Brands/Products
Here is Why Packaging Matters for Your Business
It wouldn’t be wrong to state that packaging is a crucial determining factor in how your potential customers perceive your brand or company. That said, investing in high-quality produce packagers will help your brand get the attention of your target audience.
You might want to look at packaging from the buyer’s perspective as it will help you determine what will grab their attention and boost your sales. Think about this, you are entering a store and picking new products to take home – understandably, the first thing you will see on the shelf is the packaging before the product itself.
Here are crucial reasons why packaging matters and why you should never skimp on the product packaging:
Demonstrate Brand Identity
The better the packaging, the better you will connect with your target audience; however, you must ensure that the packaging creates a perfect impression of your business and the product(s) inside the packaging.
While designing the box and packaging of your products, you will want the packaging to serve as a reminder to your customers about your business and products. To incorporate brand identity in the product packaging, you might want to focus on the following aspects:
- A clear display of your business logo on the package/ box.
- Use of attractive colours, fonts, and brand trademarks.
- The box should have a good first impression on new customers.
- Ideally, the packaging should also rekindle old memories of your loyal customer base.
To help with these design elements, consider using packaging design software to create custom designs that reflect your brand identity.
When it comes to effective packaging, you might want to ensure that everything that is written on the packaging is informative and things that your customers need to know.
Boost Customer Experience
You might have heard about the unboxing experience before – it is all over social media, where potential buyers share their unboxing experience with the world. That said, smart business owners use their product packaging and the subsequent unboxing experience as a marketing strategy.
As a newbie entrepreneur, you might want to think back to the days when you were a kid on Christmas. Remember those days when you would wake up really early and run to find your presents underneath the Christmas tree.
Reminiscing back, you might realize the excitement about the colourful presents that are elegantly wrapped, and as you tear them apart, it is pure thrill, excitement, and exhilaration going through your body.
Today, as an adult, you can get the same feeling when you come home and see a package on your doorstep – even when you know exactly what it is you are getting, there is still that level of excitement and bliss when you are unboxing it.
If you are an e-commerce brand and sell your products online, leveraging this emotion is an amazing way to leave a positive, long-lasting impression on your customer, especially when they are most receptive.
How to Create the Best Unboxing Experience
If we look at the packaging – we see that it is the first contact point for your customer, and quality packaging can lead customers to try out your contact for the first time. Therefore, it is most important that you leave a lasting positive first impression.
The first step to designing a perfect unboxing experience is the use of custom packaging. You might think of the box as your stage to present your product to your potential customers when it is opened.
The next part of creating a killer unboxing experience is what is inside the box, which isn’t just the product itself. You might want to print inside the box to add a level of luxury and a little touch of elegance, which is also a great way to say “thank you” and maybe keep a hidden message in there that is only for your customers.
The hidden message can be as simple as a thank you note – printed or handwritten. If you look at the note from the customer’s viewpoint, you will understand how empowering such a note can be by making your customers feel like they own a product. This is also a great way to add to the ideal unboxing experience.
Packaging as a Marketing Strategy
A good-quality box is great for an influencer\s unboxing video – another innovative digital marketing strategy you cannot ignore as a business owner. You need to create a great unboxing experience that is not just for the customer but also because there is a great chance that your product might end up in a social media influencer’s video.
Today’s consumers rely heavily on online product reviews before they buy them. Combine this fact with the fact that YouTube is the second-most popular search engine globally. And you might have already witnessed the role that unboxing videos play in forming an opinion about a product before someone buys the product.
So, if your product is going to end up in an unboxing video, your unboxing experience must be flawless.
Use Packaging to Provide Value
Some people believe that an unboxing experience is a waste of resources; however, the truth is that the best unboxing experiences are eco-friendly. Creating the best unboxing experience is that it is very easy to go overboard with an unboxing experience.
But a good unboxing experience is never about adding more stuff – on the contrary, a good unboxing experience is simply about delivering “more” value to your potential customers than they anticipate.
The product packaging and the unboxing experience are all about delivering more value according to your morals and brand’s value. A good unboxing experience might include the addition of discount vouchers and void fillers and other freebies into the box.
However, a good unboxing experience might also be something as simple as saying thanks and putting the thank you note inside the box.
The Takeaway
It doesn’t matter how attractive and high-quality your product is if you fail to do justice to the packaging. Many small business owners tend to skimp on the packaging while focusing on the product’s quality.
That said, as a business owner, never make the mistake of neglecting the significance of quality packaging.
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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