By Modupe Gbadeyanka
In order to serve its clients and the general public better, foremost media monitoring and measurement service provider in Nigeria, P+ Measurement, has launched a WhatsApp ChatBot.
According to a statement issued by the firm, the chatbot was introduced to promote an effective turn-around time and also create a platform for users to leverage on real-time messaging and have conversations surrounding media monitoring, measurement, and evaluation with our experts who are readily available to answer and give professional advice.
It was disclosed that the unveiled in order to achieve swift delivery and timely response(s) to media monitoring and measurement services inquiries by prospects and the general public.
The new WhatsApp chatbot, according to the statement, has been launched on its official website, https://www.pplusmeasurement.com.ng/.
The Lead Consultant at P+ Measurement Services, Mr Philip Odiakose, while speaking on the launch, stated that the WhatsApp chatbot service will meet the increasing demand of inquiries on media monitoring and performance audit from prospects who visit the website out of the need to be proactive and keep a close watch on the media, and public conversations around their brand, competitors, industry, regulators and evaluate their media performance and impact before and during this COVID-19 pandemic.
“We believe in the growth and future of the Nigerian Media monitoring and measurement industry as well as the great impact and value it brings to the Marketing and Communications Industry,” Mr Odiakose said.
WhatsApp chatbot is a software program that can be used on the popular encrypted WhatsApp messaging application. It enables users to embark on business conversations and helps in solving customers’ issues.
Business Post Contributor 
Dipo Olowookere