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Star Lager Beer Partners 5 European Clubs

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By Modupe Gbadeyanka

On Wednesday, August 31, 2016, history was made as Star Lager Beer announced an unprecedented partnership with five football clubs in Europe.

The clubs are Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years.

Star became the ‘Official Beer Partner’ of the five clubs, which have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.

Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.

“They bring freshness and new levels of excitement to the established football order. We are happy to partner with these football clubs as we collectively want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”. Mr Maggi said.

The partnership bestows Star Lager beer rights to promote the brand’s association with Real Madrid; Arsenal; Juventus; Manchester City and Paris Saint-Germain to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football.

The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.

The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Mr Tokunbo Adodo.

He affirmed Star’s accession as “Official Beer Partner” to these five clubs, has bought into important football assets across the biggest leagues in Europe – England, Spain, Italy and France.

“The partnership is all about adding more excitement to the lives of our consumers and football lovers across the country. That’s what we have done through our various sponsorships and platforms and this is yet another step in that direction. We have some really exciting plans in the works and we will be revealing them shortly. Fans of good, exciting football are in for a lot of exciting moments in the years to come.”

The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.

Advertising budgets will benefit the domestic media, as radio, television and newspaper houses will participate in Star’s amplification of matches and extended activities with their club partners.

The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs. Going forward, a bottle of Star would symbolize more than just another larger, it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC.

A common ground Star has with the European giants is the culture of remarkable history. Since the first STAR lager beer bottle rolled out of the Lagos brewery in 1949, Star has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game. A week ago, Star announced a landmark partnership with the local league, NPFL in a similar arrangement as the “official beer partner” of the domestic league.

English giants Arsenal Football Club has won 13 League titles in its 130-year history and is loved by many Nigerians who appreciate its easy-on-the-eye style of game possession.

Arsenal’s popularity soared in Nigeria when former captain and Olympic gold medallist, Nwankwo Kanu played with the Invincible alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season. Thereafter, the club’s affinity with Nigerians has continued to grow even stronger with the emergence of Alex Iwobi on the squad.

Juventus, with 32 Serie A titles, is the most successful Italian club ever. They have a rich history of achievements and a big support base that extends beyond their hometown of Turin.

A record eleventh UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.

Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.

While PSG is the relatively youngest of the five but a top name in French football, winning the last four Ligue 1 titles as they push to become a major challenger in Europe. Despite the recent departure of Zlatan Ibrahimovic, the presence of Thiago Silva and David Luis in defence continues to keep the capital side grounded.

Star’s partnership with Europe’s five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours. It is definitely an unprecedented way to launch out into the big waters by building a positive synergy between domestic and global football.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Banking

Senate Seeks CBN’s Full Disclosure on Unremitted N1.44trn Surplus

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By Adedapo Adesanya

The Senate has demanded detailed explanation from the Central Bank of Nigeria (CBN) over the alleged non-remittance of N1.44 trillion in operating surplus.

The Senate Committee on Banking, Insurance and Other Financial Institutions, chaired by Mr Tokunbo Abiru, opened its statutory briefing with a firm call for transparency at the apex bank, noting that the Auditor-General’s query on the unremitted funds required a full, clear and documented response, insisting that public trust in monetary governance depended on strict accountability.

While acknowledging the CBN’s achievements in stabilising the foreign exchange market and reducing inflation, Mr Abiru underscored that such progress must be accompanied by institutional responsibility.

He stated the Senate expected the CBN to explain the circumstances surrounding the query, outline corrective steps taken and reveal safeguards against future lapses.

This came as the Governor of the central bank, Mr Yemi Cardoso, appeared before the senate committee and offered an extensive review of economic conditions, asserting that Nigeria was experiencing renewed macroeconomic stability across major indicators.

Mr Cardoso attributed the progress to bold monetary reforms, foreign-exchange liberalisation and disciplined liquidity management implemented since mid-2025.

According to him, headline inflation had declined for seven consecutive months, from 34.6 per cent in November 2024 to 16.05 per cent in October 2025, marking the steepest and longest disinflation trend in over a decade.

Food inflation accruing to him also slowed to 13.12 per cent, supported by improved supply conditions and exchange-rate predictability.

The CBN governor described the foreign-exchange market as fundamentally transformed, adding that speculative attacks and arbitrage opportunities had largely disappeared.

According to him, the premium between the official and parallel markets had fallen to below two per cent, compared to over 60 per cent a year earlier. As of November 26, the naira traded at N1,442.92 per dollar at the Nigerian Foreign Exchange Market, stronger than the N1,551 average recorded in the first half of 2025.

He also announced a sharp rise in external reserves to $46.7 billion, the highest in nearly seven years and sufficient to cover over ten months of imports.

Diaspora remittances, he noted, had tripled to about $600 million monthly, while foreign capital inflows reached $20.98 billion in the first ten months of 2025, 70 per cent higher than in 2024 and more than four times the 2023 figure.

Cardoso further confirmed that the CBN had fully cleared the $7 billion verified FX backlog, restoring investor confidence and strengthening Nigeria’s balance-of-payments position.

On banking-sector stability, he reported that recapitalisation efforts were progressing smoothly. Twenty-seven banks had already raised new capital, with sixteen meeting or surpassing the new regulatory thresholds ahead of the March 31, 2026 deadline, highlighting improvements in ATM cash availability, digital-payments oversight and cybersecurity compliance.

Despite the positive indicators, the Senate sought clarity on several policy decisions.

Mr Abiru pressed for explanations on the sustained 45 per cent Cash Reserve Ratio (CRR), the 75 per cent CRR applied to non-Treasury Single Account public-sector deposits, FX forward settlements, mutilated naira notes in circulation, excessive bank charges, failed electronic transactions and the compliance of CBN subsidiaries with parliamentary oversight.

He also requested an update on the activities of the Financial Services Regulatory Coordinating Committee, arguing that stronger inter-agency cooperation was necessary to maintain public confidence.

The session later moved into a closed-door meeting.

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Toxic Bank Assets: AMCON Repays CBN N3.6trn, Still Owes N3trn

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By Modupe Gbadeyanka

About N3.6 trillion has been repaid to the Central Bank of Nigeria (CBN) by the Asset Management Corporation of Nigeria (AMCON) since its inception in 2010.

This information was revealed by the chief executive of AMCON, Mr Gbenga Alade, during a media parley to update the press on the activities of the agency.

Mr Alade said at the moment, the organisation still owes the central bank about N3 trillion for toxic assets of banks in the country.

He praised the organisation for its asset recovery drive, stressing that when compared with others across the world, Nigeria has done well.

“It is important to stress that the corporation has done tremendously well, especially when compared to other notable government-owned Asset Management Corporations around the world.

“Based on the balance at purchase, AMCON outperformed other Asset Management Corporations all over the world by achieving over 87 per cent in recoveries despite the unique challenges associated with debt recovery in Nigeria.

“The Malaysian Danaharta, which is adjudged one of the best performing Asset Management Corporation’s, only achieved 58 per cent. The Chinese Asset Management Corporation, despite its stricter laws, achieved just 33 per cent.

“Only the Korean Asset Management Corporation (KAMCO), South Korea, has achieved more recoveries than AMCON, with about 100 per cent. This was due to their brute force with which they chased the obligors.

“Despite KAMCO’s recovery records, the agency is still operational to date with slight realignments in its mandate.

“Other noted Asset Management Corporations that have transitioned into a perpetual institution of the various governments include, China Asset Management Company, Federal Deposit Insurance Corporation (FDIC) USA, and KFW Germany.

“So, gentlemen, without sounding immodest, AMCON has done well, and we will not relent until all the outstanding debts are fully realized,” Mr Alade stated.

On the financial performance of AMCON, he said last year, the firm posted a revenue of N156.25 billion and operating expenses of N29.04 billion, while for the 2025 fiscal year should be a revenue of N215.15 billion and operating expenses of N29.06 billion.

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The Alternative Bank Opens Effurun Branch in Delta

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By Modupe Gbadeyanka

One of the non-interest banks in Nigeria, The Alternative Bank (AltBank), has opened a new branch in Effurun, Delta State.

The new office will serve the Edo-Delta region and provide purposeful banking and real financial empowerment for individuals, entrepreneurs, and businesses, a statement from the firm stated.

The lender disclosed that the Effurun branch is a bold move in its mission to reshape banking in Nigeria.

The launch was graced by key dignitaries, including the Ovie of Uvwie Kingdom, Emmanuel Ekemejewa Sideso Abe I; the Chairman of Uvwie Local Government, Anthony O. Ofoni, represented his vice, Andrew Agagbo; and the Special Adviser to the Governor of Delta State on Community Development, Mr Ernest Airoboyi; amongst others.

The Divisional Head for South at The Alternative Bank, Mr Chukwuemeka Agada, emphasised the institution’s commitment to Warri and its surrounding communities.

“By establishing a presence here, we are initiating a transformation in the way banking serves the people of Delta. Our purpose-driven approach ensures that customers’ financial goals are not just met but exceeded,” he stated.

“This branch represents our pledge to empower Warri’s dynamic businesses and families, providing them with the tools to grow without compromise,” Mr Agada added.

“We understand the heartbeat of this community, and we are excited to integrate our bank into the fabric of this dynamic region,” he stated further.

On his part, the representative of the Ovie, Mr Samuel Eshenake, challenged the bank to facilitate development and employment within the Effurun community.

The Regional Head for Edo/Delta at The Alternative Bank, Mr Akanni Owolabi, embraced this challenge, pledging that the bank will work sustainably to drive local commerce.

“At The Alternative Bank, we are committed to being an active partner in the development of Effurun. We see this branch as a catalyst for creating opportunities, driving employment, and supporting the growth of local businesses.

“Our mission is to empower this community, ensuring that every step forward is one of progress, prosperity, and shared success.”

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