Economy
How Social Media Algorithms Are Secretly Controlling Your Money Habits
You probably think you’re in full control of your spending decisions, right? You decide what to buy, when to invest, and how to save. But here’s the uncomfortable truth: social media algorithms are quietly influencing your money habits far more than you realize.
These algorithms aren’t just showing you random posts—they’re carefully designed to keep you scrolling, clicking, and yes…spending.
Even Your Investment Choices Are Affected
It’s not just shopping—algorithms influence how you view money and investing. Viral posts about “quick ways to get rich” or people bragging about overnight crypto wins can push you into risky financial decisions.
Before you follow the next big trend, consider learning from proper sources. For example, taking Bonds Trading Courses can give you a realistic understanding of safe, long-term investing—something flashy TikTok videos rarely teach.
A study shows that people exposed to sensational financial content are more likely to make impulsive investment choices, often losing money in the long run.
The algorithm already knows what you want
Have you ever been looking for a new phone or shoes and then seen only ads for those things? There’s no chance in that. Social networking sites keep track of what you like, watch, and even how long you stop on a post.
This makes a computerized profile of you that guesses what you will buy. The more accurate the prediction, the more tempting the ads become. And because you’re seeing the same product again and again, your brain starts to believe it’s something you need, not just want.
The Things That Make You Spend Money
It’s not enough to only sell stuff on social media; you also have to sell feelings. You will see things that are supposed to make you feel something, like jealously, enthusiasm, or even FOMO (fear of missing out).
- Some individuals in your life show you “dream” vacations or fancy clothes that make you feel like you have to keep up.
- Advertisements with countdown timers and flash sales make you feel like you need to buy right away, before you even think about it.
- Comparison culture makes you believe everyone else is doing better financially, pressuring you to spend to “fit in.”
Without realizing it, you might be spending to impress strangers online rather than buying things you truly value.
How to Outsmart the Algorithm
You can’t fully escape social media influence, but you can learn to control it:
- Know what makes you feel bad. If you feel rushed or pushed, take a break before you buy.
- Limit exposure. Stop following accounts that always make you feel like you need to buy something.
- Learn more. Don’t just follow viral trends; learn about money from credible sources.
- Say, “Do I really need this?” Before you click “Buy.”
Last Thought
The algorithms on social media aren’t bad; they just want you to come back. But the more you know about how they mess with your sentiments, the better you can make judgments about your money.
It’s not simply about getting money; being truly “rich” means making choices on purpose. When your feed tries to get you to buy something, remember that the algorithm works for advertisers, not for you. Your best move? Start working for yourself, not your feed.
Economy
MTN, Oando, RT Briscoe 35 Others Sink Local Stock Exchange by 0.33%
By Dipo Olowookere
The Nigerian Exchange tasted another defeat on Wednesday after it closed lower by 0.33 per cent due to profit-taking, especially in MTN Nigeria, Oando, UBA, and others.
The selling pressure was triggered by the desire of investors to recaliberate their portfolios and this saw 38 shares end in the red territory as only 32 shares finished in the green side, implying a negative market breadth index and weak investor sentiment.
According to data from Customs Street, RT Briscoe suffered the heaviest lost after it shed 9.97 per cent to trade at N6.50, May and Baker depreciated by 9.96 per cent to N35.25, Ikeja Hotel slumped by 9.92 per cent to N32.25, Living Trust Mortgage Bank lost 9.90 per cent to settle at N4.64, and eTranzact dipped by 9.16 per cent to N17.35.
At the other side of the coin, Union Homes REIT was the biggest price gainer after it improved its value by 9.97 per cent to N94.85, Deap Capital grew by 9.97 per cent to N9.49, Tantalizers appreciated by 9.92 per cent to N3.88, and SAHCO advanced by 9.91 per cent to N128.60.
Leading the activity chart yesterday was Neimeth, which traded 58.1 million equities for N590.6 million, Chams sold 39.4 million stocks worth N190.6 million, Access Holdings exchanged 33.4 million shares valued at N757.5 million, Zenith Bank transacted 32.4 million equities worth N2.3 billion, and Tantalizers recorded a turnover of 29.2 million shares valued at N109.8 million.
At the close of transactions, 631.2 million stocks exchanged hands for N16.5 billion in 42,172 deals at midweek compared with the 483.1 million stocks worth N17.4 billion recorded in 41,499 deals a day earlier, showing a fall in the trading value by 5.17 per cent, and an increase in the trading volume and number of deals by 30.66 per cent and 1.62 per cent apiece.
As for the key performance indices, they were down, with the All-Share Index (ASI) losing 549.44 points to settle at 165,164.38 points compared with the preceding say’s 165,713.82 points and the market capitalisation giving up N352 billion to end at N105.737 trillion versus Tuesday’s N106.089 trillion.
Economy
Iran Concerns, Weak Dollar Lift Brent Crude to $68 Per Barrel
By Adedapo Adesanya
The Brent crude grade gained 1.23 per cent or 83 cents to trade at $68.40 per barrel on Wednesday amid looming Iran concerns, supported by a weak US Dollar.
In the same vein, the US West Texas Intermediate (WTI) crude appreciated by 82 cents or 1.31 per cent to trade at $63.21 per barrel.
US President Donald Trump urged Iran on Wednesday to come to the table and make a deal on nuclear weapons or the next US attack would be far worse, but Tehran said that if that happened it would fight back as never before.
“A massive Armada is heading to Iran. It is moving quickly, with great power, enthusiasm, and purpose,” President Trump said in a post on his social media platform Truth Social on Wednesday.
US Central Command said Monday that the Abraham Lincoln Carrier Strike Group had arrived in the Middle East “to promote regional security and stability.”
The American President had threatened to attack Iran if it killed protestors during a mass uprising earlier this month. Thousands of people died after the Islamic Republic cracked down on the unrest. But the U.S. president has held back from military intervention so far.
He also warned Iran that a possible attack would be worse than the bombing campaign he ordered last June on the Islamic Republic’s nuclear facilities.
A weak US Dollar kept the prices elevated as it neared four-year lows against a basket of other currencies, making dollar-denominated commodities such as oil cheaper for those holding other currencies.
Meanwhile, in its first monetary policy decision of 2026, the Federal Reserve elected to hold the federal funds rate steady at 3.50 per cent–3.75 per cent, pausing further cuts after three reductions late last year.
The decision, made at the January 27–28 Federal Open Market Committee meeting, reflects a cautious stance amid mixed economic signals and persistent inflation above target.
The FOMC statement shows that while economic activity “has been expanding at a solid moderate pace,” job gains have slowed and the unemployment rate has only “shown some signs of stabilization,” leading policymakers to resist further easing for now.
Negotiations between Russia, Ukraine and the US are set to resume in Abu Dhabi, the United Arab Emirates (UAE) on February 1.
Crude oil inventories in the US decreased by 2.3 million barrels during the week ending January 24, according to new data from the US Energy Information Administration (EIA) released on Wednesday. The EIA’s data release follows figures by the American Petroleum Institute (API) that were released a day earlier, which suggested that crude oil inventories fell by 247,000 barrels.
Economy
Persistent Grid Collapse Poses Direct Threat to Manufacturers, MSMEs—LCCI
By Adedapo Adesanya
The Lagos Chamber of Commerce and Industry (LCCI) has decried the frequent grid disturbances, saying they pose a grave threat to the economy, particularly to manufacturers and small businesses.
The LCCI concern came after the second national grid collapse within four days on Tuesday, which plunged the country into widespread outage and disrupted economic activity nationwide. It followed up from the 12 of such occurrences which were recorded in 2025.
Speaking about the issue, the director general of LCCI, Mrs Chinyere Almona, said, “This recurrence underscores deep structural and operational weaknesses in the power transmission system and poses a direct threat to manufacturers, MSMEs, and Nigeria’s overall business environment at a critical moment when the economy is expected to move from crisis management and stabilisation (2023–2025) into a consolidation phase in 2026.”
According to her, based on recent patterns and in the absence of urgent structural fixes, the LCCI estimates that Nigeria could experience tens of grid collapses in 2026 under a ‘business-as-usual’ scenario.
She noted that with immediate reforms, system upgrades, and strict operational discipline, this figure can be reduced to zero incidents, moving the country closer to grid reliability benchmarks required for economic consolidation.
Mrs Almona noted that repeated grid failures impose severe costs on businesses through lost production hours, damaged equipment, increased reliance on self-generation, higher operating expenses, and reduced competitiveness, saying that these disruptions weaken investor confidence, worsen inflationary pressures, and undermine the credibility of economic reforms.
She called on the federal government to take a decisive and transparent position by instituting an independent forensic audit of the national grid covering transmission infrastructure integrity, system protection schemes, operational protocols, and governance of grid management, adding that the findings should form a critical part of a grid performance system reform in the short term.
“Without urgent intervention, recurring grid collapses will continue to undermine the government’s objective of entering a consolidation phase in 2026, while constraining productivity, exports, and job creation. A reliable power supply is foundational to industrialisation, competitiveness, and macroeconomic stability.
“The Chamber reiterates that restoring grid stability must be treated as an economic emergency, not merely a technical issue. At this stage, the causes of these collapses should be well understood, better managed, and effectively prevented. What we are witnessing today is therefore unacceptable and calls for decisive, coordinated action to safeguard national economic performance,” the LCCI DG said.
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