TPT’s Adetokunbo Modupe Walks Tall at Marketing Edge Awards

Image

**Emerges PR Personality of the Decade

By Modupe Gbadeyanka

Lead Strategist and Chairman of TPT International Limited, Mr Adetokunbo Modupe, has emerged Outstanding PR Personality of the Decade.

His overwhelming recognition was the highpoint of the 2017 Marketing Edge Awards, held last weekend in Lagos at the Federal Palace Hotel.

According to the organisers, the programme is aimed at recognising and rewarding excellence in Nigeria’s Public Relations, Advertising and Marketing Communications sectors.

Toks, as he is fondly called, has earned himself and his agency a reputation for creativity and daring spirit, some of the attributes that have seen his agency consult for top-notch brands and win awards for campaigns.

Toks’ active years in Public Relations and marketing entrepreneurship practice spans over two decades during which period he has introduced innovative style which has made him actively relevant in the industry.

With Toks at the helm, TPT International has provided services for various clients in Telecommunications, Energy, Banking, Food and Beverages, Pharmaceuticals, Media, Real Estate, Education and Government.

He commended the award organisers and explained that the honour remained a confirmation of his team’s focus in running a perception management firm with a globally aligned structure that has enabled TPT International transformed into one of Africa’s most sought-after PR agencies.

“In today’s PR world, content is a major driver of perception which I and my team have used in firming our belief in innovation and professionalism in the practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Some of the companies TPT International has worked for and still working for include Nigerian Breweries Plc, Promasidor Nigeria Limited, Reckitt Benckiser, Lagos Business School, Buildcon Global Services, British American Tobacco Company, Pfizer, Federal Government of Nigeria, Lagos Lotto, Guinness Nigeria, Procter and Gamble West Africa, British Council, Starcomms Plc, MasterCard, Heritage Bank, General Electric West Africa, WFM 97.1 radio and many others.

Toks was Secretary General of Public Relations Consultants Association of Nigeria (PRCAN) from 2005 to 2007, a period the association regained its voice as a professional body.

Other major winners at the night of honour included Toyota (Outstanding Auto Brand of the Year); Insight Publicis, DDB Lagos, Noah’s Ark Communications and X3M Ideas (Outstanding Creative Agencies of the Year); Emeka Okeke, Managing Director of Media Fuse Dentsu Aegis Network (Outstanding Media Personality of the Year); Ikechi Odigbo, Managing Director of DDB Lagos, Lanre Adisa of Noah’s Ark and Steve Babaeko of X3M Ideas (Outstanding Advertising Personalities of the Year); Brooks and Blake and Integrated Indigo Limited (Outstanding PR Agencies of the Year); and Modion Communications (Outstanding Young PR Agency of the Year).

Share
Related Stories
Image
02-February-2024

CBN Bans Banks, Fintechs From International Money Transfer Services

By Adedapo Adesanya The Central Bank of Nigeria (CBN) has banned banks and financial technology companies (fintechs) from international money transfer services. This was contained in the revised guidelines for the operations of IMTOs, which were officially released on January 31, 2024. The CBN directed that, “All banks are prohibited from operating International Money Transfer services but can act as agents. “Also, Financial Technology Companies are not allowed to obtain approval for IMTO. “The provisions of BOFIA 2020 on the prohibition of employment of certain persons in banks shall also apply to IMTOS.” By stopping banks and fintechs from international

Image
17-January-2024

Registration for Fidelity Bank Read2Lead Competition Ends January 31

By Aduragbemi Omiyale Registration for the creative writing competition organised by Fidelity Bank Plc for secondary school students dubbed Read2Lead initiative is expected to close on Wednesday, January 31, 2024, Business Post reports. The financial institution instituted the contest to promote young writers nationwide as part of its Corporate Social Responsibility (CSR) initiatives. Intending participants can register for the programme through www.fidelitybank.ng/readtolead. The three-stage competition will see secondary school students hone their reading and writing skills with the chance to win millions of naira in cash rewards, a book publishing deal, and the chance to have their school library renovated

More Stories
Image
31-January-2017

Nigeria Rakes $22m from Bonny Light Crude in December

By Dipo Olowookere In December 2016, Nigeria made not less than $22 million from the sale of Bonny Light crude oil, which was the second highest among members of the Organisation of the Petroleum Exporting Counties (OPEC), rising from $42.20 in November to $53.91 per barrel. From the analysis, the country gained about $11.71 per barrel in December from about 1.8 million barrels per day it produced in December. It was gathered that the gain also boosts Nigeria’s capacity to fund its N7.3 trillion 2017 budget, and if the gains continue, may reduce the dependence on external borrowings to fund

Image
26-May-2022

Excitement as Bolt Food Expands to Ikeja, Yaba, Surulere, Others

By Modupe Gbadeyanka Residents of Yaba, Surulere, Ilupeju, Gbagada, Ikeja and other parts of Lagos Mainland can now order food from the comfort of their homes and offices through the leading mobility platform, Bolt Food. This is because the company has expanded its operations to the areas after initially concentrating on customers in Lagos Island, Ikoyi, Victoria Island, and Lekki. Bolt Food, which launched in 2021, has provided top-notch services to residents of Lagos Island by delivering daily essentials such as food from over 100 restaurants to their doorsteps. Those on the mainland of Lagos have asked for similar food

Image
21-April-2017

Pension Fund Managers Ease Exposure to Equities

By Quantitative Financial Analytics In a bid to bolster their performance, strengthen their risk management strategies and in response to the lacklustre performance of the Nigerian stock market, pension fund managers in Nigeria have increasingly been reducing their exposure to the stock market by allocating less and less of their assets to domestic ordinary shares and more and more to FGN bonds and other fixed income securities. Analysis of available information conducted by Quantitative Financial Analytics indicates that allocation to domestic ordinary shares has been suffering some reductions month after month since 2013. As at December 2013, 14.58 percent of

Image
10-December-2018

Addressing e-Payment Challenges in Nigeria

By Adeniyi Ogunfowoke Online merchants and consumers alike expect online buying and selling to be easy, efficient, and safe. eCommerce transactions trigger automated processes that involve financial players: banks and fintechs. New technologies have already simplified and smoothed business-to-business and business-to-customer experiences with mobile payments and e-wallets. As e-payment becomes popular, there are so many challenges in the Nigerian e-payment space which needs to be addressed. The onus is now on providers to provide peer-to-peer payments beyond traditional banking models and to facilitate a cashless society that can enable any purchase seamlessly. Below is a list of some of the

Image
02-January-2024

Ignore Rumoured January 2024 Electricity Tariff Hike—NERC

By Dipo Olowookere There has not been any directive to the electricity distribution companies (DisCos) to increase tariffs from January 1, 2024, as rumoured in a sector of the media, the Nigerian Electricity Regulatory Commission (NERC) has declared. The spokesman for the agency, Mr Usman Arabi, confirmed this to TheCable. “No new electricity tariff has been approved. Nigerians should ignore any news reports about the new electricity tariff coming up on January 1, 2024,” he informed the online newspaper. Last week, there were reports that the discos had been directed to increase tariffs from yesterday, sparking mixed reactions among consumers

Image
01-September-2022

Rate Hike by CBN May Influence Direction of Capital Market—PwC

By Aduragbemi Omiyale The decision of the Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) to increase the Monetary Policy Rate (MPR) to 14 per cent in July 2022 from 13 per cent may impact the capital market. This was the submission of PwC Nigeria in its latest Nigerian Capital Market Update report for the first half of this year. In the report, the reputable organisation said the action will also present an opportunity for corporate companies to approach the capital market to get funds for their operations. However, he noted that the rake hike will likely

Image
14-August-2021

Investors Gain N17bn as Buying Interest Persists

By Dipo Olowookere Investors in the Nigerian stock market gained N17 billion on Friday on the back of a sustained buying interest in small and large-cap equities. The market further grew by 0.08 per cent during the session, expanding the All-Share Index (ASI) by 32.28 points to 39,522.34 points from 39,490.06 points. The persistent bargain hunting also boosted the market capitalisation yesterday by N17 billion to N20.592 trillion from the previous day’s N20.575 trillion. According to data obtained by Business Post from the exchange, the consumer goods, banking, insurance and industrial goods sectors appreciated during the session by 0.40 per

Ad
Ad
Recent Stories
Image
23-February-2024

How MultiChoice Empowers Nigerian Youth Through Creative Investment

As global populations age, Africa remains a bastion of youthful promise, with around 70% of the continent’s population below the age of 30. This youthful demographic can be an asset – but only if it is developed, by empowering young people through training, and by giving them a stake in the growth of their countries’ economies. Helping to develop young people’s abilities and expanding the pool of skills is also in the interests of industry and big business. Over the years, the Federal government of Nigeria embarked on youth empowerment initiatives to harness the skills and energy of Nigerian youths

Image
23-February-2024

Eva Adelaja Girls’ At 60: Old Students Donate to Orphanage, Thrill Students

By Adedapo Adesanya It has been an eventful celebration at the ongoing 6oth Anniversary of Eva Adelaja Girls’ Secondary Grammar School, Bariga, Lagos. The event was planned to celebrate the institution established by the late educator, Mrs Evangeline Adebayo Adelaja, in 1964. Particular resplendent in this celebration are the alumni of the school, the Eva Adelaja Girls’ Secondary Grammar School Old Girls’ Association, which have been on the ground to ensure that the planned activities go smoothly. The event, which kicked off with the Praise Day and Community Hymn Singing held at Chapel of Christ the Light in Alausa, Ikeja,

Image
23-February-2024

FAAC Disburses N1.2trn to FG, States, Councils for February Allocation

By Aduragbemi Omiyale About N1.2 trillion, precisely N1.149 trillion, has been disbursed to the federal, state and local councils as their allocation for February 2024. The money was part of the revenue generated by the nation in January 2024. A total of N2.068 trillion was generated last month by Nigeria, but N1.149 trillion was shared, comprising distributable statutory revenue of N463.079 billion, Value Added Tax (VAT) of N391.787 billion, Electronic Money Transfer Levy (EMTL) of N15.922 billion, and Exchange Difference revenue of N279.028 billion. A communiqué issued after the end of the Federation Account Allocation Committee (FAAC) meeting held yesterday

Image
23-February-2024

Unlisted Securities Rise 0.33% After Recording Two Price Gainers

By Adedapo Adesanya The NASD Over-the-Counter (OTC) Securities Exchange recorded a 0.33 per cent appreciation on Thursday, February 22. This increased the wealth of investors by N5.16 billion during the session, with the market capitalisation growing to N1.576 trillion from the previous day’s N1.571 trillion. Following the same trend was the NASD Unlisted Security Index (NSI), which went up by 3.8 points to wrap the session at 1,162.77 points compared with 1,158.97 points recorded at the previous session. There were two gainers against one loser at the session on Thursday led by bellwethers – Aradel Holdings Plc and FrieslandCampina Wamco

Image
23-February-2024

Naira Falls at NAFEX, Parallel Market as Govt Battles Speculators

By Adedapo Adesanya Despite the unconventional approaches to ease the free fall of the Naira, its value weakened against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Thursday, February 22 by 1.9 per cent or N28.73 to close at N1,571.31/$1 compared with the N1,542.58/$1 it was transacted in the midweek session. The domestic currency suffered the loss despite the supply of foreign exchange (FX) improving by 11.7 per cent or $20.11 million to $192.25 million from Wednesday’s $172.14 million. However, the local currency appreciated against the Pound Sterling in the official market yesterday by N142.83

Image
23-February-2024

Oil Prices Up as Houthis Intensify Attacks in Trading Sea Routes

By Adedapo Adesanya  Oil prices went up on Thursday as Iran-aligned Houthis stepped up attacks in the Red Sea near Yemen while the market faced a large build in crude inventories in the world’s largest producer, the United States. During the session, Brent crude futures increased by 66 cents to $83.69 per barrel and the US West Texas Intermediate (WTI) crude futures surged by 76 cents to $78.67 a barrel. Worries came as the Houthis said they would escalate their attacks on ships in the Red Sea and other waters, adding they have introduced “submarine weapons” to reach their goals.

Image
23-February-2024

Customs Street Cracks by 0.12% as Traders Sell Off Wema Bank, Others

By Dipo Olowookere The bulls lost control of the Nigerian Exchange (NGX) Limited to the bears on Thursday amid sustained weak investor sentiment. Customs Street ended in the red zone by 0.12 per cent after it recorded 20 price advancers and 28 price laggards, implying a negative market breadth index. DAAR Communications was on top of the losers’ table yesterday after it let go of 10.00 per cent of its previous day’s closing price to trade at 72 Kobo. Wema Bank shed 9.93 per cent to sell at N7.80, PZ Cussons went down by 9.89 per cent to N24.60, Academy

Image
22-February-2024

FG to Resume Direct Cash Transfers to Poor Nigerians as Hunger Spreads

By Adedapo Adesanya Amid current realities, the federal government intends to restart direct cash transfers to the poorest and most vulnerable Nigerians, after a scandal led to the suspension of the programme last month. The Minister of Finance and Coordinating Minister for the Economy, Mr Wale Edun, revealed this during the Ministry’s retreat held in Uyo, Akwa-Ibom State. He said approximately three million people are recipients of the scheme but due to the escalating cost of living, the government anticipates that an additional 12 million households could qualify for these direct payments. The Finance Minister said, “The presidential panel on

Image
22-February-2024

Lagos Plans Daily Free Meal for Residents, Markets for Cheap Food Items

By Modupe Gbadeyanka About 1,500 residents of Lagos State will have access to one free meal per day to cushion the effect of the economic hardship in the country, Governor Babajide Sanwo-Olu has declared. Mr Sanwo-Olu, while answering questions from journalists during a media chat on Thursday, said his administration would establish at least 42 Sunday Markets across the metropolis for cheap food items, though the commencement of this initiative is yet to be revealed. There has been a pocket of demonstrations across the country over the rising hunger in Nigeria as a result of high inflation and the devaluation

Image
22-February-2024

WINBAFRICA Plans Big for 10th Anniversary

By Modupe Gbadeyanka All is now set for the 10th anniversary of WINBAFRICA themed Bridging the Gap: Celebrating a Decade of Nation-building. The organisation is gathering stakeholders together on Monday, February 26, 2024, for the event at the Alliance Francaise in Ikoyi, Lagos. The group was formed in 2014 and has since then promoted girl-child education and empowered women and young girls in critical thinking and leadership skills in secondary schools across Africa. As part of activities lined up for this year’s celebration, WINBAFRICA organised an annual school debate competition and scholarship programme for 20 young girls across the continent.