By Modupe Gbadeyanka
Nigerian Breweries Plc has launched 45cl bottle of its premium bear, Heineken, to solidify its leadership position in the beer market.
The brewer said the 45cl bottle combines sophistication and convenience because it was crafted with the fast-paced and social lifestyle of Nigerian cities in mind, becoming the perfect companion for any setting.
The unveiling of the addition was done at the Lagos Fashion Week 2024, which attracted several persons from the showbiz industry, its target audience.
The company also used the event to introduce the Heineken 45 Collection, proving once again why it’s a brand that doesn’t just serve drinks—it shapes culture.
The dual launch of the 45cl bottle and the 45 Collection marks a new chapter for Heineken in Nigeria, as it is a reminder that Heineken is more than just a drink; it’s part of the moments, stories, and experiences that shape our lives.
With the 45cl bottle, Heineken brings sophistication to any occasion, while the 45 Collection brings Nigerian creativity to the world stage, connecting fashion and refreshment in a way only Heineken can.
“For Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear.
“We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway.
“Cheers to many more years of creating unforgettable experiences together at Heineken Lagos Fashion Week!” the Managing Director of Nigerian Breweries, Mr Hans Essadi, stated.
Adedapo Adesanya 
Business Post Contributor