Brands/Products
GBfoods Completes Ogun Plant, Rebrands Bama Mayonnaise
By Modupe Gbadeyanka
Makers of the leading mayonnaise brand, Bama Mayonnaise, GBfoods, have repacked the product with a premium quality stamp on it.
This was done after the completion of its state-of-the-art production factory in Sango, Ogun State, which will support the local manufacturing of the commodity.
It was gathered that the original recipe of the brand was successfully rolled out the first batch of products released to the Nigerian market recently.
The new plant is part of GBfoods’ commitment to continually contribute to Nigeria’s economic and social development through the localisation of its products.
The factory draws from a blend of GBfoods rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be a part of the long-standing heritage. This will, in turn, make Nigeria a key export hub for Africa and will further lead to the creation of jobs and the development of human capital in the country.
“Our priority when building this international standard production facility in Nigeria was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries,” the CEO of GBfoods Africa, Mr Vicenç Bosch said.
He reiterated Bama’s commitment to maintaining its original recipe developed over 80 years ago in the United States of America while being produced in Nigeria, noting that, “The tradition and origin of American recipes are what makes Bama unique and superior in comparison with our competitors.”
Speaking on the commissioning of the factory, Mr Vincent Egbe, the Managing Director of GBfoods Africa, Nigeria Business Unit said, “Our growth and expansion plans for Nigeria are long-term and this investment is a testament to the industrial and infrastructural advancement that GBfoods is bringing not only to Nigeria but to Africa as a whole, we aim to make Nigeria an archetype in food security and also to become the food basket of Africa”.
“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of Mayonnaise, not just in Nigeria but across Africa.
“Our quality commitment to our product means that our customers and our consumers know that they are getting the very best mayonnaise product developed in the USA, designed and produced in Nigeria,” Mr Egbe added.
According to Cletus Onyebuoha, the Business Unit Marketing Director, GBfoods Africa, “Bama is a trusted symbol of love with consumers. Scoop and spread it on your bread or vegetables, you’ll enjoy the same premium quality product made with all-natural extracts, proteins and healthy oil.
“Our promise to consumers is to deliver that delicious taste which spreads moments of love at breakfast and other occasions. That is why we are re-inviting consumers to not only taste love in every scoop but to share it.”
Business Post gathered that the new packaging design features a quality stamp to reiterate the product’s category-leading position and to emphasise its superior quality and taste to consumers. With the quality stamp feature, customers are now able to identify and purchase original Bama products.
The new design stays true to the corporate colours, brand characters and label art that is synonymous with Bama Mayonnaise while making the shelf presence and overall impact much stronger.
Bama’s superior formula and product have been uniquely put to the test, delivering a smooth texture and mouth-watering creamy experience to deliver the taste which spreads moments of love to all its consumers.
Withstanding over 80 years of quality and trusted consumer experience, Bama Mayonnaise which is developed in the USA continues to provide matchless tasty and delicious nourishment that transforms eating experiences across the world.
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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