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Wheat Value Chain Usually in Daily Food Portions of Nigerians—CFM



Daily Food Portions

By Modupe Gbadeyanka

The importance of wheat has again be emphasised by the Managing Director of Crown Flour Mill (CFM) Limited, Mr Ashish Pande.

According to him, at the moment, “the wheat value chain accounts for 75 million of the daily food portions in Nigerian households.”

“As such, food safety is of very critical importance both ethically and financially to the food production space. Quality is extremely imperative as it helps to reduce risks and cost thereby increasing sales and improving reputation,” he added.

Mr Pande was speaking on the occasion of the 2021 World Food Safety Day (WFSD) themed Safe Food Now for a Healthy Tomorrow.

He disclosed that the theme for this year’s event couldn’t have been more apt in drawing attention to the current global and national food security and safety issues.

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Mr Pande stated that as producers of one of the leading food staples in the country, the flour milling firm puts a premium on food safety, which he said for the company, starts from raw material procurement through to the manufacturing processes, storage and distribution and right up to when it gets to the consumer.

This was corroborated by the VP, Quality of CFM, Jean Hazoume, who said, “We ensure that all legal and regulatory requirements are met at all levels, with rigorous procedures followed in line with the Global Food Safety Initiative (GFSI) standards to optimize best practices.

“Our factories are certified compliant with international standards, and preventive & corrective actions are taken as at when due.” We pay maximum attention where food safety and quality are concerned.”

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In the food processing business, traceability is a vital part of operational efficiency. This entails identifying the source of all food inputs such as raw materials, additives, other ingredients, and packaging. CFM’s operations underscore the importance of traceability for the production of safe food products.

Food quality measures by CFM includes the deployment of cutting-edge vitamin premix to boost the supply of nutritious, and safe food products that meet the regulatory requirement of the Standards Organisation of Nigeria (SON) for the local market.

Today’s consumers and particularly this present generation are more health-conscious than their older counterparts. This presents a huge opportunity for food manufacturers to exploit this consciousness by manufacturing food products to meet consumer preferences.

In this regard, Ashish Pande said: “We have a few things in the pipeline in terms of new product development that would further excite our customers.

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“However, at present, our food labels convey information about our product’s nutritional identity and contents, and on how to handle them safely. They contain vital details such as preparation and consumption directions, date of manufacture and expiry of the product as well as storage instructions.

“Our nutrition labels describe the nutrient content of our products and are intended to guide the consumer in food selection. Our nutrient content is carefully selected and based on compliance with regulatory dietary recommendations.

“Keeping the contents of our food products safe for their required shelf life is fundamental to avoiding food contamination.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Sainte Croix Brings French Cognac Heritage to Nigeria



Sainte Croix

By Modupe Gbadeyanka

Lovers of cognac in Nigeria who have yearned for long to have a taste of a quality drink do not have to worry again as the premium quality cognac, Sainte Croix, is now in the country.

The brand was brought into Nigeria by Punch Marketing and at an exclusive event held to present the brand to Nigerian consumers in Lagos on June 17, 2021, it was stressed that Sainte Croix delivers the best cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.

The company described the introduction of Sainte Croix into the Nigerian market as the arrival of the French cognac heritage to the country.

The company’s Country Manager (Nigeria), Mr Chris Parkes, said Sainte Croix has been made with passion since 1756 and celebrated around the world.

“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris.

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“Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” he assured.

He referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:

“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect.

“These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but 30.

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“While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed in the VIP at an exclusive club or to set the scene on the most special of occasions,” he said.

While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.

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Mr Parker further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality cognac that satisfies both connoisseurs and friends.

“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably.

“The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement.

“One thing is sure, this feeling is going to be much more in the coming days as the brand gains a stronger foothold in the country,” he concluded.

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P+ Measurement Prepares for Quarterly Evaluate PR Event



Evaluate PR

By Aduragbemi Omiyale

Public Relations and Communications professionals in Nigeria are already gearing up for the quarterly event hosted by a leading PR audit firm, P+ Measurement Services.

The event, Evaluate PR, is in its 17th edition and will feature communications and measurement professionals who will share key insights from their wealth of knowledge and experience in PR and Measurement of communications to educate the audience, and it promises to be an interactive session.

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These experts include Mark Weiner, Chief Insights Officer for Cognito Insights, New York, USA and Kenneth Adejumoh, Head of Corporate Communications, Nosak Group, Nigeria, who together will provide robust perspectives and answers into the theme of the event and questions to be asked.

They will focus on the theme of the programme, PR Measurement as a Strategic and Imperative aspect of Public Relations.

A statement from the media intelligence and performance agency said the one-hour event is scheduled to take place on Friday, June 18, 2021, between the hours of 12pm and 1pm (West African Time).

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The event, which is often convened via Twitter, is set to take place via the Google Meet platform due to the ban on the use of the microblogging app in Nigeria.

To join in the conversation, intending participants would be required to using the Google Meet link:

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Insight Publicis Emerges 2021 Nigerian Agency of the Year



Ken Onyeali Ikpe Insight Publicis

By Modupe Gbadeyanka

A Nigerian advertising company, Insight Publicis, has been named the 2021 Nigerian Agency of the Year by Gerety Awards.

Gerety Awards is the only creative prize to reward the best in advertising from the female vision.

The agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length and includes up to three pieces of work from the past 12 months.

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At the shortlist announcement on Tuesday, Insight Publicis claimed the top spot for its portfolio cut entry that included work with the Make it Happen CampaignMom-in-Law and Junior for Keystone Bank.

The second place was occupied by X3M Ideas for Mani Mother’s Day Hotline, La Casera Super Heroes and the Board Game Escape 2020.

Reacting to the recognition, the Group CEO of Insight Redefini, Mr Ken Onyeali Ikpe, stated that, “It is an honour for one of our operating companies, Insight Publicis, to be recognised by the jury as The Nigerian Agency of the Year. This award is for the incredible team at Insight Publicis who continue to put in the hard work. They made this possible. It is very exciting indeed.”

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Named for Frances Gerety, the copywriter who in 1948 coined the slogan A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

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