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Sterling Bank Offers Free Bus Rides to Nigerians

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After sparking a national movement with its Zero Transfer Fees campaign, Sterling Bank has once again pushed the boundaries of what corporate citizenship can mean to everyday Nigerians.

Last week, regular Lagosians stepping out after long workdays were met with an unexpected gift: Sterling OneBank-branded buses waiting to take them home, free of charge.

Starting as a push against bank transfer fees, the initiative has now taken to the streets, as the bank began offering free bus rides to customers across major Lagos corridors, a gesture that will continue through May 2025 to ease the return of workers after the May Day holidays.

For a city where a single bus fare can be the difference between feeding a family or not, Sterling’s free ride initiative struck a deep chord. What began with free transfers through its OneBank platform has now evolved into a movement on wheels, connecting digital convenience with real-world survival. In a time of skyrocketing costs, the bank is reaffirming a simple belief: financial freedom should not end at the removal of bank charges, it should move you, carry you, and lift you.

Across Lagos, from Obalende to Ikorodu and TBS to Oshodi, the sight of Sterling buses pulling up to offer free rides sparked moments of disbelief, gratitude, and quiet celebration. For thousands of commuters, it was a tangible reminder that sometimes, the biggest changes come not from slogans, but from small, deliberate acts of care.

“For customers who have to choose between transport fare and groceries, this is more than a ride, it’s hope,” said Chidimma Okoli, Masterbrand Marketing Lead at Sterling. “When we said we were tearing down the barriers to moving your money, we meant it. But we also meant the barriers to moving yourself, to moving your dreams, to moving your life forward.

This isn’t just about banking apps. It’s about freedom, in every sense of the word.”

Mary E., a market trader from Oshodi, stepped off a Sterling bus last Friday and captured the mood perfectly. “This is the first time a bank is not just advertising but acting,” she said, beaming. “I have saved on transfers all month because of OneBank. And today, I saved on my transport. Sterling ehn, dem sharp. Dem dey move.”

Across town, a young professional shared his own experience on LinkedIn: “Every naira matters o. I already saved money on bank transfers using OneBank. Today, Sterling saved me time, money, and stress after a brutal day at work. They just get it.

Another rider, Amaka I., a single mother and hairdresser from Ajah, described the free ride as “a blessing nobody told me was coming.” She added, “We Lagos people work so hard just to move. Today, I didn’t have to count Naira for my bus fare. That is dignity. That is respect.”

Chidimma Okoli emphasized that this initiative was never about fanfare, but about putting philosophy into action. “Financial systems have for too long extracted from Nigerians,” she said. “At Sterling, we are making a different choice. We are giving back, not just in naira and kobo, but in opportunities, in relief and in real dignity.” This initiative builds on Sterling’s history of standing with Nigerians during critical moments.

During the pandemic, Sterling was one of the first banks to support remote work transitions and provide digital lifelines to struggling SMEs. Through programs like AltSchool Africa and entrepreneur bootcamps, Sterling has opened new doors to skills development and affordable financing. After fuel subsidies were removed, the bank financed transport cooperatives to keep mobility alive for thousands who would otherwise have been stranded.

But according to Okoli, what matters now is not history, it’s momentum. “We’re not trying to relive past glories,” she said. “We’re building new victories, alongside the people who trust us every day with their journeys.”

Beneath the buses and smiling faces lies a deeper story of infrastructure strength. Sterling’s robust digital banking backbone, capable of handling over 180 million transactions and scaling rapidly, allows it to absorb costs that many banks would have pushed onto customers. It is this invisible engine that has further helped make visible change possible.

As the month of May approaches, the momentum will continue. Workers returning from the holidays can expect to find the free rides still running across locations, a daily reminder that real banking doesn’t just live in apps but also on the streets, in the choices that make hard lives a little easier.

Sterling is encouraging all riders to share their experiences online, turning thousands of quiet journeys into a loud statement that Nigeria deserves a financial system that carries its people forward, not holds them back. Because true banking is not about hoarding profit; it is about moving lives and moving freely.

Banking

Ecobank to Approach Offshore Investors for $350m Bond Refinancing

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By Aduragbemi Omiyale

Plans are underway by Ecobank Transnational Incorporated (ETI) to approach the international debt market for a capital raise.

The parent company of the Ecobank Group intends to use proceeds from the proposed exercise to refinance “the concurrent any-and-all tender offer of the ETI $350 million 8.750 per cent tier 2 notes due June 2031.”

However, the issuance of the notes is subject to prevailing market conditions and the conclusion of the necessary transaction documentation, a statement signed by the organisation’s chief financial officer, Mr Ayo Adepoju, stressed.

After issuance, the debt instrument may be listed on the London Stock Exchange, with the expectation that the bonds will be traded on its regulated market.

Ecobank noted that it would allocate an amount equivalent to the full net proceeds of the issue of the notes to finance or refinance, in part or in full, new and/or existing eligible assets as described in its Green Bond Framework (Ecobank-Sustainability), as amended and supplemented from time to time.

Ecobank, which has banking operations in 34 countries in Africa, is listed on the Nigerian Exchange (NGX) Limited, the Ghana Stock Exchange and the Bourse Régionale des Valeurs Mobilières (Stock Exchanges).

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Unity Bank Disburses Over N500m to Traders Via SHOCOF

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By Modupe Gbadeyanka

Over N500 million has been disbursed to small-scale traders and shop owners across Nigeria by Unity Bank Plc.

This is part of the financial institution’s efforts to promote SMEs and strengthen support for operators in the informal sector.

The funding support was given to beneficiaries through Unity Bank’s innovative loan product known as Shop Collateralised Facility (SHOCOF).

The package was designed to significantly improve access to financing, and further drive financial inclusion.

Originally introduced as a targeted intervention for traders in Southeast Nigeria, SHOCOF quickly gained traction and broad acceptance for its flexibility and tailored structure, prompting the Bank to expand the product nationwide.

Under the initiative, eligible customers can use their shops as collateral to access financing. The product simplifies access to credit by leveraging the commercial value and stability associated with fixed business locations, enabling traders to secure funds without the stringent collateral requirements associated with traditional lending structures.

The facility provides working capital support that enables beneficiaries to restock goods, increase inventory turnover, improve cash flow, and respond more effectively to market demand.

Recent reports indicate that more than 80 per cent of Nigeria’s small businesses operate informally, with many relying on personal savings and informal borrowing channels due to limited access to Bank credit. SHOCOF was developed to bridge this gap through a lending model tailored to the realities of market traders and small shop owners.

Speaking on the impact of the product, the Group Head, Risk Management, Unity Bank, Mr Olusegun Oladipo, said the Bank recognised the need for financing solutions aligned with the realities of informal sector businesses.

“SHOCOF was created to address a critical gap within the small business ecosystem by providing access to credit through a structure that traders can satisfactorily meet without much ado,” Mr Oladipo said.

“By recognising the value and stability embedded in their businesses, we have been able to support traders with the capital required to sustain and grow their operations,” he added.

Also commenting, the Divisional Head of SME and Retail Banking at Unity Bank, Ms Adenike Abimbola, said the nationwide adoption of the product reflects proper market segmentation to meet the growing demand for accessible financing among small business owners.

“What started as a targeted intervention in the Southeast, which quickly gained momentum because the product directly addressed the realities of everyday traders,” Ms Abimbola said.

Over the years, Unity Bank has continued to introduce targeted solutions aimed at empowering entrepreneurs, including its flagship Yanga account package developed to support female entrepreneurs.

The lender reaffirmed that expanding access to capital for underserved business segments remains critical to boosting trade, strengthening local economies, and driving sustainable economic growth.

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Stanbic IBTC Redefines Home Ownership in Nigeria

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By Aduragbemi Omiyale

The banking segment of Stanbic IBTC Holdings Plc, Stanbic IBTC Bank, is making home ownership in Nigeria seamless.

In partnership with the Ministry of Finance Incorporated Real Estate Investment Fund (MREIF), the lender is offering Nigerians highly attractive terms, including a fixed interest rate of 9.75 per cent, providing up to N100 million, with a flexible repayment period of up to 20 years. These features are well-suited to both consistent professional incomes and business owners.

The aim is to help professionals, entrepreneurs, and married couples in the country and the diaspora achieve homeownership with greater ease and confidence.

In a market where housing supply significantly lags demand and traditional mortgage penetration remains low, Stanbic IBTC Bank is enabling more eligible Nigerians with the financial capacity to take the important step toward ownership. The financial institution focuses on removing common barriers through clear processes and dedicated support.

Clients benefit from Stanbic IBTC’s comprehensive range of services, which covers pre-qualification, documentation support (including mixed-income scenarios), digital verification, and clear communication throughout.

Many applications are now progressing smoothly, with completion within three to four weeks, subject to the provision of required documents. This practical approach has made the process far more accessible for Nigerians both at home and in the diaspora.

As more professionals secure homes in high-growth areas, couples build family stability, and entrepreneurs expand their asset base, the positive impact is becoming increasingly visible.

Stanbic IBTC Bank’s consistent focus on transparency, efficiency, and client support is helping to make homeownership a realistic and rewarding choice for more Nigerians ready to build long-term wealth.

The company has achieved notable successes through the MREIF scheme, with many clients completing seamless ownership transitions, securing properties in strategic locations, and effectively converting rental expenses into valuable equity-building assets.

Interested individuals have been encouraged to explore this established offering by visiting the dedicated MREIF Home Loans page at https://www.stanbicibtcbank.com/mrief or contacting the nearest Stanbic IBTC Bank branch to begin the journey toward homeownership.

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