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SmartCash Champions Proof-Led Digital Banking With ‘No Be Cho Cho Cho’ Campaign

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By Modupe Gbadeyanka

A nationwide marketing campaign signalling a strategic shift toward proof-led messaging in Nigeria’s fast-evolving fintech sector has been launched by Smartcash Payment Service Bank (PSB).

At the unveiling of this initiative in Lagos on Tuesday, the Airtel-owned digital financial services platform said the No Be Cho Cho Cho campaign represents a new chapter for Smartcash, following its earlier Money Matter Na Sense positioning, reflecting the company’s rapid growth and increasing role in Nigeria’s digital financial ecosystem. The platform now serves nearly three million active wallets, with users spanning students, traders, households and small businesses across the country.

The phrase, Cho Cho Cho, a popular expression in Nigerian street parlance meaning “talking without action,” is used deliberately by the company to challenge the hype-driven marketing culture that has often characterised the fintech sector. Instead, Smartcash says the campaign will focus on demonstrable performance and measurable value for customers, which means “Smartcash dey show workings”.

The initiative centres on the three pillars of reliability, transparency and demonstrable service delivery and addresses what the company describes as a widening trust gap in Nigeria’s digital payments market.

The chief executive of Smartcash PSD, Mr Ayotunde Kuponiyi, described financial inclusion as a critical pillar of the United Nations Sustainable Development Goals, noting that with the launch of No Be Cho Cho Cho, the firm is proving its commitment to this vision.

“We have built an accessible banking service that breaks barriers for everyone, from corporate executives to the previously unbanked, pulling them from the sidelines to centre stage. Through our flagship zero-charge service, we promise no fees on P2P transfers or bill payments.

“Furthermore, our savings account offers 15 per cent per annum compounded interest, paid daily without penalties. Unlike conventional banks, we charge you nothing, ensuring your money truly works for you,” he explained to newsmen at the event.

Smartcash’s zero-charge model, which eliminates fees on transfers and bill payments, has become one of the platform’s defining features, alongside instant transfers and everyday payments for utilities, airtime, data and cable TV.

Mr Kuponiyi noted that the campaign reflects a broader philosophy of accountability in digital finance, saying, “Nigerians have experienced inconsistency and unclear charges across various platforms in the past. With No Be Cho Cho Cho, we are saying clearly: don’t just listen to what we say; experience the proof.”

Smartcash operates as a PSB licensed by the Central Bank of Nigeria and is wholly owned by Airtel Nigeria, a part of the Airtel Africa Group, which operates across 14 countries. This backbone allows the platform to serve customers through both smartphone applications and USSD channels, enabling access for users without smartphones or traditional bank accounts.

Beyond consumer banking, the platform is also expanding its footprint through a nationwide network of agents that facilitate transactions and financial services in underserved communities.

Providing further insight into the bank’s financial architecture and long-term roadmap, Mr Kuponiyi emphasised that the campaign reflects the strength of the institution’s operational foundation.

“At Smartcash, we have matched our ambitious growth targets with disciplined investment in secure, high-volume processing capabilities. The No Be Cho Cho Cho initiative is a testament to our financial health and our unwavering focus on driving financial inclusion through sustainable incentives that provide real value to the Nigerian economy,” he said.

As part of the rollout, the No Be Cho Cho Cho campaign will run nationwide across television, radio, outdoor advertising and digital platforms, targeting young, mobile-first consumers while also reaching traders and small businesses through agent networks and USSD channels.

For Smartcash, the campaign marks more than a marketing refresh; it signals an attempt to redefine how financial technology companies communicate with Nigerian consumers in an increasingly competitive sector.

As Kuponiyi concluded at the launch: “The evidence is plenty. Nigerians can see it for themselves.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Banking

Unity Bank Disburses Over N500m to Traders Via SHOCOF

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By Modupe Gbadeyanka

Over N500 million has been disbursed to small-scale traders and shop owners across Nigeria by Unity Bank Plc.

This is part of the financial institution’s efforts to promote SMEs and strengthen support for operators in the informal sector.

The funding support was given to beneficiaries through Unity Bank’s innovative loan product known as Shop Collateralised Facility (SHOCOF).

The package was designed to significantly improve access to financing, and further drive financial inclusion.

Originally introduced as a targeted intervention for traders in Southeast Nigeria, SHOCOF quickly gained traction and broad acceptance for its flexibility and tailored structure, prompting the Bank to expand the product nationwide.

Under the initiative, eligible customers can use their shops as collateral to access financing. The product simplifies access to credit by leveraging the commercial value and stability associated with fixed business locations, enabling traders to secure funds without the stringent collateral requirements associated with traditional lending structures.

The facility provides working capital support that enables beneficiaries to restock goods, increase inventory turnover, improve cash flow, and respond more effectively to market demand.

Recent reports indicate that more than 80 per cent of Nigeria’s small businesses operate informally, with many relying on personal savings and informal borrowing channels due to limited access to Bank credit. SHOCOF was developed to bridge this gap through a lending model tailored to the realities of market traders and small shop owners.

Speaking on the impact of the product, the Group Head, Risk Management, Unity Bank, Mr Olusegun Oladipo, said the Bank recognised the need for financing solutions aligned with the realities of informal sector businesses.

“SHOCOF was created to address a critical gap within the small business ecosystem by providing access to credit through a structure that traders can satisfactorily meet without much ado,” Mr Oladipo said.

“By recognising the value and stability embedded in their businesses, we have been able to support traders with the capital required to sustain and grow their operations,” he added.

Also commenting, the Divisional Head of SME and Retail Banking at Unity Bank, Ms Adenike Abimbola, said the nationwide adoption of the product reflects proper market segmentation to meet the growing demand for accessible financing among small business owners.

“What started as a targeted intervention in the Southeast, which quickly gained momentum because the product directly addressed the realities of everyday traders,” Ms Abimbola said.

Over the years, Unity Bank has continued to introduce targeted solutions aimed at empowering entrepreneurs, including its flagship Yanga account package developed to support female entrepreneurs.

The lender reaffirmed that expanding access to capital for underserved business segments remains critical to boosting trade, strengthening local economies, and driving sustainable economic growth.

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Stanbic IBTC Redefines Home Ownership in Nigeria

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By Aduragbemi Omiyale

The banking segment of Stanbic IBTC Holdings Plc, Stanbic IBTC Bank, is making home ownership in Nigeria seamless.

In partnership with the Ministry of Finance Incorporated Real Estate Investment Fund (MREIF), the lender is offering Nigerians highly attractive terms, including a fixed interest rate of 9.75 per cent, providing up to N100 million, with a flexible repayment period of up to 20 years. These features are well-suited to both consistent professional incomes and business owners.

The aim is to help professionals, entrepreneurs, and married couples in the country and the diaspora achieve homeownership with greater ease and confidence.

In a market where housing supply significantly lags demand and traditional mortgage penetration remains low, Stanbic IBTC Bank is enabling more eligible Nigerians with the financial capacity to take the important step toward ownership. The financial institution focuses on removing common barriers through clear processes and dedicated support.

Clients benefit from Stanbic IBTC’s comprehensive range of services, which covers pre-qualification, documentation support (including mixed-income scenarios), digital verification, and clear communication throughout.

Many applications are now progressing smoothly, with completion within three to four weeks, subject to the provision of required documents. This practical approach has made the process far more accessible for Nigerians both at home and in the diaspora.

As more professionals secure homes in high-growth areas, couples build family stability, and entrepreneurs expand their asset base, the positive impact is becoming increasingly visible.

Stanbic IBTC Bank’s consistent focus on transparency, efficiency, and client support is helping to make homeownership a realistic and rewarding choice for more Nigerians ready to build long-term wealth.

The company has achieved notable successes through the MREIF scheme, with many clients completing seamless ownership transitions, securing properties in strategic locations, and effectively converting rental expenses into valuable equity-building assets.

Interested individuals have been encouraged to explore this established offering by visiting the dedicated MREIF Home Loans page at https://www.stanbicibtcbank.com/mrief or contacting the nearest Stanbic IBTC Bank branch to begin the journey toward homeownership.

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Access Holdings Hopes to Restore Dividend Payments on Sustainable Basis

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By Aduragbemi Omiyale

The non-payment of dividends for the year ended December 31, 2025, by Access Holdings Plc has continued to generate reactions from shareholders and others.

The company, in a statement made available to Business Post on Thursday, explained that the cash reward was not given to investors in the fiscal year because it could not get the regulatory clearance.

It dismissed insinuations that the decision not to pay shareholders a dividend was due to weak performance in the period under review.

Last year, Access Holdings delivered a resilient and diversified performance, underscoring its capacity to generate sustainable shareholder returns.

Gross earnings grew by 13.3 per cent to N5.53 trillion, supported by strong growth in net interest income and a 40.9 per cent increase in fees and commissions to N585.07 billion.

Profit before tax rose by 16.2 per cent to N1.01 trillion, while total assets expanded by 24.2 per cent to N51.56 trillion, reflecting scale accretion and the successful integration of recently acquired subsidiaries.

Its cost-to-income ratio improved significantly from 56.7 per cent to 51.7 per cent, driven by disciplined cost management and operating leverage. Capital adequacy remained strong at 18.2 per cent at the holding company level, while the banking subsidiary ended the year with a capital adequacy ratio of 20.2 per cent.

Shareholders would have thought something would drop into their bank accounts, but Access Holdings did not pay a cash reward despite recommending this.

“Access Holdings has a strong history of consistent dividend payments, and rewarding shareholders remains a core priority for the Board and Management. The non-payment of dividend for 2025 was not due to earnings weakness or cash flow constraints, but an alignment with regulatory and prudential guidelines,” the chief executive of Access Holdings, Mr Innocent Ike, was quoted as saying in the statement.

“Our performance in 2025 demonstrates the strength of the franchise and its capacity to generate value for shareholders. Our focus is to ensure that shareholder distributions resume on a sustainable basis once all regulatory conditions are satisfied and the required approvals are obtained,” Mr Ike added.

It was explained that while dividends were recommended at both the half-year and full-year in 2025, regulatory approvals were not obtained. At the half-year stage, the constraint related to Section 7.1 of the CBN Guidelines for Financial Holding Companies, which has since been fully resolved following the successful completion of an approved private placement.

At full year, an additional matter arose under Section 19(8)(c) of BOFIA, which places limits on investments in foreign banking subsidiaries relative to shareholders’ funds. The group has been granted a twelve-month window to fully remediate this position. The company noted it will partially divest from some banking subsidiaries but will still retain its super majority shareholding.

According to Mr Ike, “Maintaining the confidence of our regulators, depositors and stakeholders is fundamental to our operating philosophy. In line with our long-standing culture of prudence and sound governance, the Board remains committed to balance sheet strength and capital resilience, as the basis for sustainable shareholder distributions.”

However, the organisation reassured stakeholders that it remains committed to engaging constructively with all relevant stakeholders to address the matters raised and achieve alignment with applicable requirements within the stipulated timeline.

Reaffirming management’s confidence, Mr Ike stated: “We remain actively engaged with the investment community and focused on resolving the matters raised within the prescribed timeline. Our priority remains delivering sustainable long-term value to shareholders through stronger execution, improved financial performance and disciplined growth. Subject to the successful conclusion of this process and the necessary approvals, our objective is to restore dividend payments on a sustainable basis.”

Concluding, he said, “Access Holdings is uniquely positioned to leverage its scale, geographic diversification and strong franchise to deliver resilient earnings growth, stronger returns and enhanced long-term shareholder value.”

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