Brands/Products
d.light to Explore Nigerian Solar Energy Market
By Modupe Gbadeyanka
More players are exploring the Nigerian solar energy market to provide consumers with better alternatives as the country battles with poor electricity supply from the national grip, which collapses at the slightest opportunity.
The latest entrant into the ecosystem is d.light, a global leader in social transformation. The company plans to flood the market with over 25 million sustainable products, including solar lanterns, solar home systems, TVs, radios and smartphones sold globally across over 70 countries.
At the launch of the brand in Nigeria recently, the chairman of the board, Mrs Ibukun Awosika, explained that the company’s goal is to bridge the gap and ensure inclusiveness for everyone.
“Our vision is to change the lives of billions of people on the face of the earth who cry for equity to have a chance to live a better life. We are in Nigeria to transform Africa one community at a time, and this is our driving force,” she said.
In his address, the co-founder and CEO, Ned Tozun, stated that d.light had employed over 6,000 people across Africa.
“Our target is lower-income individuals. There is the sun in the village and the cities, so when we just say a rural market, it is not. The guy who lives in Lagos but doesn’t have a generator shouldn’t even use a generator if he can have a solar solution. Why? Because of environmental sustainability.
“So, when you think about all the ESG matters, you will encourage more people to use alternate sources of energy rather than polluting sources of energy. That helps everywhere, whether you are in the city or the village. It is about lower income.
“What we’ve done is to think of the entire problem chain. Firstly, innovate the product. Two, how do you deliver it? Deliver it to them at the most reasonable price. Thirdly, make sure it’s affordable for them.
“How is it affordable? It is pay-as-you-go. They don’t have to look for the capital to buy. They look for signing-up, proving they have the ability to be able to pay every week – they have a different system: every week, every month, every day – are different available options, and as you increase your credibility ratio in terms of your performance, you then have opportunity to get into more,” he said.
On his part, the co-founder and president, Mr Sam Goldman, said, “The reality is that we are still so far from where we need to be in terms of our population and their needs.
“Hence, our target market is the low-income individuals, not just the rural communities, which is why the company adopts the ‘pay-as-you-go” model. Access to sustainable energy will not be possible except we solve the funding problem.”
d.light was established in 2007 by Ned Tozun, a Canadian, and Sam Goldman, an American, met at Stanford Business School. It has operated in several markets globally like India, China, Kenya, Uganda, Tanzania and Ethiopia before expanding to Nigeria.
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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