By Dipo Olowookere
Africa’s largest digital media reseller, Ad Dynamo, has announced plans to invest massively in Nigeria by educating thousands of Nigerians in digital media.
The digital media sales firm, which was acquired in January 2022 by a leading global enabler of digital advertising, Aleph Group, intends to achieve this goal through Aleph’s signature education program, Digital Ad Expert, which is hosted on the group’s proprietary learning platform.
Aleph has set a goal of educating 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition.
Aleph’s educational programs are free and will be accepting applications for Nigeria’s first 12-week peer-to-peer learning program between June 27 and July 18, 2022. The first cohort is scheduled to kick off on July 25, 2022.
Speaking on the development, the founder and CEO of Ad Dynamo, Mr Sean Riley, stated that, “With a national GDP (gross domestic product) exceeding $400 billion and a large share of youth in the local population, we seek to equip thousands of Nigerians with the tools needed to succeed in a rapidly digitizing economy.”
“We’ve always understood that Nigeria has the potential to be one of the world’s greatest internet markets,” he added, noting that, “It’s been a privilege to witness its growth over the past 10 years and to help advertisers reach their consumers with impactful messaging on the right platforms. With the backing of Aleph Group, we plan to grow even further in Nigeria in the coming years.”
On his part, the founder and CEO of Aleph Group, Mr Gaston Taratuta, said, “With more than 35 million additional Nigerians set to come online by 2026, effective digital marketing will become more important than ever.
“We’re incredibly proud that Ad Dynamo, as part of the Aleph family, will play a major role in ensuring that brands across Nigeria have the best possible marketing presence on some of the world’s biggest technology platforms.”
Aleph purchased a 100 per cent equity stake in Ad Dynamo, giving the former an important footprint in Africa where the latter has a long and successful history of over a decade exclusively representing Twitter, Spotify, Yahoo, and Snapchat in the continent’s largest online market.
Ad Dynamo sets itself apart from other digital media sales houses by offering dedicated sales teams for each partner it represents. It also doesn’t charge a markup on any media, meaning that ad buyers have price transparency across all advertising investments.
Binance Hires TikToker Khaby Lame for Web3 Awareness
By Adedapo Adesanya
A week after announcing football icon, Cristiano Ronaldo, as its brand ambassador, Binance enlisted the services of Mr Khaby Lame, the Senegalese content creator who grew to fame through his viral TikTok videos, to promote its brand globally.
As the blockchain ecosystem behind the world’s largest cryptocurrency exchange, Binance will partner with Khaby to increase Web3 awareness and adoption.
Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move.”
He will use his signature style to tackle some of the misperceptions around Web3 in this multi-year partnership.
The former factory worker, just like Ronaldo, will also partner with Binance on exclusive non-fungible token (NFT) collections, further enhancing the experience for his fans.
Speaking on the partnership, Khaby Lame said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.”
“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone,” the TikToker further said.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humour, and think it will bring relevance and relatability as we scale Web3 adoption,” said Mr James Rothwell, Binance Global Vice President of Marketing. “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Khaby is currently the most-followed creator on TikTok, with more than 144 million followers on the platform, and 78 million followers on Instagram.
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. The company offers crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions.
Rite Foods Introduces New Fruit Drink in Five Flavours
By Modupe Gbadeyanka
A new fruit drink with five flavours called Sosa Fruit Drink has been introduced into the Nigerian drink market by Rite Foods Limited.
The market of carbonated soft drinks, energy drinks and sausages explained in a statement that the new product was created to meet the needs of consumers, who yearn for quality and refreshing fruit drinks.
Sosa Fruit Drink comes in Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry flavours in 35cl and one-litre packs.
The Managing Director of Rite Foods, Mr Seleem Adegunwa, said the company’s commitment to its consumers’ satisfaction remains unmatched, as it continuously ensures it produces premium quality products that meet consumers’ needs in a manner that reflects positively on the business and the market.
“Our values of innovation and excellence at Rite Foods help us to remain committed to growing with the consumers’ tastes through our unique selling proposition.
“This is evident in our new range of Sosa fruit drink products, its quality, package, sizing as well as pricing, all of which are produced with state-of-the-art infrastructure and up-to-the-minute technology to delight and refresh consumers all over the world,” Mr Adegunwa said.
The Brand Manager for Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, described Sosa Fruit Drink as an exceptional brand that guarantees the highest quality products for consumers’ refreshment, noting that the firm was excited to offer consumers the new range of Sosa fruit drink that delivers the ultimate refreshment.
Rite Foods is a subsidiary of Ess-Ay Holdings established in 2007. It boasts Bigi soft drink, Rite Spicy, Bigi Beef and Rite Sausages.
Zoho Introduces New Product for SMEs, Gets Office in Lagos
By Dipo Olowookere
Global technology company, Zoho, will next month officially open its third African office in the Lekki area of Lagos as part of its efforts to serve its clients in Nigeria better.
Addressing journalists in Lagos on Friday, the President of Zoho for MEA, Mr Hyther Nizam, explained that the decision to bring the company closer to its consumers in the country is because Nigeria is its largest market on the continent.
He noted that the firm will use the opportunity to reduce the unemployment rate in the country as it would hire more employees locally for customer-facing roles, especially in the sales, marketing and other departments.
While speaking on the sidelines of the company’s first user conference in the country tagged Zoholics Nigeria, Mr Nizam further disclosed that Zoho has introduced a new product called Zoho Africa Digital Enabler package tailored for small and medium enterprises (SMEs) with about five employees.
According to him, the Zoho Africa Digital Enabler package, which will be available from July 1, 2022, will help small businesses take steps towards digital transformation and it would be offered at a discount of 50 per cent for a period of three months with a collection of 10 leading apps.
He explained that subscribers will have access to standard support available to them, which will allow access to a knowledge base, community forums, a self-service portal, email support and remote assistance. It also includes live chat support and telephonic support during working hours five days a week.
“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Mr Nizam. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions.
“The products are available in local pricing, helping businesses avoid cost fluctuations due to changing dollar value, which is beneficial in the current turbulent economy. We hope that Nigerian businesses will avail of this plan and fast-track their growth by leveraging cloud technology.”
Business Post gathered that in the package are Zoho Workplace, Zoho Invoice, and Zoho Begin, among others.
The Zoho Workplace is a unified platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. It has secure business email (Zoho Mail), team chat (Zoho Cliq), and an online office suite (Zoho Writer, Zoho Sheet, Zoho Show, and Zoho WorkDrive).
The Zoho Invoice helps users create and send customised invoices, track time, and bill customers accurately. It can also improve their cash flow by automatically sending payment reminders to customers, and getting paid online faster through debit/credit cards and PayPal. Moreover, businesses can record and track expenses by simply scanning their expense receipts. They will also be able to track tax levied on every transaction, allow customers to view their invoices, and projects, and make payments through the self-service portal.
As for the Zoho Bigin, it is a pipeline-centric CRM designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. It can be set up in 30 minutes, with options to create multiple pipelines with customisable stages based on a company’s operation style.
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