By Dipo Olowookere
Foodies and food vendors in the country are currently excited on the commencement of a Food Festival Campaign organised by Jumia Nigeria.
The festival was put together to promote the adoption of a meal and food ordering among consumers, which has become increasingly popular in the last few years in three major cities of Lagos, Abuja and Port Harcourt.
The event hopes to support restaurant businesses and the overall food ecosystem, as these have been severely affected by COVID-19 lockdown restrictions, resulting in less capacity, fewer opening hours, and sometimes shutdowns.
According to the organisers, the food festival, which started on October 2, will end on October 31, 2020, and discounts of up to 50 per cent and free delivery will be offered to consumers on food, beverages and supermarket purchases as part of the event. Additional 5 per cent discounts will be made available on orders placed using JumiaPay.
In order to make the experience memorable, Jumia has partnered with local restaurants such as Chicken Republic, Indomie Cafe, The Place, etc., and alcoholic beverage companies such as Diageo, Bacardi, Pernod Ricard and supermarkets, as well as blue-chip international restaurants such as KFC.
As part of the festival, Jumia Nigeria will be hosting on its platform a wide variety of convenience food suppliers including grocery shops, bakeries as well as a broad range of restaurants and cuisines.
More than 4,000 local and international restaurants and food stores are expected to be part of this event, Jumia said in the statement.
“For this Festival, we’re focusing on three major neighbourhoods or cities, such as Lagos, Abuja, and Port Harcourt.
“The food festival is a great opportunity for all food vendors in Nigeria – big and small, international and local – to engage with consumers online and offer them more convenience and value, in line with the theme of this year’s World Food Day celebration of Grow, Nourish, Sustain Together.
“We have been partnering with local restaurants and supermarkets, and some blue-chip international restaurants for many years now.
“Many of them have been through tough times over the past few months and are still suffering from the restrictions imposed as part of COVID-19 measures.
“At the same time, consumers are more and more mindful of social distancing and increasingly turn to online delivery. We invite every consumer to try the service and by doing so also support local restaurants and food vendors, who are providing jobs to the communities,” said Jumia Nigeria CEO, Mr Massimiliano Spalazzi.
