Brands/Products
Jumia Prioritises Sellers’ Growth for 8th Anniversary Campaign
By Modupe Gbadeyanka
Vendors and sellers on the Jumia platform have been educated on how to key into marketing activities lined up for the company’s 8th anniversary celebrations slated for June 22 to July 5, 2020.
Last Saturday, the Jumia team held an online anniversary conference with vendors and sellers to lecture them on how to benefit from the high sales turnover usually experienced during the anniversary period.
The company said the period offer great commercial opportunities to them for the growth of their businesses.
“This is an unprecedented time for a vendor to be online. Just to give you a grasp of the milestone achieved by Jumia only in the month of May.
“We recorded a daily highest number of vendors with at least one sale across the full year; we recorded the daily highest number of buying customers across the full year; we also recorded daily highest number of individual products purchased on the platform since the beginning of the year.
“What I have listed means that more people are actually coming on the platform at a faster pace than expected and buying all sorts of products and varieties across categories,” the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, said at the virtual meeting.
Mr Spalazzi, who said the anniversary campaign is tagged Stronger Together, noted that realities enforced on global economy by COVID-19 makes eCommerce a veritable channel to boost business and the Jumia anniversary campaign will be a catalyst for vendors to raise the bar of their sales to the next level.
“We want to celebrate the anniversary by continuing to serve the needs of our customers who want to shop more in complete safety from their homes, by providing the two simplest, but the most important things: best prices and wider assortment.
“This anniversary will be a celebration of solidarity and support, and each of you vendors and sellers can benefit from this event at the very best to boost and raise the bar of your sales to the next level,” he said.
On her part, Chief Operating Officer, Jumia Nigeria, Ms Omolola Oladunjoye, engaged vendors on what to do and how they can key into the chain of promotional activities in Jumia anniversary campaign for their business growth.
“We have outlined mechanisms that vendors can select from to double or triple their turnover within this period. For instance, sellers who opt for the sponsorship or promotional program will experience increased visibility and sales.
“We have testimonies from sellers who joined these programmes for the last Black Friday. It’s a period of surge in traffic with millions of customers coming on the platform daily.
“We advise that they join with their best and fastest selling products that fit into current trend and season, do competitive pricing, upload as many assortments as possible including high-quality images and detailed descriptions, and also stock up to as not to miss out on the sale uplift.
“We also strongly advise that sellers do shipment of orders within 24 hours to meet the timely needs of customers to prevent cancelled orders and returned shipments,” she said.
She added that dedicated support lines have been put in place to provide further clarifications for sellers and prospective vendors willing to sign up their wares on the Jumia platform during the period.
Established in 2012, Jumia is a leading e-commerce platform in Africa.
Brands/Products
IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand
By Adedapo Adesanya
International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.
The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.
According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.
Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.
The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.
The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.
With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,
The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.
Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.
Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.
“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.
“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.
“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”
Brands/Products
Airtel Nigeria Wins Most Preferred Telecom Brand Award
By Modupe Gbadeyanka
Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.
At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.
The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.
“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.
“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.
The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.
The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”
“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.
The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.
Brands/Products
Rite Foods Backs 2024 Ibadan Chops, Chills Festival
By Modupe Gbadeyanka
The second edition of the Ibadan Chops and Chills Festival held on December 1, 2024, received the backing of Rite Foods Limited.
It was a platform for young entrepreneurs, food vendors, and entertainers to showcase their talents and promote the rich cultural heritage of Oyo State in particular, and Nigeria in general.
Rite Foods used the event to foster growth and innovation among enterprising youths in society in demonstration of its commitment to youth empowerment and community engagement.
The Corporate Communications Manager at Rite Foods, Mr Innocent Adulugba, said, “As a manufacturing company driven by innovation, Rite Foods Limited believes in the power of young people and the importance of providing platforms that enable them to showcase their skills and talents.”
“The Ibadan Chops and Chills Festival aligns with our mission to inspire, support, and add value to talents and entrepreneurs across Nigeria,” he added.
“Rite Foods Limited recognizes the Ibadan Chops and Chills Festival as a platform for growth and that is why the company is here today to leverage support so the participating food exhibitors can benefit via joint marketing efforts, co-promotions, and expanded distribution channels under one roof,” Mr Adulugba stated.
“We are partnering with food vendors to offer consumers a more comprehensive and enjoyable experience, such as pairing beverages like Bigi, Sosa or Fearless with complementary food options of their choice,” he noted.
Also speaking, the convener of the programme, Ms Chinwendu Festus of Wendy’s Kitchen, said, “The first edition of Ibadan Chops and Chills was a success, which inspired us to aim higher this year.
“Our goal is to provide young people with the space to showcase their culinary talents, grow their businesses, and connect with a broader audience.”
The Commissioner for Youth and Sports, Ms Wasilat Adefemi Adegoke, stated, “This initiative is one of the best I have seen. It aligns perfectly with our administration’s goals of empowering the youth, promoting cultural heritage, and fostering talent.”
It was gathered that the festival featured cooking competitions, entertainment shows, guest tours and vendor exhibitions, which highlighted the diversity and ingenuity of participants and the diversity of food options on display.
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