Brands/Products
Kyosk Acquires KwikBasket for Efficient Distribution of Fresh Produce
By Modupe Gbadeyanka
A prominent player in the agricultural industry in Africa, KwikBasket, has been acquired by digital-first and data-led distribution platform, Kyosk Digital Services.
The Kenyan firm was taken over by Kyosk as part of its expansion into the African fresh produce market with the launch of its Farm & Fresh line of business.
KwikBasket is reputed for its expertise in the distribution of agricultural produce and for providing valuable services and solutions to farmers, commercial kitchens, and other stakeholders in the food chain.
Kyosk specialises in online retail distribution and is driven by a digital-first approach and data-driven insights. It aims to transform the distribution and accessibility of goods and services in Africa through innovative solutions.
By connecting businesses, consumers, and suppliers, Kyosk.App facilitates seamless transactions and enhances overall efficiency in the supply chain.
With the launch of Farm & Fresh, Kyosk combines its digital-first approach and large-scale operations with KwikBasket’s agricultural expertise to transform the African fresh produce market, creating a more efficient and inclusive ecosystem.
In many regions on the African continent, farmers face numerous challenges due to fragmented and inefficient distribution chains for agricultural produce.
Farmers often struggle to reach end-consumers, leading to significant production losses, low income, wastage, and high food prices.
Kyosk’s Fresh line offers farmers access to improved yields, consistent market access, fair pricing, essential information and insights, and agri-inputs. By empowering farmers with these resources, Kyosk seeks to support farmers’ growth and success in the agricultural sector.
Additionally, Kyosk Fresh will cater to the needs of restaurants, eateries, and other customers by providing a consistent supply of a wide variety of high-quality products.
Kitchens and eateries often face several challenges due to long lead times in the supply chain. Some of these key challenges include food safety and quality concerns, food wastage, high logistics costs, and delays in fulfilling customer orders.
Through streamlined processes, optimised logistics, and enhanced inventory management, Kyosk Farm & Fresh can reduce many of these obstacles. This will enable kitchens and eateries to maintain stability and competitiveness in terms of pricing while ensuring food safety, transparency, and traceability throughout the supply chain.
As part of the launch of the Farm & Fresh line of business, the uLima digital platform will be rebranded to Kyosk Farm. uLima was a platform that provided farmers with quality inputs, localised market information, and market linkage.
Kyosk Farm will now build upon the foundation of uLima, leveraging its existing features and functionality while enhancing the overall user experience. For farmers, Kyosk Farm will offer improved yields by providing access to information, insights, and agri-inputs, such as fertilisers, and financing. It will enable farmers to connect with consistent market access and fair pricing, ensuring sustainable income and growth opportunities for their businesses.
“This acquisition marks a major milestone for Kyosk as we broaden our footprint in the fresh produce market in Africa and enhance our offering to cater to the needs of farmers, retailers, kitchens, eateries, and other consumers.
“With KwikBasket’s extensive expertise and resources, we are strategically positioned to unlock the full potential of farming in Africa and create a fair and efficient marketplace that benefits all stakeholders in the food chain.
“This expansion presents a unique opportunity for Kyosk to leverage its digital-first and data-led distribution platform to revolutionise the way fresh produce is sourced, distributed, and enjoyed in Africa,” the co-founder of Kyosk, Raphael Afaedor, said.
The African retail market is valued at approximately $600 billion and is projected to grow at a rate of 5 per cent to 6 per cent annually.
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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