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TPT’s Adetokunbo Modupe Walks Tall at Marketing Edge Awards

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**Emerges PR Personality of the Decade

By Modupe Gbadeyanka

Lead Strategist and Chairman of TPT International Limited, Mr Adetokunbo Modupe, has emerged Outstanding PR Personality of the Decade.

His overwhelming recognition was the highpoint of the 2017 Marketing Edge Awards, held last weekend in Lagos at the Federal Palace Hotel.

According to the organisers, the programme is aimed at recognising and rewarding excellence in Nigeria’s Public Relations, Advertising and Marketing Communications sectors.

Toks, as he is fondly called, has earned himself and his agency a reputation for creativity and daring spirit, some of the attributes that have seen his agency consult for top-notch brands and win awards for campaigns.

Toks’ active years in Public Relations and marketing entrepreneurship practice spans over two decades during which period he has introduced innovative style which has made him actively relevant in the industry.

With Toks at the helm, TPT International has provided services for various clients in Telecommunications, Energy, Banking, Food and Beverages, Pharmaceuticals, Media, Real Estate, Education and Government.

He commended the award organisers and explained that the honour remained a confirmation of his team’s focus in running a perception management firm with a globally aligned structure that has enabled TPT International transformed into one of Africa’s most sought-after PR agencies.

“In today’s PR world, content is a major driver of perception which I and my team have used in firming our belief in innovation and professionalism in the practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Some of the companies TPT International has worked for and still working for include Nigerian Breweries Plc, Promasidor Nigeria Limited, Reckitt Benckiser, Lagos Business School, Buildcon Global Services, British American Tobacco Company, Pfizer, Federal Government of Nigeria, Lagos Lotto, Guinness Nigeria, Procter and Gamble West Africa, British Council, Starcomms Plc, MasterCard, Heritage Bank, General Electric West Africa, WFM 97.1 radio and many others.

Toks was Secretary General of Public Relations Consultants Association of Nigeria (PRCAN) from 2005 to 2007, a period the association regained its voice as a professional body.

Other major winners at the night of honour included Toyota (Outstanding Auto Brand of the Year); Insight Publicis, DDB Lagos, Noah’s Ark Communications and X3M Ideas (Outstanding Creative Agencies of the Year); Emeka Okeke, Managing Director of Media Fuse Dentsu Aegis Network (Outstanding Media Personality of the Year); Ikechi Odigbo, Managing Director of DDB Lagos, Lanre Adisa of Noah’s Ark and Steve Babaeko of X3M Ideas (Outstanding Advertising Personalities of the Year); Brooks and Blake and Integrated Indigo Limited (Outstanding PR Agencies of the Year); and Modion Communications (Outstanding Young PR Agency of the Year).

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Banking

Ecobank Grows Net Revenues by 17%, Profit by 22% in FY 2025

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Ecobank Back2School loans

By Aduragbemi Omiyale

Ecobank Group, the parent company of Ecobank Nigeria Limited, has released its financial statements for the 2025 accounting year, growing its net revenues by 17 per cent to $2.5 billion from $2.1 billion in the preceding year.

An analysis of the earnings showed that Corporate and Investment Banking (CIB) revenues grew by 21 per cent, while Consumer and Commercial Banking (CCB) earnings rose by 14 per cent, with higher transaction volumes across channels expanding Payment revenue by 14 per cent to $305 million in the period under review.

Details of the results submitted to the Nigerian Exchange (NGX) Limited showed that pre-tax profit went up by 21 per cent to $801 million, and the net profit jumped by 22 per cent to $407 million from $333 million, with the earnings per share (EPS) up by 23 per cent.

Business Post observed that customer deposits increased to $25.3 billion, with gross loans and advances to customers up by $2.3 billion to $12.8 billion.

Commenting on the performance of the financial institution, the chief executive of Ecobank, Mr Jeremy Awori, said, “Our 2025 performance has further demonstrated that our Growth Transformation and Returns (GTR) strategy, along with our geographically diversified business model, are yielding positive results.”

He disclosed that regarding the Consumer Banking business, the company broadened access for both new and existing customers by expanding digital account openings in more markets.

“We installed 500 new ATMs, extended our Direct Sales Agents into 22 markets, and added over 1,000 new personnel. In Commercial Banking, we strengthened our relationships with small and medium-sized enterprises (SMEs), particularly in the agribusiness sector, by introducing specialised expertise and enhanced digital tools to serve our clients better and improve access to funding.

“Within CIB, we secured over 75 major mandates with multinationals, development finance institutions (DFIs), humanitarian agencies, and regional corporations, while $610 million in commodity financing supported robust performance in our Trade business,” he added.

He commended the nearly 14,000 employees of the organisation for their efforts in growing the key performance indicators, noting that “these achievements would not have been possible without” their dedication.

“As we look ahead to 2026, we remain confident in our ability to execute our GTR strategic initiatives. However, we are fully aware of the potential implications for economic and financial conditions stemming from geopolitical tensions in the Middle East, as well as macroeconomic impacts across Africa and globally. Our focus remains on executing with agility, resilience, and disciplined risk and expense management across all our markets,” Mr Awori stated.

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Banking

Stop Granting Loans Without Credible Collateral—EFCC Warns Banks

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Single-Digit Interest Loans

By Modupe Gbadeyanka

Banks operating in Nigeria have been warned by the Economic and Financial Crimes Commission (EFCC) against granting unsecured loans to customers.

The Acting Zonal Director for the Lagos Zonal Directorate 2 of the agency in Ikoyi, Mr Bawa Usman Kaltungo, said giving loans without credible collateral often leads to insider abuse and non-performing loans.

According to him, loans backed only by personal guarantees, including those of top executives, are inadequate and put depositors’ funds at risk.

“We have issues with banks’ mode of giving loans. The process often shows insider abuse,” he said when the Chief Audit Executive of First Bank of Nigeria Limited, Mr Mufutau Olawale Abiola, led a delegation on a courtesy visit to his office in Lagos.

“Top-down loans are not secured. You cannot give a loan based solely on the personal guarantee of the chief executive; this is not security. Banks must not issue loans without verifiable collateral. If there is proper collateral for loans obtained by bank customers, this will reduce the rate of non-performing loans,” he stated.

Mr Kaltungo further warned that a bank is only a custodian, and that giving loans without adequate collateral “amounts to tampering with depositors’ funds,” urging lenders to implement measures, including thorough due diligence on its customers, to prevent loan defaults.

“Even in situations where you outsource due diligence, there must be a clause of liability,” he said.

Reaffirming the commission’s commitment to continued cooperation with the bank in tackling financial crimes, he urged the bank to release its staff promptly when invited during investigations of alleged financial crimes.

“When we invite your staff, especially where insider connivance is suspected, you must release them so we can jointly fight economic and financial crimes. We must work together to stay ahead of criminals.

“Let me add that where money is, that is where people’s hearts are. Most of the time, we escalate issues to foreign security agencies as may be necessary,” he added.

Earlier, Mr Abiola expressed gratitude to the EFCC leadership for the engagement, noting that the visit was intended to strengthen the existing collaboration between the bank and the Commission.

While urging the EFCC to expedite investigations into cases involving its staff and others, he also disclosed that a designated team in his bank handles requests from the EFCC.

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Banking

Bankit Introduces Smart Payment Cards

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Bankit Smart Payment Cards

By Modupe Gbadeyanka

As part of its commitment to delivering fast, secure, and truly accessible financial solutions at scale, Bankit has introduced a smart payment card.

It is completely free to customers, with no card issuance fee required and can be delivered nationwide at no extra cost.

Fully integrated with the Bankit app, the new payment cards enable users to carry out a wide range of transactions with ease, including ATM withdrawals, POS payments, and online purchases, while also allowing real-time tracking and management of spending.

The introduction of Bankit Cards marks a significant evolution of the platform’s already strong offering, which has seen widespread adoption for its instant transfers, seamless bill payments, and secure digital transactions.

By eliminating the cost barrier typically associated with card ownership, Bankit is setting a new benchmark for value in Nigeria’s digital banking space while extending its capabilities into everyday physical and online payments.

The Head of Marketing at Bankit, Mr Kingsley Ezenwa, described the initiative as a bold step toward deepening customer trust and accelerating financial inclusion.

“The launch of Bankit cards, completely free for our customers, is a defining moment in our growth journey. We are not just introducing a new product; we are removing barriers and expanding access to modern financial tools for millions of Nigerians,” he said.

He emphasised that the decision to waive both card and delivery fees reflects Bankit’s broader philosophy of putting customers first while building a truly inclusive financial ecosystem.

“Our users already trust Bankit for seamless transfers and bill payments. By making our cards free, we extend that value into everyday spending online, offline, and anywhere payments are required without adding any extra cost burden,” he added.

As Nigeria’s fintech landscape becomes increasingly competitive, Bankit continues to distinguish itself through simplicity, affordability, and superior user experience. The platform’s rapid growth is driven by its ability to anticipate and respond to the evolving needs of modern consumers who demand fast, reliable, and cost-effective financial services.

At the core of Bankit’s offering is a strong commitment to security. The platform integrates advanced protection systems, including real-time transaction monitoring, multi-layer authentication, and robust encryption protocols designed to safeguard user funds and data at every touchpoint.

“Security remains at the heart of everything we do. While we are making access easier and more affordable, we are also ensuring that our users enjoy the highest level of protection, delivering not just convenience, but true peace of mind,” Mr Ezenwa further stated.

With increasing adoption across individuals and small businesses, Bankit is quickly becoming Nigeria’s preferred fintech choice, playing a key role in driving financial inclusion and accelerating the transition to a cashless, digitally empowered economy.

“Bankit is scaling rapidly because we understand the needs of modern consumers. Simplicity, reliability, innovation and now affordability are what set us apart. Offering these cards free of charge is another step toward becoming Nigeria’s leading digital banking solution,” he concluded.

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