stated that the promo has been very successful for the bank because it has brought about satisfaction to its customers which in turn is a major advantage to the company.

“Customers who use DiamondXtra stay with us a lot longer. They do more with us because effectively, our customers get rewarded for doing something they were doing before, and in addition to keeping your money safe, we also give people the opportunity to get a prize that is transformational,” he informed newsmen.

Speaking on the volume of customers on the DiamondXtra platform, Mr Giles said there millions of depositors partaking in the promo. “We have millions of customers now on DiamondXtra. So, we are no longer counting in hundreds of thousands but it is a couple of millions now.”

On the bank’s plan for customers who reside in rural areas to enjoy some of the bank services, the top banker said, “We are investing in USSD to make services accessible to customers across the country. You can now do all of your banking transactions from 99 percent of the country.”

He announced that the bank has expanded from over 600 branches and has over 20,000 agents across the country that will ease the process of making transactions, noting that this would be made known to the public on a date to be later communicated.

Some of the winners present at the event included Stanley Igwe and Samuel Etiosa Ebu, expressed their delight at being the newest millionaires in Nigeria with the help of Access Bank through the ‘DiamondXtra Save More Win More’ promo.

They commended the bank for the initiative and called on more of its kind ahead of the next one in August.

The ceremony also had in attendance Adaeze Ume; Head, Consumer Proposition; Bridget Ekeogu; Regional Sales Manager; Njideka Esomeju; Regional Sales Director; Chioma Afe; Group Head, Retail Marketing, Jacob Danjuma; Head, Consumer Liabilities, and Chiamaka Odunze; Head, Retail Marketing.