Economy
The Happiness Budget: Why Spending Less on Things Can Buy You More Joy
We live in a world where happiness is often sold to us with a price tag. A new phone, a bigger car, a better wardrobe—advertisers make us believe these things will make us feel complete. But here’s the twist: the less you spend on “stuff,” the happier you might actually be.
It’s not about being cheap; it’s about being intentional. Creating what I like to call a “Happiness Budget” can change how you see money, helping you buy fewer things and get more joy from life.
Why getting more stuff won’t make you happier
When was the last time you really spent a lot of cash? Who knows, maybe it felt great at first, but for how long? This is known to psychologists as the “hedonic adaptation.” We quickly get used to new things, and the way they make us feel soon goes away.
You might want to spend your money on something more important instead of the next thing you want. That’s where making smart money choices comes in. For example, people who focus on learning how to grow and manage their money—like those exploring trading crypto—often feel more secure and free to spend on experiences that genuinely matter.
A report from Futurity supports this idea: people who spend less on material goods and more on meaningful activities report higher long-term happiness.
The Happiness Budget: What It Really Means
The Happiness Budget isn’t a strict rule—it’s a mindset. You’re not cutting spending just to save money; you’re choosing to spend on things that bring lasting satisfaction. Here’s how it works:
- Cut spending on status purchases. Buying to impress others gives you short-term excitement but little long-term joy.
- Redirect money to experiences. Buying a new device doesn’t always make you as happy as going on a trip, doing a hobby, or learning something new.
- Put money into freedom in the future. Put money away or invest in ways that will make you less stressed about money later. Having peace of mind is worth more than anything else.
- Get fewer things, but make sure they are better. Choose quality over quantity when you do buy anything. It feels better and lasts longer.
It’s not about denying yourself – it’s about being careful with every dollar.
Why Less Feels Like More
You have to appreciate what you already have when you spend less. It also makes room for thankfulness. You like a simple cup of coffee with a friend more when you’re not trying to find the next big thing in fashion.
The trick to happiness is to stop comparing yourself to other people. When you’re not trying to “keep up” with the latest fashion, car, or tech, you feel lighter. You stop working just to buy things you don’t need, and that frees time and money for what truly matters.
Building Your Own Happiness Budget
If you’re ready to try this, start small:
- For a week, write down everything you spend. Pay attention to how much you spend on things you don’t need.
- Go out to eat or buying things on a whim less often. Then, spend that money on something important, like a weekend trip or learning a skill you’ve always wanted to get better at.
- Ask yourself, “Will this make me happy next year or just this week?” before you buy something.
Last Thought
Making better choices with your money might make you happier, but having more money doesn’t mean you’ll be happier. It’s not about giving up things; it’s about being free. You spend less on things that don’t matter and more on the things and people that really make life great.
No one will remember the fancy shoes you bought two years ago, in the end. The walk with friends, the new skill you picked up, or the peace of mind you felt when you knew you had enough money are things you’ll always remember.
Economy
Champion Breweries N42bn Public Offer Begins After SEC Approval
By Aduragbemi Omiyale
One of the brewery companies in Nigeria, Champion Breweries, has received regulatory approval for its N42 billion public offer.
The brewer intends to use net proceeds from the public offer, together with an earlier N15.9 billion rights issue, to fund the acquisition of the Bullet brand portfolio through an asset carve out that transfers ownership of Bullet’s brands, trademarks, recipes and commercial rights across its African markets to Champion Breweries.
In addition, funds from the exercise would be used to support working capital requirements and growth initiatives in areas such as route to market, marketing, innovation and capacity expansion.
Bullet is Nigeria’s leading ready to drink alcoholic beverage and one of the top energy drink brands in its markets of presence. The brand is currently sold in 14 African countries and earns a significant portion of its revenues in foreign currency, providing Champion Breweries with a natural foreign exchange (FX) hedge and a platform for continued regional expansion.
In a statement to the Nigerian Exchange (NGX) Limited, Champion Breweries said it now has the approval of the Securities and Exchange Commission (SEC) to raise the fresh funds.
The company is selling a total of 2,625,000,000 ordinary shares of 50 kobo each at a unit price of N16.00, payable in full on application.
Application for the public offer opened on Thursday, January 8, 2026, and will close on Wednesday, January 21, 2026.
The lead issuing house for the public offer is Rand Merchant Bank Nigeria Limited, while the joint issuing houses are FBNQuest Merchant Bank Limited, FCMB Capital Markets Limited, CardinalStone Partners Limited, Greenwich Merchant Bank Limited, Chapel Hill Denham Advisory Limited, Comercio Partners Capital Limited, and Fortress Capital Limited, with Africa Prudential as the registrar.
The exercise, according to the Champion Breweries, gives institutional and retail investors an opportunity to participate in its “next phase of growth.”
“The opening of our public offer is an invitation for investors to share in the next phase of Champion Breweries’ growth. With the Bullet acquisition, we are combining nearly 50 years of brewing heritage with a proven pan African RTD and energy drink platform,” the Managing Director of Champion Breweries, Mr Inalegwu Adoga, said.
“Champion Breweries’ story is one of disciplined execution and smart capital deployment. The asset carve out structure for Bullet will mean we can unlock FX earnings and scale quickly, without heavy upfront investment in new plants. This public offer allows a wider pool of investors to participate in that strategy,” the Managing Director of enJOYcorp, Mr David Butler, added.
Economy
NUPRC Holds 2025 Licensing Round Pre-Bid Conference January 14
By Adedapo Adesanya
The Nigerian Upstream Petroleum Regulatory Commission (NUPRC) has announced January 14, 2026, for the pre-bid conference of the 2025 oil and gas licensing round.
The conference comes as the federal government intensifies efforts to attract fresh upstream investments.
In an announcement notice dated January 8, 2026, and signed by the commission’s chief executive, Mrs Oritsemeyiwa Eyesan, the event will take place in Lagos.
The notice, published on the official X handle of the agency, said, “The Nigerian Upstream Petroleum Regulatory Commission is proud to announce the 2025 licensing round pre-bid conference scheduled for 9 am on Wednesday, January 14, 2026, at the Grand Ballroom, Eko Hotels and Suites, Lagos.”
The pre-bid conference is a key milestone in the licensing round process and is expected to provide prospective investors with detailed guidance on the conduct of the bid exercise.
According to the organisation, discussions at the conference will focus on the implementation timetable for the licensing round, bid package preparation, eligibility requirements, as well as the assessment criteria and procedures for determining winning bidders.
The upstream regulator explained that the announcement followed an earlier notice published in both local and international newspapers, in compliance with the provisions of the Petroleum Industry Act (PIA).
“The focus areas of the upcoming pre-bid conference include the implementation timetable, bid package preparation, eligibility terms, and the assessment and winners’ determination procedure. Interested members of the public are urged to register for the pre-bid conference through the portal br2025.nuprc.gov.ng,” the notice stated.
It added that comprehensive information on the licensing round, including guidelines, block descriptions and participation instructions, is available on the commission’s website.
“Detailed information on the licensing round guidelines, block descriptions and participation instructions is also available on the website, nuprc.gov.ng. We look forward to your participation,” it concluded.
Recall that last year, the erstwhile Commission Chief Executive, Mr Gbenga Komolafe, announced that the 2025 oil block licensing bid round would commence on December 1.
The 2025 licensing round, expected to offer 50 blocks across multiple terrains, is part of a broader agenda to rebuild confidence in Africa’s largest oil producer, deepen indigenous participation, and reposition Nigeria as a competitive investment destination.
The licensing round comes at a time when Nigeria is seeking to reverse years of declining upstream investment caused by regulatory uncertainty, oil theft and project delays.
Since the enactment of the Petroleum Industry Act in 2021, the NUPRC has overseen multiple bid rounds aimed at improving transparency, competitiveness and investor confidence in the upstream sector.
Pre-bid conferences have become increasingly important under the PIA regime, as they provide clarity on fiscal terms, compliance obligations and the evaluation framework, helping to reduce disputes and post-award uncertainty.
The last licensing round conducted by the commission attracted a mix of indigenous and international players, with the regulator pledging to ensure a transparent and commercially competitive process.
The NUPRC said it looks forward to broad participation at the Lagos conference, signalling what could be another major test of investor appetite for Nigeria’s upstream assets.
Economy
Cardoso Assures Foreign Investors Deeper Reforms
By Adedapo Adesanya
The Governor of the Central Bank of Nigeria (CBN), Mr Yemi Cardoso, has wooed American investors, declaring that the country will focus on disciplined reforms and transparent markets to restore investor confidence in the country.
Mr Cardoso disclosed this after leading Nigeria’s engagement with senior business leaders and global investors at the US-Nigeria Executive Business Roundtable in Washington, convened by the US Chamber of Commerce’s US–Africa Business Center.
According to him, Nigeria used the platform to send a clear message to international capital: the country is focused on macroeconomic stability, regulatory clarity, and private sector-led growth.
“With global capital cautious and highly selective, we presented Nigeria’s message clearly and practically: disciplined reform, transparent markets, and credible institutions,” the CBN Governor said.
He noted that discussions at the roundtable centred on stabilising the macroeconomic environment and strengthening the financial system to support sustainable business expansion.
“Our discussions focused on macroeconomic stabilisation, regulatory clarity, and fostering private sector-led growth, laying the groundwork for a deeper phase of US–Nigeria commercial engagement,” Mr Cardoso stated.
Looking ahead to 2026, the CBN chief outlined an ambitious reform agenda aimed at reinforcing Nigeria’s financial architecture and improving the operating environment for businesses and investors.
“We will continue to strengthen the banking system through rigorous supervision and sound governance,” he said, adding that the apex bank would also “refine our inflation-targeting framework to deliver durable price stability.”
Mr Cardoso disclosed plans to modernise Nigeria’s payments infrastructure to boost efficiency and financial inclusion, while also promoting responsible fintech innovation anchored on consumer protection and financial integrity.
He further revealed that the CBN would deploy data and artificial intelligence-enabled tools to enhance regulatory responsiveness and execution.
“We will continue to build institutional capacity within the Bank, leveraging data and AI-enabled tools to support faster, more responsive, and higher-quality execution,” he said.
The central banker stressed that sustained reform, rather than short-term measures, remains critical to unlocking long-term growth and investment.
“Reform is a process that rewards consistency and discipline. Our focus remains steady: to protect trust, sustain stability, and entrench the foundations for disciplined, lasting economic growth in Nigeria,” he added.
He noted that the engagements signalled growing international confidence in Nigeria’s reform trajectory, positioning the country for deeper commercial ties with the United States and renewed inflows of global capital in the year ahead.
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