Adedapo Adesanya
By Adedapo Adesanya
Nike has joined the list of establishments that will not renew licensing agreements in Russia.
The company made this known on Wednesday, joining a growing list of Western companies pulling back from the country following its invasion of Ukraine.
The move affects licensed retailers as Nike shuttered company-owned stores two months ago soon after Moscow sent troops into the neighbouring country.
“Due to operational challenges in Russia, Nike has made the decision not to renew or enter into any new business commitments, including with our franchisee Up & Run,” the company said.
“Our business remains on pause and we are providing pay continuity to our employees,” it added
Nike’s statement came after it was reported that Up & Run’s parent company, Inventive Retail Group (IRG), would shutter its retail locations in Russia because of the lack of access to merchandise.
IRG’s website shows 37 Nike locations, nine of which are listed as “temporarily closed.”
Speaking on this, IRG spokeswoman, Mrs Lyudmila Semushina said, “As you can see from our stores, deliveries are suspended and the goods are in short supply.
“In the current realities, we cannot continue to support the work of Nike mono-brand stores and will be forced to close them.”
Nike’s move comes just two days after Starbucks said it was closing its 130 cafes in the country, and last week, McDonald’s announced its exit from Russia, where it had 850 restaurants employing 62,000 workers.
Russia’s President Vladimir Putin ordered troops into pro-Western Ukraine on February 24, triggering unprecedented sanctions and sparking an exodus of foreign corporations including H&M, Adidas and Ikea.
