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Lagos Leads in Volume of Online Food Orders—Jumia Food Index

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jumia food

By Adedapo Adesanya

Retail giant, Jumia, has published its first Nigeria Food Index, showing the impact of the coronavirus (COVID-19) pandemic on food trends in Nigeria with an increase recorded in online delivery.

The report, released today, showed that the online food delivery is changing habits in unexpected ways for businesses and consumers due to the pandemic, showing the growing popularity of fast food, coupled with the growing trends for convenience and value for money which have opened up opportunities for the food market in Nigeria.

The report indicated that the country’s agricultural sector experienced a major boom in 2019, significantly responsible for the 90.23 per cent contribution made by non-oil sectors to Nigeria’s Gross Domestic Product (GDP).

The index further showed that the food and grocery retail market had total revenues of $44.9 billion, representing a compound annual growth rate (CAGR) of 8.7 per cent in the last eight years.

Similarly, the report revealed that overall grocery retailing continues to expand, as consumers seek comfort and convenience when shopping for food. The food segment was the market’s most lucrative, with total revenues of $33.7 billion, equivalent to 75 per cent of the market’s overall value.

It also showed that online food delivery is gaining momentum through companies such as Jumia Food. With the outbreak of the COVID-19 pandemic, the demand for food rose significantly, especially online food delivery as a result of the lockdown and social distancing guidelines. This was because many people relied heavily on food delivery as opposed to physical shopping in grocery markets.

The report highlighted two major drivers of the growth observed in 2020 – demography and the COVID-19 lockdowns. While with a growing population averaging 18 years old, a new generation of Nigerian middle-class consumers are spending more money online on food and grocery services, the lockdowns induced by the COVID-19 pandemic also contributed to this evolution in habits.

The report further highlighted that, while most restaurants are popular in Lagos, Abuja, Port Harcourt and Ibadan, Lagos leads in terms of volume of online food orders.

It also showed among others, that pizza, Chinese delicacies and shawarma are the most promising cuisines. In terms of peak periods, lunch leads in the time of orders with 65 per cent; weekdays record the biggest volume in orders, peaking on Wednesday at 16 per cent; males place more orders (56 per cent) than females (44 per cent) and Port Harcourt leads in delivery timing at 26 minutes.

The index also showed that while Kentucky Fried Chicken (KFC), Cold Stone Creamery and Pizza Hut come out as the most popular international brands in the country due to consumers’ proclivity to chicken-related orders, Chicken Republic, The Place, Kilimanjaro, Sweet Sensation and Drumstick are the most popular local food vendors due to the affordability of their offers.

Jumia explained that the positive trend recorded in the agricultural sector offers the prospect of increased jobs, greater prosperity, reduced hunger and improved opportunities for Nigerian farmers and entrepreneurs to participate in the global economy.

Over the years, Nigeria’s growing online audience has seen an increase in international brands setting up shop to tap into the growing middle-income segment. Direct investments from players such as KFC, Cold Stone Creamery and Pizza Hut have been achieved.

Online food delivery players such as Jumia have also played a key role in shaping supply chains and opening up the markets to new entrants. Local producers and restaurants have embraced this evolution and reached new consumers as well as grown their businesses in spite of these challenging times.

“This pandemic crisis has shown the world that online food delivery is not just a commodity, but a necessity. The food business adapted quickly to the new normal, by availing contactless and cashless deliveries,” said Mr Shreenal Ruparelia, Chief Commercial Officer, Jumia Food.

“We also started to provide support to local food vendors to keep their businesses running during this difficult time. With our food partners, we will continue to deploy capabilities across the food value chain to ensure consumers buy food online safely and at the right price, in line with the theme of this year’s World Food Day celebration of ‘Grow, Nourish, Sustain Together,’” added Mr Ruparelia.

Nigeria’s population is expected to double over the next 30 years at a growth rate averaging around 2.3 per cent a year. With its diversification plan from oil production, the country is set to witness growth in a large consumer market, such as the food and grocery retail market.

Jumia Food is Africa’s largest food delivery company operating in nine countries on the continent. The consumers can order restaurant meals, groceries, drinks, pharmacies, and supermarkets, having them delivered in less than 45 minutes.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Economy

African Alliance Plots Strategy to Gain Substantial Market Share

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African Alliance

By Dipo Olowookere

The management of a foremost life insurer, African Alliance Insurance Plc, has said its main focus at the moment is to ensure the company attain a substantial market share.

The Managing Director/Chief Executive Officer of African Alliance Insurance, Mrs Joyce Ojemudia, speaking at the company’s hybrid 52nd Annual General Meeting (AGM) held in Lagos and streamed online, said the team has plotted a strategy to achieve this goal.

“Our main focus next year is to grow our market share substantially. This will be achieved by a massive beef-up of the sales team (field force and corporate marketers) and the provision of necessary tools to aid marketing activities.

“We will reopen branches in locations we have found promising and enhance our presence in existing locations,” the respected sales guru was quoted as saying at the event via a statement signed by the firm’s Brand, Media and Communications Manager, Mr Bankole Banjo.

“Our quest to maintain physical presence resonates with our integrity drive as insurance is a business of trust, especially amongst the retail market. This effort will be supported by digital technology as we adopt a two-prong onslaught on the market,” she added.

Mrs Ojemudia also listed as priorities the renewal of the company’s ISO certification as a business tool to enhance market confidence; staff training and retraining to aid knowledge acquisition; recruitment into key technical areas as well as massive IT upgrades to support the business goals and optimise costs.

Earlier, the company’s Chairman, Dr Anthony Okocha, highlighted the many signs of progress of the company in the 2020 financial year.

“Your Company was able to grow its asset base by 29 per cent from over N40 billion to N56.3 billion. This was as a result of substantial capital injection which gave us a boost on our bottom line to the tune of N5.67 billion from the 2019 loss position of N7.04 billion.

These profits have been immediately assigned as retained earnings to further boost our ongoing quest to revamp our books and grow the overall financial standing of your Company,” he said.

Business Post reports that during the meeting, the company announced the retirement of Mr Okocha as chairman of the board effective September 20, 2021.

A non-executive director of the company, Sylva Ogwemoh (SAN), who chaired the meeting, described the retired Chairman as a man who was passionate about the cause of African Alliance Insurance Plc.

“For a man to have led the board for 9 years is testament to his resilience despite all odds. We wish him a happy retirement and on behalf of the board, management, staff and shareholders of the company, we thank him for his contributions to the growth of the company,” the legal practitioner said.

Recall that under Mr Okocha’s watch, the company successfully conducted the first rebranding exercise in its 61-year history firmly making it attractive to younger professionals and repositioning it for future success.

In the year under review, African Alliance declared a profit before tax of N5.67 billion compared to a loss of N7.04 billion in the preceding year, representing over 1300 per cent year-on-year increase.

Further analysis of the books showed that the company paid N8.16 billion in claims, a 21 per cent reduction year-on-year on the previous year’s figure of N10.4 billion.

This, according to the Chairman, was a “result of shrewd underwriting/ vibrant risk selection process which saw us cede strategically to reinsurers.”

The firm’s income from investments dropped also by 19 per cent from N3.02 billion to N2.46 billion, a direct outcome of the decline in market rates, however, the company’s operating expenses were also reduced by 14 per cent as a precautionary counterbalance to the reduced earnings.

Incorporated in 1960, African Alliance is widely regarded as the strongest life specialist in the industry. With a policyholder base of over 50,000 policies, spanning more than three generations, the company is adequately positioned to provide innovative and customized plans for the Nigerian market.

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Economy

FIRS Advocates Partnerships for Better Tax Administration

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FIRS Rivers State Maintain Status Quo

By Adedapo Adesanya

For a better tax administration, there must be stronger relationships between Nigeria and development partners, the Executive Chairman of the Federal Inland Revenue Service (FIRS), Mr Mohammed Nami, has submitted.

Mr Nami, who is also the President of the Commonwealth Association of Tax Administrators (CATA), was quoted as saying this in a statement issued by Mr Johannes Wojuola, Special Assistant to the Executive Chairman on Media and Communication.

The FIRS boss, during a visit to the Capital Area Transportation Authority (CATA) Secretariat at the United Kingdom’s Treasury House for a meeting on tax administration on Friday, was briefed on the governance structure of CATA and the current efforts by the association to serve the common interest of member nations.

He promised to achieve the short and long term goals and objectives of the association before his three-year tenure ends in 2024.

Mr Nami also held a bilateral meeting with Miss Antonia Strachey of the Public Finance and Tax Department, UK Foreign, Commonwealth and Development Office (FCDO), on issues of mutual benefit to the revenue authorities of both countries.

The FIRS boss was unanimously elected on October 12 by the 47 member countries of CATA at the association’s General Meeting as its 15th President.

CATA is an accredited associate of the Commonwealth, established in 1978 in London to promote the improvement of tax administration in all its aspects within the Commonwealth with particular emphasis on developing countries like Nigeria.

Mr Nami was accompanied by Mr Olufemi Olarinde, Nigeria’s CATA Country Correspondent, Mr Johannes Wojuola, and Mr Jibrin Salihu, Personal Assistant to the Executive Chairman.

The meeting was attended by UK Government Tax Authority representatives, including Ms Fiona Hay, Head, Capacity Building and International Relations, Mr Mahtab Hashim, Capacity Building Unit, and Ms Jasmine Taylor, Director, Senior Leadership Programme.

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Economy

Airtel Africa, 17 Others Lift Stock Exchange by 0.46%

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Local Stock Exchange

By Dipo Olowookere

Nigeria’s stock exchange closed positive on Friday by 0.46 per cent following a renewed bargain hunting in Airtel Africa, Guinness Nigeria, Sterling Bank, Ardova and 14 others.

This pushed the All-Share Index (ASI) of the Nigerian Exchange (NGX) Limited by 199.52 points to 43,308.29 points from the previous day’s 43,108.77 points and jerked the market capitalisation higher by N104billion to N22.598 trillion from N22.494 trillion.

Royal Exchange and ABC Transport grew by 10.00 per cent each at the trading session to finish at 55 kobo and 33 kobo respectively.

AIICO Insurance gained 9.38 per cent to close at 70 kobo, University Press appreciated by 8.89 per cent to N2.94, while Regency Assurance jumped 7.69 per cent to 42 kobo.

On the other hand, UPDC REIT topped the losers’ table of 24 members with a price depreciation of 9.82 per cent to settle for the day at N5.05.

Champion Breweries retreated by 5.90 per cent to N2.55, UPDC moderated by 5.07 per cent to N1.31, FTN Cocoa eased by 4.76 per cent to 40 kobo, while Veritas Kapital contracted by 4.55 per cent to 21 kobo.

Unlike the preceding day, the level of activity was mixed yesterday with the trading value declining by 15.15 per cent to N3.6 billion from N4.2 billion, while the trading volume rose by 14.73 per cent to 305.3 million units from 266.1 million, with the number of deals rising by 13.96 per cent 4,450 deals from 3,905 deals.

FCMB finished the day as the most active stock with 81.1 million units worth N247.9 million, trailed by GTCO with 29.5 million units valued at N738.3 million.

Further, Access Bank transacted 28.1 million units valued at N253.9 million, Honeywell Flour sold 16.8 million units worth N70.2 million, while Zenith Bank exchanged 13.2 million units for N320.2 million.

At the market on Friday, the insurance sector gained 1.98 per cent, while the quartet of the consumer goods, banking, energy and industrial goods counter lost 0.89 per cent, 0.33 per cent, 0.03 per cent and 0.01 per cent respectively.

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