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The Role of Plastic In Cost-Effective Product Packaging



cost-effective product packaging

Packaging is crucial in protecting and preserving goods, from the smallest household items to large-scale industrial products. In recent years, plastic has emerged as one of the most popular materials for cost-effective product packaging.

This article delves into the various aspects of plastic packaging and its benefits, highlighting why it’s become the material of choice for numerous industries.

  • The Popularity Of PP Material In Packaging 

Polypropylene, or PP material, is a type of plastic commonly used in product packaging. This versatile material boasts numerous advantages contributing to its growing popularity in the packaging industry.

One of PP material’s most notable properties is its high melting point, allowing it to withstand high temperatures without deforming or melting. This feature makes it suitable for microwave-safe containers and other heat-resistant applications.

Furthermore, PP material is resistant to moisture, which helps preserve the freshness and quality of packaged products. Its high tensile strength ensures that the packaging can withstand transportation and handling; this reduces the risk of damage to the product. With these combined attributes, PP material has become popular for packaging applications in various industries, including food and beverage, pharmaceuticals, and consumer goods.

  • Improved Brand Visibility 

Plastic packaging can play a significant role in boosting brand visibility. Thanks to its design flexibility, plastic allows for the incorporation of eye-catching graphics, logos, and colors that capture the attention of potential customers. These design elements can help differentiate a product from its competitors and create a strong brand identity that resonates with consumers.

Clear plastic packaging, such as PET or PVC, can also provide a ‘window’ that allows consumers to view the product before purchasing, leading to more informed buying decisions and increased trust in the brand. By investing in high-quality, visually appealing plastic packaging, businesses may make a lasting impression on consumers and build brand loyalty.

  • Environmental Benefits Of Plastic Packaging 

The environmental benefits of plastic packaging are often overlooked due to concerns about plastic pollution. However, when properly managed, plastic packaging can significantly reduce waste and conserve resources. For instance, plastic packaging often requires less material than alternatives like glass or cardboard, resulting in less waste generated per package.

Moreover, lightweight plastic packaging reduces fuel consumption during transportation, ultimately lowering greenhouse gas emissions. However, it is crucial to emphasize the need for proper waste management and recycling systems to mitigate plastic’s negative environmental effects. Efforts to reduce single-use plastics and promote more sustainable packaging materials should also be considered to minimize the overall environmental impact of plastics.

Businesses can minimize their environmental footprint by choosing plastic packaging and incorporating recycling programs while maintaining cost-effectiveness.

  • Customization And Design Flexibility 

Plastic packaging offers unparalleled customization options, which can help businesses differentiate their products and enhance brand recognition. With advanced techniques like injection and blow molding, manufacturers can create intricate designs, textures, and embossed patterns.

In addition to custom shapes and sizes, plastic packaging allows for a wide range of color options, enabling businesses to align their packaging with their brand identity. Furthermore, printing technologies like flexographic, offset, and digital printing can be used to apply high-quality graphics and text directly onto plastic packaging, providing clear and durable labeling that won’t fade or peel.

  • Enhanced Product Protection 

Plastic packaging offers excellent barrier properties, shielding products from moisture, air, and contaminants. These protective qualities help extend the shelf life of products and maintain their quality, ultimately leading to increased customer satisfaction.

In addition to its barrier properties, plastic packaging can provide impact resistance and cushioning, protecting fragile items from damage during transportation and handling. This feature is crucial for products such as electronics, glassware, and pharmaceuticals, where the integrity of the product is crucial for functionality and safety.

  • Durability And Strength 

Despite its lightweight nature, plastic packaging provides remarkable durability and strength. Different plastics offer varying rigidity, impact resistance, and flexibility, allowing manufacturers to select the most suitable material. For example, high-density polyethylene (HDPE) is known for its excellent strength-to-weight ratio, making it ideal for heavy-duty applications. In contrast, low-density polyethylene (LDPE) offers increased flexibility and is better suited for lightweight items.

Moreover, plastic packaging materials can be engineered to provide additional strength through techniques like corrugation or the addition of reinforcing fibers. These enhancements can help ensure that the packaging can withstand the stresses of transportation, handling, and storage without compromising the safety and integrity of the product.

  • Cost-Effectiveness 

One of the primary reasons behind the widespread use of plastic in product packaging is its cost-effectiveness. Plastic is relatively inexpensive to produce and transport compared to other materials like glass or metal due to its lightweight nature, which results in lower shipping costs and reduced energy consumption during manufacturing.

Additionally, plastic materials can be easily mass-produced using high-speed manufacturing processes, such as injection molding and extrusion, further reducing production costs.

The cost savings achieved by using plastic packaging directly benefit manufacturers and, ultimately, consumers too. Lower production and shipping costs can translate into more competitively priced products, which can help businesses gain a competitive edge in the marketplace.

  • Ease Of Handling And Storage 

From a logistics standpoint, plastic packaging offers numerous benefits in terms of handling and storage. Plastic packages are lightweight, which makes them easier to handle and transport, reducing the risk of workplace injuries and accidents.

In terms of storage, plastic packaging can be easily stacked and stored, resulting in efficient space utilization in warehouses and retail stores. Many plastic packaging designs also include features such as handles, easy-open lids, or resealable closures, providing added convenience for retailers and consumers.

  • Consumer Convenience 

Beyond the advantages for manufacturers, plastic packaging also offers convenience to consumers. Plastic packages are easy to open and reseal, which adds to their appeal. This feature can be particularly beneficial for food products since it allows consumers to maintain freshness and prevent spoilage after opening.

Additionally, plastic’s transparent nature allows consumers to view the product before purchasing, resulting in more informed buying decisions. In some cases, plastic packaging can also be used for portion control, with products like single-serving snack packs or resealable bags that help consumers manage their consumption.

  • Innovations In Sustainable Plastic Packaging 

The industry has made significant developments in sustainable alternatives by recognizing the environmental concerns associated with traditional plastic packaging. Innovations like biodegradable plastics, which break down under specific ecological conditions, and plant-based materials, such as polylactic acid (PLA) made from corn starch or sugarcane, pave the way for a greener future in packaging.

These sustainable options help reduce the environmental impact of plastic packaging and allow manufacturers to cater to the growing demand for eco-friendly products. As companies continue to invest in research and development, more sustainable, cost-effective plastic packaging solutions are expected to emerge, further solidifying plastic’s role in the packaging industry.


The role of plastic in cost-effective product packaging is evident across various industries. Its numerous advantages, such as lightweight properties, durability, customization options, and cost-effectiveness, make it an attractive choice for manufacturers and consumers.

As the packaging industry continues to innovate and develop sustainable alternatives, the future of plastic packaging looks promising in terms of economic and environmental benefits.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via


Airtel Employees Donate Routers to Lagos Secondary School



Airtel employees donate routers

By Aduragbemi Omiyale

Some routers loaded with 100GB of data and a two-month roll-over access fee have been donated to a government-owned secondary school in Lagos, Kuramo College, by employees of Airtel Nigeria.

The items were given to the school by Airtel employees under the company’s corporate social responsibility (CSR) initiative, Employee Volunteer Scheme Initiative.

The routers, specifically donated by the Airtel Information and Technology team, are expected to aid digital learning in the school and boost the knowledge of the students.

“Airtel aims to empower young minds by equipping them with the connectivity to imagine and unlock a world of knowledge and opportunities.

“For Airtel, it is no longer about being a smartphone network but giving people a reason to imagine so that people can explore the possibilities powered by technology and connectivity.

“The world is evolving; young Nigerians now have access to unlimited possibilities and can now create their job titles and descriptions, which is why we now have YouTubers, social media Influencers and the likes,” the Director of Information and Technology at Airtel Nigeria, Mr Seun Solanke, said.

He encouraged the students to maximize the provision of connectivity to back up their future imaginations with the right information and resources to ensure a bright future.

The activities under the Airtel Nigeria Employee Volunteer Scheme, said Airtel management, aligns with the company’s commitment to bridging the digital divide in the country and enabling students to leverage the power of the internet, as the distribution of routers with data plans will ensure that students have uninterrupted access to educational resources, research materials, and online learning platforms, regardless of their socio-economic background.

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Zoho Grows User Base to 90 million, Posts 65% Upmarket Growth



Zoho Marketplace

By Aduragbemi Omiyale

More and more people are embracing the products of Zoho Corporation, a leading global technology company, as the company now boasts more than 90 million users across more than 600,000 global businesses of all sizes.

Also, the organisation has recorded a three-year CAGR of 65 per cent in mid-market and enterprise segments, representing one-third of the entire business.

This is because of the steady upmarket growth Zoho is recording across the Middle East and Africa region, with its seventh office in Nairobi, Kenya, officially launched.

It was observed that Zoho is witnessing an uptick due to its investments in go-to-market services, new products, platform extensibility, privacy and security to improve the customer experience and enable success.

The Country Manager for Zoho Nigeria, Mr Kehinde Ogundare, said, “With our strong DNA as a technology platform company, we have been able to steadily improve our maturity and readiness for large organisations by investing in adjacent areas.”

“Our humble roots in SMB have helped us systematically build powerful software with strong everyday usability.

“Across our products, extensibility, usability, packaging, and go-to-market approach, Zoho aims to be the simplest enterprise software vendor in the market,” he added.

Speaking further, he said, “Today’s announcement serves as a testament to that goal, helping our customers adopt more of our software, add new capabilities, extend our platform to suit their granular workflows and get ready for the future.

“Whether customers buy our software for one department or the entire organisation, one workflow or a collection of customer journeys, the experience with Zoho will be far simpler than with any other large vendor.”

Zoho said it aims to expand EBS across skills, industry depth, and regional presence to help enterprise businesses manage their technology stack better in today’s economic climate. EBS provides expertise to large organisations across solutions engineering, account management, and customer success.

The platform accepts payment in over 15 currencies worldwide, facilitating global procurement efforts for enterprise organisations with regional operations through unified multi-currency invoicing.

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Airtel Unveils ‘A Reason to Imagine’ Brand Campaign



Airtel A Reason to Imagine

By Modupe Gbadeyanka

A new Africa-wide brand campaign focused on building a deeper emotional connection with young people, including Nigeria’s globally acclaimed productive generation, has been launched by Airtel Africa Plc.

The leading provider of telecommunications and mobile money services disclosed that the campaign includes a new strapline for Airtel, A Reason to Imagine.

It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.

The A Reason to Imagine campaign highlights the status of Airtel as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Nigerian youth.

“Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living on their terms. At Airtel, we see this growth as a beautiful thing.

“Our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” the chief executive of Airtel Nigeria, Mr Carl Cruz, noted.

On his part, the Group Chief Commercial Officer of Airtel Africa, Mr Anthony Shiner, said, “It’s a well-understood fact that youth are central to achieving Africa’s potential.

“More than 60 per cent of Africa’s population is under 25, and empowering this new generation is transformative for the continent’s future.

“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”

The Reason to Imagine brand campaign is Airtel Africa’s most ambitious yet. It comprises a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions.

The current title sponsorship of The Voice Africa is an example of how Airtel Africa is giving the youth a reason to imagine by partnering with The Voice to bring the show to the continent.

The Voice Africa showcases exceptional African musical talent in a show featuring a high-profile panel of coaches and TV hosts.

One of the 100 selected talents will eventually be crowned ‘The Voice Africa’ in a live show on free-to-air TV stations across the continent and Airtel TV. This is one of the initiatives that Airtel Africa has invested in to promote youthful talents and expertise in the education, sports, and innovation sectors.

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