Brands/Products

Here is Why Packaging Matters for Your Business

Published

4 years ago

26/04/2022

It wouldn’t be wrong to state that packaging is a crucial determining factor in how your potential customers perceive your brand or company. That said, investing in high-quality produce packagers will help your brand get the attention of your target audience.

You might want to look at packaging from the buyer’s perspective as it will help you determine what will grab their attention and boost your sales. Think about this, you are entering a store and picking new products to take home – understandably, the first thing you will see on the shelf is the packaging before the product itself.

Here are crucial reasons why packaging matters and why you should never skimp on the product packaging:

Demonstrate Brand Identity

The better the packaging, the better you will connect with your target audience; however, you must ensure that the packaging creates a perfect impression of your business and the product(s) inside the packaging.

While designing the box and packaging of your products, you will want the packaging to serve as a reminder to your customers about your business and products. To incorporate brand identity in the product packaging, you might want to focus on the following aspects:

A clear display of your business logo on the package/ box.
Use of attractive colours, fonts, and brand trademarks.
The box should have a good first impression on new customers.
Ideally, the packaging should also rekindle old memories of your loyal customer base.

To help with these design elements, consider using packaging design software to create custom designs that reflect your brand identity.

When it comes to effective packaging, you might want to ensure that everything that is written on the packaging is informative and things that your customers need to know.

Boost Customer Experience

You might have heard about the unboxing experience before – it is all over social media, where potential buyers share their unboxing experience with the world. That said, smart business owners use their product packaging and the subsequent unboxing experience as a marketing strategy.

As a newbie entrepreneur, you might want to think back to the days when you were a kid on Christmas. Remember those days when you would wake up really early and run to find your presents underneath the Christmas tree.

Reminiscing back, you might realize the excitement about the colourful presents that are elegantly wrapped, and as you tear them apart, it is pure thrill, excitement, and exhilaration going through your body.

Today, as an adult, you can get the same feeling when you come home and see a package on your doorstep – even when you know exactly what it is you are getting, there is still that level of excitement and bliss when you are unboxing it.

If you are an e-commerce brand and sell your products online, leveraging this emotion is an amazing way to leave a positive, long-lasting impression on your customer, especially when they are most receptive.

Your Business

How to Create the Best Unboxing Experience

If we look at the packaging – we see that it is the first contact point for your customer, and quality packaging can lead customers to try out your contact for the first time. Therefore, it is most important that you leave a lasting positive first impression.

The first step to designing a perfect unboxing experience is the use of custom packaging. You might think of the box as your stage to present your product to your potential customers when it is opened.

The next part of creating a killer unboxing experience is what is inside the box, which isn’t just the product itself. You might want to print inside the box to add a level of luxury and a little touch of elegance, which is also a great way to say “thank you” and maybe keep a hidden message in there that is only for your customers.

The hidden message can be as simple as a thank you note – printed or handwritten. If you look at the note from the customer’s viewpoint, you will understand how empowering such a note can be by making your customers feel like they own a product. This is also a great way to add to the ideal unboxing experience.

Packaging as a Marketing Strategy

A good-quality box is great for an influencer\s unboxing video – another innovative digital marketing strategy you cannot ignore as a business owner. You need to create a great unboxing experience that is not just for the customer but also because there is a great chance that your product might end up in a social media influencer’s video.

Today’s consumers rely heavily on online product reviews before they buy them. Combine this fact with the fact that YouTube is the second-most popular search engine globally. And you might have already witnessed the role that unboxing videos play in forming an opinion about a product before someone buys the product.

So, if your product is going to end up in an unboxing video, your unboxing experience must be flawless.

Why Packaging Matters

Use Packaging to Provide Value

Some people believe that an unboxing experience is a waste of resources; however, the truth is that the best unboxing experiences are eco-friendly. Creating the best unboxing experience is that it is very easy to go overboard with an unboxing experience.

But a good unboxing experience is never about adding more stuff – on the contrary, a good unboxing experience is simply about delivering “more” value to your potential customers than they anticipate.

The product packaging and the unboxing experience are all about delivering more value according to your morals and brand’s value. A good unboxing experience might include the addition of discount vouchers and void fillers and other freebies into the box.

However, a good unboxing experience might also be something as simple as saying thanks and putting the thank you note inside the box.

The Takeaway

It doesn’t matter how attractive and high-quality your product is if you fail to do justice to the packaging. Many small business owners tend to skimp on the packaging while focusing on the product’s quality.

That said, as a business owner, never make the mistake of neglecting the significance of quality packaging.

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Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Brands/Products

Sell Gift Cards in Nigeria Safely: Why Migo-Sell Gift Cards Is Becoming a Trusted Gift Card Trading Platform

Published

1 week ago

07/01/2026

Dipo Olowookere

As digital payments continue to expand across Africa, gift card trading has become one of the most practical ways for users in Nigeria and Ghana to convert digital value into cash. From Apple Gift Cards and Amazon Gift Cards to Steam, Google Play, and gaming-related cards, many users now prefer to sell gift card online to meet daily financial needs.

However, despite strong demand, the gift card exchange market in Nigeria still faces long-standing challenges. Delayed payments, unclear pricing, inconsistent verification standards, and increasing fraud cases have made trust the single most important factor when choosing a gift card trading platform.

Against this background, Migo – Sell Gift Cards is positioning itself as a more structured and reliable gift card trading app, focused on transparency, controlled verification, and predictable payouts rather than exaggerated promises.

Rising Demand, but Trust Remains the Industry’s Weak Point

For many users, converting gift cards to cash is no longer optional. While international gift cards are widely used for online shopping, subscriptions, and digital entertainment, not all Nigerian users can spend them directly within the local financial system.

As a result, redeeming gift cards for cash in Nigeria has become common practice. Yet user complaints across the market reveal recurring issues: hidden deductions, unstable gift card rates, rejected cards without explanation, and payouts that take far longer than expected.

Migo – Sell Gift Cards was developed after examining these weaknesses across the industry. Rather than competing solely on speed or headline rates, the platform aims to deliver consistency—clear rules, visible pricing, and realistic processing timelines.

Supporting High-Demand Gift Cards in Nigeria and Ghana

User demand in the Nigerian gift card market is highly diverse. Instead of limiting transactions to only a few brands, Migo – Sell Gift Cards supports a wide range of gift cards that are actively traded across Nigeria and Ghana, including:

Apple Gift Card, Amazon Gift Card, Steam Gift Card, Google Play Gift Card, Razer Gold Gift Card, Xbox Gift Card, PlayStation Gift Card, Roblox Gift Card, Vanilla Gift Card, Walmart MoneyCard, Target Gift Card, Macy’s Gift Card, Best Buy, GameStop, Nike Gift Card, Foot Locker Gift Card, Sephora Gift Card, Nordstrom, Coach Gift Card, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, American Express (Amex), go2bank, and One4All.

This broad coverage allows users to sell gift cards in Nigeria on a single platform, reducing the risks associated with switching between multiple gift card exchange services.

Controlled Speed Instead of Risky “Instant” Claims

In the gift card trading industry, “instant cashout” is often promoted but rarely explained. In practice, unverified speed frequently leads to disputes, failed payouts, or account restrictions.

Migo – Sell Gift Cards adopts a controlled processing approach, combining automated systems with manual verification to assess gift cards based on brand, type, and risk level. Once verification is completed, payouts are processed in Nigerian Naira (NGN) or Ghanaian Cedi (GHS).

This method prioritizes reliability and user protection while still aiming for timely cashouts within reasonable and clearly communicated timeframes.

Transparent Gift Card Rates in Nigeria

One of the biggest concerns for users is gift card rates in Nigeria, which can fluctuate frequently based on market conditions. Migo – Sell Gift Cards addresses this by displaying the available exchange rate before a user confirms a transaction.

Whether users want to sell Apple Gift Card, sell Steam Gift Card,sell macy’s gift card or trade other brands, pricing is visible upfront. Once a rate is accepted and verification is completed, there are no unexpected deductions, helping users better predict their final payout.

Simple and Consistent Trading Process

To make online gift card trading accessible to both new and experienced users, Migo – Sell Gift Cards keeps its workflow straightforward:

Create an account (https://www.migogiftcard.com)
Select the gift card type
Submit gift card details or images
Verification process
Cash payout

This consistent structure reduces errors, improves clarity, and supports both first-time users and frequent traders.

Raising Standards in a High-Risk Digital Market

As Nigeria’s digital finance ecosystem grows, competition among gift card trading platforms is shifting away from speed alone toward risk management, transparency, and user communication.

Migo – Sell Gift Cards states that its long-term goal goes beyond completing transactions. By maintaining clear rules, stable execution, and responsive customer support, the platform aims to contribute to higher standards across the Nigeria gift card exchange industry.

Frequently Asked Questions (FAQ)

What is Migo – Sell Gift Cards and how does it work?

Migo- Sell Gift Cards is a digital gift card trading platform that allows users in Nigeria and Ghana to sell gift cards online and receive cash payouts after verification.

Is Migo – Sell Gift Cards a legitimate gift card trading platform in Nigeria?

Yes. Migo – Sell Gift Cards operates with structured verification procedures, transparent pricing, and consistent payout rules designed to reduce fraud and failed transactions.

What types of gift cards can I sell on Migo – Sell Gift Cards?

Migo – Sell Gift Cards supports Apple, Amazon, Steam, Google Play, Razer Gold, Xbox, PlayStation, Roblox, Vanilla Visa, Walmart MoneyCard, Target, Macy’s, Best Buy, GameStop, Nike, Foot Locker, Sephora, Nordstrom, Coach, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, Amex, go2bank, and One4All.

How fast is payment after selling a gift card?

Payment speed depends on the gift card type and verification process. Once verified, payouts are processed in NGN or GHS as quickly as possible while maintaining security.

Does Migo – Sell Gift Cards offer instant cashout?

Migo – Sell Gift Cards focuses on reliable and predictable cashouts. Some transactions are faster than others, but all go through verification to protect users.

How are gift card rates determined in Nigeria?

Rates depend on brand, demand, card type, and risk level. Migo – Sell Gift Cards shows the available rate before transaction confirmation, with no hidden deductions after verification.

Is it safe to sell gift cards online on Migo – Sell Gift Cards?

Selling gift cards online carries risk, but Migo – Sell Gift Cards reduces this through a combination of automated systems and manual review to improve transaction safety.

Who can use Migo – Sell Gift Cards?

Migo – Sell Gift Cards currently serves users in Nigeria and Ghana.

About Migo – Sell Gift Cards

Migo – Sell Gift Cards is a digital gift card trading app serving users in Nigeria and Ghana. The platform focuses on secure verification, transparent pricing, and reliable cash payouts, helping users safely convert gift cards into cash through a structured and trustworthy process.

Website: https://www.migogiftcard.com

iOS Download Link: https://apps.apple.com/us/app/migo-sell-gift-cards/id6670494373

Playstore Download Link: https://play.google.com/store/apps/details?id=com.antwallet.giftcard

Brands/Products

DStv, GOtv to Retain CNN, Cartoon Network, 10 Others After Last Minute Deal

Published

2 weeks ago

01/01/2026

Adedapo Adesanya

By Adedapo Adesanya

Canal+ and Warner Bros. Discovery have signed a new multi-year, multi-territory agreement to strengthen their partnership internationally that will scrap the exit plans of channels like CNN International and Cartoon Network on pay television services -DStv and GOtv.

The last minute agreement reached on December 31, 2025, means 12 channels at risk of being yank off, including Discovery, CNN, TLC, Discovery Family, Real Time, Food Network, HGTV, Investigation Discovery, and Cartoon Network, will remain on both DStv and GOtv.

According to a statement by Canal+ yesterday, the deal between the two broadcasting giants spans multiple territories, including South Africa, the rest of Africa and regions in Europe where Canal+ also has operations.

Canal+ said: “This expanded agreement covers both the distribution of HBO Max and the renewal of several Warner Bros Discovery thematic channels across numerous regions.”

The announcement comes as a relief to DStv subscribers, who received notices via email and on-screen warnings from December 1, 2025, stating that the channels in question could be removed from their bouquets since contractual negotiations between Canal+ and Warner Bros Discovery had reached an impasse.

Regions outside Africa also affected by the new deal include Romania, Hungary, the Czech Republic and Slovakia, where Cartoon Network, Cartoonito and CNN International have been renewed.

Other Warner Bros channels renewed in European regions not available in Africa include Warner TV, Cinemax and TVN.

“Canal+ and its longstanding partner, Warner Bros Discovery, are pleased to announce the signing of a new multi-year and multi-territory agreement, marking a major milestone in the development of their collaboration on an international scale,” Canal+ stated.

The agreement between WBD and the French media group builds upon previous deals made in 2024, including the renewal of the exclusive pay-TV window for Warner Bros. Pictures films six months after their theatrical release in France and the integration of HBO Max within select Canal+ group offers.

It also comes during Netflix’s pending purchase of Warner Bros. Discovery, which could further position Canal+ as a power player on the global stage as the company already has distribution deals in place with Netflix.

Brands/Products

JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

Published

4 weeks ago

23/12/2025

Aduragbemi Omiyale

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.