Connect with us

Economy

Chooya Gets $950k to Proffer Marketing Solutions to Businesses

Published

on

Chooya

By Adedapo Adesanya

As part of efforts to further spread financial technology solutions to other parts of the country, Chooya, an Aba-based e-commerce startup digitising word-of-mouth marketing for African businesses and consumers, has announced funding of $950,000 in cash and program support from Entrepreneurship World Cup.

As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, Chooya will benefit from the over $75 million service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.

With the injection of funds, Chooya will be tapping into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.

According to the company, for any business to reach new customers and grow their sales they have to engage in marketing.

However, currently available channels do not provide an easy or budget-friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.

Chooya’s word-of-mouth mobile solution called “addds” plans to target 5,000 businesses by the third quarter of 2022 and help them boost sales by 300 per cent.

Speaking on this, Mr Igwe Uguru, founder and CEO of Chooya said, “I was inspired to digitize word-of-mouth marketing by my experience helping my 72-year-old father at his local business.

“Without any form of paid commercial or social media ads, I watched the customers grow every single month through word-of-mouth marketing and helped my father train all his five children in the high institution. We are very excited about Chooya’s future and the impact we are set to make considering the impact of the COVID-19 crisis, especially on small businesses.”

On his part, Mr Jonathan Ortmans, President, Global Entrepreneurship Network — “As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, we are excited to have Chooya join this community of promising founders.

“Through the Club, GEN Starters access global connections with experienced entrepreneurs, mentors and investors within the Global Entrepreneurship Network and our partners – as well as year-round opportunities for additional support and visibility through curated networking opportunities at special events and learning experiences through GEN Accelerates – our training platform.”

Chooya was founded in 2019 as a search engine for African traditional markets. It has been bootstrapped since its inception. It has previously received recognition and awards from Alibaba Business School and African Leadership University (2020).

The Entrepreneurship World Cup is more than just a pitch competition. It gives everyone who enters access to the knowledge, networks and for some, the capital they need to start and scale a company.

Chooya received a $100,000 national and $850,000 global prize from the EWC.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Economy

Nigeria Records 3.89% GDP Growth in Q1 2026

Published

on

4.03% GDP Growth

By Adedapo Adesanya

Nigeria’s economic growth rate eased in the first quarter of 2026 to 3.89 per cent year-on-year, as a slowdown in the oil sector offset gains recorded in the non-oil sector.

The economy, measured by Gross Domestic Product (GDP), slowed in the first three months of this year from the 4.07 per cent recorded in the previous quarter (Q4 2025), according to data released by the National Bureau of Statistics (NBS) on Monday. However, it was higher than the 3.13 per cent recorded in the first quarter of 2025.

In the first quarter of 2026, Nigeria recorded an average daily oil production of 1.55 million barrels per day, lower than 1.62 million barrels per day in the same quarter of 2025 and lower than the 1.58 million barrels per day in the fourth quarter of 2025.

The real growth of the oil sector was 2.57 (year-on-year) in Q1 2026, indicating an increase of 0.70 per cent compared with the 1.87 per cent in the corresponding quarter of 2025.

However, growth decreased by 4.22 per cent compared to 6.79 per cent in Q4 2025, and on a quarter-on-quarter basis, the oil sector recorded a growth rate of 9.31 per cent.

For the non-oil sector, it contributed 96.08 per cent to the nation’s GDP between January and March 2026, versus 96.03 per cent in the same period of last year and lower than 97.13 per cent in the fourth quarter of last year.

During the quarter under review, agriculture grew by 3.15 per cent. The growth of the industry sector stood at 3.50 per cent versus 3.42 per cent in the first quarter of last year, while the services sector recorded a growth of 4.31 per cent, in contrast to 4.33 per cent in the same quarter of 2025.

In terms of share of the GDP, the services sector contributed 57.73 per cent compared to 57.50 per cent in the first quarter of 2025.

In the quarter under review, aggregate GDP at basic price stood at N110.79 trillion in nominal terms, higher than N94.1 trillion in the first quarter of 2025 by 17.79 per cent.

Continue Reading

Economy

CPPE Warns Against Rising Push for Petrol Importation

Published

on

CPPE Muda Yusuf Customs Duty Exchange Rate

By Adedapo Adesanya

The Centre for the Promotion of Private Enterprise (CPPE) has warned that Nigeria must not forgo its commitment to boosting domestic refining capacity amid growing advocacy for the importation of petroleum products.

In a statement, the centre explained that Nigeria must, therefore, avoid drifting into a policy regime that undermines domestic production in the name of competition or liberalisation.

The Chief Executive Officer (CEO) of the think tank, Mr Muda Yusuf, in a press release, warned that Nigeria is signalling to investors what happens if a multi-billion-dollar Dangote refinery investment of continental significance is confronted with regulatory uncertainty and policy headwinds.

The development comes as the management of the refinery has approached the court to battle against regulators, including the Nigerian National Petroleum Company (NNPC) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), over their decision to allow importation.

The dispute stems from a lawsuit filed by Dangote Refinery against the Attorney-General of the Federation, Mr Lateef Fagbemi, over fuel import licences granted to six marketers and the state oil company. The case has since widened the debate around local refining, market competition and the future direction of Nigeria’s downstream petroleum industry.

According to the centre, the increased call speaks to the very architecture of Nigeria’s economic philosophy, the future of industrialisation, the resilience of the macroeconomy and, ultimately, the preservation of the country’s economic sovereignty.

“No nation has ever imported its way to industrial greatness. Prosperous economies are built on production, refining, manufacturing, value addition and the strengthening of domestic productive capacity.

“Countries that become excessively dependent on imports inevitably export jobs, weaken domestic industries, erode local investments and mortgage their economic sovereignty.

“Nigeria must therefore avoid drifting into a policy regime that undermines domestic production in the name of competition or liberalisation,“ Mr Yusuf noted.

Continue Reading

Economy

Airtel Africa Moves to Return Cash to Shareholders With $110m Buyback

Published

on

airtel africa

By Adedapo Adesanya

Airtel Africa has launched a share buyback programme worth up to $110 million, signalling confidence in its strong balance sheet and financial flexibility as the telco seeks to return value to shareholders.

The company disclosed in a notice filed on the portal of the Nigerian Exchange (NGX) Limited that the programme would involve the repurchase of up to 1 per cent of its issued share capital as part of its capital allocation policy.

The telco further stated that all shares repurchased under the programme would be cancelled as the sole purpose of the exercise is to reduce the company’s capital base.

“The sole purpose of the buyback programme is to reduce the capital of the company. As such, all shares purchased under the buyback programme will be cancelled,” the notice stated.

According to the organisation, the initiative reflects the board’s confidence in the group’s financial position and its ability to continue investing across its African operations while rewarding shareholders.

“The board’s decision reflects the continued strength of the Group’s balance sheet and its ability to preserve financial flexibility while supporting ongoing investment to capitalise on the compelling growth outlook across the Group’s footprint,” the notice stated.

Airtel Africa said it had entered into an agreement with Barclays Capital Securities Limited to execute the programme through on-market purchases of its ordinary shares, which would subsequently be acquired by the company. The agreement, according to the notice, consists of two parallel elements.

Under the non-discretionary arrangement, Barclays will independently purchase between $50 million and $60 million worth of ordinary shares without influence from the company.

The second component is a discretionary arrangement under which Airtel Africa may instruct Barclays to purchase up to an additional $50 million worth of shares, subject to the provisions of the Market Abuse Regulation.

The programme commenced on May 22, 2026, and is expected to run until no later than November 27, 2026, unless terminated earlier in line with the terms of the agreement.

Airtel Africa said further tranches of the programme could be announced later to enable it fulfil its objective of repurchasing up to one per cent of its issued share capital as at the date of the announcement.

The telecommunications company also explained that the purchases would be carried out in line with shareholder approvals, UK listing regulations and market abuse rules. It noted that shareholders had earlier granted the company authority at its annual general meeting held on July 9, 2025, to repurchase a maximum of 366.07 million ordinary shares.

Following the completion of an earlier buyback programme, Airtel Africa said the remaining authority available for repurchases currently stands at 357.04 million ordinary shares.

The company further disclosed that Barclays may continue executing the discretionary portion of the buyback autonomously during closed periods under irrevocable and non-discretionary instructions permitted by regulation.

The new buyback announcement comes weeks after Airtel Africa reported strong financial and operational performance for the year ended March 31, 2026 (Q1), supported by growth in data usage, mobile money services and improved profitability across its markets.

According to its audited financial statement, the group recorded a 29.5 per cent increase in revenue to $6.42 billion from $4.96 billion in the previous year, while profit after tax (PAT) rose by 147.4 per cent to $813 million from $328 million.

Continue Reading

Trending