Banking
Coca-Cola, Indomie Win Big At 2016 ADVAN Awards

By Dipo Olowookere
Over the weekend, movers and shakers of the branding and advertising industry converged in Lagos for the 2016 edition of ADVAN Awards for Marketing Excellence.
The glamorous ceremony, which precisely took place on Saturday, October 29, 2016 at the Shell Hall, Muson Center Onikan, saw Coca-Cola, Indomie emerging the biggest winners.
Indomie was named winner of the ‘New Brand/Brand Revitalisation’ award as well as the most sought-after Brand of the year award.
Coca-Cola grabbed five awards at the occasion, picking the ‘Digital/Social Media Marketing’, ‘Innovation’ and ‘Experiential Marketing’ awards.
Also, Stanbic IBTC won the ‘Corporate Social Responsibility’ award, Heineken’s’ Shape your City campaign won the Campaign of the Year award, Guinness Every Minute Made of Black’s campaign picked the ‘Consumer Promotion’ award and Mr Dickson Akinwunmi emerged Brand Journalist of the year.
Speaking at the prestigious occasion, ADVAN President, Mr David Okeme, urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.
Also, CEO of Airtel Nigeria, Mr Segun Ogunsanya, stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands.
“A video on YouTube can make or damage a brand,” he said.
“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO added.
Below is the full list of winners:
Brand Manager of the Year
Won by Indomie Brand Manager “Mr. Amber Yadav”
Brand of the Year
Winner: Indomie
2nd place: Cococola
3rd place: Heineken
Campaign of Year
Winner: Heineken’s’ Shape your City campaign
2nd place: Airtel Smart Connect 2.0/Lord’s Dry Gin “The Look from distraction”
3rd place: P&G Always “#MyFutureStartsToday”
Digital/Social media Marketing
Winner: Coco-Cola Share A Coke 2
2nd place: Indomie Bellefull
3rd place: Pepsi Longthroat
Public Sector
Winner: Delta State
New Brand/Brand Revitalisation
Winner: Indomie Bellefull
2nd place: Coca-Cola 5 Alive Pulpy
3rd place: Etisalat Clique World
Consumer Promotion
Winner: Guinness Every Minute Made of Black
2nd place: Nestle Milo building Champs
3rd place: 33 Export Friendship day
Innovation
Winner: Coca-Cola 5 Alive Pulpy
2nd place: Guinness African Special
Corporate Social Responsibility (CSR)
Winner: Stanbic IBTC Together for a Living initiative
2nd place: Etisalat ETEP
3rd place: Life beer “Life Progress Booster”
Experiential Marketing Category
Winner: Coca-Cola “Copa Cola Campaign”
2nd place: Unilever
3rd place: Nestle Milo Basket Ball Champs
Future Leader
Winner: Abidemi Adesokan A, Unilag
2nd place: Talhad Tajudeen Olademeji
3rd place: Adeyemo Esther
Brand Journalist
Dickson Akinwunmi
Goodie Efose
Princewill
Banking
VAT on USSD, Mobile Transfer Fees Not Introduced by Nigeria Tax Act—NRS
By Modupe Gbadeyanka
The Nigeria Revenue Service (NRS) has denied reports that customers performing financial transactions would pay a Value Added Tax (VAT) of 7.5 per cent from January 19, 2026.
Information about this emanated from messages sent out to customers of a financial institution, informing them of the new development in compliance of Nigeria’s new tax laws, especially the Nigeria Tax Act 2025.
It was claimed that Nigerians, as part of efforts of the government to generate more funds from taxes, would begin to pay VAT for the use of banking services like USSD and others.
But reacting in a statement signed by its management on Thursday, January 15, 2026, the tax collecting agency emphasised that the VAT collection for such services was not new.
It stressed that customers have always paid taxes for electronic money transfers and others, as this is charged on the fee, not from the main amount of the transaction.
“The Nigeria Revenue Service wishes to address and correct misleading narratives circulating in sections of the media suggesting that Value Added Tax (VAT has been newly introduced on banking services, fees, commissions, or electronic money transfers. This claim is categorically incorrect.
“VAT has always applied to fees, commissions, and charges for services rendered by banks and other financial institutions under Nigeria’s long-established VAT regime. The Nigeria Tax Act did not introduce VAT on banking charges, nor (sic) did it impose new tax obligation on customers in this regard.
“The Nigeria Revenue Service urges members of the public and all stakeholders to disregard misinformation and to rely exclusively on official communications for accurate, authoritative, and up-to-date tax information,” the statement read.
Business Post reports that what this basically means is that if a customer sends N10,000 and the bank charges N50 for the service, a 7.5 per cent VAT on the N50, which is N3.75, would be paid by the sender, not N750, which is 7.5 per cent of N10,000.

Banking
Paystack Enters Banking Space With Ladder Microfinance Bank Acquisition
By Adedapo Adesanya
Nigerian-born payments company, Paystack, has announced its entry into the banking sector with the launch of Paystack Microfinance Bank (Paystack MFB) after the acquisition of Ladder Microfinance Bank.
The bank continues Paystack’s push into consumer products and adds a banking layer to its business-focused payment product, coming ten years after the company was founded with the goal of simplifying payments for businesses using modern technology.
In Nigeria alone, the company says its systems process trillions of Naira every month, supporting more than 300,000 businesses and millions of customers. According to Paystack, this growth highlighted a broader need beyond payments, prompting the decision to build a more comprehensive financial offering.
Paystack MFB will begin lending to businesses before expanding to consumers. It will also offer banking-as-a-service (BaaS) products to companies building financial products and treasury management products.
The company explained that while payments are a critical part of the financial journey, businesses and individuals increasingly require a full financial operating system. This includes the ability to store money securely, move funds easily, gain clarity from financial data, and access tools that support long-term growth. Developers, Paystack added, also need reliable, secure, and compliant infrastructure to build new financial solutions efficiently.
To address these needs, Paystack said it has established Paystack Microfinance Bank as a separate and independent entity from Paystack Payments Limited.
The new microfinance bank operates with its own license, governance structure, and product roadmap, although it will work closely with its sister company.
“By adding Paystack MFB to our family of brands, we’re finding the right balance through combining the rapid innovation of a tech-first platform with the stability of traditional banking,” said Ms Amandine Lobelle, Paystack’s chief operating officer.
Last year, it launched its controversial consumer payments app Zap, and now it is taking a step further with the company securing regulatory backing to become a deposit-taking institution. According to a statement, the bank will be guided by the same principles that shaped Paystack’s early success, including reliability, simplicity, transparency, and trust.
Paystack MFB has begun operations with a small group of early members and plans a gradual rollout to more businesses and individuals. The company also announced the opening of a waitlist for interested users and confirmed it is recruiting a dedicated team to help build its long-term banking infrastructure.
Banking
N1.3bn Transfer Error: EFCC Recovers N802.4m from Customer for First Bank
By Modupe Gbadeyanka
The Economic and Financial Crimes Commission (EFCC) has helped First Bank of Nigeria to recover the sum of N802.4 million from a suspect, Mr Kingsley Eghosa Ojo, who unlawfully took possession of over N1.3 billion belonging to the bank.
The funds were handed over the financial institution by the Benin Zonal Directorate of the anti-money laundering agency on Monday, January 12, 2026, a statement on Tuesday confirmed.
First Bank approached the EFCC for the recovery of the money through a petition, claiming that the suspect received the money into his account after system glitches.
The commission in its investigation; discovered that the suspect, upon the receipt of the money, transferred a good measure of it to the bank accounts of his mother, Mrs Itohan Ojo and that of his sister, Ms Edith Okoro Osaretin, and committed part of the money to completion of his building project and the funding of a new flamboyant lifestyle.
With the recovery of the money from the identified bank accounts, the EFCC handed it over in drafts to First Bank.
While handing over the lender, the acting Director for the Directorate, Mr Sa’ad Hanafi Sa’ad, stressed his organisation would continue to discharge its mandate effectively in the overall interests of society.
“The EFCC Establishment Act empowers us to trace and recover proceeds of crime and restitute the victim. In this case, First Bank was the victim and that is exactly what we have done.
“We will continue to discharge our duties to ensure that fraudsters do not benefit from fraud and that economic and financial crimes are nipped in the bud,” he said.
In his response, the Business Manager for First Bank in Benin City, Mr Olalere Sunday Ajayi, who received the drafts on behalf of the bank, commended the EFCC for the swiftness and the professionalism it brought to bear in the handling of the matter and expressed the bank’s gratitude to the commission.
He described the EFCC as one of Nigeria’s most effective and reliable institutions.
Meanwhile, Mr Kingsley and all other suspects in the matter have been charged to court for stealing by the EFCC.
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