Brands/Products
Adobe Buys Design Platform Figma for $20bn

By Adedapo Adesanya
Creative digital technology giant, Adobe, has entered into a definitive merger agreement to acquire Figma, a leading web-first collaborative design platform, for $20 billion in cash and stock.
In a press release seen by Business Post, it was stated that the combination of Adobe and Figma will usher in a new era of collaborative creativity.
“Adobe’s mission is to change the world through digital experiences. Today, the digital economy runs on Adobe’s tools and platforms, and throughout its history, the company’s innovations have touched billions of lives across the globe. From revolutionizing imaging and creative expression with Photoshop; to pioneering electronic documents through PDF; to creating the digital marketing category with Adobe Experience Cloud, Adobe continues to invent and transform categories,” the statement said.
When approved, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers and developers.
The combined company will have a massive, fast-growing market opportunity and capabilities to drive significant value for customers, shareholders and the industry.
Speaking on this, Shantanu Narayen, chairman and CEO, Adobe said — “Adobe’s greatness has been rooted in our ability to create new categories and deliver cutting-edge technologies through organic innovation and inorganic acquisitions.
“The combination of Adobe and Figma is transformational and will accelerate our vision for collaborative creativity.”
With Adobe’s and Figma’s expansive product portfolio, the combined company will have a rare opportunity to power the future of work by bringing together capabilities for brainstorming, sharing, creativity and collaboration and delivering these innovations to hundreds of millions of customers.
“Figma has built a phenomenal product design platform on the web,” said Mr David Wadhwani, president of Adobe’s Digital Media business. “We look forward to partnering with their incredible team and vibrant community to accelerate our joint mission to reimagine the future of creativity and productivity.”
On his part, Mr Dylan Field, co-founder and CEO, Figma notes that “With Adobe’s amazing innovation and expertise, especially in 3D, video, vector, imaging and fonts, we can further reimagine end-to-end product design in the browser, while building new tools and spaces to empower customers to design products faster and more easily.”
Figma has a total addressable market of $16.5 billion by 2025. The company is expected to add approximately $200 million in net new ARR this year, surpassing $400 million in total ARR exiting 2022, with best-in-class net dollar retention of greater than 150 per cent. With gross margins of approximately 90 per cent and positive operating cash flows, Figma has built an efficient, high-growth business.
The transaction is expected to close in 2023, subject to the receipt of required regulatory clearances and approvals and the satisfaction of other closing conditions, including the approval of Figma’s stockholders.
Upon the closing of the transaction, Mr Dylan Field, Figma’s co-founder and CEO, will continue to lead the Figma team, reporting to Mr David Wadhwani, president of Adobe’s Digital Media business. Until the transaction closes, each company will continue to operate independently.
Brands/Products
Knorr Engages Customers Via ‘Share The Good’ Ramadan Campaign

As the sacred month of Ramadan unfolds, Knorr is embracing the spirit of generosity and spreading kindness with its ‘Share The Good’ Ramadan campaign—an annual initiative designed to bring communities closer through acts of kindness, food, and shared experiences. The brand is creating opportunities for meaningful connections, ensuring that fasting Muslims remain nourished while fostering a culture of giving.
At the heart of this movement is the Knorr Ramadan Good Bus, a travelling symbol of warmth and well-being. This special initiative will bring renowned chefs and beloved Eativists to key cities such as Lagos, Ibadan, Kwara, Abeokuta, and Osogbo. They will visit mosques and community hubs at each stop, sharing wholesome meals during Iftar and offering valuable guidance on balanced nutrition and healthy fasting practices. By making nutritious eating more accessible, Knorr aims to support communities in observing Ramadan in a way that prioritises both spiritual and physical well-being.
Beyond these community engagements, Knorr is also bringing the spirit of togetherness into people’s homes through an immersive digital experience. Throughout Ramadan, the brand will host interactive weekly live cooking sessions on Instagram. In these cooking sessions, participants will receive recipes in advance, allowing them to cook along in real-time as they prepare nourishing Iftar meals. More than just a cooking demonstration, these sessions will highlight the importance of mindful and nutritious eating, helping participants maintain their energy and well-being while fasting.
Recognising that Ramadan is also the time for compassion, generosity, and reflection, Knorr has launched the 30 Days Good Challenge to encourage daily acts of kindness. Every day, the brand will share simple yet meaningful ways for individuals to share good—through acts of service, heartfelt messages, or small gestures of care.
Damilola Dania, Category Manager, Nutrition, Unilever West Africa, speaking on the campaign, highlighted its impact and importance, saying: “At Knorr, we believe food is more than just nourishment. It is a powerful force that brings people together, especially during a time as meaningful as Ramadan. Through the Share The Good campaign, we are strengthening the spirit of togetherness that defines this holy month, creating meaningful opportunities for communities to connect, give back, and celebrate the true essence of Ramadan.”
Brands/Products
Customers Groan as MTN Hikes Data Plans Again

By Adedapo Adesanya
Nigeria’s leading telecommunications provider, MTN, has once again implemented another price hike on internet plans, marking the second time in the last three months.
Recall that the Nigerian Communications Commission (NCC) approved a 50 per cent tariff increase in January, the first of such since 2013, for telcos in the country.
Checks by Business Post revealed that previous plans are no longer applicable at their rates, with many customers lamenting that the value has doubled yet again.
For instance, the 2.5GB plan which used to be N600, now goes for N900, the 6GB jumped to N2,500 from previously 5GB which cost around N1,500.
Other checks showed that N3,500, which used to be for 15GB, is now for N7GB.
Under the previous pricing, the 1.8GB monthly plan was N1,500, replacing the previous 1.5GB plan that was priced at N1,000. The 20GB plan increased to N7,500 from N5,500, while the 15GB plan rose to N6,500, up from N4,500.
Larger data bundles have saw even steeper increases. The 90-day 1.5TB plan has jumped from N150,000 to N240,000, while the 600GB 90-day plan has risen from N75,000 to N120,000.
It is expected that there will be hikes across these bundles with these fresh hikes.
According to an X user, “MTN don increase their data price again. Na wa o.”
“We’re paying more for data than we’re earning in this country. MTN are hell-bent on business aiming to push the majority of people offline by the second quarter of this year,” another user added.
MTN Nigeria, with 84.61 million subscribers, has the largest share in the Nigerian telco market.
Brands/Products
Logidoo Celebrates Afridoo’s Remarkable Growth in e-Commerce Logistics

In a significant development for Africa’s digital commerce ecosystem, Logidoo continues to transform the logistics landscape with its flagship platform, Afridoo. The e-commerce logistics solution has cemented its position as a game-changer for businesses across the continent, showing exceptional traction and impressive growth metrics.
Afridoo’s seamless solutions for order management, stock control, and fulfilment have driven a remarkable 187% increase in subscriptions, clearly indicating rising market confidence in Afridoo’s capabilities. The platform has also processed 117% more orders compared to previous periods, showcasing its robust infrastructure and ability to scale with merchant demands.
Perhaps most significantly, 47% of Afridoo’s customers report successful expansion into new markets, directly attributable to Afridoo’s deployment and support services.
“Afridoo isn’t merely a logistics solution—it’s an enablement platform that empowers businesses to scale faster and reach new customers across Africa,” said Tamsir Ousmane Traore, CEO of Logidoo. “From comprehensive stock management to optimised last-mile delivery and cash-on-delivery solutions, we’ve positioned Afridoo as the essential partner for e-commerce success.”
Afridoo’s impact extends beyond simple logistics management. The platform has become instrumental in helping businesses scale operations, reach new customers, and optimize their supply chains across multiple African markets. By providing integrated solutions for the entire e-commerce fulfilment process, Afridoo is an essential partner for businesses looking to capitalize on Africa’s rapidly growing digital commerce landscape.
This success builds upon Logidoo’s broader logistics ecosystem, which includes their recently launched TexMiles service for last-mile delivery in West Africa. With Afridoo’s impressive growth trajectory, Logidoo continues to strengthen its position as the leading digital logistics provider on the continent.
The combination of Afridoo’s spectacular growth and the strategic launch of TexMiles demonstrates Logidoo’s comprehensive approach to solving Africa’s logistics challenges.
“Our vision extends beyond individual services—we’re building an interconnected logistics infrastructure that truly serves Africa’s unique market needs,” commented Tamsir Ousmane Traore.
By addressing e-commerce enablement through Afridoo, Logidoo is creating an integrated ecosystem that serves businesses across multiple touchpoints.
-
Feature/OPED5 years ago
Davos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years ago
Estranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years ago
Sort Codes of GTBank Branches in Nigeria
-
Economy2 years ago
Subsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years ago
First Bank Announces Planned Downtime
-
Sports2 years ago
Highest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN