Brands/Products
OmniRetail Positions Self to Digitalise Nigeria’s Supply Chain Gap
By Adedapo Adesanya
Nigeria’s retail market has so much potential, but while macroeconomic headwinds and currency volatility have weighed on consumer spending power in recent years, new opportunities for digitalised retail to facilitate the sale of essential goods remain.
To connect all existing parties in the supply chain, Mr Deepankar Rustagi, after spending decades in the country, founded OmniRetail, a subsidiary of OmniBiz.
Applying a different model, the company does not own warehouses, fleets, or products but rather brings distributors and logistics providers all online. Similar to Uber’s platform, OmniRetail brings manufacturers and small retailers together – unheard of in Nigeria, where only 30 per cent of goods are sold directly to consumers.
OmniBiz is an African B2B e-commerce platform for informal retailers and aims to increase retailers’ profitability 4x by helping them with procurement and inventory management and providing them with working capital.
Launched in 2019 as Mplify- a simple SaaS solution for FMCG distributors to manage their inventory and grow their sales, OmniBiz, the e-commerce arm was launched a few months after with the mission to digitize retail distribution in Africa.
One of the many declarations made to Business Post by the company is that it carries out a total transaction volume (TTV) of $1.3 billion yearly.
Mr Rustagi saw major retail companies like Walmart and Shoprite exit the African market and quickly learned that 90 per cent of Nigerian consumers shop at small informal retail stores.
He said, “Technology is solving deeply entrenched problems, and informal retail isn’t an exception. By embracing a technology-driven approach, OmniBiz is digitizing the informal essential goods ecosystem in Africa.
“OmniBiz collaborates with the supply chain stakeholders, from manufacturers to distributors, logistics providers, and retailers. We are building the future of African retail,” he told Business Post.
The OmniBiz CEO realized that if he could bring manufacturers, distributors, and retailers online on a single platform, he could double the size of Nigeria’s $41.7 billion FMCG sector.
The platform, which has over 131,000 Nigerian retailers (75 per cent of which are women-owned), gives rich data to all parties, something he claims that no one in African retail had before.
His opinion was echoed by Mr Adewale Adisa, the company’s Chief Operations Officer (COO), who noted in an interview that the company tapped into something that large retailers didn’t understand.
“We believe that if we can create a positive impact at the national level, it will eliminate many of the challenges faced by retailers. It will help rid Nigeria’s cash-heavy sector of the many problems associated with it and digitise the process.”
He explained that the company’s warehouses help make it deliver to key states in the country, adding that it has a logistics network that it hopes to expand by bringing in more retailers, partners, and players in the future.
Through the integration of its OmniStore (formerly Mystore) app, OmniBiz is able to facilitate the transactions between producers and retailers, a move to which it is adding the necessary value, including seeing how they can insure their goods. The growth engine application provides retailers with end- to- end inventory management solutions.
The company has always positioned itself as a market leader, last year, it moved to tap into the Buy Now Pay Later (BNPL) wave to help businesses get credit options in a timely fashion to grow their businesses.
Brands/Products
JMG Installs Solar Power Systems at Three NIPCO Fuel Stations
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
Brands/Products
MAGGI Unveils ‘Taste of Christmas’ Campaign
MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.
Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.
Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.
Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.
Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”
The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.
Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.
MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.
Brands/Products
FG Suspension of Sachet Alcohol Ban Excites NECA
By Modupe Gbadeyanka
The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).
The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.
Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.
In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.
According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.
He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.
“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.
“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.
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