Rahma Ahmed
By Ahmed Rahma
As part of the measures aimed at enhancing clients’ efficiency, an independent public relations (PR) measurement and evaluation agency, P+ Measurement Services, has introduced a new comprehensive audit report.
The audit reporting template, which also features a multiple view dashboard, inclusive of trends, themes, sentiment, CEOs performance, using qualitative and quantitative data that allows structured analysis and inference, is to create an easy-to-read and ready-to-use dashboard for clients and communications analysts, using a multi-platform strategy to incorporate all communications efforts into one dashboard.
Commenting on the advancement, the Chief Insight Officer of P+ Measurement, Mr Philip Odiakose, Stated that, “We have moved fast to come up with a comprehensive audit report that helps PR agencies, media planners, analysts and marketing communications clients make a difference in their business.”
According to him, the company reviews its audit report annually and upgrade when necessary for clients’ easy implementation into their PR strategy.
Mr Odiakose further stated that “the organisation upgraded its audit report for easy-to-read, dark-mode feel and valid metric in line with clients PR objectives in eradicating the request for AVE as well as noises from the machine.
He added that having the right data, insights and recommendations goes a long way in scaling and analyzing communications effort, while an easy-to-read dashboard propagates quick-decision-making for clients.
“We remain committed to promoting awareness for the Independent media monitoring and measurement market in Nigeria, and by creating world-class structures and standards such as this. We believe we are on the right path to facilitating a balanced communications industry for brands and organisations in the country,” he said.
The report is valuable to communication and PR professionals wanting to define the value they bring to the brand having return on objective (ROO) in mind rather than AVE that is industry denounced, subjective, inconsistent in delivery value and can be manipulated.
The company, which celebrated its fifth-year anniversary last month, also celebrated its recently concluded AMEC measurement month as the only AMEC Member in the country.
