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Best 4 Ways Video Marketing Can Help Your Business

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Video Marketing

By Kenneth Horsfall

As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.

We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.

According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.

If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.

Wait, you don’t?

Well, then it looks like (unfortunately) you’re in the majority.

In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.

Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.

You see, there are countless ways to market your business, but not every method is equally effective.

You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.

But there’s one extremely powerful strategy that can help your business: Video Marketing.

Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!

That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.

With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.

  1. Start With A Plan Of Action

Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.

Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?

Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.

How important is a marketing strategy?

According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.

Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.

Now that you’ve got a strategy, it’s time to…

  1. Craft A Great Story

So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”

Well, that’s certainly one way to start your video marketing process…

…down a very, very dark and difficult road.

You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.

And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.

So, one of the first things to keep in mind when creating a video is: the story.

The story is, in a sense, the engine of your video. Without it, your video is going nowhere.

When Developing A Good Story For Your Video You Want To Make Sure To:

  1. Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.

Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.

  1. Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.

You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.

How so, you might wonder?

With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).

  1. Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?

Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?

This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.

And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.

The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.

Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.

That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.

Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!

Now that you have a great story to share, you want to make sure that you…

  1. Keep Your Videos Short

With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.

With video, however, you should keep it short and sweet.

Why is that?

Because with the many advances in technology, people now have shorter attention spans than goldfish!

A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.

With the proper video length set, now you want to…

  1. Promote Your Video Everywhere

After you’ve created a quick and compelling marketing video, it’s time to share it with the world.

One of the first places you want to share your video is on your company’s website.

This will help you drive customer traffic and create engagement with your site.

Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.

And by including videos in your email campaigns you can increase click-through rates by 50%!

After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.

Looking to share your video with an even wider audience?

Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.

Conclusion

Does it sound like there’s a lot that goes into creating a marketing video?

Well, there is!

Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.

It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:

  • Connect with your target audience
  • Generate more leads
  • Increase sales
  • Grow your overall business

Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via [email protected]

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Why Young Jonn’s New Big Big Tinz Remix with Pepsi Is the Ultimate 2024 Anthem

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Pepsi Young Jonn Big Big Tinz

The buzz around Young Jonn’s latest remix with Pepsi is arguably one of the best brand infusions in pop culture The remix and music video were leveraged to unveil the reintroduction of Pepsi’s iconic 60cl LongThroat bottle, Big Big Tinz. This remix is more than just a brand jingle — it’s an anthem that taps into the fabric of urban pop culture. In this context, the brand understood the desire for more as Nigerians despite the harsh economic realities. It communicates its offering of Big Refreshment, Big Value, Big Big Flex, and everything that makes life more enjoyable. Young Jonn’s and Pepsi’s new remix captures this vibe perfectly. After watching the music video, you’ll agree that it’s the ultimate anthem for the year, and here’s why.

  1. A Hit Song with a Fresh and new Vibe 

Young Jonn’s remix of Big Big Tinz couldn’t have come at a better time. In a year full of ups and downs, this song — with its energetic beats, clever lyrics, and relatable vibe — goes beyond just talking about enjoying a drink; it’s about living life to the fullest. The remix resonates with anyone seeking that extra refreshment, reminding us that bigger and better things are always within reach. As people search for the best bargains and affordable ways to celebrate the holiday, the 60cl Pepsi LongThorat bottle, still offers at the same price, delivers an affordable yet enjoyable way to celebrate the holidays.

  1. A Perfect Infusion of brand into pop culture

In challenging economic times, value matters. The Big Big Tinz campaign, celebrating the return of the 60cl Long Throat bottle, offers consumers more refreshments for the same price. Young Jonn’s remix amplifies this message in a fun and memorable way. By tapping into the global hit song and popular street anthem, Pepsi has successfully entrenched the brand’s message and the essence of the campaign, delivering big refreshments and Big Value. Combining an anthem that resonates with everyone and a value-driven product, Pepsi has successfully connected with fans who appreciate getting a little extra without paying more.

  1. The Music Video: A Visual Feast

The Big Big Tinz remix isn’t just about the sound—it’s also about the visuals. The music video elevates the energy of the song with vibrant, high-energy scenes that showcase the spirit of the campaign. Picture Young Jonn in full motion, weaving through the bustling streets of Lagos. This video reflects the excitement and vibrancy of both the Big Big Tinz theme and Pepsi’s return to the 60cl bottle.

  1. A Celebration of Big Wins and Big Moments

This anthem stands out even more because of its connection to the people. The lyrics of Big Big Tinz celebrate the big wins, the little victories, and those moments that make life exciting. Big Big Tinz — whether it’s winning big at life, achieving a personal goal, or simply enjoying the refreshment of a cold Pepsi.

      5. A Collaboration Made for the Fans

Young Jonn is known for his vibrant music and strong connection with his audience, making him the perfect partner for Pepsi’s campaign. His remix of Big Big Tinz, combined with Pepsi’s promise of fun and refreshment, has created a track everyone is talking about. Young Jonn’s remix with Pepsi isn’t just a song; it’s a vibe, an experience, and a reminder that sometimes, life’s best moments come in bigger, better packages.

Watch the music video https://youtu.be/v9m-XWGK5q0. Stream live https://youngjonn.lnk.to/bbtinz. Follow @pepsi_Naija on Instagram.

 Turn up the volume, crack open a 60cl Pepsi, and vibe to Young Jonn’s Big Big Tinz remix!

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AliExpress Accepts Verve Cards for Payment From Nigerian Shoppers

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verve aliexpress

By Modupe Gbadeyanka

Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.

This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.

It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.

It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.

With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.

To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.

“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.

“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.

“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.

Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.

These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.

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FCCPC Raises Alarm Over Low-Quality Brazilian Sugar in Nigerian Markets

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Importation of Refined Sugar

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.

In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.

The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.

Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.

The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.

“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.

“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.

The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.

The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.

“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.

The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.

FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.

“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.

“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.

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