Standard Chartered Bank Launches Digital Bank, Hires Drogba

By Modupe Gbadeyanka

One of the leading international banking groups in Africa, Standard Chartered Bank, has launched its digital bank in Côte d’Ivoire.

The official launch of the digital bank was attended by top executives of the lender as well as senior government officials in Côte d’Ivoire, including the Minister of Information Technologies and Communication, Mr. Bruno Nabagné Kone, and sporting legend and Ivorian icon, Mr Didier Drogba.

Speaking during the ceremony, the bank’s Regional CEO for Africa and Middle East, Mr Sunil Kaushal, stated that, “We are pleased to launch our first digital bank in Africa with the support of the Government of Côte d’Ivoire.

“This is a key milestone on our digital journey as a Bank and underlines our commitment to investing and growing in the market.

“We have been steadily investing in expanding our footprint in Africa over the years, and this will continue to be a priority moving forward.

“Digitising Africa remains at the heart of our business strategy for the region, and we look to implement our Côte d’Ivoire model across other markets in the coming months.”

Also, Jaydeep Gupta, Regional Head of Retail Banking, Africa & Middle East, said, “Our new digital bank was developed with our clients in mind. We have taken into consideration the feedback received by our clients at each stage of the design process and have incorporated innovative technology to allow them to execute all banking activities from a mobile device. This includes 70 banking services through the app.”

“In addition, for the first time, the client onboarding journey has been digitised and in under 15 minutes a client can open a new account through the app.

“What has also been introduced is the ability for clients to track and trace a request submitted, which is a first for Standard Chartered. This is something we are very proud of.”

Furthermore, Isaac Foly, Chief Executive Officer, Côte d’Ivoire, said, “I’m pleased to have launched the bank’s first digital retail bank in Côte d’Ivoire and proud to see the progress the country has made over the past decade.

“We have seen how digital transformation has contributed to economic development and will continue to do so, in line with the country’s National Development Plan.

“Our partnership with Didier Drogba has helped raise awareness, not only for our digital offering, but for enhancing financial literacy and improving accessibility to financial services across Côte d’Ivoire.

“Promoting the social and economic wellbeing of communities is a key component of our strategy to support sustainable development and our digital bank is certainly another step in the right direction.”

On his part, Mr Didier Drogba, who was hired as the bank’s Digital Ambassador, shared his experience on the ease of opening an account using his mobile phone. He was the first person in Côte d’Ivoire to open a digital account with Standard Chartered Bank.

The bank’s digital services are available by downloading the Standard Chartered mobile application. New clients can execute all of their banking activities right from their mobile devices, starting by opening their bank account in less than 15 minutes. They can also provide all verification documents by uploading to the application and fully complete their onboarding process within minutes.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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