Business Post Contributor
By Ashemiriogwa Emmanuel
Nigeria’s leading marketing and advertising publication, Marketing Edge, has unveiled the agenda for its forthcoming Summit and Awards programme for 2021.
The twin initiative is a yearly offering of Marketing Edge magazine, aimed at promoting the brand idea and rewarding excellence across the nation’s integrated marketing communications spectrum.
Since its debut in 2013, the summit has become a forum where stakeholders and thought-leaders gather to expand the frontiers of marketing and advertising knowledge while setting the agenda for the Nigerian marketing and advertising ecosystem.
This year’s summit, to be held virtually on August 26, 2021, is themed Rethinking the Blue Ocean Strategy in Uncertain Times.
It has been scheduled a day before the award night which will hold on August 27, 2021, at D’Podium Event Centre, Aromire, Ikeja, Lagos.
The event, as revealed by the brand, will feature speakers from all walks of life including local and international thought leaders, academics, captains of industries and outstanding professionals from the marketing communications industry and beyond.
Among these will be the Chief Executive Officer (CEO) of Ogilvy Africa, Vikas Mehta, who will be joined by dozens of other speakers from the marketing communication industry on the panel discussion.
Commenting on the forthcoming programme, the CEO of Marketing Edge Magazine, Mr John Ajayi, assured industry stakeholders that this year’s edition will offer better content, packaging and delivery.
He said, “We are set to once again wow the industry this year. As you all know, we have repeatedly kept our promise that we will continue to better ourselves in delivering on our commitment to promoting the brand idea.
“We were convinced to initiate this unique initiative of a national marketing summit and brands and advertising awards of excellence because of our unflinching belief in creating positive disruption in our sector so that others will not do it for us albeit negatively. This belief, I must say, has paid off significantly.”
According to him, “The event has been widely accepted and applauded by not just the marketing communications industry but many Nigerians, both private and public.
“It has since become an iconic brand on its own and is gaining more and more traction, both within Nigeria and in the international marketing and advertising community.”
