Economy
Africa’s e-Commerce Market is 5% of Total Retail—Anammah
By Aduragbemi Omiyale
The chairwoman of Jumia Nigeria, Ms Juliet Anammah, has said Africa’s e-commerce market has remained largely untapped, accounting for just 5 per cent of the total retail.
However, she expressed optimism that her organisation will work hard to close the gap by expanding footprints in its current verticals.
Speaking in a recent interview with Darius Teeter of Stanford Seed, she said more tech companies are trooping into the African market, thus opening up more possibilities in the e-commerce space.
Between 2014 and 2018, the number of online shoppers on the African continent was said to have increased annually, at an average growth rate of 18 per cent, higher than the global average of 12 per cent.
Statista puts the number of digital buyers in Africa at 281 million in 2020, estimating an increase to 520 million by 2025.
However, the current number of active users on Africa’s largest e-commerce platform stands at 7 million, thus showing the huge market gap yet to be explored on the continent.
“All said and done, we are the largest e-commerce platform on the continent, and you are on the continent where e-commerce is still 2-5 per cent of total retail, which is a huge upside.
“This is a huge area to focus on rather than look into new verticals. Now we are deepening our footprints within the countries we are in, and we are for now concentrating on those 11 countries,” she said.
Given the vast untapped market, e-commerce brands deploy innovative ways to explore the unique African business terrain. Jumia has the JForce network that helps push online shopping services in rural communities. The company recently expanded its footprints by taking hubs and pickup stations closer to customers in different communities across Nigeria.
On Jumia’s initiatives to further deepen market reach and acceptance, Ms Anammah said, “We are working to bring more sellers and brands to the platform.
“Another area we want to focus on is the shift from high-value products to everyday products, essentials and consumables. That’s where we are deepening our presence.
“We already saw sales of consumables growing on our platform. Last year we saw that sugar and pears had record sales in some countries, unlike before where it might have been an electronic product.”
Touching on the impact of COVID-19 on e-commerce on the continent, she stated that the effect of the pandemic on sales was more of a blip, as the continent was already on a trajectory.
“I think the pandemic was a blip in Africa. COVID-19 was not a determinant in the growth of e-commerce on the continent; rather, e-commerce had been on a trajectory given that you have over 500 million internet users and Africa is a mobile-first environment.
“So, it’s almost like Africans have been hungry to do more with their mobile phones, and e-commerce happens to be one of those areas.
“If there’s an area I think there was more awareness of the potential of e-commerce was in the public policy and agency where they discovered that this is something that can be leveraged for job creation and economic development as a whole,” she added.
Ms Anammah noted that governments and agencies in Africa have been supportive of e-commerce and “are doing their best to see that companies like us are operating well.”
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange opened the week on a sad note after it depreciated by 0.41 per cent on Monday, April 14.
The loss was influenced by the decline in the share price of Central Securities Clearing System (CSCS) Plc during the session by N1.80 to close at N20.90 per unit compared with the N22.70 per unit it closed last Friday.
This brought down the market capitalisation of the trading platform by N7.78 billion to N1.911 trillion from N1.919 trillion as the NASD Unlisted Security Index (NSI) was also pulled down by 13.28 points to 3,264.29 points from the previous session’s 3,277.57 points.
Business Post reports that the bourse crumbled yesterday despite two securities on the platform finishing on the gainers’ chart.
UBN Property Plc appreciated by 19 Kobo on Monday to sell for N2.17 per share versus the preceding session’s N1.98 per share, and FrieslandCampina Wamco Nigeria Plc gained 8 Kobo to settle at N35.63 per unit, in contrast to last Friday’s N35.55 per unit.
Yesterday, there was a 99.7 per cent decline in the volume of securities traded by the market participants to 436,357 units from the 152.3 million units recorded in the previous trading day.
There was also a 99.8 per cent fall in the value of transactions to N10.1 million from N4.6 billion, while the number of deals increased by 218.8 per cent to 51 deals from 16 deals.
At the close of business, Impresit Bakolori Plc remained the most active stock by volume (year-to-date) with 533.9 million units valued at N520.9 million, trailed by Okitipupa Plc with 153.6 million units worth N4.9 billion, and Industrial and General Insurance (IGI) Plc with 71.2 million units sold for N24.2 million.
Okitipupa Plc was the most traded stock by value (year-to-date) with 153.6 million worth N4.9 billion, followed by FrieslandCampina Wamco Nigeria Plc with 14.7 million units sold for N566.9 million, and Impresit Bakolori Plc with 533.9 million units valued at N520.9 million.
By Aduragbemi Omiyale
Offices of a popular Ponzi scheme operator, CBEX, in Ibadan and a few other places in Nigeria have been looted by some aggrieved investors.
This followed news that the company has shut down its services, with funds of several investors trapped.
Last week, there were speculations that CBEX has crashed following the inability of members to withdraw their funds.
The company quickly dispelled this, noting that it locked the wallets of its investors because of the bonuses gifted members, which must be used for trading before withdrawal.
CBEX, thereafter, assured that from Tuesday, April 15, 2025, members of the Ponzi scheme would be able to withdraw their funds without ease.
However, on Monday, it was gathered that funds in the accounts of investors were wiped off, with a notice to members that they would only be access their money upon the payment of a reactivation fee, a similar pattern of other defunct operators.
“All accounts need to undergo the following verification steps to ensure their authenticity.
“For accounts with funds below $1,000 before any losses, a deposit of $100 is required.
“For accounts with funds exceeding $1,000, a deposit of $200 is required.
“Additionally, please keep your deposit receipts to ensure you can prove the authenticity of the account during future withdrawal reviews,” the message from CBEX stated.
This development shattered the hopes of some investors, triggering a looting spree of the company’s offices.
Some videos of the internet showed moments some irate youth stormed the Ibadan office of the organisation, carting away with some valuables, including office items and others.
Many Nigerians have expressed shock at the level of acceptance of the Ponzi scheme in the country despite the harrowing experience of MMM some years ago.
Business Post reports that some weeks ago, a similar Ponzi scheme operator, Cheersway, went away with investors’ funds after it claimed its platform was hacked.
Just like CBEX, it asked members to pay a reactivation fee of their exact level, which ranges from $50, $150, $400, and $1,000, to have access to their money, but most of those who paid were never granted any access until the company folded up.
Also, those who invested in a new investment vehicle it came up with, TikTok Shop, could not receive their capital and return-on-investment as promised.
It later assured investors that it would move them to a new company established last month known as C&P Capital, noting that they would get their funds back after the new organisation makes profit, probably after two years of operations.
By Adedapo Adesanya
The Naira further strengthened against the US Dollar at the Nigerian Autonomous Foreign Exchange Market (NAFEX) on Monday, April 14, by N5.83 or 0.36 per cent to settle at N1,605.25/$1, in contrast to the N1,611.08/$1 it was traded in the previous session, which was last Friday.
Equally, the local currency appreciated against the Pound Sterling in the official FX market during the session by N34.55 to quote at N2,056.03/£1 versus the preceding trading day’s value of N2,090.58/£1 and gained N45.66 on the Euro to finish at N1,770.14/€1 compared with the N1,815.82/€1 it was exchanged in the previous trading session.
In the same vein, the domestic currency improved its exchange rate against the Dollar yesterday by N5 in the black market to sell for N1,615/$1 compared with the preceding session’s N1,620/$1.
The pressure on the Nigerian currency eased on Monday as tariffs from the United States were paused, and recent signals showed that the government was complementing efforts to stabilise the market via adequate liquidity and supporting orderly market functioning.
A look at the cryptocurrency market showed a mixed outcome as President Donald Trump of the United States, after pausing sweeping global tariffs, made some concessions on electronics imports.
Further easing concerns was the European Commission, the executive arm of the EU, confirming to hold off on retaliatory tariffs on US goods worth €21 billion until July 14 to allow space for negotiations.
The US Federal Reserve also signalled that a return of the original punitive Mr Trump tariffs would trigger the need for sizable “bad news” rate cuts.
Dogecoin (DOGE) depreciated yesterday by 3.5 per cent to sell at $0.1593, Solana (SOL) which lost 1.2 per cent to trade at $130.99, Litecoin (LTC) went down by 0.6 per cent to $77.74, and Cardano (ADA) dropped 0.3 per cent to close at $0.6405.
On the flip side, Bitcoin (BTC) grew by 1.2 per cent to $85,435.17, Ethereum (ETH) rose by 0.9 per cent to $1,636.35, Ripple (XRP) appreciated by 0.5 per cent to $2.14, and Binance Coin (BNB) went up by 0.08 per cent to $588.65, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) remained unchanged at $1.00 apiece.
-
Feature/OPED5 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz2 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years agoFirst Bank Announces Planned Downtime
-
Sports2 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology4 years agoHow To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN