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6 Ways To Prepare Your Business For Holiday Season

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6 Ways To Prepare Your Business For Holiday Season

holiday-season

By Adeniyi Ogunfowoke

Holiday is coming…Holiday is coming…Yes, we all love our holidays. But wait a second: Are you an entrepreneur or an employee? Yes you should be excited about it but depending on the kind of business you are engaged in, it may be very hectic and busy. And it is also a period to rake in the cash!

However, this may be impossible because if you shabbily prepare for the festive season, it will affect your cash flow. Jumia Travel recognizes this and that’s why we are rolling out tips on how to prep your business for the holidays. So, whether you are in the hotel, retail or eCommerce business, you should vigorously plan for the winding down of the year.

Create your holiday offers

It is not wrong to say that Nigerians are likely to spend more during the festive period. Tap into this by offering reasonable discounts, vouchers and the best price. You can also offer customers promotion like buy 3 get 1 free. You shouldn’t wait till December before kicking off your holiday offers. Jumia Travel has fantastic travel packages for the holidays. You should also send these offers via your newsletter to your customers.

Take advantage of last year’s data

Data is important for any business. It shows you if your business is growing or shrinking. It is this same data (campaign, sales, website traffic, channels, and competitors) that will reveal the things you did excellently well or you did poorly. Your business should make deductions from this data and make necessary adjustments. You should also consider the impact of the trending recession.

Decorate

Make your employees feel the festive season by creating a different atmosphere both offline and online. Your office and website should be decorated to reflect the season. This can also help!

Disclose your holiday hours

Customers may not inform you when they want to make purchases. If he is one of your loyal customers, he will be utterly disappointed if you are not open for business. Hence, you should send emails to your clients informing them of days you will be closed for business. This information should also be on your website.

Decide which marketing channel you want to use

The channel to reach your customers is essential. Some organizations may prefer to do both online and offline marketing while others strictly focus on online marketing. Your budget is key to determining which one to use.

Make your employees ‘happy’

The biggest motivation for employees is for them to be paid as at when due for the job done. They will be willing to give their best and work extra hours. So, employee motivation is key.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

Economy

OPEC+ Likely to Keep Output Cut Levels as Group Meets April 3

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OPEC Meeting US Stocks

By Adedapo Adesanya

The Organisation of the Petroleum Exporting Countries and its allies (OPEC+) will likely stick to its existing deal to cut oil output at a meeting on Monday, April 3.

According to Reuters, this was said disclosed by five delegates from the producer group after oil prices recovered following a drop to 15-month lows due to banking fears and demand worries.

Brent crude has recovered towards $80 a barrel after falling to near $70 on March 20 as fears ease about a global banking crisis and as a halt in exports from Iraq’s Kurdistan region curbs supplies.

OPEC+ is due to hold a virtual meeting of its ministerial monitoring panel, which includes Russia and Saudi Arabia, on Monday.

The consensus was that Kurdistan curbs and recent price drops were not sufficiently important to affect the overall OPEC+ policy path for 2023.

Kurdistan’s crude oil exports – around 400,000 barrels per day shipped through an Iraqi-Turkey pipeline to Ceyhan and then on tankers to the international markets – were halted late last week by the federal government of Iraq.

Last week, the International Chamber of Commerce ruled in favour of Iraq against Turkey in a dispute over crude flows from Kurdistan. Iraq had argued that Turkey shouldn’t allow Kurdish oil exports via the Iraq-Turkey pipeline and Ceyhan without approval from the federal government of Iraq.

Talks between officials from Kurdistan and from the Iraq federal government have failed in recent days, but they are set to continue next week.

Three other OPEC+ delegates also told Reuters that any policy changes were unlikely on Monday. After those talks, the next full OPEC+ meeting is not until June.

Last November, OPEC+ reduced its output target by 2 million barrels per day – the largest cut since the early days of the COVID-19 pandemic in 2020. The same reduction applies for the whole of 2023.

Saudi Arabia’s energy minister, Prince Abdulaziz bin Salman, has said OPEC+ will stick to the reduced target until the end of the year.

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Economy

Oando to Quit Nigerian, Johannesburg Stock Exchanges

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oando nigeria

By Dipo Olowookere

The board of Oando Plc has informed the investing community of its intention to leave the Nigerian and Johannesburg stock exchanges in the coming months.

The reason for exiting the stock market, according to the energy firm, is to become a private company and to achieve this, its core investor, Ocean and Oil Development Partners Limited (OODP), has offered to buy all the shares held by minority shareholders in Oando.

OODP is offering to pay N7.07 in cash or its equivalent in South African Rand (ZAR) for each of the stock, which it said represents a 58 per cent premium to the last traded share price of Oando on Tuesday, March 28, 2023, being the day prior to the date it submitted the scheme application to the Securities and Exchange Commission (SEC).

Oando trades its shares on the floors of the Nigerian Exchange (NGX) Limited and the Johannesburg Stock Exchange (JSE).

This news comes hours after the company announced that it had bounced back into profitability after years of dishing out losses to the frustration of shareholders.

In its unaudited financial results for 2021, Oando reported a profit after tax of N34.7 billion, in contrast to the loss after tax of N140.7 billion of the preceding year.

Before now, Oando has had it rough with regulators in Nigeria, leading to its suspension from the market and a court tussle over allegations that it tampered with its financial statements to deceive investors.

In the notice released this week, Oando said after the acquisition of “the shares of all minority shareholders in Oando,” it would “subsequently be delisted from NGX and JSE and re-registered as a private company.”

At the moment, the energy firm said it has “applied for the SEC’s No Objection to the scheme, noting that the deal is “subject to the approval of the shareholders of Oando at the Court-Ordered Meeting of the company, as well as the sanction of the Federal High Court.”

However, it disclosed that, “The terms and conditions of the transaction will be provided in the scheme document, which will be dispatched to all shareholders following the receipt of an order from the Federal High Court to convene a Court-Ordered Meeting,” promising to update the market “upon receipt of requisite approvals from shareholders and regulators.”

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Economy

Ajay Banga to Become World Bank President Unopposed

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Ajay Banga World Bank

By Adedapo Adesanya

The World Bank Group’s Board of Executive Directors has announced Mr Ajay Banga, a US national, as the only nominee for the position of the bank’s next president and may clinch the post if he passes the next hurdle.

This was contained in a statement issued by the World Bank on Friday.

“The World Bank Group’s Board of Executive Directors today confirmed that, as announced on February 22, the period for submitting nominations for the position of the next President of the World Bank Group closed on Wednesday at 6:00 pm ET.”

“The board received one nomination and would like to announce that Ajay Banga, a US national, will be considered for the position.

“In accordance with established procedures, the Board of Executive Directors will conduct a formal interview with the candidate in Washington D.C., and expect to conclude the Presidential election in due course,” the board said.

US President Joe Biden in February nominated Mr Banga to lead the World Bank, saying he is “well equipped” to lead the global institution at “this critical moment in history.”

No other country proposed an alternate candidate for the prestigious post.

Mr Banga, 63, was born in India and is a naturalised US citizen. He has led Mastercard Inc and now currently serves as Vice Chairman at General Atlantic.

If confirmed, Mr Banga would become the first-ever Indian-American to head either of the two top international financial institutions, the International Monetary Fund (IMF) and the World Bank.

Mr Banga is expected to replace the current World Bank president, Mr David Malpass, who will step down in June, nearly a year before his term is scheduled to expire.

Mr Malpass faced strong criticism over the bank’s commitment to climate action and over his personal views on climate change.

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