General
Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement
Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.
An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.
Key Insights from Q3 Media Performance Audit
Fintech Sector
The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.
Telecommunications Sector
In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.
Ride-Hailing Sector
Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.
Comparative Analysis: Sector Disparities and Strategic Implications
The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.
The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.
General
SERAP Sues INEC Over Alleged Diversion of N800bn Campaign Funds
By Adedapo Adesanya
The Socio-Economic Rights and Accountability Project (SERAP) has approached the court against the Independent National Electoral Commission (INEC) over an alleged N800 billion campaign fund diversion.
The organisation is seeking to compel the electoral body to investigate allegations that about N800 million from the Federation Account Allocation Committee (FAAC) allocations was diverted by governors elected on the platform of the All Progressives Congress (APC) to finance political and campaign activities.
The suit, marked FHC/ABJ/CS/1426/2026, was filed at the Federal High Court in Abuja last week, but no date has been fixed for the hearing of the suit.
SERAP is asking the court to issue an order of mandamus directing INEC to investigate the claims that the governors channelled public funds into a dedicated campaign account allegedly meant to support President Bola Tinubu’s 2027 re-election bid.
The organisation is also requesting an order compelling INEC to demand full disclosure from the governors and the APC on any contributions made to such a campaign fund, including the identities of donors and the lawful sources of the funds.
In addition, SERAP wants the electoral commission to commence a comprehensive review of compliance with Section 91 of the Electoral Act by political parties and candidates, particularly regarding campaign financing and the sources of political donations.
According to SERAP, the allegations raise fundamental concerns about transparency in political financing, electoral fairness and the constitutional rights of Nigerians to participate freely in democratic governance.
The organisation argued that opaque campaign financing remains a major avenue for corruption and weakens public confidence in democratic institutions.
It maintained that the alleged misuse of public funds for political purposes threatens the credibility of the 2027 general election and undermines public trust in the electoral process.
In the suit filed by its lawyers, Mr Kolawole Oluwadare and Ms Kehinde Oyewumi, SERAP argued that the reported diversion of public resources for campaign activities warrants immediate action by INEC under its constitutional and statutory responsibilities.
The group stated: “The abuse of state resources for electoral advantage undermines democratic integrity and public trust. Fairness, transparency, and accountability in political or campaign finance are essential safeguards against corruption, state capture, and undue influence in democratic processes.”
SERAP further argued: “The allegations of diversion or opaque use of public funds pose a grave risk to the integrity of the 2027 general elections.”
The organisation said large-scale public financial allocations, combined with weak oversight and limited transparency, provide sufficient grounds for INEC to activate its investigative powers.
Referring to Section 91 of the Electoral Act, SERAP noted that the law empowers INEC to regulate political donations, enforce contribution limits, demand disclosure of funding sources and impose sanctions where violations occur.
The organisation explained that political parties found to have exceeded donation limits risk fines of up to ₦10 million and forfeiture of excess funds, while individuals who exceed prescribed limits are liable to penalties amounting to five times the excess contribution.
SERAP also contended that campaign financing derived from public resources distorts electoral competition and violates constitutional principles guaranteeing free, fair and transparent elections.
According to SERAP, INEC has a constitutional duty to ensure compliance with campaign finance regulations and to investigate allegations that could compromise the integrity of the electoral process.
General
2027 Elections: INEC Extends Candidate Submission Deadline to July 14
By Adedapo Adesanya
The Independent National Electoral Commission (INEC) has shifted the deadline for political parties to submit the names and credentials of candidates seeking to contest the 2027 presidential and National Assembly elections.
The electoral body announced that parties now have until midnight on Tuesday, July 14, to complete the process, extending the earlier deadline of Saturday, July 11.
Under INEC’s timetable for the 2027 general election, political parties were expected to upload the names and personal particulars of their presidential, Senate and House of Representatives candidates before the initial cut-off date.
Explaining the decision, INEC said the extension followed appeals from political parties that had encountered difficulties meeting the deadline.
In a statement issued on Sunday, the National Commissioner and Chairman of the Information and Voter Education Committee, Mr Mohammed Haruna, said the request was formally conveyed through the Inter-Party Advisory Council (IPAC).
According to him, IPAC sought additional time on behalf of parties that were yet to complete the submission of their candidates’ details through the commission’s portal.
“The decision to extend was based on an appeal by the Inter-Party Advisory Council, on behalf of political parties who were unable to upload the names and personal particulars of their candidates within the scheduled timeline,” Mr Haruna stated.
INEC noted that the extension is intended to give all eligible parties a fair opportunity to comply with the requirements of the electoral process while remaining within the framework of the law.
The commission also urged political parties to utilise the extra period to finalise and upload all required information ahead of the revised deadline.
“The commission enjoins political parties to take advantage of this window of opportunity and ensure that all necessary details are uploaded before the expiration of the new deadline,” the statement added.
General
2027: Tinubu Retains Shettima as Vice Presidential Candidate
By Dipo Olowookere
Nigeria’s Vice President, Mr Kashim Shettima, will run as the vice-presidential candidate of the All Progressives Congress (APC) in the 2027 presidential election.
President Bola Tinubu retained Mr Shettima as his running mate for re-election next year, according to the National Chairman of the APC, Mr Nentawe Yilwatda.
In a post on Friday on X, the ruling party chairman described this as “another significant milestone in the journey of our great party.”
He also said it reaffirms the party’s collective resolve to sustain the Renewed Hope Agenda and deepen the progress already being recorded across the country.
It was gathered that Mr Tinubu submitted his presidential nomination forms today through his Special Adviser on Political and Other Matters, Mr Ibrahim Masari.
The submission was done ceremony at the Continental Hotel, Abuja, attended by several party chieftains, including The event brought together an impressive array of leaders of our great party, including the Chairman of the Progressive Governors’ Forum and Governor of Imo State, Mr Hope Uzodimma; Governor Mai Mala Buni of Yobe State, Governor Nasir Idris of Kebbi State, Governor Abba Kabir Yusuf of Kano State, Governor Uba Sani of Kaduna State, Governor Babagana Umara Zulum of Borno State, Governor Ahmadu Umaru Fintiri of Adamawa State, as well as other governors, party executives and critical stakeholders from across the federation.
“The All Progressives Congress remains focused on strengthening its grassroots support, consolidating the achievements of the Renewed Hope Agenda and working together to build a more prosperous, secure and inclusive Nigeria for all,” the party leader stated.


