General
Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement
Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.
An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.
Key Insights from Q3 Media Performance Audit
Fintech Sector
The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.
Telecommunications Sector
In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.
Ride-Hailing Sector
Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.
Comparative Analysis: Sector Disparities and Strategic Implications
The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.
The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.
General
FG Initiates Safety, Capacity-Building for Nigerian Dockworkers
By Adedapo Adesanya
The federal government says it has initiated safety and capacity-building programmes, including provision of modern protective equipment for dockworkers and riverine transport operators, as part of its commitments for the welfare of dockworkers.
This was made known by the Minister of Marine and Blue Economy, Mr Adegboyega Oyetola, at the 2025 Day of Dockworkers in Lagos organised by the Nigerian Maritime Administration and Safety Agency (NIMASA) in partnership with the Nigerian Ports Authority (NPA) and the Nigerian Shippers’ Council (NSC).
The event held under the theme, Safe Port, Safe Ship, sought to bring the importance of safe working conditions and enhanced welfare of Nigerian dockworkers to the fore while also highlighting government Initiatives to improve safety standards.
In his keynote address, Mr Oyetola saluted the incredible work of dockworkers adding that their contribution is at the very core of Nigeria’s maritime economy.
The Minister, who was represented by the Director General of NIMASA, Mr Dayo Mobereola, observed that “today reminds us that our dockworkers are vital to creating a maritime industry where safety is assured and productivity increases.
“As dockworkers, you are the first link in the trade chain that fuels our economy and turns the potential of the blue economy into real national growth.
“Furthermore, the Federal Government has initiated safety and capacity-building programmes, including provision of modern protective equipment for dockworkers and riverine transport operators, as part of its commitments. Through NIMASA, we are enhancing safety training, improving emergency response capabilities, and enhancing professional development schemes.”
Also speaking at the event, the President General of the Maritime Workers Union of Nigeria (MWUN), Mr Francis Bunu, praised the Minister of Marine and Blue Economy, as well as agencies under his supervision especially NIMASA, for their commitment to dockworkers welfare.
According to him, “It is a great honour to join all dock workers in celebrating the 3rd edition of Dockworkers Day 2025. On behalf of the Maritime Workers Union of Nigeria (MWUN), I sincerely thank NIMASA, terminal operators, stevedores, and all maritime stakeholders for hosting this event and recognizing the vital role of dock workers in sustaining our nation’s maritime industry.”
He added that, “We deeply appreciate the leadership of the Honourable Minister of Marine and Blue Economy for his remarkable efforts in revitalizing Nigeria’s maritime sector, and the Honourable Minister of Labour and Employment for his steadfast commitment to the welfare and protection of Nigerian workers.”
In his goodwill message, the Minister of Labour and Employment, Mr Muhammadu Dingyadi, who was represented by Mr Emmanuel Igbinosun, Director of Productivity, Measurement and Labour Standards in the Ministry urged all stakeholders to remain committed to the ideals of safe work environment and appropriate remuneration for dockworkers in line with the International Labour Organisation (ILO) standards.
In their separate goodwill messages, the Nigerian Ports Authority, Nigerian Shippers’ Council, Nigerian Association of Stevedoring Operators (NASO), and Seaport Terminal Operators Association of Nigeria (STOAN) all commended dockworkers for their contribution to Nigeria’s maritime industry and pledged committed to ensuring enhanced welfare and safer working environment.
The Day of the Dockworker was organized by NIMASA in collaboration with NPA and NSC with support from the Federal Ministry of Marine and Blue Economy in recognition of the important, often hazardous job of dockworkers as well as raise awareness about Dockworkers.
General
Nigeria Needs Cheap, Reliable Energy—Seplat
By Faridat Yusuf
Seplat Energy says Nigeria needs cheap, reliable, and easy-to-get energy for everyone as the population is estimated to reach 237 million by 2025 and 400 million by 2050.
The Chief Operating Officer of the energy firm, Mr Samson Ezugworie, speaking at the 43rd NAPE Conference in Lagos, said, “The imperative before us is clear. We must build a prosperous Nigeria, and we can only do that with affordable and reliable energy that is accessible to all.”
The COO, in a statement issued by company’s Manager for Corporate Communications, Mr Stanley Opara, said over 70 million Nigerians still have no electricity and 170 million people use wood or other biomass for cooking, which is bad for homes and the environment.
“Today, more than 70 million Nigerians still lack access to electricity. More than 170 million people rely on biomass for cooking, and that’s terrible for the environment and for our households. And with Nigeria’s population projected to reach 237 million by 2025 and 400 million by 2050, the urgency to act is undeniable, because today’s problems will become far worse if we don’t take action now to solve them.”
“We will have 160 million more people to feed and house, and we need to create 100 million new jobs. But imagine what Nigeria can achieve if we do?” he queried.
He noted that Seplat Energy was working to produce more oil and gas. They are fixing wells, delivering gas from the ANOH Plant, and sending LPG from Sapele Plant.
“Our progress on gas initiatives like anoh, sapele, and lpg shipments is a testament to our commitment to nigeria’s prosperity. these projects are not just about energy; they are about transforming lives and powering nigeria’s development,” Mr Ezugworie said, adding that Nigerians should manage Nigeria’s resources and work with communities to build a stronger energy industry.
“We must also harness our huge reserves of gas and scale up gas and NGL production to expand domestic energy access, displace polluting imported generators, provide clean cooking for our people, and power our basic industries to support our national growth,” he said.
General
NDLEA Teams Up With US, UK to Probe $235m Cocaine Shipment in Lagos
By Adedapo Adesanya
The National Drug Law Enforcement Agency (NDLEA) is working with its US and British counterparts to investigate the origins of a $235 million cocaine shipment seized at Tincan Port in Lagos, in one of the country’s largest drug seizures.
NDLEA said in a statement signed by its spokesman, Mr Femi Babafemi, on Tuesday that it was working with the US Drug Enforcement Administration (DEA) and the UK’s National Crime Agency (NCA) to investigate after 1,000 kg of cocaine was discovered in an empty container at a terminal in Tin Can over the past weekend.
PTML operators, who noticed the consignment in an empty container, invited port stakeholders, including the NDLEA, Customs, and other security agencies, for a joint examination.
The drugs were formally handed over to the NDLEA on Tuesday after tests confirmed the substance was cocaine.
“After field tests confirmed the shipment to be cocaine, the consignment was formally transferred to NDLEA custody for further investigation on Tuesday, 11 November 2025,” Mr Babafemi said.
The operation followed collaborative engagements between NDLEA Chairman/CEO Mr Mohamed Buba Marwa and the Comptroller General of Customs, Mr Adewale Adeniyi.
“Due to the large quantity of the recovered Class A drug, valued at over $235 million (approximately N338 billion) on the international market, and the global dimension of the cocaine cartel, I directed that our leading international partners be involved in the investigation,” Mr Marwa said.
He revealed that officers from the US-DEA and UK-NCA have already joined the probe, focusing on ensuring all aspects of the operation are covered and that the masterminds behind the consignment are brought to justice worldwide.
“The essence of collaborating with our international partners on this case is to ensure no stone is left unturned, so that every perpetrator of this massive consignment is held accountable, wherever they are located,” Mr Marwa added.
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