By Adeniyi Ogunfowoke
Holiday is coming…Holiday is coming…Yes, we all love our holidays. But wait a second: Are you an entrepreneur or an employee? Yes you should be excited about it but depending on the kind of business you are engaged in, it may be very hectic and busy. And it is also a period to rake in the cash!
However, this may be impossible because if you shabbily prepare for the festive season, it will affect your cash flow. Jumia Travel recognizes this and that’s why we are rolling out tips on how to prep your business for the holidays. So, whether you are in the hotel, retail or eCommerce business, you should vigorously plan for the winding down of the year.
Create your holiday offers
It is not wrong to say that Nigerians are likely to spend more during the festive period. Tap into this by offering reasonable discounts, vouchers and the best price. You can also offer customers promotion like buy 3 get 1 free. You shouldn’t wait till December before kicking off your holiday offers. Jumia Travel has fantastic travel packages for the holidays. You should also send these offers via your newsletter to your customers.
Take advantage of last year’s data
Data is important for any business. It shows you if your business is growing or shrinking. It is this same data (campaign, sales, website traffic, channels, and competitors) that will reveal the things you did excellently well or you did poorly. Your business should make deductions from this data and make necessary adjustments. You should also consider the impact of the trending recession.
Make your employees feel the festive season by creating a different atmosphere both offline and online. Your office and website should be decorated to reflect the season. This can also help!
Disclose your holiday hours
Customers may not inform you when they want to make purchases. If he is one of your loyal customers, he will be utterly disappointed if you are not open for business. Hence, you should send emails to your clients informing them of days you will be closed for business. This information should also be on your website.
Decide which marketing channel you want to use
The channel to reach your customers is essential. Some organizations may prefer to do both online and offline marketing while others strictly focus on online marketing. Your budget is key to determining which one to use.
Make your employees ‘happy’
The biggest motivation for employees is for them to be paid as at when due for the job done. They will be willing to give their best and work extra hours. So, employee motivation is key.
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
Ellah Lakes, Enugu Government Seal Rice Processing Deal
By Dipo Olowookere
A Nigerian agribusiness company, Ellah Lakes Plc, has sealed an agreement with the Enugu State government for the processing of rice aimed to improve food security in the state and the nation at large.
The chief executive of the firm, Mr Chuka Mordi, described the deal as “a significant landmark for the company in fulfilling our strategic objective of diversifying our portfolio and production base.”
Ellah Lakes said in a statement that with the partnership, it will transform the Ada Rice Company and Plantation in Adani, Uzo-Uwani LGA, into a Staple Crop Processing Zone (SCPZ) in Enugu State.
This is expected to create not less than 5,000 jobs over the next 24 months as the company will have the opportunity to establish a feed mill and ethanol processing plant on the site in Adani.
Business Post reports that Adani community is well-known for the cultivation and production of rice but due to poor infrastructure and support of the government, it has suffered low patronage.
This partnership between the Enugu State government and Ellah Lakes should change the narrative for good and boost local production of rice.
In the statement issued on Wednesday by Ellah Lakes, a company listed on the trading platform of the Nigerian Exchange (NGX) Limited, work is scheduled to begin immediately in Adani.
“Ellah Lakes is happy to announce that it has entered into an agreement with the Enugu State Government, through the Enugu State Technical Committee on Privatisation and Commercialisation, for the expansion and further development of the Ada Rice Company and plantation in Adani, Uzo-Uwani LGA, into a Staple Crop Processing Zone (SCPZ) in Enugu State, Nigeria.
“Ellah Lakes will produce and process rice with the participation of over 200 indigenous farmers in the local out-grower program. Ellah Lakes will also develop a feed mill and ethanol processing plant on the site in Adani.
“The development is expected to create a minimum of 5,000 jobs over the next 24 months, and work is scheduled to begin immediately,” a part of the statement disclosed.
“This is a significant landmark for the company in fulfilling our strategic objective of diversifying our portfolio and production base, and we are very excited to be working with the Enugu State Government.
“We are very pleased with this collaboration with the very progressive government of Enugu State. For us, this is the beginning of a great journey to expand the industrial base of the state, and we look forward to a mutually beneficial, valuable and fruitful venture,” Mr Mordi was quoted as saying.
Stanbic IBTC Pension Managers Rewards Customers
Ahead of the festive season, Stanbic IBTC Pension Managers, Nigeria’s largest Pension Fund Administrator (PFA), has unveiled the Stanbic IBTC Pension Managers Loyalty Program tagged Umatter.
It is a reward scheme targeted at the customers of the PFA, to reward them for their loyalty and patronage through exclusive discounts as they shop with their e-loyalty card.
The loyalty program is available at the PFA’s partner merchants’ locations and stores across the nation. It is aimed at providing Stanbic IBTC Pension Managers’ customers with exciting shopping discounts to help them spend less and save more when they shop.
Some of the participating merchant outlets are Maybrands, Café Royale, Hubmart Stores, Chocolate Royal, La Campagne Tropicana, Physio Centers of Africa, Medplus, iStore, Oriki, Launderland and Active Leisure. The discounts range from 5 to 12 per cent on products and services purchased.
Stanbic IBTC Pension Managers’ partnerships with these major outlets will enable customers to seamlessly enjoy instant discounts on their purchases during this festive period, thereby making life even more easy and affordable for customers who use the Stanbic IBTC Pension Managers e-loyalty card.
Stanbic IBTC Pension Managers will continue to initiate valuable programs like this that encourage people to continue saving for their retirement and building their financial future.
New and existing customers can be a part of this exciting loyalty program by visiting www.stanbicibtcpension.com or calling 01 271 6000.
FG to Inject N381trn into Economy to Create Job, Tackle Poverty
By Adedapo Adesanya
The federal government is partnering with the Industrial Training Fund (ITF) to inject N381 trillion into the economy to cushion the growing rate of poverty, job losses and economic degradation in Nigeria.
This was disclosed by the Director-General of the Fund, Mr Joseph Ari, during a media interaction with the Correspondent Chapel of the Nigeria Union of Journalists in Jos.
Mr Ari said the federal government came up with a 5-year National Development Plan tied around the sum of money to be able to achieve this aim.
He said the plan will replace the initial Economic Recovery and Growth Plan (EGRP).
According to him: “The plan, which projects the creation of 21 million jobs, with 35 million Nigerians lifted out of poverty, affordable housing for Nigerians and an export-led economy among others, is expected to cost N381 trillion to implement and have six focal areas of economic growth and development, infrastructure, public administration, human capital development, social development and regional development.
“As the leading human capital development institution in Nigeria, we have commenced the process of repositioning our programmes and activities to effectively prepare the Nation’s workforce in line with our mandate of developing a pool of qualified Nigerians to man the public and private sectors of the national economy as we believe that for this plan to succeed, all Nigerians as individual citizens and as institutions must contribute their bit.
“You will recall that on the assumption of office in 2016, the economy was in recession leading to massive job losses and corresponding increases in poverty.
“Our initiatives then particularly the emphasis on skills intervention programmes was borne out of the need to drive the actualization of the Economic Recovery and Growth Plan (EGRP), which we achieved to an appreciable degree by training hundreds of thousands of Nigerians that are today gainfully employed or even employers of labour,” Mr Ari said.
He, however, lauded the media for a robust coverage of the Funds activities over the years, saying that the media has been critical in return of peace in the state.
“Beyond this, fora such as we are holding today have been critical to the return of peace in plateau state, thereby creating the necessary environment for our organisation to thrive especially within the last five years on account of your professionalism and determined efforts to rise above sensationalism, headline-grabbing and petty politics,” Mr Ari said.
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