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Why Consumer Prefer Samsung AddWash Why Consumer Prefer Samsung AddWash


Why Consumer Prefer Samsung AddWash



Why Consumer Prefer Samsung AddWash

By Dipo Olowookere

Since Samsung AddWash front-loader washing machines hit the market, it has been the toast of many consumers, who prefer because of its design to have less impact on both the environment and the consumer’s pocket, thanks to their innovative Eco Bubble technology.

“AddWash machines are intended to make washday much easier, thanks to the larger load capacity, as well as the cleverly-designed additional AddWash door.

“It allows users to add laundry items or even top up fabric softener at any stage during the wash cycle,” says Michael McKechnie, Director: Digital Appliance at Samsung South Africa.

Perhaps more pertinent for the African market is the appliance’s efficient Eco Bubble technology. It briskly mixes air, water and detergent to create bubbles that penetrate clothes faster and more effectively, enabling the machine to wash items at cooler temperatures. Such energy saving is good for both the environment and customers’ monthly electricity bills.

Manufactured to deliver touch-of-button intensive stain removal, even in cool water, AddWash machines also provide a Super Speed wash cycle option, enabling you to get through a normal washing load up to 50% faster.

These machines also offer Samsung Smart Control, which allows users to control the machine via the Smart Control app, which is available on iOS and Android phones.

This is ideal for when you are multi-tasking household chores and thanks to the Eco Wash, Speed Wash or silent Wash options, AddWash washers are quiet, efficient and eco-friendly. This means that you can even run a load in the evening without disturbing the rest of the family.

With a large, 12kg capacity, the AddWash is ideal for large households, which need to undertake large volumes of washing in one go. In those instances where such a large load is not required, the AddWash™ is able to complete a small, 2kg load in as little as 15 minutes.

Samsung has also introduced Vibration Reduction Technology (VRT) into the AddWash range. This ensures the drum is balanced, which reduces spinning times, noise and vibration during wash cycles.

“Samsung’s AddWash appliances give users greater control over their wash cycles, an increased capacity and a quieter and more peaceful washing experience. Couple this with the innovative Eco Bubble technology that creates a greener and more energy efficient machine and AddWash is clearly the future of laundry engineering,” McKechnie concludes.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via

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