Economy
How to Make Financial Presentations Tell a Story
Financial presentations are not the greatest friends of time. A report that spends far too long pulling numbers from various spreadsheets and sourcing them together is boring to even people in finance—and a great direction if you want to lose your audience. But in a landscape where financial presentations are decidedly ho-hum, how can you craft one that reveals necessary fiscal information while keeping everyone engaged?
Basic storytelling is a fine way to start. It allows you to explain the “why” behind the numbers and can be the difference between a bland presentation and one people remember.
Begin with a Clear Narrative Structure
Every good story has a beginning, middle, and end—Cinderella, Hansel & Gretal, and yes, even your financial presentation. Start by defining the problem or challenge, then walk your audience through the data, and finish with a conclusion that presents your solution or recommendation. This doubles as a more engaging presentation format, and a way to help audience members follow your train of thought more easily—critical when displaying slides full of digits.
Think of your financial presentation as a story arc. In the beginning, you set the stage, explaining why the numbers you’re about to share matter. In the middle, you dig into the data, revealing key insights. Finally, you tie it all together in the conclusion, leaving your audience with a clear takeaway or action plan.
Use Visuals to Bring Data to Life
Financial data can be dense and overwhelming, especially for non-financial experts who may frequent your presentations. Visuals like graphs, charts, and infographics can help make your data more digestible for visual learners. Rows of numbers can be overwhelming for your audience, so use visuals to highlight trends, comparisons, or important figures that are key to your story.
It’s not just about throwing charts onto slides. You need to carefully choose visuals that complement your narrative. For instance, if you’re presenting financial performance over time, a simple line graph might work best. If comparing departments or products, bar charts do a far better job. Case in point: avoid clutter—use visuals to make complex information clear and accessible.
Structure Your Printed Content for Clarity
While visuals on screen are essential, printed content can add another layer of clarity, particularly when dealing with detailed financial data that can’t all be digested in a single sitting. Presentation folder inserts are an excellent tool for providing supplementary information in a structured and accessible way. Instead of bombarding your audience with too much information, you can guide them through the critical takeaways while offering inserts for deeper exploration.
For example, attaching a stitched, printed brochure to your presentation folder’s spine helps you structure your printed materials in a crafted way. This and various presentation folder add-ons make it easier for clients to follow along precisely in the order you intended.
Engage with Storytelling Techniques to Highlight Key Financial Takeaways
Just as a good story has moments of climax and resolution, your financial presentation should highlight information in a way that glues everyone’s attention. Think of major financial data points—like revenue growth or cost savings—as the plot twists in your story. These are the moments where you should zoom in, emphasizing their importance and making sure your audience grasps the full significance.
You can use storytelling techniques like contrasts (before vs. after), building tension (forecasting negative consequences if action isn’t taken), or framing milestones and projections as chapters in your company’s growth journey. By weaving these insights into a larger narrative, you give your numbers context, making them not just more understandable, but more memorable.
End with a Strong Call to Action (CTA)
The difference between a story that ‘has an ending’ and a story that ‘ends’ is the difference between a soft landing and a hard landing. A soft landing is subtle, ending your presentation with a satisfying conclusion; hard landings end abruptly, appearing graceless and hardly inspiring a meaningful call to action (CTA).
In a financial presentation, ending ‘softly’ doesn’t mean going out with a whimper; rather, it’s all about including a natural-sounding call to action that translates into follow-ups. Once you’ve walked your audience through the data and told the story of your financial performance, guide them toward a decision or next step.
Important to note is that a strong CTA isn’t just about what you want—it’s about persuading your audience that taking action will lead to the outcome they desire, based on the story you’ve just told.
From Numbers to Narratives
The role of any CFO is to tell your company’s financial story, condensing data that can come from many places into cohesive and engaging plot lines. An excellent financial presentation does just that. It is by turns interesting, interactive, and simple—as these tips have hopefully shown.
Remember, your audience may not always be as comfortable with financial figures as you are. But with these techniques, you can guide them through your presentation with ease, ensuring they both understand your message and are motivated to act on it.
Economy
Flour Mills Supports 2026 Paris International Agricultural Show
By Modupe Gbadeyanka
For the second time, Flour Mills of Nigeria Plc is sponsoring the Paris International Agricultural Show (PIAS) as part of its strategies to fortify its ties with France.
The 2026 PIAS kicked off on February 21 and will end on March 1, with about 607,503 visitors, nearly 4,000 animals, and over 1,000 exhibitors in attendance last year, and this year’s programme has already shown signs of being bigger and better.
The theme for this year’s event is Generations Solution. It is to foster knowledge transfer from younger generations and structure processes through which knowledge can be harnessed to drive technological advancement within the global agricultural sector.
In his address on the inaugural day of the Nigerian Pavilion on February 23, the Managing Director for FMN Agro and Director of Strategic Engagement/Stakeholder Relations, Mr Sadiq Usman, said, “At FMN, our mission is Feeding and Enriching Lives Every Day.
“This is a mandate we have fulfilled through decades of economic shifts, rooted in a culture of deep resilience and constant innovation. We support this pavilion because FMN recognises that the next frontier of global Agribusiness lies in high-level technical exchange.
“We thank the France-Nigeria Business Council (FNBC), the organisers of the PIAS, and our fellow members of the Nigerian Pavilion – Dangote, BUA, Zenith, Access, and our partners at Creativo El Matador and Soilless Farm Lab— we are exceedingly pleased to work to showcase the true face of Nigerian commerce.”
Speaking on the invaluable nature of the relationship between Nigeria and France, and the FMN’s commitment to process and product innovation, Mr John G. Coumantaros, stated, “The France – Nigeria relationship is a valuable partnership built on a shared value agenda that fosters remarkable Intercontinental trade growth.
“Also, as an organisation with over six decades of transformational footprint in Nigeria and progressively across the African Continent, FMN has been unwaveringly committed to product and process innovation.
“Therefore, our continuous partnership with France for the success of the Paris International Agricultural Show further buttresses the thriving relationship between both countries.”
PIAS is one of the most widely attended agricultural shows, with thousands of people from across the world in attendance.
Economy
NEITI Backs Tinubu’s Executive Order 9 on Oil Revenue Remittances
By Adedapo Adesanya
Despite reservations from some quarters, the Nigeria Extractive Industries Transparency Initiative (NEITI) has praised President Bola Tinubu’s Executive Order 9, which mandates direct remittances of all government revenues from tax oil, profit oil, profit gas, and royalty oil under Production Sharing Contracts, profit sharing, and risk service contracts straight to the Federation Account.
Issued on February 13, 2026, the order aims to safeguard oil and gas revenues, curb wasteful spending, and eliminate leakages by requiring operators to pay all entitlements directly into the federation account.
NEITI executive secretary, Musa Sarkin Adar, called it “a bold step in ongoing fiscal reforms to improve financial transparency, strengthen accountability, and mobilise resources for citizens’ development,” noting that the directive aligns with Section 162 of Nigeria’s Constitution.
He noted that for 20 years, NEITI has pushed for all government revenues to flow into the Federation Account transparently, calling the move a win.
For instance, in its 2017 report titled Unremitted Funds, Economic Recovery and Oil Sector Reform, NEITI revealed that over $20 billion in due remittances had not reached the government, fueling fiscal woes and prompting high-level reforms.
Mr Adar described the order as a key milestone in Nigeria’s EITI implementation and urged amendments to align it with these reforms.
He affirmed NEITI’s role in the Petroleum Industry Act (PIA) and pledged close collaboration with stakeholders, anti-corruption bodies, and partners to sustain transparent management of Nigeria’s mineral resources.
Meanwhile, others like the Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) have kicked against the order, saying it poses a serious threat to the stability of the oil and gas industry, calling it a “direct attack” on the PIA.
Speaking at the union’s National Executive Council (NEC) meeting in Abuja on Tuesday, PENGASSAN President, Mr Festus Osifo, said provisions of the order, particularly the directive to remit 30 per cent of profit oil from Production Sharing Contracts (PSCs) directly to the Federation Account, could destabilise operations at the Nigerian National Petroleum Company (NNPC) Limited.
Mr Osifo firmly dispelled rumours of imminent protests by the union, despite widespread claims that the controversial executive order threatens the livelihoods of 10,000 senior staff workers at NNPC.
He noted, however, that the union had begun engagements with government officials, including the Presidential Implementation Committee, and expressed optimism that common ground would be reached.
Mr Osifo, who also serves as President of the Trade Union Congress (TUC), expressed concerns that diverting the 30 per cent profit oil allocation to the Federation Account Allocation Committee (FAAC), without clearly defining how the statutory management fee would be refunded to NNPC, could affect the salaries of hundreds of PENGASSAN members.
Economy
Dangote Cement Deepens Dominance, Export Activities With $1bn Sinoma Deal
By Aduragbemi Omiyale
To strengthen its domestic market dominance, drive its export activities, optimise existing operational assets and enhance production efficiency and capacity expansion, Dangote Cement Plc has sealed $1 billion strategic agreements with Sinoma International Engineering for cement projects across Africa.
The president of Dangote Industries Limited, the parent firm of Dangote Cement, Mr Aliko Dangote, disclosed that the deal reinforces the company’s long-term growth strategy and aligns with the broader aspirations of the Dangote Group’s Vision 2030.
According to him, Sinoma will construct 12 new projects and expand others for the cement organisation across Africa, helping to achieve 80 million tonnes per annum (MTPA) production capacity by 2030, while supporting the group’s overarching target of generating $100 billion in revenue within the same period.
Under the Strategic Framework Agreement, Sinoma will collaborate with Dangote Cement on the delivery of new plants, brownfield expansions, and modernisation initiatives aimed at strengthening operational performance across key markets.
The new projects include a new integrated line in Northern Nigeria with a satellite grinding unit, a new line in Ethiopia and other projects in Zambia/Zimbabwe, Tanzania, Sierra Leone and Cameroon. In Nigeria, Sinoma will also handle different projects in Itori, Apapa, Lekki, Port Harcourt and Onne.
The projects signal Dangote Cement’s sustained commitment to consolidating its leadership position within the African cement industry, while enhancing its competitiveness on the global stage.
Chairman of the Dangote Cement board, Mr Emmanuel Ikazoboh, during the agreement signing event in Lagos, explained that the new projects would enable the company to play a critical role in actualising Dangote Group’s Vision 2030.
The new projects, when completed, will increase Dangote Cement’s capacity and dominant position in Africa’s cement industry.
On his part, the Managing Director of Dangote Cement, Mr Arvind Pathak, said the agreement reflects the company’s determination to grow its investments across African markets to close supply gaps and support the continent’s infrastructural ambitions.
According to him, Dangote Cement is committed to making Africa fully self‑sufficient in cement production, creating more value and linkages, leading to increased economic activities and a reduction in unemployment.
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