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Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement

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Competitors in Media Engagement

Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.

An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.

Key Insights from Q3 Media Performance Audit

Fintech Sector

The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.

Telecommunications Sector

In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.

Ride-Hailing Sector

Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.

Comparative Analysis: Sector Disparities and Strategic Implications

The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.

The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.

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NDLEA Arrests Engineer For Concealing Illicit Drugs In Pressure Machines

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Egwu Phillip Inya

By Adedapo Adesanya

The National Drug Law Enforcement Agency (NDLEA) has arrested a suspected drug trafficker, Mr Egwu Phillip Inya, a building engineer, while attempting to take delivery of illicit consignments concealed in pressure machines imported from South Africa.

According to a statement by the NDLEA spokesperson, Mr Femi Babafemi, on Sunday, the 42-year-old Egwu was arrested on Monday, December 2, 2024, at Okeyson Motor Park in Enugu when he showed up to collect three units of pressure machines inside which were hidden parcels of Loud, a synthetic strain of cannabis, weighing 7.40 kilograms.

Mr Babafemi stated that the consignments had arrived the Murtala Muhammed International Airport, Ikeja Lagos import shed on November 29, 2024.

“Following credible intelligence, officers of the MMIA Strategic Command of the Agency had monitored the shipment pass through clearing processes up to a logistics company’s warehouse outside the airport where it was to be collected by the consignee.

“The importer however changed the point of collection to Enugu at the last minute. As a result, NDLEA operatives in a follow-up operation in Enugu arrested Egwu when he showed up to collect the consignments.

“No fewer than 511,000 pills of tramadol were recovered from a Siena vehicle at Hildi, Askira Uba way in Adamawa state by NDLEA operatives on patrol along the road in the early hours of Friday 6th December.

“The occupants of the vehicle had made a detour upon sighting the NDLEA team and, after a distance, abandoned the vehicle with the consignments after noticing the operatives were on their trail,” the statement said.

It also added that in Ekiti State, two suspects, Mr Olanrewaju Alale, 48, and Mr Babatunde Kayode Ijadahun, 55, were arrested along Ise- Emure road in a J5 bus marked EPE 958 XJ while transporting 108 jumbo bags of cannabis weighing 1, 323 kilograms to Owo, Ondo state from where they claimed the consignment will be moved to the North for distribution.

It further read, “Another suspect, Adekunle Yusuf, 33, was nabbed by NDLEA operatives with 704 kilograms of the same psychoactive substance, concealed in white sacks on Friday 6th December at Idere road, Igboora, Oyo state.

“In Lagos, a grandmother, 65-year-old Ramata Bola Adeyemo was on Friday 6th December arrested by NDLEA operatives at 62 Odunfa Street, Lagos Island, where 20.6 litres of codeine-based syrup was recovered from her. Also arrested in Lagos was Alhaji Lawan Manga who was picked up at Ogundana Street, Ikeja on Thursday, December 5 while 4.7kg cannabis and 1.3kg tramadol were recovered from him.

“With the same vigour, Commands and formations of the Agency across the country continued their War Against Drug Abuse, WADA, sensitization lectures to schools, worship centres, workplaces and communities among others in the past week. These include WADA sensitisation lecture to students and staff of Progressive Secondary School, Ado Awaye, Oyo state; Muslim Grammar School, Ede, Osun state; Government Girls College, Maiduguri, Borno state; Community Secondary School, Ogale, Rivers state; Santa Maria Secondary School, Igogoro, Enugu state; and Chiranci Upper Basic Junior Secondary School, Bichi, Kano state while Lagos State command of NDLEA organised WADA enlightenment lecture for leaders and members of NURTW, Orile Agege, Lagos, among others.

The chief executive of NDLEA, Mr Buba Marwa, stated that their operational successes and those of their compatriots across the country especially their balanced approach to drug supply reduction and drug demand reduction efforts are well appreciated.

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Aigbovbioise Aig-Imoukhuede for Africa Financial Summit in Morocco

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Aigbovbioise Aig-Imoukhuede

By Aduragbemi Omiyale

The chief executive of Coronation Asset Management, Mr Aigbovbioise Aig-Imoukhuede, will speak at the Africa Financial Summit (AFIS) fixed for Monday, December 9 to Tuesday 10, 2024, in Casablanca, Morocco.

Mr Aig-Imoukhuede, who is also the President of the Fund Managers Association of Nigeria (FMAN), will participate as a distinguished speaker on a strategic panel titled Connecting the Dots Between Investors and Issuers with AI and Fintech, with the session to be moderated by Senior Director at McKinsey and Company, Anass Bensrhir.

He will be joined by the Director General of the Securities and Exchange Commission (SEC) in Nigeria), Mr Emomotimi John Agama; and the Chairman of the Financial Regulatory Authority in Egypt, Mr Mohamed Farid Saleh.

The panel will delve into critical topics such as cultivating a digital investment culture to attract investors and issuers, scaling digital investment products through traditional banking channels, and fostering strong collaboration between fintech innovators and regulators.

Mr Aig-Imoukhuede will share insights on how Coronation is developing digital infrastructure and frameworks to enable wealth creation at all levels—individual, organisational, and public sector—while influencing economic growth across the continent.

“At Coronation, we believe that wealth creation should be accessible to all, and technology is the key to making this a reality.

“Through AI and fintech, we aim to bridge the gap between investors and issuers, laying the foundation for a thriving financial ecosystem across Africa. The discussions at AFIS will be instrumental in driving this transformation,” he stated.

Mr Aig-Imoukhuede is a seasoned leader in the financial sector, with extensive experience in wealth management, investment strategy, and policy advocacy.

His leadership at Coronation Asset Management highlights his expertise in driving innovative investment strategies, advancing wealth management solutions, and fostering sustainable growth across Nigeria’s financial ecosystem and the broader African market.

Coronation’s participation at AFIS reflects its commitment to redefining financial services through innovation and partnerships.

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How to Stop Recycling of Criminals, Ex-Convicts—Onabulo

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CRAN Recycling of Criminals

By Emmanuel Udom

The president of the Crime Reporters Association of Nigeria (CRAN), Mr Olalekan Onabulo, has explained how the various justice systems could work to stop the recycling of criminals and ex-convicts in the country.

Speaking in his welcome address at the CRAN Public Lecture/Award ceremony held at Sheba Event Centre in Ikeja, Lagos, Mr Onabulo said that there is no denying the fact that the pursuit of justice and security is a shared responsibility that demands collective efforts and collaborations.

He further explained that since recidivism, which is the recycling of criminals and ex-convicts is a hydra-headed monster, which has become a significant source of concern for security agents in the country.

Security operatives are in most cases ambushed, killed or maimed by criminals earlier arrested, investigated and prosecuted who returned to a life of criminalities after their convictions.

According to the CRAN leader, these criminals are emboldened and unrepentant and may want to take their pounds of flesh from security operatives to carry out their professional duties.

Speaking on Justice System Administration and Security in Nigeria: Challenges, Opportunities, and Solutions, Mr Onabulo said all hands must be on deck to address the issue as the whole process seems to have failed and must be redeemed by all and sundry.

”The security operatives, the judiciary and indeed all Nigerians must collaborate and work together to create a safer, just, and equitable society for all,” he stated.

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