Brands/Products

Best 4 Ways Video Marketing Can Help Your Business

Published

4 years ago

17/01/2022

By Kenneth Horsfall

As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.

We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.

According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.

If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.

Wait, you don’t?

Well, then it looks like (unfortunately) you’re in the majority.

In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.

Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.

You see, there are countless ways to market your business, but not every method is equally effective.

You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.

But there’s one extremely powerful strategy that can help your business: Video Marketing.

Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!

That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.

With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.

Start With A Plan Of Action

Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.

Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?

Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.

How important is a marketing strategy?

According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.

Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.

Now that you’ve got a strategy, it’s time to…

Craft A Great Story

So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”

Well, that’s certainly one way to start your video marketing process…

…down a very, very dark and difficult road.

You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.

And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.

So, one of the first things to keep in mind when creating a video is: the story.

The story is, in a sense, the engine of your video. Without it, your video is going nowhere.

When Developing A Good Story For Your Video You Want To Make Sure To:

Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.

Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.

Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.

You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.

How so, you might wonder?

With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).

Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?

Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?

This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.

And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.

The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.

Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.

That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.

Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!

Now that you have a great story to share, you want to make sure that you…

Keep Your Videos Short

With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.

With video, however, you should keep it short and sweet.

Why is that?

Because with the many advances in technology, people now have shorter attention spans than goldfish!

A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.

With the proper video length set, now you want to…

Promote Your Video Everywhere

After you’ve created a quick and compelling marketing video, it’s time to share it with the world.

One of the first places you want to share your video is on your company’s website.

This will help you drive customer traffic and create engagement with your site.

Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.

And by including videos in your email campaigns you can increase click-through rates by 50%!

After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.

Looking to share your video with an even wider audience?

Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.

Conclusion

Does it sound like there’s a lot that goes into creating a marketing video?

Well, there is!

Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.

It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:

Connect with your target audience
Generate more leads
Increase sales
Grow your overall business

Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via [email protected]

Brands/Products

Sell Gift Cards in Nigeria Safely: Why Migo-Sell Gift Cards Is Becoming a Trusted Gift Card Trading Platform

Published

2 weeks ago

07/01/2026

Dipo Olowookere

As digital payments continue to expand across Africa, gift card trading has become one of the most practical ways for users in Nigeria and Ghana to convert digital value into cash. From Apple Gift Cards and Amazon Gift Cards to Steam, Google Play, and gaming-related cards, many users now prefer to sell gift card online to meet daily financial needs.

However, despite strong demand, the gift card exchange market in Nigeria still faces long-standing challenges. Delayed payments, unclear pricing, inconsistent verification standards, and increasing fraud cases have made trust the single most important factor when choosing a gift card trading platform.

Against this background, Migo – Sell Gift Cards is positioning itself as a more structured and reliable gift card trading app, focused on transparency, controlled verification, and predictable payouts rather than exaggerated promises.

Rising Demand, but Trust Remains the Industry’s Weak Point

For many users, converting gift cards to cash is no longer optional. While international gift cards are widely used for online shopping, subscriptions, and digital entertainment, not all Nigerian users can spend them directly within the local financial system.

As a result, redeeming gift cards for cash in Nigeria has become common practice. Yet user complaints across the market reveal recurring issues: hidden deductions, unstable gift card rates, rejected cards without explanation, and payouts that take far longer than expected.

Migo – Sell Gift Cards was developed after examining these weaknesses across the industry. Rather than competing solely on speed or headline rates, the platform aims to deliver consistency—clear rules, visible pricing, and realistic processing timelines.

Supporting High-Demand Gift Cards in Nigeria and Ghana

User demand in the Nigerian gift card market is highly diverse. Instead of limiting transactions to only a few brands, Migo – Sell Gift Cards supports a wide range of gift cards that are actively traded across Nigeria and Ghana, including:

Apple Gift Card, Amazon Gift Card, Steam Gift Card, Google Play Gift Card, Razer Gold Gift Card, Xbox Gift Card, PlayStation Gift Card, Roblox Gift Card, Vanilla Gift Card, Walmart MoneyCard, Target Gift Card, Macy’s Gift Card, Best Buy, GameStop, Nike Gift Card, Foot Locker Gift Card, Sephora Gift Card, Nordstrom, Coach Gift Card, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, American Express (Amex), go2bank, and One4All.

This broad coverage allows users to sell gift cards in Nigeria on a single platform, reducing the risks associated with switching between multiple gift card exchange services.

Controlled Speed Instead of Risky “Instant” Claims

In the gift card trading industry, “instant cashout” is often promoted but rarely explained. In practice, unverified speed frequently leads to disputes, failed payouts, or account restrictions.

Migo – Sell Gift Cards adopts a controlled processing approach, combining automated systems with manual verification to assess gift cards based on brand, type, and risk level. Once verification is completed, payouts are processed in Nigerian Naira (NGN) or Ghanaian Cedi (GHS).

This method prioritizes reliability and user protection while still aiming for timely cashouts within reasonable and clearly communicated timeframes.

Transparent Gift Card Rates in Nigeria

One of the biggest concerns for users is gift card rates in Nigeria, which can fluctuate frequently based on market conditions. Migo – Sell Gift Cards addresses this by displaying the available exchange rate before a user confirms a transaction.

Whether users want to sell Apple Gift Card, sell Steam Gift Card,sell macy’s gift card or trade other brands, pricing is visible upfront. Once a rate is accepted and verification is completed, there are no unexpected deductions, helping users better predict their final payout.

Simple and Consistent Trading Process

To make online gift card trading accessible to both new and experienced users, Migo – Sell Gift Cards keeps its workflow straightforward:

Create an account (https://www.migogiftcard.com)
Select the gift card type
Submit gift card details or images
Verification process
Cash payout

This consistent structure reduces errors, improves clarity, and supports both first-time users and frequent traders.

Raising Standards in a High-Risk Digital Market

As Nigeria’s digital finance ecosystem grows, competition among gift card trading platforms is shifting away from speed alone toward risk management, transparency, and user communication.

Migo – Sell Gift Cards states that its long-term goal goes beyond completing transactions. By maintaining clear rules, stable execution, and responsive customer support, the platform aims to contribute to higher standards across the Nigeria gift card exchange industry.

Frequently Asked Questions (FAQ)

What is Migo – Sell Gift Cards and how does it work?

Migo- Sell Gift Cards is a digital gift card trading platform that allows users in Nigeria and Ghana to sell gift cards online and receive cash payouts after verification.

Is Migo – Sell Gift Cards a legitimate gift card trading platform in Nigeria?

Yes. Migo – Sell Gift Cards operates with structured verification procedures, transparent pricing, and consistent payout rules designed to reduce fraud and failed transactions.

What types of gift cards can I sell on Migo – Sell Gift Cards?

Migo – Sell Gift Cards supports Apple, Amazon, Steam, Google Play, Razer Gold, Xbox, PlayStation, Roblox, Vanilla Visa, Walmart MoneyCard, Target, Macy’s, Best Buy, GameStop, Nike, Foot Locker, Sephora, Nordstrom, Coach, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, Amex, go2bank, and One4All.

How fast is payment after selling a gift card?

Payment speed depends on the gift card type and verification process. Once verified, payouts are processed in NGN or GHS as quickly as possible while maintaining security.

Does Migo – Sell Gift Cards offer instant cashout?

Migo – Sell Gift Cards focuses on reliable and predictable cashouts. Some transactions are faster than others, but all go through verification to protect users.

How are gift card rates determined in Nigeria?

Rates depend on brand, demand, card type, and risk level. Migo – Sell Gift Cards shows the available rate before transaction confirmation, with no hidden deductions after verification.

Is it safe to sell gift cards online on Migo – Sell Gift Cards?

Selling gift cards online carries risk, but Migo – Sell Gift Cards reduces this through a combination of automated systems and manual review to improve transaction safety.

Who can use Migo – Sell Gift Cards?

Migo – Sell Gift Cards currently serves users in Nigeria and Ghana.

About Migo – Sell Gift Cards

Migo – Sell Gift Cards is a digital gift card trading app serving users in Nigeria and Ghana. The platform focuses on secure verification, transparent pricing, and reliable cash payouts, helping users safely convert gift cards into cash through a structured and trustworthy process.

Website: https://www.migogiftcard.com

iOS Download Link: https://apps.apple.com/us/app/migo-sell-gift-cards/id6670494373

Playstore Download Link: https://play.google.com/store/apps/details?id=com.antwallet.giftcard

Brands/Products

DStv, GOtv to Retain CNN, Cartoon Network, 10 Others After Last Minute Deal

Published

2 weeks ago

01/01/2026

Adedapo Adesanya

By Adedapo Adesanya

Canal+ and Warner Bros. Discovery have signed a new multi-year, multi-territory agreement to strengthen their partnership internationally that will scrap the exit plans of channels like CNN International and Cartoon Network on pay television services -DStv and GOtv.

The last minute agreement reached on December 31, 2025, means 12 channels at risk of being yank off, including Discovery, CNN, TLC, Discovery Family, Real Time, Food Network, HGTV, Investigation Discovery, and Cartoon Network, will remain on both DStv and GOtv.

According to a statement by Canal+ yesterday, the deal between the two broadcasting giants spans multiple territories, including South Africa, the rest of Africa and regions in Europe where Canal+ also has operations.

Canal+ said: “This expanded agreement covers both the distribution of HBO Max and the renewal of several Warner Bros Discovery thematic channels across numerous regions.”

The announcement comes as a relief to DStv subscribers, who received notices via email and on-screen warnings from December 1, 2025, stating that the channels in question could be removed from their bouquets since contractual negotiations between Canal+ and Warner Bros Discovery had reached an impasse.

Regions outside Africa also affected by the new deal include Romania, Hungary, the Czech Republic and Slovakia, where Cartoon Network, Cartoonito and CNN International have been renewed.

Other Warner Bros channels renewed in European regions not available in Africa include Warner TV, Cinemax and TVN.

“Canal+ and its longstanding partner, Warner Bros Discovery, are pleased to announce the signing of a new multi-year and multi-territory agreement, marking a major milestone in the development of their collaboration on an international scale,” Canal+ stated.

The agreement between WBD and the French media group builds upon previous deals made in 2024, including the renewal of the exclusive pay-TV window for Warner Bros. Pictures films six months after their theatrical release in France and the integration of HBO Max within select Canal+ group offers.

It also comes during Netflix’s pending purchase of Warner Bros. Discovery, which could further position Canal+ as a power player on the global stage as the company already has distribution deals in place with Netflix.

Brands/Products

JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

Published

4 weeks ago

23/12/2025

Aduragbemi Omiyale

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.