Economy
How to Make Financial Presentations Tell a Story

Financial presentations are not the greatest friends of time. A report that spends far too long pulling numbers from various spreadsheets and sourcing them together is boring to even people in finance—and a great direction if you want to lose your audience. But in a landscape where financial presentations are decidedly ho-hum, how can you craft one that reveals necessary fiscal information while keeping everyone engaged?
Basic storytelling is a fine way to start. It allows you to explain the “why” behind the numbers and can be the difference between a bland presentation and one people remember.
Begin with a Clear Narrative Structure
Every good story has a beginning, middle, and end—Cinderella, Hansel & Gretal, and yes, even your financial presentation. Start by defining the problem or challenge, then walk your audience through the data, and finish with a conclusion that presents your solution or recommendation. This doubles as a more engaging presentation format, and a way to help audience members follow your train of thought more easily—critical when displaying slides full of digits.
Think of your financial presentation as a story arc. In the beginning, you set the stage, explaining why the numbers you’re about to share matter. In the middle, you dig into the data, revealing key insights. Finally, you tie it all together in the conclusion, leaving your audience with a clear takeaway or action plan.
Use Visuals to Bring Data to Life
Financial data can be dense and overwhelming, especially for non-financial experts who may frequent your presentations. Visuals like graphs, charts, and infographics can help make your data more digestible for visual learners. Rows of numbers can be overwhelming for your audience, so use visuals to highlight trends, comparisons, or important figures that are key to your story.
It’s not just about throwing charts onto slides. You need to carefully choose visuals that complement your narrative. For instance, if you’re presenting financial performance over time, a simple line graph might work best. If comparing departments or products, bar charts do a far better job. Case in point: avoid clutter—use visuals to make complex information clear and accessible.
Structure Your Printed Content for Clarity
While visuals on screen are essential, printed content can add another layer of clarity, particularly when dealing with detailed financial data that can’t all be digested in a single sitting. Presentation folder inserts are an excellent tool for providing supplementary information in a structured and accessible way. Instead of bombarding your audience with too much information, you can guide them through the critical takeaways while offering inserts for deeper exploration.
For example, attaching a stitched, printed brochure to your presentation folder’s spine helps you structure your printed materials in a crafted way. This and various presentation folder add-ons make it easier for clients to follow along precisely in the order you intended.
Engage with Storytelling Techniques to Highlight Key Financial Takeaways
Just as a good story has moments of climax and resolution, your financial presentation should highlight information in a way that glues everyone’s attention. Think of major financial data points—like revenue growth or cost savings—as the plot twists in your story. These are the moments where you should zoom in, emphasizing their importance and making sure your audience grasps the full significance.
You can use storytelling techniques like contrasts (before vs. after), building tension (forecasting negative consequences if action isn’t taken), or framing milestones and projections as chapters in your company’s growth journey. By weaving these insights into a larger narrative, you give your numbers context, making them not just more understandable, but more memorable.
End with a Strong Call to Action (CTA)
The difference between a story that ‘has an ending’ and a story that ‘ends’ is the difference between a soft landing and a hard landing. A soft landing is subtle, ending your presentation with a satisfying conclusion; hard landings end abruptly, appearing graceless and hardly inspiring a meaningful call to action (CTA).
In a financial presentation, ending ‘softly’ doesn’t mean going out with a whimper; rather, it’s all about including a natural-sounding call to action that translates into follow-ups. Once you’ve walked your audience through the data and told the story of your financial performance, guide them toward a decision or next step.
Important to note is that a strong CTA isn’t just about what you want—it’s about persuading your audience that taking action will lead to the outcome they desire, based on the story you’ve just told.
From Numbers to Narratives
The role of any CFO is to tell your company’s financial story, condensing data that can come from many places into cohesive and engaging plot lines. An excellent financial presentation does just that. It is by turns interesting, interactive, and simple—as these tips have hopefully shown.
Remember, your audience may not always be as comfortable with financial figures as you are. But with these techniques, you can guide them through your presentation with ease, ensuring they both understand your message and are motivated to act on it.
Economy
Equity Investors Gain N186bn Amid Momentum Investing

By Dipo Olowookere
Continued momentum trading at the Nigerian Exchange (NGX) Limited increased the portfolios of investors by 0.27 per cent on Wednesday.
During the session, the market capitalisation of the trading platform went up by N186 billion to N68.544 trillion from the N68.358 trillion recorded on Tuesday, and the All-Share Index (ASI) jumped by 295.99 points to 109,059.33 points from 108,763.34 points.
Yesterday, the commodity index remained flat, but the consumer goods space leapt by 1.25 per cent, the energy index advanced by 0.75 per cent, the banking counter improved by 0.58 per cent, the insurance industry chalked up 0.19 per cent, and the industrial goods sector appreciated by 0.01 per cent.
Investor sentiment remained strong as the bourse finished with 34 price gainers and 25 price losers, indicating a positive market breadth index.
Northern Nigeria Flour Mills gained 10.00 per cent to close N99.55, McNichols also increased by 10.00 per cent to N1.76, Champion Breweries went up by 9.91 per cent to N6.10, Caverton rose by 9.78 per cent to N4.04, and FTN Cocoa climbed higher by 9.65 per cent to N2.50.
On the flip side, Multiverse crashed by 9.63 per cent to N9.85, Geregu Power shut down by 9.09 per cent to N1141.50, Legend Internet lost 5.41 per cent to end at N8.40, Veritas Kapital slipped by 4.76 per cent to N1.00, and Transcorp shed 4.65 per cent to N44.10.
During the session, investors traded 531.3 million shares for N19.8 billion in 14,870 deals versus the 498.5 million shares worth N10.8 billion traded in 14,916 deals a day earlier, indicating a decline in the number of deals by 0.31 per cent, and a rise in the trading volume and value by 6.58 per cent and 83.33 per cent, respectively.
The most traded equity at midweek was GTCO with 53.3 million units sold for N3.7 billion, Access Holdings transacted 51.9 million units valued at N1.1 billion, Fidelity Bank traded 40.5 million units worth N834.8 million, Nigerian Breweries exchanged 35.8 million units valued at N1.9 billion, and Zenith Bank sold 27.4 million units worth N1.3 billion.
Economy
Conoil Ships First Cargo of Obodo Crude from Nigeria to Germany

By Adedapo Adesanya
The Nigerian Upstream Petroleum Regulatory Commission (NUPRC) says the first cargo of the new Obodo crude blend has been shipped.
Business Post gathered that the first cargo could be headed for the North Sea port of Wilhelmshaven, Germany.
In a statement by the chief executive of NUPRC, Mr Gbenga Komolafe, Conoil Producing Limited was congratulated on the successful shipment of the first cargo of the Obodo crude blend.
Mr Komolafe said this development marks a significant milestone for Nigeria’s upstream sector, demonstrating the growing capacity of indigenous operators to contribute meaningfully to national crude oil production and exports.
“The introduction of the Obodo crude blend further diversifies Nigeria’s export portfolio and aligns with the commission’s strategic objectives to enhance production output, maximise hydrocarbon resources, and attract investment through operational efficiency and innovation,” he said.
Mr Komolafe maintained that this achievement by Conoil, under the production sharing contract framework with the Nigerian National Petroleum Company Limited, also reflects the positive outcomes of collaborative regulatory support, enabling indigenous players to thrive.
“As the regulator of Nigeria’s upstream petroleum industry, the NUPRC remains committed to providing a transparent, predictable, and investment-friendly environment that encourages the development of new crude streams and ensures optimal value for the Nigerian people.
“We look forward to more milestones of this nature that advance national energy security and economic resilience,” he said.
According to tracking data from Kpler, the Suezmax Atlanta Spirit loaded on April 25 from the floating production, storage and offloading vessel Tamara Tokoni.
Obodo has a gravity of 27.65°API and a very low sulphur content of 0.05pc, according to Argus.
Obodo joins the list of crude grades launched by Nigeria in the last year.
The Nigerian National Petroleum Company (NNPC) restarted production of similar-quality Utapate in 2024 and launched Nembe a year earlier.
Obodo could find favour with European refineries, as Nigerian medium sweet grades — including Forcados, Escravos and Bonga — have gone predominantly to Europe, the largest market for the country’s crude.
Economy
Dangote Refinery Cancels June Maintenance on Petrol Producing Unit

By Adedapo Adesanya
Dangote Oil Refinery has reportedly cancelled planned maintenance on its 204,000 barrels per day petrol-producing unit for June.
This comes as the $20 billion structure has carried out the necessary work during an unplanned shutdown from April 7 to May 11, according to industry tracker, IIR.
Dangote Refinery had originally scheduled a 30-day maintenance shutdown in June for its gasoline-producing Residue Fluid Catalytic Cracking (RFCC) unit.
The refinery has since pushed back on reports of the unit being under unplanned repair, stating that such claims are not entirely accurate.
According to data from shipping analytics firm, Kpler, during the unplanned outage, the refinery ramped up exports of residual products such as straight run fuel oil, while shipments of finished fuels like jet fuel and gasoil declined.
The 650,000 barrels per day refinery, built by Africa’s richest man, Mr Aliko Dangote, began producing diesel, naphtha, and jet fuel in January last year, followed by petrol production in September.
Dangote refinery could potentially end the long-standing gasoline trade from Europe to Africa, which is valued at $17 billion annually.
Already, the refinery has triggered a spate of changes in fuel prices locally with back to back cuts down to N825 per litre earlier this week from N835 previously sold.
The refinery, however, has not been able to operate at its optimal level due to challenges around feedstock. So far, in addition to local crude acquisition, it has bought crude from the US, Brazil, Angola, and Algeria.
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