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6 Ways To Prepare Your Business For Holiday Season

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holiday-season

By Adeniyi Ogunfowoke

Holiday is coming…Holiday is coming…Yes, we all love our holidays. But wait a second: Are you an entrepreneur or an employee? Yes you should be excited about it but depending on the kind of business you are engaged in, it may be very hectic and busy. And it is also a period to rake in the cash!

However, this may be impossible because if you shabbily prepare for the festive season, it will affect your cash flow. Jumia Travel recognizes this and that’s why we are rolling out tips on how to prep your business for the holidays. So, whether you are in the hotel, retail or eCommerce business, you should vigorously plan for the winding down of the year.

Create your holiday offers

It is not wrong to say that Nigerians are likely to spend more during the festive period. Tap into this by offering reasonable discounts, vouchers and the best price. You can also offer customers promotion like buy 3 get 1 free. You shouldn’t wait till December before kicking off your holiday offers. Jumia Travel has fantastic travel packages for the holidays. You should also send these offers via your newsletter to your customers.

Take advantage of last year’s data

Data is important for any business. It shows you if your business is growing or shrinking. It is this same data (campaign, sales, website traffic, channels, and competitors) that will reveal the things you did excellently well or you did poorly. Your business should make deductions from this data and make necessary adjustments. You should also consider the impact of the trending recession.

Decorate

Make your employees feel the festive season by creating a different atmosphere both offline and online. Your office and website should be decorated to reflect the season. This can also help!

Disclose your holiday hours

Customers may not inform you when they want to make purchases. If he is one of your loyal customers, he will be utterly disappointed if you are not open for business. Hence, you should send emails to your clients informing them of days you will be closed for business. This information should also be on your website.

Decide which marketing channel you want to use

The channel to reach your customers is essential. Some organizations may prefer to do both online and offline marketing while others strictly focus on online marketing. Your budget is key to determining which one to use.

Make your employees ‘happy’

The biggest motivation for employees is for them to be paid as at when due for the job done. They will be willing to give their best and work extra hours. So, employee motivation is key.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

Nigerian Stocks Further Lose 0.38% as Cautious Trading Persists

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By Dipo Olowookere

The absence of a positive trigger left Nigerian stocks 0.38 per cent deeper in the bears’ territory on Friday, as investors embarked on cautious trading.

Two of the five major sectors tracked by Business Post finished in red on the last trading session of this week, with the industrial goods down by 2.44 per cent, and the energy down by 0.26 per cent due to profit-taking.

However, bargain-hunting raised the insurance sector by 1.52 per cent, the banking index increased by 0.79 per cent, and the consumer goods sector expanded by 0.28 per cent.

When the closing gong was struck yesterday, the All-Share Index (ASI) of the Nigerian Exchange (NGX) Limited crashed by 741.04 points to 192,826.77 points from 193,567.81 points, and the market capitalisation lost N476 billion to close at N123.763 trillion compared with the previous day’s N124.239 trillion.

According to data from Customs Street, Mecure gave up 9.97 per cent to trade at N75.85, Meyer depreciated by 9.90 per cent to N18.65, DAAR Communications crumbled by 9.83 per cent to N2.11, Champion Breweries staggered by 6.49 per cent to N18.00, and Dangote Cement crashed by 6.09 per cent to N779.00.

Conversely, Sovereign Trust Insurance gained 9.95 per cent to settle at N2.21, RT Briscoe improved by 9.93 per cent to N12.51, NGX Group expanded by 9.78 per cent to N124.00, Ellah Lakes surged by 9.70 per cent to N13.00, and Omatek chalked up 9.70 per cent to sell for N2.60.

A total of 44 shares finished on the gainers’ chart during the session, while 25 shares ended on the losers’ table, representing a positive market breadth index and strong investor sentiment.

The activity chart showed that 823.8 million stocks valued at N34.8 billion exchanged hands in 63,759 deals during the session versus the 868.5 million stocks worth N31.5 billion traded in 69,310 deals on Thursday.

This indicated that the value of transactions increased by 10.48 per cent, the volume of trades declined by 5.15 per cent, and the number of deals dipped by 8.01 per cent.

The busiest equity on Friday was Fortis Global Insurance, which sold 146.6 million units for N137.3 million, Zenith Bank transacted 79.4 million units valued at N7.1 billion, Japaul exchanged 57.2 million units worth N225.1 million, Jaiz Bank traded 49.5 million units valued at N589.3 million, and Access Holdings exchanged 44.8 million units worth N1.2 billion.

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Economy

Nigeria’s Economy Expands 4.07% in Q4 2025

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4.03% GDP Growth

By Adedapo Adesanya

Nigeria’s economy, measured by gross domestic product (GDP), grew by 4.07 per cent (year-on-year) in real terms in the fourth quarter (Q4) of 2025. 

The National Bureau of Statistics (NBS) announced the development in its latest GDP report for Q4 2025 on Friday. 

The latest figure represents an improvement over the 3.76 per cent growth recorded in the corresponding period of 2024, signalling sustained recovery across key sectors of the economy. The growth rate was faster than the third quarter’s 3.98 per cent.

The report confirmed that Nigeria’s oil sector grew 6.79 per cent year-on-year and the non-oil part of the economy expanded by 3.99 per cent.

Nigeria’s average daily oil production stood at 1.58 million barrels per day in the final three months of 2025. That was lower than the third quarter’s output of 1.64 million barrels per day but higher than the 1.54 million barrels per day in the fourth quarter of 2024.

‎Breakdown of the data showed that the agriculture sector grew by 4.00 per cent in the fourth quarter of 2025. This marks a significant increase compared to the 2.54 per cent growth recorded in the same quarter of 2024, reflecting improved output and resilience in the sector.

‎The industry sector also recorded a stronger performance during the period under review. It grew by 3.88 per cent year-on-year, up from 2.49 per cent posted in the fourth quarter of 2024. The improvement suggests enhanced activity in manufacturing, construction, and related industrial sub-sectors.

‎The services sector maintained its position as a major growth driver, expanding by 4.15 per cent in Q4 2025. However, this was slightly lower than the 4.75 per cent growth recorded in the corresponding quarter of the previous year.

‎Overall, the 4.07 per cent GDP growth in the final quarter of 2025 underscores broad-based expansion across agriculture, industry, and services, despite a marginal moderation in services growth.

‎The Q4 performance provides further evidence of strengthening economic momentum, with improvements recorded in both agriculture and industry compared to the previous year.

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Economy

Flour Mills Supports 2026 Paris International Agricultural Show

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By Modupe Gbadeyanka

For the second time, Flour Mills of Nigeria Plc is sponsoring the Paris International Agricultural Show (PIAS) as part of its strategies to fortify its ties with France.

The 2026 PIAS kicked off on February 21 and will end on March 1, with about 607,503 visitors, nearly 4,000 animals, and over 1,000 exhibitors in attendance last year, and this year’s programme has already shown signs of being bigger and better.

The theme for this year’s event is Generations Solution. It is to foster knowledge transfer from younger generations and structure processes through which knowledge can be harnessed to drive technological advancement within the global agricultural sector.

In his address on the inaugural day of the Nigerian Pavilion on February 23, the Managing Director for FMN Agro and Director of Strategic Engagement/Stakeholder Relations, Mr Sadiq Usman, said, “At FMN, our mission is Feeding and Enriching Lives Every Day.

“This is a mandate we have fulfilled through decades of economic shifts, rooted in a culture of deep resilience and constant innovation. We support this pavilion because FMN recognises that the next frontier of global Agribusiness lies in high-level technical exchange.

“We thank the France-Nigeria Business Council (FNBC), the organisers of the PIAS, and our fellow members of the Nigerian Pavilion – Dangote, BUA, Zenith, Access, and our partners at Creativo El Matador and Soilless Farm Lab— we are exceedingly pleased to work to showcase the true face of Nigerian commerce.”

Speaking on the invaluable nature of the relationship between Nigeria and France, and the FMN’s commitment to process and product innovation, Mr John G. Coumantaros, stated, “The France – Nigeria relationship is a valuable partnership built on a shared value agenda that fosters remarkable Intercontinental trade growth.

“Also, as an organisation with over six decades of transformational footprint in Nigeria and progressively across the African Continent, FMN has been unwaveringly committed to product and process innovation.

“Therefore, our continuous partnership with France for the success of the Paris International Agricultural Show further buttresses the thriving relationship between both countries.”

PIAS is one of the most widely attended agricultural shows, with thousands of people from across the world in attendance.

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