Connect with us

Brands/Products

Navigating Uncertainty: The Enduring Value of OOH Advertising in Challenging Times

Published

on

Philip Odiakose media monitoring and intelligence profession

By Philip Odiakose

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst the uncertainty, one form of advertising continues to stand resilient: Out-of-Home (OOH) advertising. In this article, I explore why OOH advertising remains a steadfast and effective marketing strategy, even when advertising budgets take a hit.

The Unwavering Presence of OOH Advertising

In an increasingly digital world, where consumers are bombarded with online ads and ad blockers are on the rise, OOH advertising offers a refreshing alternative. Unlike digital ads that can be skipped or ignored, OOH ads command attention by occupying physical spaces in the real world. From billboards and transit ads to street furniture and digital screens, OOH advertising permeates urban landscapes, reaching consumers where they live, work, and play.

Resilience in the Face of Economic Downturns

History has shown that OOH advertising is remarkably resilient in times of economic downturns. During periods of recession, businesses often reassess their marketing budgets and seek cost-effective advertising solutions that deliver maximum impact. OOH advertising, with its ability to reach mass audiences at a fraction of the cost of traditional media channels, emerges as a viable option for brands looking to maintain visibility and sustain consumer engagement during challenging times.

Capturing Consumer Attention in Transit

One of the inherent strengths of OOH advertising lies in its ability to capture consumer attention in transit. Whether commuters are driving to work, taking public transportation, or simply walking down the street, they are exposed to OOH ads in their natural environment. Unlike other forms of advertising that require consumers to actively seek out content, OOH ads passively intercept consumers during their daily routines, making them impossible to ignore.

Amplifying Brand Awareness and Recall

OOH advertising excels at amplifying brand awareness and recall by leveraging the power of repetition and visual impact. Studies have shown that consumers are more likely to remember brands and messages encountered multiple times in different contexts. OOH ads, strategically placed in high-traffic areas and optimized for maximum visibility, create multiple touchpoints with consumers, reinforcing brand messaging and driving top-of-mind awareness.

Targeting Specific Audience Segments

Contrary to popular belief, OOH advertising offers sophisticated targeting capabilities that enable brands to reach specific audience segments with precision. Through geotargeting, demographic profiling, and audience segmentation, advertisers can tailor their OOH campaigns to resonate with local communities and niche markets. Whether targeting urban millennials or suburban families, OOH advertising allows brands to deliver relevant and contextual messages to the right audience at the right time.

Embracing Innovation with Digital OOH

The advent of digital technology has transformed the landscape of OOH advertising, ushering in a new era of creativity, interactivity, and engagement. Digital OOH displays, equipped with dynamic content and real-time updates, offer unparalleled flexibility and impact. From immersive brand experiences to interactive gamification, digital OOH advertising pushes the boundaries of creativity and innovation, captivating audiences and driving meaningful interactions.

Conclusion: Embracing the Power of OOH Advertising

As advertising budgets come under scrutiny and businesses navigate the complexities of an uncertain economy, OOH advertising emerges as a beacon of stability and effectiveness. With its ability to command attention, withstand economic downturns, target specific audience segments, and embrace innovation, OOH advertising continues to deliver tangible results for brands across industries. As a Media Analyst, I remain steadfast in my conviction that OOH advertising is not just a vehicular marketing strategy—it is a strategic imperative for brands looking to thrive in an ever-changing media landscape.

Philip Odiakose is the Chief Media Analyst and Managing Consultant at P+ Measurement Services and TMKG Consulting, members of the Media Monitoring and Audit Group (MMAG). Both agencies are members of AMEC and PAMRO

Brands/Products

Urn Necklace Guide: Materials, Styles & Personalization Tips

Published

on

Urn Necklace

Choosing memorial jewelry is never just about style—it’s about emotion, remembrance, and keeping a loved one close to your heart. If you’re looking for a way to hold on to someone who meant the world to you, you might have wondered: What kind of urn necklace is right for me?
With so many materials, designs, and personalization options out there, it’s completely normal to feel overwhelmed. But don’t worry—you’re not alone. This guide is here to help you navigate the most meaningful factors in selecting an urn necklace that honors both your loved one and your personal style.

Understanding the Purpose of Urn Necklaces

What Makes an Urn Necklace Special? An urn necklace is a discreet piece of jewelry that holds a small portion of ashes or other memorial keepsakes like a lock of hair, dried flowers, or even sand from a favorite place. Designed with sentiment and intention, these necklaces offer a tangible way to feel close to someone you’ve lost.
The best urn necklaces are not only symbolic, but also durable and beautiful enough to wear every day. They blend seamlessly into your wardrobe while carrying a deeply personal story within.

Choosing the Right Material

Material matters—not just for aesthetics, but for longevity. Here are some popular options you’ll encounter:

  • Stainless Steel: Durable, budget-friendly, and hypoallergenic, but may lack the luxurious feel of precious metals.
  • Sterling Silver: A timeless choice with a classic shine, though it may require occasional polishing.
  • 14K Gold: If you’re looking for something elegant and enduring, 14K gold urn necklaces are a stunning option. They resist tarnishing, carry long-term value, and offer warmth and brilliance that silver or steel can’t quite match.

If you’re gifting the necklace or planning to wear it daily, investing in high-quality materials like 14K gold ensures your keepsake stands the test of time—both physically and emotionally.

Finding a Style That Speaks to You

Classic, Minimalist, or Sentimental? Urn necklaces come in a wide range of styles, from bold statement pieces to minimal pendants you can layer with everyday jewelry. Think about your—or your recipient’s—style preferences:

  • Hearts, teardrops, and crosses offer universal symbolism and emotional appeal.
  • Cylinder-shaped pendants often appear sleek and modern.
  • Birthstone or gem-accented urn necklaces add color and personality.

When selecting a style, consider how “obvious” the urn aspect should be. Some prefer a pendant that clearly honors a loved one, while others seek something more subtle.

Add Meaning Through Personalization

Making the Necklace Truly Yours

One of the most beautiful things about memorial jewelry is the ability to personalize it. Here are a few ideas to make it unique:

  • Engrave a name, date, or quote that holds special meaning.
  • Choose a birthstone to represent the person or moment you want to remember.
  • Select a custom shape or symbol that resonates with your relationship.

Many pieces from YFN Jewelry offer custom engraving and birthstone options, so you can create a tribute that’s both intimate and elegant.

Recommended: 10K Gold Heart Cut Cubic Zirconia Urn Necklace for Ashes

If you’re looking for a gift that blends subtle beauty with heartfelt symbolism, the 10K Gold Heart Cut Cubic Zirconia Urn Necklace for Ashes is a top pick.

Designed with a delicate heart-shaped cubic zirconia stone, it sparkles brilliantly against the warm glow of 10K gold. Its pendant functions as a hidden urn—offering a discreet way to carry ashes while looking just like a fine piece of jewelry. The chain is dainty yet durable, making it perfect for everyday wear without sacrificing elegance.
Whether you’re gifting it for a birthday, memorial, or graduation, this necklace is a touching way to honor someone’s memory.

When to Give an Urn Necklace as a Gift

You might assume that urn necklaces are only suitable after a recent loss, but they’re actually meaningful for many life moments:

  • Birthdays: Honor someone who passed on the birthday of a surviving loved one.
  • Graduations: Offer spiritual comfort to someone entering a new chapter without a parent or guardian.
  • Mother’s Day or Father’s Day: A powerful way to remember and cherish.
  • Anniversaries of passing: Show you remember and care deeply.

Memorial jewelry is both comforting and personal—a heartfelt reminder that your loved one is never far away.

Tips for Wearing and Caring for Urn Necklaces

If you plan to wear your urn necklace daily, make sure to:

  • Remove it before showering or swimming to protect the integrity of the seal.
  • Use a soft cloth to clean it regularly.
  • Store it in a cool, dry place when not in use.

Most urn necklaces, including those from YFN Jewelry, come with secure screw-top or threaded closures to keep ashes safe. Still, it’s best to check the seal occasionally.

Why YFN Jewelry?

YFN Jewelry specializes in high-quality, meaningful pieces crafted from genuine materials like sterling silver and 14K gold. Their urn necklaces are thoughtfully designed to look like fine jewelry while offering the emotional comfort of memorial keepsakes.
Whether you’re looking for minimalist elegance or engraved personalization, YFN has a wide collection that caters to every taste and occasion.

Choosing the right urn necklace is a deeply personal decision—one that balances sentiment, craftsmanship, and everyday beauty. Whether you’re buying for yourself or a loved one, focusing on materials like 14K Gold Necklaces, selecting a meaningful design, and considering personalization will guide you toward a piece that truly honors your memories.
To explore more elegant and heartfelt options, visit YFN Jewelry and discover the piece that feels just right.

Continue Reading

Brands/Products

How to Choose the Right Font for Your Custom Name Necklace

Published

on

YFN Jewelry

Why Font Matters More Than You Think

When it comes to custom jewelry, especially a name necklace, every detail counts. You might know the name you want to showcase and the metal you love—but have you thought about the font? The font is more than just a design detail. It sets the tone, reflects your style, and gives personality to the piece you’ll wear close to your heart every day.
So how do you choose the right font for your custom name necklace?

Whether you’re buying for yourself or as a thoughtful gift, this guide will help you navigate the most important considerations—from readability and aesthetics to personalization and symbolism.

Understanding the Impact of Font Choice

Fonts Are Emotional

Fonts communicate emotion—just like colors and shapes. A flowing script font can feel romantic and soft, while a bold serif font exudes strength and confidence. The font you choose says something about you or the person you’re gifting the necklace to.

A custom name necklace is something deeply personal. You’ll want a font that not only looks good but feels right.

It’s All About Balance

While it’s tempting to pick the most ornate font, remember that your necklace needs to be both legible and wearable. Think about the balance between beauty and clarity. The font should complement the metal, length, and birthstone—if you’ve added one. The best designs are harmonious in every detail.

Key Factors to Consider When Choosing a Font

Readability

Let’s start with the most practical consideration. A name necklace, especially if made in 14K gold, should be easy to read. Fonts that are too intricate can make the name hard to decipher from a distance. If you’re choosing a longer name or a double-name necklace, this is even more important.

Tip: Look for sample mock-ups before placing your order. Many brands, including YFN Jewelry, offer font previews so you can visualize how your name will look.

Style & Personality

Think about who the necklace is for. Are you choosing a gift for someone bold, creative, romantic, or classic? Match the font to the personality. Here are some general style cues:

  • Cursive/Script fonts: Feminine, elegant, and expressive. Great for romantic gifts or timeless keepsakes.
  • Block/Sans-serif fonts: Clean, modern, and versatile. Ideal for minimalists or unisex styling.
  • Serif fonts: Traditional, refined, and classic. A great choice for professional or formal appeal.

Necklace Size & Font Thickness

If you prefer a delicate chain or a minimalist look, a thin script font may blend beautifully. On the other hand, bolder fonts can look better on slightly heavier 14K Gold Necklaces, offering durability and a visual statement.

Thicker fonts also tend to hold their shape better over time, especially in softer metals like gold. If daily wear is your goal, a font with slightly more weight might be the smarter pick.

Popular Font Styles to Consider

1. Classic Script

This flowing, elegant font looks romantic and timeless. It works especially well with short names and looks beautiful in YFN Jewelry’s 14K gold custom designs. A popular choice for birthday, anniversary, or Valentine’s Day gifts.

2. Modern Sans Serif

Simple, chic, and contemporary. Perfect if you want a clean look that pairs easily with other chains and pendants.

3. Old English

Bold and full of personality. This style is often chosen for its strong visual impact and vintage aesthetic. Best for those who love edgy or nostalgic fashion.

4. Calligraphy-Inspired Fonts

Slightly more decorative than classic script, these fonts feel artistic and unique. Great for names with flowing letters like “Sophia” or “Isabella.”

Recommended: 14K Gold Custom Name Necklace With Birthstone

Looking for a piece that blends elegance, personalization, and high-end craftsmanship? The 14K Gold Custom Name Necklace With Birthstone from YFN Jewelry is an ideal choice.

This necklace allows you to select both the name and the font that best represent your story. The addition of a birthstone adds a symbolic layer—whether it’s your birth month, a loved one’s, or simply a color you adore. Made with real 14K gold, this necklace offers not just beauty but lasting quality.
The chain is adjustable for perfect layering, and the font options are carefully selected to balance grace with readability. It’s a perfect gift for birthdays, holidays, or milestone celebrations.

Matching Your Font to the Occasion

Gifting Tips

Choosing a font can also be occasion-specific. For example:

  • Graduation: Choose a strong, confident font to reflect a new chapter.
  • Mother’s Day: A soft script font adds warmth and emotional touch.
  • Anniversary: Romantic, flowing fonts work well, especially in gold with a heart charm or birthstone.

When you pair the right font with the right message, the necklace becomes more than jewelry—it becomes a memory.

Why Choose YFN Jewelry?

When you order from YFN Jewelry, you’re not just buying a necklace—you’re investing in thoughtful design, premium materials, and lasting sentiment. Their 14K Gold Necklaces are handcrafted with care, and the customization options—from font to gemstone—allow you to create a piece that’s uniquely yours.

With so many font choices and styling options, their name necklaces offer both emotional value and everyday elegance.

Choosing the right font for your custom name necklace is a deeply personal decision. It’s not just about what looks good—it’s about what feels right. By thinking through readability, style, personality, and occasion, you’ll end up with a necklace that not only complements your wardrobe but tells your story.
When you’re ready to create a piece that’s as unique as you are, visit YFN Jewelry and explore their full range of personalized name necklaces and 14K Gold Necklaces.

Continue Reading

Brands/Products

Rite Foods Returns to Court to Sale of Mamuda’s Pop Energy Drink

Published

on

Fearless-Pop Energy Drink Pix

By Modupe Gbadeyanka

The duo of Rite Foods Limited and Mamuda Beverages Limited are in court again over the decision of the latter to re-introduce its controversial Pop Power drink into the market in another package.

Recall that in January 2025, Rite Foods initiated legal proceedings against Mamuda for infringing on the trademark and design elements of its Fearless Energy Drink with the launch of a similar-looking product, Pop Power.

The case led to the grant of injunctive relief, including Anton Piller orders, after which Mamuda opted for a settlement.

Under the terms of that settlement, Mamuda, in admittance of the violation, undertook to destroy all infringing Pop Power Energy Drink products — an exercise confirmed as duly carried out, with visual and pictorial evidence provided. Mamuda equally pledged to desist from any further violations of Rite Foods’ intellectual property rights.

But in an unexpected turn, Mamuda reintroduced Pop Power into the market and Rite Foods claimed the product still looks like Fearless Energy Drink.

Rite Foods argued that because of the similarities, consumers confuse Pop Power to Fearless, referring the former as small Fearless, which does not seat well with Rite Foods.

The company noted that it cannot fold its arms to allow its consumers being exploited, reaffirming its continuous commitment to the protection of its brands, its consumers, and the principles of innovation and fair competition in Nigeria’s marketplace.

The firm emphasised that genuine business growth must be anchored on originality and respect for intellectual property, rather than imitation and fraudulent business practices.

Continue Reading

Trending

https://businesspost.ng/DUIp2Az43VRhqKxaI0p7hxIKiEDGcGdois8KSOLd.html