Awopetu, Babaeko, Others for Marketing Edge Quarterly Summit

March 9, 2021
Baba Awopetu Marketing Edge

By Ahmed Rahma

A foremost marketing and advertising publication, Marketing Edge, has fixed Thursday, March 25, 2021, for its inaugural quarterly virtual summit by 9:00 am on Zoom.

The event, titled Brand Management Imperatives & Challenges in a post-Recessionary Economy, will feature seasoned players in the industry.

According to the company, the summit is aimed at expanding the frontiers of marketing and advertising knowledge in the integrated marketing communications (IMC) sector as professionals will share knowledge and insight on how to navigate the myriads of problems besetting the industry while looking at opportunities in building brands in the present age of the new normal and beyond.

The Publisher/CEO of Marketing Edge, Mr John Ajayi, disclosed that the event was another offering from the publication’s stable in setting agenda for the industry and also fulfilling its objective of promoting the brand idea.

“We are excited to introduce Marketing Edge quarterly IMC virtual summit as a premier event that will bring together the best minds in all IMC sectors at the highest level.

“This has become expedient in view of the fact these uncertain times call for collaboration and conversation as we adjust to the fast-changing pace of the industry across sectors,” he said.

Mr Ajayi added that, “As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriads of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea.”

Leading the conversation for the debut edition is a renowned marketer, Mr Baba Awopetu. He is a growth-focused and thought-provoking marketing strategist at Stragmar who has spent the last two decades in Senior Strategy and Marketing roles spanning Europe, Middles East and Africa.

He is well known for regularly lecturing, writing, and researching on how to improve the effectiveness of marketing on topics like segmentation positioning, diffusion of innovation, and branding.

Other panellists include Steve Babaeko, President of Association of Advertising Agencies of Nigeria (AAAN); Femi Adelusi, President of Media Independent Practitioners Association of Nigeria (MIPAN); Tade Adekunle, President of Experiential Marketers Association of Nigeria (EXMAN); Israel Opeyemi, President of Public Relations Consultants Association of Nigeria (PRCAN); Bunmi Adeniba, President of Advertisers’ Association of Nigeria (ADVAN); Oti Ukubeyinje, President of Association of Digital Marketing Practitioners; Emmanuel Ajufo, President of Outdoor Advertising Association of Nigeria (OAAN), amongst others.

Rahma Ahmed

Ahmed Rahma is a journalist with great interest in arts and craft. She is also a foodie who loves new ideas. She loves to travel and would love to visit other African countries someday. She is a sucker for historical movies and afrobeat.

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