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Things to Consider When Setting Up A Make-Up Business

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By Adedapo Adesanya

The beauty industry is one of the most promising and profitable enterprises for any one to invest their money in, especially in a country like Nigeria where there is a litany of events from weddings to birthdays to funerals and others.

It is also a business that has many uses and not majorly for entertainment or ceremonial functions. Other opportunities include makeup for films and TV, for music videos, stage plays, television shows and advertisements and making models up to create specific impressions on the runaway.

But before starting this profitable venture, there are some things you must consider or else, you might not be able to achieve any meaningful thing from the business. These key items are highlighted below:

Skill

This is the most important thing for a make up artiste to have. It is considered an art, and in the instance that the person who wants to start the make up business has no skill, but possesses passion, the first step will be skill acquisition for the aspiring make up artist.

Acquiring a wide range of skill can be done through many outlets. It may involve training as an apprentice under a professional or even acquiring the skill by volunteering as an intern in a reputable make up studio.

Nowadays, the Nigerian government has created several skill acquisition and empowerment programmes to it makes it possible for anyone to learn at a lesser cost or none at all.

According to the specialists contacted by Business Post, they recommend that the best way to learn the art of make up would be to serve as an apprentice under a professional. This, they echoed, will make them see first hand how it is done and also, in the instance of offsite jobs, they get to learn other areas of make up such as bridal makeover and model makeover.

Capital

With the skill acquired, entry into the make-up business requires money and considering the major tools used by make up artists, a standard capital for establishing a make up business is N100,000, which will be mostly spent on acquiring quality makeup kits. With the necessary capital acquired, the make up artiste may not really need a studio yet because at the beginning, he or she can always always work from home and as time goes on with the business expanding, a studio can be acquired later on.

But in the instance of availability of funds to rent a studio, he or she might rent a small space. With shop prices going for a low as N5,000 per month, a fair rent price for a year including agent agreement and other fees settled may culminate at N150,000, and adding the makeup equipment, this may extend to a standard capital of N250,000.

Studio

Setting up a lucrative make up business may involve the practitioner to own a studio or not, but having a studio is a plus because this allows the customers a physical location to visit and it adds a kind professionalism to the business. The studio is where the make up artist receives their clientele, train their apprentices, and handle other businesses.

Location

In the instance that the make up artiste has a studio, it is advisable that it should be located where it can be seen and reached with ease.

Make-up Tools and Uses

Makeup equipment for starting up a makeup business are the tools that the artist makes use of, they exist in various price ranges but for the entrepreneur willing to set up from scratch, the equipment and their prices have been adjusted to prices set following the Trade Fair market price, where a large cosmetic market is located and purchases can be made by the make up artist.

Brush Set: Used to lay foundations and apply concealers – N5,000.

Foundations: In several shades, used on the face to the tone of the clients body before proceeding to apply powder (at least five shades) at N1,500 per shade × 5 – N7,500.

Powder palettes: Matches the skin to correcting any skin issues the client may be concerned about – N6,000.

Eye shadow palettes: Different colours applied on the eyelids and under the eyes. It is commonly used to make the client’s eyes stand out or look more attractive – N3,000.

Face primer: This is a base for foundation or face makeup that allows it to go on smoother and also last longer. – N2,000.

Eyeshadow primer: It helps eye-shadow stay put and creates long- lasting vibrant color. – N1,500.

Many shades of lipsticks: Particularly red, nude, pink and purple: applied on the lips – N2,000 for a pack.

Bronzers: Used to darken areas of the skin without masking it, or to add warmth. Used to make the client’s skin look radiant and healthy – N1,500.

Blush: For coloring the cheeks in varying shades – N1,000.

Concealer palette for different shade types: Used to mask dark circles, age spots, and other small blemishes visible on the skin. It is similar to foundation, but thicker and used to hide different pigments by blending the imperfection into the surrounding skin tone – N1,000.

Set of Lashes: Artificial lashes used to beautify the face – N1,000 (for a set of eight lashes).

Lash glue: For holding the eye lashes in place. – N500 (per tube).

Contour palette: To shape the face – N1,000.

Face wipes: For wiping off dirt and make up – N500.

Eye, Brow and Lip Pencils: For shaping the brows and lips to desired structure – N1,000.

Mascara: Used to enhance the eyelashes. It may darken, thicken, lengthen, and/or define the eyelashes – N500.

Setting powder: Helps to keep your makeup in place all day long. – N2,000.

Setting spray: To keep makeup in place for hours at a time. – N1,000.

Glitters /Pigments: Used in special cases to make faces look shiny – N2,000.

Makeup Bag: This is where all make up equipment are kept, it must be spacious and long lasting – N15,000.

Cape: used to cover the client’s body when the make up artist is working – N1,000 (full-length)

Ring Light (optional): used to lighten the face of the client for photographic effect purposes – N7,000.

Foldable Makeup Chair N36,000

Total = N99,000.

Marketing/Advertising 

With the capital utilised to set up the studio and the make-up equipment acquired. It is important to get customers and the beauty industry is a very competitive space. Hence, the make up artist needs to think a step ahead.

The Internet is a very affordable advertising space. With social network platforms like Instagram, Twitter, and Facebook, the brand can reach others. Marketing can also be done by offering free makeup to people of influence who can then spread the word. Also, the make-up artist can start by posting pictures of her jobs on social media platforms and tags friends to help spread the images.

Registering the Company

It is important for a makeup artist to register the business to give it a corporate look. This can be done for less than N20,000 with the Corporate Affairs Commission (CAC). Doing this will help the practitioner open a corporate account for corporate jobs.

Carving A Niche in the Make up Business

For every make up artiste in the business, it is important to create something different from what others do. To render the service in a way that gives him or her a comparative advantage against competitors. This helps retain customers and expand the business.

If you require further information, feel free to use the comment section below this article. We will get experts in the industry to give adequate answers to your questions.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Champion Breweries to Acquire Bullet Energy Drink from Sun Mark

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By Aduragbemi Omiyale

In line with its strategy to diversify into high-growth food and beverage categories, Champion Breweries Plc is having talks with Sun Mark International Limited for the acquisition of Bullet, a leading ready-to-drink (RTD) alcoholic and energy brand in the market.

The deal is subject to the receipt of the necessary regulatory approvals, including from the Federal Competition and Consumer Protection Commission (FCCPC).

On the completion of the transaction, Champion Breweries will consolidate the financial performance of Bullet’s assets into its reporting, reflecting both immediate benefits (e.g. FX earnings, distributor leverage) and long-term cost synergies through integrated supply chain, portfolio expansion, operational integration, product development and enhanced market presence.

The beer maker explained in a statement on Wednesday that the acquisition is structured as an asset carve-out, with the assets to be held in a newly incorporated company in the Netherlands.

Post-acquisition, Champion Breweries Plc will hold a majority interest in the new business, while Vinar N.V, a Belgian entity and the majority shareholders of Sun Mark, will hold a minority stake.

Bullet is currently present in over 14 African markets, including Nigeria, Cameroon, Ghana, Ivory Coast, DRC, and Tanzania.

The Bullet Black RTD is currently the leading RTD Brand in Nigeria while the Bullet Blue energy drink ranks amongst the top six brands.

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Airtel Nigeria Redefines 24/7 Customer Experience With Airtel Assist on WhatsApp

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By Modupe Gbadeyanka

A WhatsApp-based self-service chatbot known as Airtel Assist has been introduced by Airtel Nigeria to offer real-time support to millions of customers on its network.

This is another bold step taken by the foremost telecommunications and mobile money provider to boost its service delivery.

Built to meet the growing needs of today’s digital consumer, Airtel Assist provides round the clock full-service experience that allows customers to check balances, buy airtime or data, make secure payments, troubleshoot issues, and access personalised assistance all from the convenience of WhatsApp.

The new chatbot highlights Airtel’s continued integration of AI-powered tools to scale service delivery, reduce wait times, and maintain secure customer interactions, solidifying its position as a customer-first, innovation-led brand in Nigeria’s telecom landscape. It also demonstrates the company’s clear ambition to lead innovation in Nigeria’s telecom sector by adopting tools that are secure, scalable, and inclusive.

All Airtel subscribers may activateAirtel Assist by sending a WhatsApp message to +2348028800000 or clicking https://wa.me/2348028800000.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, while speaking on the launch of the initiative, said, “This is Airtel meeting Nigerians exactly where they are, on platforms they trust and use every day.

“With Airtel Assist, we are adapting technology at the personal level. It’s fast, secure, and always available, designed to serve real people with real needs, in real time. As a company with a constant focus on customer satisfaction, this is one of the ways we make customer care more accessible.”

Also, the Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, explained that Airtel Assist was developed with both convenience and empathy in mind.

“Everything about Airtel Assist is designed to simplify and enhance the way our customers engage with us. Whether it’s to check data balance in the middle of a conversation, buying data while commuting, or resolving issues after hours, Airtel Assist is always available, right there on their phones,” he said.

On his part, the company’s Head of Digital Products and Innovation, Mr Oyebowale Akideinde, noted that the product’s intuitive design and ease of use is a demonstration of adaptive technology, adapted for the nuances of local consumers.

“With Airtel Assist, we’re unlocking a human way to connect on one of Nigeria’s favourite digital platforms: WhatsApp! You can now recharge, check balances, and get help instantly,” he said.

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Airtel Money, pawaPay Enable Seamless International Remittances Across Africa

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By Modupe Gbadeyanka

To enable seamless cross-border payments for licensed International Money Transfer Operators (IMTOs) across Africa, Airtel Money Africa has partnered with pawaPay.

This collaboration officially launches pawaPay’s service for inbound remittances into Uganda, Rwanda, Zambia, Malawi, Gabon, Congo Brazzaville, and Tanzania.

Remittances remain critical for millions of Africans, enabling family support, entrepreneurship, and financial inclusion.

This partnership ensures secure, instant mobile wallet transactions, key to advancing Africa’s digital economy. pawaPay will extend this capability to additional Airtel Money Africa markets in coming months.

The partnership allows IMTOs to efficiently deliver funds globally directly to recipients’ more than 161 million Airtel Money customers wallets, leveraging pawaPay’s renowned reliability, scalability, and 99.9 per cent platform uptime.

Building on five years of trusted collaboration in domestic mobile money, this expansion strengthens and simplifies Airtel Money Africa’s backend processes, using pawaPay’s robust payment service provider infrastructure, which processes over four million transactions daily.

“We’re pleased to expand our partnership with pawaPay to advance international remittances across Africa. Their proven reliability and commitment to African consumers make them an ideal partner.

“This integration empowers International Money Transfer Operators to securely connect with Airtel Money’s growing footprint, delivering real-time payments that support financial inclusion and economic growth,” the chief executive of Airtel Money Africa, Ian Ferrao, said.

Also, the chief executive of pawaPay, Nikolai Barnwell, said, “Our mission is to simplify payments for businesses in Africa, and remittances are pivotal.

“Deepening our relationship with Airtel Money allows International Money Transfer Operators to leverage our world-class infrastructure for seamless cross-border payments.”

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