By Adedapo Adesanya
Grammy-winning rapper and songwriter, Belcalis Marlenis Almánzar Cephus, known as Cardi B, has partnered with Africa’s Delight Cosmeceutical Labs to launch her beauty product line, Kulture Wave Beauty (KWB).
The six-phase beauty line is designed to enhance the natural glow of all skin types and comprises a range of products from skincare to feminine hygiene.
The brand, KWB, is named after Cardi B’s children, Kulture and Wave, with rapper partner, Offset.
In a statement, the rapper said Kulture Wave Beauty was inspired by her own struggles with skin breakouts, and the brand brings true scientific formulations to people with all skin types.
Now, Cardi B has teamed up with leading scientists and dermatologists to create a skincare product line that promotes glowing, radiant skin.
“I’m thrilled to be a part of Kulture Wave Beauty, and I believe it’s a game-changer in the beauty industry,” said Cardi B. “I want to show girls that they can achieve their dreams when they take action, and this is just the beginning,” she said.
Kulture Wave Beauty is expected to revolutionize the beauty industry over the course of this year. With more than 158 million followers on social media, Cardi B’s star power and community financial awareness efforts have already made her a beloved public figure.
Cameroonian-born Mr Cedric Yengo, Chairman of KWBI Management LLC, will lead the resource mobilization efforts and steer key strategic alliances for funding, manufacturing, marketing, and distribution of the product.
“I’m proud to be a part of Kulture Wave Beauty and the message it sends to girls all around the world,” said Cardi B. “I hope that by launching this skincare line, we can teach girls that anything is possible and that beauty is for everyone.”
The brand will have cannabidiol (CBD) as an intimate ingredient, so it has partnered with the leading supplier of cannabidiol (CBD), Hemp, Inc. for the product that will hit shelves this year.
